By IMAX on July 31, 2014
Now that the galaxy is safe, let's get to this weekend. #TGIF
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Now that the galaxy is safe, let's get to this weekend. #TGIF
Marvel’s Guardians of the Galaxy brings two beloved characters to the big screen and forces you to fall in love. It’s their stories, their heart but most of all it’s their unfailing friendship.
After stealing the hearts and minds of audiences everywhere, Paramount and Warner Bros. have teamed up with IMAX® to celebrate the 20th anniversary of the release of Forrest Gump with a special exclusive one-week IMAX engagement on Sept. 5. Read More
Superheroes, villains, and aliens, OH MY!
It must mean only one thing…. That’s right - this week’s Pan & Scan is a special ode to #SDCC. We’ve pulled together the best of the cosplay attire, Lego sculptures, and the rest of the must-see things you might have missed. Be sure to check back throughout the weekend as we will be sharing more Comic-Con highlights!
After 75 years, Batman is still looking good. #Agelessbeauty
For the next three weeks, we're giving away prize packs that are out of this world!
On 7/24, 7/31 & 8/7, visit the @IMAX Twitter to find out how you can win!
Check out the prizes below, and stay tuned as we add more.
Dwayne “The Rock” Johnson and a host of celebrity friends attended the world premiere of Hercules in IMAX® 3D hosted at the TCL Chinese Theatre IMAX in Hollywood. We’ve got the highlights below. We can’t wait for Hercules to hit theatres tomorrow. It’s available for one week only so get your tickets to see the Hercules in IMAX® 3D theatres today! Read More
Be the first to see Guardians of the Galaxy in IMAX® 3D to receive this limited-edition, fan-made mini-poster, created by PosterPosse! Get tickets to the first showing and grab the poster below, while supplies last: Read More
Guardians of the Galaxy hits IMAX® 3D theatres in August. Director James Gunn tells fans why his new film is a spectacle made for IMAX® 3D.
Take a look below and let us know what you’re most excited to see when the movie hits theatres: Read More
This week's Pan & Scan is full of awesomeness and hashtags. Before we get into it, let's take some time to reminisce...
Forget #ThrowbackThursday, check out this #FlashbackFriday photo of The Rock. #RockIt #WerkIt. My my my, how things have changed. Read More
The beast has been awakened to prevent the innocent from being victimized. Check out the new IMAX® exclusive art which shows Denzel Washington as the vigilante McCall in Sony Pictures Entertainments’ The Equalizer, which will be released in IMAX® theatres worldwide starting September 26.
Think quick: Are you an autobot, dinobot, or decipticon? Undecided? Maybe you haven’t seen Transformers: Age of Extinction. Get your tickets while there’s still time.
I bet you never imagined getting your butt-kicked by a turtle, but hey, it happens.
The IMAX® camera was found today on the set of Star Wars Episode VII and we have a sneak peek for you. #bestformatever Check it out below: Read More
Can you begin to imagine what a person would be able to do with the use of 100% of their brain? No, because you are only capable of using 10% which makes it impossible to even fathom the intensity you will experience when Lucy arrives to IMAX® international theatres beginning August 8.
Lucy, the new thriller from acclaimed filmmaker Luc Besson that stars Scarlett Johansson and Academy Award® winner Morgan Freeman, will be digitally re-mastered into the immersive IMAX® format with select scenes captured using IMAX® cameras. Those sequences filmed with the extremely high-resolution cameras will add to the explosive action and scope of the film as seen best in IMAX theaters.
While living in Taipei, Lucy is forced into being a drug mule for a gang. The repercussions of the leaked drugs that were placed inside of her body for transport, allows her to access superhuman abilities. Quickly, her powers begin to accelerate as Lucy and her ally, Professor Norman, investigate the possibilities of her using her brain to its full capacity.
For ticketing info for Lucy, please visit IMAX.com.Read More
As many of us are taking time to commemorate the independence of our great nation, we couldn’t think of a better opportunity to celebrate…well…Chris Pratt…or we like to refer to him as Chrisy P.
We have now deemed August 1st a new national (well you know) holiday. We’d like to introduce Guardians Day featuring Chris Pratt. So it’s cool that you’re celebrating Independence Day but leave a little energy leftover for the next big thing coming Aug. 1 when Guardians of the Galaxy hits IMAX® 3D theatres.
To make sure you understand its importance we pulled together these GIFs to show you just how AMAZING Chrisy P can be.
AMC Theatres and Regal Cinemas are offering dedicated fans a chance to receive these super-cool collector’s edition prints when you see Transformers: Age of Extinction in IMAX® 3D this Independence Day. These prints are unique to AMC and Regal so you just might have to see it twice to be completely hooked up.
Check out the prints below: Read More
On July 7, fans across the globe will be given the opportunity to see a 17 minutes of exclusive footage from Guardians of the Galaxy which will be showcased in 150 select IMAX® theatres throughout North America at 7pm.
This sneak peek will feature never-before-seen IMAX® 3D footage of director James Gunn’s epic space adventure which opens in U.S. IMAX® 3D theatres on August 1.
Tickets to the July 7 Marvel’s Guardians of the Galaxy: An IMAX 3D First Look are free and are available now for U.S. and Canadian screenings on a first-come, first-served basis through www.facebook.com/guardiansofthegalaxy or http://bit.ly/1iNcPdo.
Fans who attend this sneak peek will also receive a limited-edition collectible Marvel’s “Guardians of the Galaxy” IMAX poster. Check it out below: Read More
“On a big scale movie you want to shoot with a big scale format and there’s just nothing like that experience” – Transformers: Age of Extinction Director/Executive Producer Michael Bay
Transformers: Age of Extinction is the first feature film to use the high-resolution IMAX® 3D Digital Camera. The Director Michael Bay and the production team was able to capture major action sequences of the film – including chase scenes and helicopter shots – in high-resolution 3D in a way that was previously impossible thanks to the compact size of the new cameras.
Exclusively in IMAX® theatres, sequences filmed with the camera will expand to fill more of the IMAX screen and provide moviegoers with even greater scope, breathtaking image quality and earth-shattering 3D for a truly immersive experience. Click here to be the first to see Transformers: Age of Extinction in IMAX® theatres. Read More
The Transformers: Age of Extinction world premiere at the Hong Kong Culture Center, received a makeover of IMAX proportions exclusively for this event – complete with a 60-by-34-foot IMAX screen and IMAX’s proprietary projection and sound technology.
