IMAX has been revolutionizing the 3D moviegoing experience for more than two decades.
The difference between IMAX 3D and regular 3D is as vast as the difference between an IMAX movie and an ordinary one. And it’s even more immersive, since – as with everything we do – we take 3D further. The director, for example, is likely to incorporate IMAX 3D as an integral way to tell the story – framing scenes to take advantage of it and gripping audiences in the process. And that’s not surprising, as directors come to IMAX for the extraordinary visual effects – including 3D – that IMAX movies make real.
The IMAX 3D projector delivers 3D images of unsurpassed brightness and clarity, unlike any other 3D technology available today. IMAX 3D takes advantage of the fact that we see the world through two eyes. An IMAX 3D movie actually consists of two separate images projected onto a special silver-coated IMAX 3D screen at the same time. One image is captured from the viewpoint of the right eye, and the other shows the viewpoint of the left eye. IMAX 3D glasses separate the images, so the left and right eyes each see a different view. Your brain blends the views together to create an amazing three-dimensional image that appears to have depth beyond and in front of the screen.
Then there are all the other things we do to enhance an IMAX movie: the lengthy post-production process (we call it Digital Re-mastering, or DMR) that fine tunes the color, the soundtrack, and hundreds of other details in virtually every frame to present the film at its best.
And finally, there’s the IMAX theatre. There’s its geometry, putting you closer to the picture and closer to the action. You won’t find a “bad seat” in an IMAX theatre. There’s also the bigger, wider, higher curved screen; the heart-thumping sound system; the feeling that you’re part of the picture, not just looking through a window at it.
The fact is there are more dimensions of every kind in an IMAX movie. And 3D is just one of them (or maybe three of them.)