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IMAX 101: DMR (Video)

By IMAX on January 30, 2013

When seeing a movie in an IMAX® theatre, it’s like seeing a different movie altogether. Everything from the movie itself to the theatre’s technology and design has been developed and customized to make you believe you’re part of the action. One of the key ingredients to creating The IMAX Experience® is IMAX® DMR, or digital re-mastering.

There are two ways to create an IMAX movie. It can either be captured with the extremely high resolution IMAX® cameras or go through IMAX’s proprietary DMR process to enhance the film’s image and audio.

So what exactly does IMAX’s DMR process entail? Check out our latest IMAX 101 featuring DMR technology to find out: Read More

G.I. Joe: Retaliation Invades IMAX® 3D Theatres For One Week Only

By IMAX on January 28, 2013

The G.I. Joes are back in IMAX® 3D theatres! For one week only, you have the opportunity to see Paramount Pictures’ G.I. Joe: Retaliation beginning March 28 internationally and March 29 throughout North America. This highly-anticipated sequel will be jam packed with non-stop action that you won’t want to miss in IMAX 3D! Read More

Hansel and Gretel: Witch Hunters Arrives in IMAX® Theatres

By IMAX on January 25, 2013

Hansel and Gretel in IMAX 3D

This weekend you’re in for quite a thrill as Hansel & Gretel: Witch Hunters arrives in IMAX® 3D theatres. After a formidable past, Hansel and Gretel are seeking retribution against the evil of the witch who changed their lives forever. Read More

Marvel's Iron Man 3 Flies Into IMAX® Theatres Worldwide Starting April 25

By IMAX on January 23, 2013

Iron Man 3 in IMAX 3D

Exciting news for Marvel and IMAX fans has just arrived! Marvel’s Iron Man 3 soars into IMAX® 3D Theatres internationally starting April 25. The film will later open United States and Canada on May 3.

Marvel and IMAX are a perfect one-two punch and the Iron Man franchise has become a global phenomenon that fans everywhere are eager to see. We look forward to the thrill and excitement of Tony Stark’s latest adventures arriving in IMAX theatres.   Read More

IMAX® Launches Institutional Upgrade Initiative Beginning With Smithsonian Upgrade to Next-Generation Laser Technology

By IMAX on January 18, 2013

We are thrilled to launch our institutional upgrade initiative beginning with Smithsonian’s upgrade to our next-generation laser technology.

This upgrade will enable the Smithsonian’s three IMAX® Theatres to deliver the highest-quality digital content available – both documentaries and blockbuster films – and further enhance The IMAX Experience® for both museum enthusiasts and movie lovers. Read More