This weekend is jam packed with Father’s Day fun and of course The World Cup. While you’re waiting in line at the steakhouse, entertain your Pops with this week's Pan & Scan.
The new IMAX® Exclusive Art for Transformers: Age of Extinction is here and will have you salivating. Don't believe us? Check it out below: Read More
We’re excited to announce that How to Train Your Dragon 2, the second chapter of DreamWorks Animation’s beloved How to Train Your Dragon franchise, will be released in domestic IMAX® 3D theatres with select engagements starting June 13 (int’l locations vary and open same day).
How to Train Your Dragon 2 is one of those rare films that come to life in an incomparable way through our immersive IMAX® 3D Experience featuring a battle sequence that is beyond anything that’s been done before in animation. It’s also one of the best-reviewed movies of the year, returning us to the fantastical world of the heroic Viking Hiccup and his faithful dragon, Toothless. This time around the inseparable duo must protect the peace – and save the future of men and dragons from the power-hungry Drago.
The weekend is here and Maleficent has arrived to IMAX® 3D theatres. If this doesn’t get you excited, well we know it does.
Disney’s most iconic villain has inspired a breath-taking, limited-edition colour collection which is sure to cast a spell of absolute adoration with wickedly gorgeous shades. With the help of Disney and MAC Cosmetics, IMAX gave beauty and fashion bloggers an enchanted experience with makeup tutorials and a private screening of Maleficent in IMAX® 3D. Maleficent arrived to IMAX 3D theatres on May 30. Get tickets today and check out highlights from the MAC Maleficent beauty event and the IMAX® Maleficent featurette below. Read More
IMAX® surprised unsuspecting guests at standard showings with an opportunity to upgrade and see Godzilla in IMAX® 3D. With the help of Peter Shankman, the very first #IMAXUPGRADE left Godzilla fans in awe after experiencing the heart-pounding thriller! Check out some of the fan reactions and let us know if you've recently upgraded to IMAX using #IMAXUPGRADE. Read More
Flowers are blooming, students are graduating, kaijus are…kaiju-ing? Spring is really springing, folks. This week’s P & S explores how it’s J.J. Abrams’ world and we are all just living in it. May the 16th be with you. Pop some popcorn, relax and enjoy the show.
T G I F bros and non-bros! We honestly don’t want you to miss out on the Godzilla fun this weekend, so it’s in your best interest to get your tickets here. Something wickedly talented is coming to IMAX® theatres on May 30 and it is not “Adele Dazeem.” Ensure your chance to see one half of the Pitt-Jolie dynamic duo by preordering your tickets to Maleficent.
Have you ever wondered just how artists come up with the cool artwork for the IMAX FANFIX™? Well, with a character like Spider-Man, it can be difficult to come up with just one concept that embodies his character, his story or the villians that he faced on a daily basis.
When developing the IMAX FANFIX art for The Amazing Spider-Man 2, UK artist Matt Taylor came up with several concepts that captured different moments in the life of Spidey. Below you'll find the concept art that he developed before reaching the final which was used for most recent The Amazing Spider-Man 2 IMAX FANFIX including commentary from Matt on what he wanted to achieve with each piece. Read More
This Sunday… coming to a brunch restaurant near you is… MOTHER’S DAY! Have no fear, The Pan & Scan is here to provide you with GIFT IDEAS, distractions from magging (mom nagging), topics of conversation, cultural capital, cats and MUCH MORE!! So, before you start munchin’ on pancakes and showering Mom with attention, take a look at this sampling of the WWW!
Did you “LIKE” The Amazing Spider-Man 2®? WAIT. Don’t tell us that you haven’t seen it yet… Swing over to the virtual box office and get your tickets while you still can. If you hear the call of the kaiju, check out the tickets for Godzilla. You can see it at IMAX theatres on May 16. One more thing, you can now order tickets to see Maleficent’s high cheek bones at IMAX theatres as early as May 30.
We’ve all heard the tale of Disney’s all-time most popular villain, Maleficent. In this new IMAX® exclusive poster, you see Angelina Jolie bring the character back to life. Tickets are available for Maleficent in IMAX® 3D theatres on May 30. Take a look at the new poster below: Read More
It is an exciting time for movies. Spring has sprung. (Well, excluding NYC). Summer is on the red carpeted horizon. But, what does this all mean? …Monsters & sequels & Channing Tatum. OH MY!
ICYMI: Regal Theatres, The Amazing Spider-Man 2 and IMAX are teaming up for free comic book day!! The party starts early if you purchase 2 tickets at the box office to see The Amazing Spider-Man 2 in IMAX theatres and show your Regal Crown Club® card. You will receive this comic for free!
IMAX® recently put fans to the test to create the most badass Godzilla alternative fan poster and boy did fans show up for the challenge!
The results are in and Godzilla director Gareth Edwards has spoken. After searching through some of the best fan art submissions, Gareth chose the artwork that spoke to the pure scope and scale of the upcoming movie. Congratulations to US winner James Viola and UK winner Laurie Greasley who created epic, larger-than-life Godzilla posters to get everyone excited to see the upcoming film.
James' artwork will be featured in the historic TCL Chinese Theatres IMAX in Hollywood, CA. His creation channels the spirit of kaijus past!
While Laurie’s artwork will be featured in Odeon Cinemas throughout the UK for everyone to see. This poster combines style and science to enforce the myth behind the monster!
Check it out the winning submissions below: Read More
Okay guys and gals, we know that you’re excited for the opening of The Amazing Spider-Man 2 this weekend and we are too. We are keeping our eyes glued for ALL THINGS SPIDEY.
Right now we are obsessed with watching Jamie Foxx kick a beat for Tariq from The Roots on The Tonight Show starring Jimmy Fallon last week and we just can’t stop watching. ICYMI, check it out below:
8 LINKS you PROBABLY Maybe? sorta Kinda missed
BUT FIRST: Peter Parker is swinging into action yet again!
Get your tickets to see The Amazing Spider-Man 2: An IMAX® 3D Experience.
Soon you’ll find yourself cowarding to the world’s most revered monster in the upcoming Godzilla, which arrives to IMAX® theatres this May. Don’t take our word for it. Check out this exclusive IMAX® poster that captures the pure scale of the upcoming movie. Read More
It’s Friday, you know the drill!
Alright pull out your pencils and a sheet of paper!
Johnny Depp + Siri – beard beads x the future2 = TRANSCENDENCE
Get your tickets to see Transcendence in IMAX® theatres this weekend.
Wally Pfister is making his directorial debut with the upcoming film Transcendence, which arrives to IMAX® theatres tomorrow. Check out the latest IMAX® Behind the Frame where Pfister discusses the story behind Transcendence and how he used IMAX to tell the story of Dr. Will Caster.
Take a moment to watch the latest IMAX® Behind the Frame for Transcendence below: Read More
We went on the internet this week…and all we got were these LINKS! Check out a smattering of the C00L/ScarY/techie/LOL/CraZy/YummY happenings from around the world wide web this week below.
Exclusively for IMAX fans as part of the IMAX FANFIX™ series, those attending first showings* of The Amazing Spider-Man 2 in IMAX® 3D will receive a limited edition IMAX FANFIX print featuring original artwork by British artist Matt Taylor. The artwork is a collaboration between Sony, Marvel, IMAX and Mondo. (See participating theatres list at the end of this post)
We had the opportunity to chat with super-cool artist Matt Taylor about creating the new IMAX FANFIX for The Amazing Spider-Man 2. Besides the fact that he is a spidey fan himself (who isn’t?), he also dreams of having a unique superpower that may surprise you. Check out the Q&A with Matt below, but first, feast your eyes on The Amazing Spider-Man 2 IMAX FANFIX: Read More
Pictured from Left to Right: Hanitrarivo Rasoanaivo, David Douglas, Drew Fellman, Morgan Freeman and Dr. Patricia C. Wright
Lemurs leaped into the hearts of the everyone at the World Premiere for Island of Lemurs: Madagascar was held at The California Science Center in Los Angeles. Filmmakers and contributors such as Drew Fellman, Dr. Patricia C. Wright and Morgan Freeman were in attendance. It was truly a family affair with a guest list that also included Jason Priestley, Hank Baskett & Kendra Wilkinson, Chuck Liddell, Scott Foley, Rob McElhenney & Kaitlin Olson all with kids in tow.
Check out some red carpet photos below: Read More
Quick question: Do you want a chance to impress GODZILLA’s director, Gareth Edwards?
To celebrate the release of GODZILLA in IMAX® 3D cinemas on May 15th, we’ve teamed up with Warner Bros, ODEON Cinemas and Imagine Publishing to give you the chance to show off your creative skills in the ultimate fan artwork competition.
We are looking for the most bad-assed design of an alternative GODZILLA poster that will not only be judged by the director, Gareth Edwards himself, but will also be displayed in ODEON Cinemas across the country!
Hopefully the picture below will inspire some monster-sized ideas: Read More
We are thrilled to announce that IMAX® and Disney have teamed up to present several upcoming blockbusters including Star Wars: Episode VII and Marvel’s Avengers: Age of Ultron.
Our ongoing relationship with Disney has allowed us to deliver some of the most extraordinary cinematic experiences to audiences across the globe. We are looking forward to blowing audiences away with some of the most highly-anticipated movies coming to theatres in 2014 and 2015.
Steve Rogers is adjusting to being Steve Rogers in a modern world, but when a S.H.I.E.L.D. colleague is under fire, Captain America is called back to action. In Marvel’s Captain America: The Winter Soldier, Captain America joins forces with Black Widow and a new ally, Falcon to uncover a widening conspiracy that threatens to put the world at risk.
Landing in IMAX® theatres in North America on Apr. 4, Marvel's Captain America, The Winter Soldier puts Captain America and Black Widow front and center to battle a powerful yet shadowy enemy in present-day Washington, D.C. Tickets for Marvel's Captain America, The Winter Soldier are on sale now!
Check out the IMAX® exclusive artwork below: Read More
IMAX® fans have the opportunity to get their hands on the IMAX FANFIX™ print for Summit Entertainment’s Divergent by attending the first show of Divergent on Thursday, March 20. This limited-edition print was created by award-winning artist and illustrator, Victo Ngai.
Check out the cool GIF of the latest IMAX FANFIX below: Read More
Transformers: Age of Extinction opens June 27 and we can’t wait for it to crash into IMAX®3D theatres. Check out the new IMAX® poster that reveals just a bit of the destruction that you can begin to expect from the epic Transformers movies.
We’re thrilled to announce that Warner Bros.’ Transcendence is coming to IMAX® theatres on April 18 (int’l dates vary).
In Transcendence, Dr. Will Caster who is played by Johnny Depp, is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. Read More
The new IMAX® exclusive artwork for upcoming movie Noah has arrived. The artwork features Academy Award® winner Russell Crowe who stars as Noah, a man chosen by God for a great task before an apocalyptic flood destroys the world. Check out the new artwork below: Read More
“Nothing brings back the memories like what we are going to see here. It is extraordinary.” – Astronaut Mike Massimino
“I wanted to capture the scene of Tris and Four jumping off a moving train as it not only represents the courage required to become a Dauntless, it also symbolized the leap from their old faction and life, a decision they cannot go back on.” - Victo Ngai
Victo Ngai as a child. She still possesses a child-like spirit which bodes well to the boundless creativity displayed in her artwork.
Victo may be new to the IMAX FANFIX™ roster, but she is no stranger to the spotlight. Her work has appeared in The New Yorker, The New York Times, The Village Voice, WIRED, and many more. She was also recently named to the 2014 Forbes 30 Under 30: Art & Style.
We were able to spend a little time with Victo to learn more about her and how she was inspired to create the IMAX FANFIX for Divergent.
Keep reading to learn more about how to get the latest IMAX FANFIX and for participating theatres.
Check out the artwork below: Read More
We are still on our Oscars® high! Some of our partners left the Oscars as BIG winners and we would certainly like to congratulate all nominees and winners for their success.
Although we thought we were excited, it’s our intern Brittany who displayed the most enthusiasm - even hosting an Oscar® party with friends featuring SNUNS “snack puns”. Take a look at Brittany's best highlights from this year's Academy Awards® ceremony. Read More
The 86th Academy Awards® ceremony is upon us and we are thrilled to celebrate with some of the top filmmakers, actors/actresses, special effects, sound teams and the list goes on! We appreciate the tireless hours that go into making some of the movies that we have the opportunity to experience each year.
There’s a category that holds a special place in our hearts – Best Visual Effects. This year all five nominees were enhanced through the IMAX® DMR process and later presented in IMAX® theatres. Our DMR team took a moment to discuss their favorite visual effects scenes. Take a look below: Read More
Lemurs are already leaping into the hearts and minds of Stonybrook University students, alumni and friends after viewing the upcoming Madagascar: Island of Lemurs IMAX® documentary at Loews AMC Lincoln Square IMAX theatre in New York.
Bigger surprises awaited excited guests who had the opportunity to take photos with a life-size lemur and speak to lemur-expert Dr. Patricia Wright, who inspired producer Drew Fellman (Born to Be Wild) to create the film. Dr. Wright, Drew Fellman and IMAX CEO Rich Gelfond participated in a brief Q&A after presenting the film where audiences raved with excitement after learning more about the cute, furry lemurs. Read More
Hollywood geared up for the opening of RoboCop at the U.S. premiere at the new IMAX® theatre at TCL Chinese Theatre. A host of Hollywood stars greeted fans on the red carpet including RoboCop star Joel Kinnaman, Michael Keaton, Abbie Cornish and Gary Oldman. RoboCop opens tomorrow in IMAX® theatres. Check out the stars glammed up at the premiere and a few scenes from movie below: Read More
If you’re planning to see RoboCop this Wednesday we have a big surprise for you! Exclusively in IMAX® theatres you will be able to see a sneak peek of the epic action saga 300: Rise of an Empire before showings of RoboCop starting February 12.
The highly anticipated movie definitely has us excited! Told in the breathtaking visual style of the blockbuster 300, 300: Rise of an Empire takes the action to a fresh battlefield—on the sea—as Greek general Themistokles (Sullivan Stapleton) attempts to unite all of Greece by leading the charge that will change the course of the war.
Take a look at the 300: Rise of an Empire IMAX® trailer below to see why you have to be the first to see this epic movie: Read More
“Fear doesn’t shut you down, it wakes you up. That’s what makes you dangerous.” – Four
“I can’t emphasize enough the majesty of Gravity. It’s unlike anything I’ve ever seen. Before the movie was even over, I wanted to watch a Blu-ray stacked with special features so I could learn about the making of the movie. I wanted to own Steven Price’s dynamic, stirring score. I wanted to go right back into the theater and see it again in IMAX 3D. Longtime readers will know I have no love for 3D, and while I’m sure Gravity will still work in 2D, it’s a movie where the IMAX 3D experience is ideal. Don’t go for a half-measure; Cuarón certainly didn’t.” – Collider
Gravity is back in IMAX® 3D theatres today! Gravity is one of those films that draws you completely into the movie. Every second you feel as if you’re experiencing space along with Dr. Stone. But don’t take our word for it, check out select scenes from the film and read why critics say you must see Gravity the best way possible, in IMAX 3D. Read More
“It’s like when you get taken to Pandora in Avatar, it’s like being taken into space with Gravity or here we’re taking you into the world of I, Frankenstein it’s a world that doesn’t exist in the real world, you can’t access it in the real world, so let me take you in the best possible way and that’s with IMAX.” - I, Frankenstein Director Stuart Beattie
I, Frankenstein opened in IMAX® 3D theatres today and we had to opportunity to sit down with director Stuart Beattie to discuss the making of the film. He had a lot to say about how he made Frankenstein’s monster come to life on the big screen.
Before reading the Q&A below, watch the I, Frankenstein IMAX Featurette (introduced by Aaron Eckhart) where he discusses the benefits of seeing the film in IMAX® theatres. Read More
The highly-classified ROBOCOP IMAX® exclusive artwork has been revealed and you have the opportunity to have the first look. Read More
If you haven’t seen Gravity™, we are you giving you another chance to see it the best way possible – in IMAX® 3D. Alfonso Cuarón’s Gravity™, one of the most popular films ever offered in IMAX® 3D, will be returning to domestic IMAX theatres starting Jan. 31.
Gravity was such an amazing film in IMAX 3D we were left with the feeling that it was gone too soon - so we are thrilled to bring back such a fascinating movie. Read More
The wait is over. DHOOM:3 arrives to select IMAX® theatres starting December 20 and we’re thrilled to present the first-ever Bollywood title in IMAX theatres.
From producer Aditya Chopra and director Vijay Krishna Acharya, and starring Aamir Khan, DHOOM:3 is the next installment in one of the most popular franchises in Indian box office history.
The movie also stars Abhishek Bachchan, Uday Chopra and Katrina Kaif, and tells the story of Jai Dixit, a no-nonsense cop, and his scatterbrained partner, Ali. The success of DHOOM and DHOOM:2 have established this as Bollywood's pre-eminent franchise.
Take a look at the trailer below: Read More
Chris Pine has stepped into the role of Jack Ryan in the upcoming Jack Ryan: Shadow Recruit. The upcoming thriller will be digitally re-mastered into the immersive IMAX® format and released into IMAX® theatres worldwide starting Jan. 17.
Espionage master Tom Clancy created this character who appears to be a normal New York executive but is secretly leading a double life as a CIA analyst who unveils a scheme that could collapse the U.S. economy and spark global chaos.
Check out the trailer below: Read More
The Peter Parker and Gwen Stacy love story that developed in 2012’s The Amazing Spider-Man simply stole our hearts. Now, we’re even more excited to see the next chapter in the life of Peter Parker in The Amazing Spider-Man 2™ when it lands in IMAX® 3D theatres throughout North America on May 2, 2014. The film arrives to international IMAX theatres beginning April 16, 2014.
In The Amazing Spider-Man™ 2, Peter Parker finds even greater conflict than he’s experienced before. While struggling to protect a city he loves, Peter is now forced to confront a villain much more powerful than he imagines, Electro, played by Jamie Foxx. Take a look at Spidey and Electro’s first encounter below.
On a quest to find Middle-earth, a band of Hobbits and Dwarves take a wrong turn and stumble upon an unlikely place along the way…New York City. Take a look as the friends explore the city, surprising everyone they meet. Read More
“I had been warned that the cameras are bigger, bulkier, and more awkward to hand hold – but we figured out ways to do exactly what we wanted. After you’ve spent days sweating, getting bitten by mosquitoes, lugging heavy equipment through the jungle and waiting for the long turnaround time of the cameras, when you see the dailies and see how unbelievably stunning it is… that is pretty satisfying.”
- The Hunger Games: Catching Fire Director Francis Lawrence Read More
Advancements in technology are continually opening up new ways for us to experience movies. At IMAX, we’re committed to working with filmmakers to support and help deliver their creative vision to audiences across the globe.
In The Hobbit: Desolation of Smaug, Peter Jackson has pushed the boundaries of new filmmaking techniques by capturing the movie in high frame rate (HFR) 3D. Peter Jackson’s The Hobbit: An Unexpected Journey was the first major motion picture release to use this method. In addition to the IMAX® and IMAX® 3D presentations, the film will also be shown using a higher frame rate in select IMAX® theatres.
What is High Frame Rate 3D (HFR 3D)?
Frame rates refer to the number of images (frames) displayed by a projector in one second. The current standard in cinemas worldwide is 24 frames per second (fps). HFR 3D productions of 48 fps record and play visuals at twice the current rate, which more closely approximates what the human eye actually sees. The higher 48fps rate provides enhanced clarity and reduces motion blur during action sequences, artifacts, judder and strobing. Read More
This weekend has just gotten better! Thor: The Dark World is coming to IMAX® 3D theatres throughout North America starting November 8 and we can’t wait to see the mighty Thor battle to save Earth and all nine realms! Click here to purchase your tickets today!
The Hunger Games return! IMAX® is gearing up for this season’s biggest movie, the second installment in The Hunger Games trilogy: The Hunger Games: Catching Fire. With our exclusive new artwork and a newly released trailer we can practically feel the fire. Check out the Kris Kuksi inspired artwork below: Read More
Are you ready? Anyone who has read the book is. The universally acclaimed novel Ender’s Game has been adapted into a feature length film and is opening in IMAX® theatres this Friday. The movie traces the story of Ender Wiggin, a pre-teen genius, who is being cultivated to save planet Earth from the technologically superior alien race – the Formics. Read More
IMAX CEO Rich Gelfond was honored by the National Committee on U.S.-China Relations for his IMAX’s long-term investments and commitment to constructive relationships in China at their annual gala at the Plaza Hotel in New York City last week. The gala also recognized Klaus Kleinfeld, Chairman and CEO of Alcoa. Both companies are dedicated supporters of the National Committee and constructive U.S.-China relations. Their long-term investments and philanthropy in China have helped to bridge the gap between U.S. and China. Read More
IMAX is excited to announce that Captain Phillip™ will arrive to IMAX® theatres worldwide starting October 11.
Director Paul Greengrass presents Captain Phillips through a distinctive lens – turning a multi-layered examination of the 2009 hijacking of the U.S. container ship Maersk Alabama into a pulse-pounding thriller. Check out the trailer below: Read More
“Somebody did their homework, because everything was exactly like it was on our mission,” says Dr. Mike Massimino, a NASA astronaut who was featured in the IMAX® documentary film Hubble 3D, after seeing Gravity for the first time in IMAX® 3D.
Check out the IMAX® Behind the Frame featurette below: Read More
Slated for 2014, and 27 years after the original was released, the world is getting a new action packed treat with the re-imagined story of RoboCop by Brazilian director José Padilha. RoboCop will open in IMAX® theatres worldwide beginning February 7.
There’s something to be said for a classic film that moves the hearts of viewers everywhere. That’s exactly what we’re saying about The Wizard of Oz which has been restored, converted to 3D and digitally re-mastered to take audiences down that yellow brick road for the very first time in IMAX® 3D theatres.
TIFF 2013: Wizard of Oz IMAX Premiere Closes Out TIFF
As the curtains close on the 38th annual Toronto International Film Festival, we are excited to highlight some of our favorite moments of this year’s festival.
We kicked off our presence at TIFF with the Mogul’s Panel featuring IMAX’s head honcho Rich Gelfond and entertainment guru Greg Foster to discuss IMAX’s position on the globalization of the cinema industry. IMAX leaders spoke candidly about the challenges that are faced when doing business globally and the rapid growth of IMAX in international markets.
Rich shared with audiences one of the key ways to conduct business internationally, "Make it a win-win situation. Don't be a colonialist going in, teaching people how to do things your way." Read More
An epic continues…
RIDDICK is now in IMAX ® theatres. In the latest installment in the series that began with the sensational Pitch Black and The Chronicles of Riddick, Vin Diesel creates another chapter in his fabled world. Read More
IMAX and MacGillivray Freeman Films have again partnered to bring you Journey to the South Pacific exclusively shown in select IMAX® theatres. We are thrilled to announce that Academy Award®- winning actress Cate Blanchett will be narrating this uplifting story of hope and celebration that highlights the importance of living in balance with the ocean planet we all call home.
This breathtaking adventure journeys to the lush tropical islands of remote West Papua. The film follows a young island boy named Jawi on a quest of discovery that leads to some of the most beautiful sights you’ve ever seen.
Home to more than 2,000 species of sea life including sharks, sea turtles, manta rays and other astonishing sea creatures – West Papua has the most diverse marine ecosystem on Earth.
Take a look at some of the breathtaking images that were captured during the initial scouting of the film’s location below: Read More
Aspen has Sundance, New York has Tribeca, and Toronto (our beloved hometown) has the Toronto International Film Festival. Film lovers from far and wide will be flocking to the great white north to get a first look at the most promising films in the industry.
We are thrilled to be participating again this year and are excited to share our itinerary with you. If you are going to be in Toronto this week, we encourage you to join us! Read More
“My first screen-raising was at the TCL Chinese Theatre, it was like going on your first hike on Mount Everest. Nothing else will compare.” Phil Groves, IMAX Entertainment
The latest IMAX FANFIX™ is here and fans who are attending an 8pm showing of Riddick on Sept. 5 will be thrilled to take home this IMAX exclusive artwork!
This limited edition print was created from original artwork from renowned artist, Alex Fuentes (Los Fokos). Check it out below:
When Clary Fray discovers that she is a descendent of a line of Shadowhunters, her world is turned upside down. After her mother disappears, Clary must join forces with fellow Shadowhunters – which introduces her to an alternative world filled with demons, vampires and other deadly creatures. Take part in Clary’s quest to find her mother and defeat evil in The Mortal Instruments: City of Bones which creeps into IMAX® theatres Wednesday, August 21. Click here for more information and to purchase tickets.
Check out the trailer below:
“Even in a future where it’s every man for himself, it’ll be possible for a human being to hold on to his humanity.” – Matt Damon
What would a world divided by class and wealth look like to you? You may say that it will look like things are today but can you imagine something even worse? Fast forward to 2154, where the world has now been divided into two separate worlds - an overpopulated, ruined Earth, and Elysium, a man-made space station for the extremely wealthy. Read More
Photo credit: The Academy of Motion Picture Arts and Sciences
Back By Popular Demand!!!!
You could feel the excitement from the floor of Hall H in the San Diego Convention Center at SDCC 2013. Fans and movie enthusiasts waited expectantly for the big reveals that were planned from the infamous HALL H.
Many stood in line for hours, some even camping out overnight, to be the first to step foot on the Hall H floor, to hear from their favorite actors, writers and directors and to be the first to find out what surprises await them on their favorite film franchises and television series. Well this year at SDCC fans got exactly what they were asking for. Big surprises and sneak peeks hit Hall H like never before.
We were thrilled to be a part of the action and have compiled highlights from IMAX favorites and upcoming IMAX movies. Check them out below:
If you were at Comic-Con this year we hope you’re recovering well. This year’s Con was a blast. IMAX hit the streets of San Diego with prizes in tow. You may have seen IMAX pedicabs throughout the Gaslamp district offering FREE rides and some even offered a chance to participate in Cash Pedicab. The IMAX street team hosted trivia challenges and many participants left with cool IMAX prizes including FREE tickets to see a movie in IMAX.
If you didn’t get a chance to go to Comic-Con this year we’ve pulled together a few highlights of our favorite IMAX moments. Check them out below:
Comic-Com 2013: Summit Entertainment’s Divergent Leaps Into IMAX Theatres
San Diego’s Comic-Con is buzzing from the news that the upcoming futuristic action-adventure, Divergent, the first installment of the trilogy based on Veronica Roth’s The New York Times bestselling novels, will be digitally re-mastered into the immersive IMAX® format and released in IMAX® theatres worldwide beginning March 21, 2014.
Welcome to Comic-Con!
This year’s Comic-Con will be nothing short of SPECTACULAR! We’re GEEKED about the line-up of events and panels and can’t wait for the fun to begin.
We’re deploying plush movie theatre-seated pedicabs to transport all Comic-Con badge holders throughout the Gaslamp district. Sit back in an IMAX pedicab and take a break from the Comic-Con craziness to be taken “from the edge of your seat to the edge of reality.” Read More
“Monsters mash, titans clash and humans are behind the eight-ball in Pacific Rim,” Says Todd McCarthy of The Hollywood Reporter. The reviews are in, and Pacific Rim is gearing up, cranking the cylinders and pushing forward as the movie smashes into IMAX® 3D theatres. “It's Godzilla x 10,” mentions Mr. McCarthy.
IMAX is thrilled to share the latest IMAX FANFIX™ print for the upcoming epic sci-fi action adventure, Pacific Rim.
This exclusive artwork was designed by Los Angeles artist Sergio Grisanti, who director Guillermo del Toro considers a “powerhouse of talent”.
Check out the artwork below: Read More
"I am thrilled to introduce Sergio Grisanti to the world. For years he has been a highly respected commercial artist. When I was first exposed to his art for Pacific Rim I knew instantly that he was a powerhouse of talent. He created the Jaeger posters/card art we used at Wondercon. Without any hesitation I asked him to create this new IMAX FANFIX art. Look at it closely- with a magnifying glass! So much going on! Such power! Such beauty! Sergio loves his Kaijus and his Mecha, and it shows. The poster, like my film, is a tribute to well-loved things. I wish all the fans the best time at the first IMAX screenings of PACIFIC RIM. Enjoy!"
–Guillermo del Toro
We had the pleasure of speaking with artist Sergio Grisanti about his experience creating artwork for Pacific Rim and finding the inspiration to create the IMAX FANFIX™ print. Read More
Warner Bros. and IMAX® are partnering to bring one of the most beloved films of all time to IMAX® theatres for the very first time. To celebrate the 75th anniversary of The Wizard of Oz, this iconic film will be released in IMAX® 3D theatres for an exclusive one-week engagement across North America beginning September 20, 2013. Read More
You may have missed the first IMAX FANFIX™ print for Star Trek Into Darkness but all hope isn’t lost. Lucky for you we have a 2nd version of the print and you have the opportunity to get your hands on one.
Be one of the first 300 people to see Star Trek Into Darkness: An IMAX 3D Experience on Friday, May 24th to get your hands on this limited edition print –available at each IMAX location, while supplies last.
Check out the 2nd version of the IMAX FANFIX print for Star Trek Into Darkness from artist Mark Englert and continue reading to find out more on how he developed the prints for Star Trek Into Darkness. Read More
The award-winning French director Jean-Pierre Jeunet’s highly anticipated film, The Young and Prodigious T.S. Spivet is arriving to theatres throughout France in a the best way possible – in IMAX. Read More
Are you ready for Star Trek Into Darkness? This new IMAX poster will certainly get you excited about the upcoming adventure of The Enterprise! Exclusively in IMAX® 3D beginning at 8:00pm on Wednesday, May 15 – you don’t want to miss it. Click here for tickets.
Check out the new poster below:
Introducing IMAX FANFIX™, an evolution of the IMAX® 12:01 program!
The origins are simple: reward the most avid IMAX fans with limited edition, collectible prints for select films. IMAX, together with our studio partners, engage some of the most celebrated artists to create unique art that is exclusively for IMAX moviegoers. We will be offering these prints at the earliest IMAX showing to reward those who see it first!
Exclusively for IMAX fans as part of the IMAX® 12:01 program, those attending midnight shows of Marvel's IRON MAN 3 in the first hours of May 3rd will receive a limited edition IRON MAN 3 print featuring original artwork by renowned artist, Jock.
IMAX is proud to present an exclusive look at the making of OBLIVION with Tom Cruise and director Joseph Kosinski in IMAX’s BEHIND THE FRAME featurette. OBLIVION arrives in IMAX® theatres throughout North America on April 19.
Check out the video below to hear what they have to say about this groundbreaking cinematic adventure.
Pisces, MT 4/1/2013
Late Sunday night, a newborn dinosaur was hatched at the Phillips County Bird Refuge in Pisces, Montana, a small town located along the Montana Dinosaur Trail. Pisces is home to two stops along the trail, which connects some of the largest fossil and bone discovery sites in the United States. Pisces is known for the discovery of Leonardo in 2003, one of the best preserved dinosaurs ever unearthed. Read More
G.I. Joe: Retaliation has officially arrived in IMAX® 3D theatres throughout North America for one-week only. We’ve pulled together a few photos from the movie to get you ready for the non-stop G.I. Joe action! Read More
Check out the exclusive new IMAX poster for Marvel’s Iron Man 3 . Tony Stark is back on May 3rd in Iron Man 3 An IMAX 3D Experience! Read More
Hi! I’m Adam from the IMAX communications team. This week some members of the IMAX team headed to Austin, Texas for the 2013 SXSW Conference- the convergence of all things interactive, film and music.
It was an extremely interesting and busy week as the team attended several industry panels and events, met with partners and hosted IMAX’s first ever SXSW party. Not to mention consuming an enormous amount of delicious BBQ.
I will be discussing some of the key trends we observed at the conference next week, but for now I wanted to provide a recap of some of my highlights.
Mashable brought grumpy cat to Austin. Need I say more? Read More
The Journey to Oz Balloon made many stops on the road to the Oz The Great and Powerful premiere. See how its journey unfolded in this exclusive IMAX video! Oz The Great and Powerful is now playing in IMAX® 3D theatres.
We’ve searched high and low for someone who exhibited the ability to take audiences on an adventure through explorations in filmmaking. Finally, we’ve found Pete Marshall, a talented explorer with a thirst for conquering the unimaginable and a passion to bring his adventures to audiences everywhere, Read More
The latest IMAX® 12:01 is here! Created by two-time Academy Award® winner, Robert Stromberg (“Alice in Wonderland,” “Avatar”), this artwork offers a glimpse into the fantastical world of Oz. Check it out below:
We just can’t get enough of the Oscar’s and this year’s Academy Awards ceremony was nothing short of spectacular. From William Shatner’s beaming in as Captain Kirk to help Seth McFarlane prevent an Oscar host pitfall to the most notable performance of Adele singing the Oscar-winning “Skyfall” that left us all spellbound - this year's awards show was unforgettable. We would like to congratulate all Oscar® nominees and award recipients in the 2013 Academy Awards.
Each year the Academy Awards features some of the world’s most accomplished in the motion picture industry. We had the opportunity to present many of those films in IMAX® theatres. A special round of applause goes to those recipients for receiving the highest honor in filmmaking. Congratulations! Check out the award winners who had films in IMAX theatres last year.
And the Oscar Goes To... Read More
We’re excited to announce that IMAX’s very own John Schreiner, VP of Theatre Development, was recently named “Man of the Year” at the 2013 Blockbuster Awards - Russia’s top film industry event that honors the best in Russian and Hollywood cinema as well as the industry’s top business leaders. Read More
San Diego’s Reuben H. Fleet Science Center & IMAX Commemorate 40th Anniversary of the World’s First IMAX® Dome Theatre
Your first encounter with IMAX may have been in a space or science center watching documentaries in an IMAX Dome theatre. Our legacy began with many of those inspiring documentaries that took audiences from the edge of their seat to a journey throughout space. This year marks the 40th anniversary of the world’s first IMAX Dome theatre, the Reuben H. Fleet Science Center and we are excited to celebrate years of enriching minds through documentary filmmaking. Read More
This Valentine’s Day you’re in for a treat much sweeter than chocolate. A Good Day To Die Hard arrives in IMAX® Theatres on February 14 and we can’t think of a better place to be this V-Day than on an action-packed adventure with Bruce Willis and tickets are on sale now!
You may be wondering what would be worth opting out of a couples massage, dinner at that swanky new restaurant or whispering sweet nothings in the ear of the one you love. Well we’ve got the deets on the making of Die Hard 5 and we’ve found some PRETTY cool things that are worth ditching your V-Day plans.
It has been 25 years since the original Die Hard where the cinematic hero John McClane was born. Now Bruce Willis is back in his iconic role as a Brooklyn police detective, but this time he’ll find himself in the midst of deadly corruption and political vendetta in Russia. After finding out that his estranged son has been arrested in Moscow, McClane begins his mission in search for answers and finds out more than he expected. His son Jack, played by Jai Courtney, is far from being a criminal but is an undercover CIA operative. This father/son combo is packing some serious heat. Read More
When seeing a movie in an IMAX® theatre, it’s like seeing a different movie altogether. Everything from the movie itself to the theatre’s technology and design has been developed and customized to make you believe you’re part of the action. One of the key ingredients to creating The IMAX Experience® is IMAX® DMR, or digital re-mastering.
There are two ways to create an IMAX movie. It can either be captured with the extremely high resolution IMAX® cameras or go through IMAX’s proprietary DMR process to enhance the film’s image and audio.
So what exactly does IMAX’s DMR process entail? Check out our latest IMAX 101 featuring DMR technology to find out: Read More
The G.I. Joes are back in IMAX® 3D theatres! For one week only, you have the opportunity to see Paramount Pictures’ G.I. Joe: Retaliation beginning March 28 internationally and March 29 throughout North America. This highly-anticipated sequel will be jam packed with non-stop action that you won’t want to miss in IMAX 3D! Read More
This weekend you’re in for quite a thrill as Hansel & Gretel: Witch Hunters arrives in IMAX® 3D theatres. After a formidable past, Hansel and Gretel are seeking retribution against the evil of the witch who changed their lives forever. Read More
Exciting news for Marvel and IMAX fans has just arrived! Marvel’s Iron Man 3 soars into IMAX® 3D Theatres internationally starting April 25. The film will later open United States and Canada on May 3.
Marvel and IMAX are a perfect one-two punch and the Iron Man franchise has become a global phenomenon that fans everywhere are eager to see. We look forward to the thrill and excitement of Tony Stark’s latest adventures arriving in IMAX theatres. Read More
We are thrilled to launch our institutional upgrade initiative beginning with Smithsonian’s upgrade to our next-generation laser technology.
This upgrade will enable the Smithsonian’s three IMAX® Theatres to deliver the highest-quality digital content available – both documentaries and blockbuster films – and further enhance The IMAX Experience® for both museum enthusiasts and movie lovers. Read More
3D has certainly become a popular format over the past few years and many of this year’s most highly-anticipated films will be presented in 3D. The format was designed to make you feel like you’re part of the movie, however, all 3D experiences are not the same.
IMAX has been revolutionizing the 3D moviegoing experience for more than two decades and we would like to take a moment to show you what makes IMAX® 3D movies so different.
Watch Coco as she discusses how we see 3 dimensions in our everyday lives and what it takes to create an immersive IMAX 3D experience in our most recent IMAX 101 video on IMAX 3D.
In 2011, the IMAX® 12:01 program was born. Fans were able to receive their very first 12:01 print at the midnight showing of Real Steel.
What you may not know is that IMAX worked with SA Studios to launch the first print in this exclusive IMAX program. SA Studios’ Patrick Martinez was the creative force behind the artwork that would kick-off the program. Keep reading to find out how you can win ALL the IMAX 12:01 prints from 2012! Read More
Visual effects were prevalent in many of the top films featured in IMAX this year. Each year the Academy chooses the best of the best to receive an Oscar® for Best Visual Effects. We are excited to announce that four of the five nominees have been featured in IMAX® theatres. The final list of nominees includes Peter Jackson’s The Hobbit: An Unexpected Journey, Marvel’s The Avengers from Joss Whedon, Ridley Scott’s Prometheus, Ang Lee’s Life of Pi and Rupert Sanders’ Snow White and the Huntsman, which is the only title not shown in IMAX theatres. These films competed with some of 2012’s top films to nab the nomination, and we’re taking a moment to highlight this year’s nominees. Below is a snapshot of the IMAX releases. Read More
We know that being the first to see an IMAX film isn’t just a night at the movies, it’s months of anticipation, preparation and planning to make seeing your favorite movie an event like no other.
After watching those enticing trailers, sneak peeks and behind-the-scenes footage, you’re committed to being the very first to see it the way it’s meant to be seen—in IMAX. You’re our 12:01 fans, and we absolutely love you! To show our appreciation, we launched our IMAX 12:01 program. Read More
What better way to start the new year than by planning to witness the one and only Jurassic Park come to life in IMAX® 3D for the very first time? Well mark your calendar because Steven Spielberg’s classic Jurassic Park will return to the big screen with a one-week 3D engagement in IMAX® theatres worldwide beginning April 5, 2013. Read More
Recently, we celebrated the opening of the 100th IMAX® theatre in China - the IMAX Wanda Jinniu theatre located in the city of Chengdu. IMAX China commemorated the milestone alongside Wanda Cinema Line Co., our largest international exhibition partner at an event that celebrated Wanda’s 1000th theatre opening. Read More
Have you ever wondered exactly what’s different about an IMAX® theatre? Well it’s not one thing; it’s a combination many elements, most of them unique IMAX inventions and patents. We recently discussed our proprietary sound system in the IMAX 101: Sound post and today we’re going to discuss what goes into the design of an IMAX theatre.
Check out our new IMAX 101: Theatre Geometry video to find out more:
Hey movie fans! Welcome to the IMAX 101 Series. We’ve launched the IMAX 101s to give you insight on IMAX technology and what goes into making The IMAX Experience® so unique. Read More
The Hobbit: An Unexpected Journey is now playing in IMAX® theatres across the globe. Fans everywhere have been raving about their first adventure to Middle-earth with Bilbo Baggins-- along with the Wizard Gandalf and 13 Dwarves, led by the legendary warrior Thorin Oakenshield.
Director Peter Jackson shared his thoughts on seeing The Hobbit in IMAX®. Check out the clip featuring Peter Jackson below: Read More
We are excited to announce that TOP GUN is going to be released in IMAX® 3D theatres for the first time ever. Paramount Pictures’ 1986 classic from director Tony Scott, producers Don Simpson and Jerry Bruckheimer, and starring Tom Cruise, takes off on a new adventure with an exclusive six-day 3D engagement in select IMAX® theatres for a limited engagement beginning February 8, 2013.
Star Trek fans are in for a big surprise this holiday season. Exclusively in digital IMAX® 3D theatres, Paramount Pictures will release an IMAX Exclusive Preview of J.J. Abrams’ eagerly-awaited STAR TREK INTO DARKNESS months prior to the film’s official release in May 2013. This first-look at the movie will play in approximately 500 digital IMAX® 3D theatres beginning December 14th.
STAR TREK INTO DARKNESS is the sequel to Abrams’ 2009 hit film that redefined the Star Trek universe for a new generation. This extended preview is only the third first-look to be released in IMAX, and now is your opportunity to see it first.
Our longtime partners J.J. Abrams, Bryan Burk and the Bad Robot team have hit it out of the park with this incredible footage. Their use of the IMAX® Camera and canvas is sure to impress current and future Star Trek fans alike. We’re thrilled to work with Paramount Pictures on an extended first-look of this highly-anticipated summer movie.
STAR TREK INTO DARKNESS used IMAX cameras to capture several sequences, which will expand to fill more of the IMAX screen with unprecedented crispness and clarity, putting moviegoers right into the explosive action and vast scope of the film.
Check out the list below for IMAX theatres that will be playing the extended preview of STAR TREK INTO DARKNESS.
List of participating theatres below:
Few business leaders are better positioned to discuss innovation than an entrepreneur at an entertainment technology company. Recently The Paley Center for Media’s International Council hosted its “Innovation Without Borders” summit to engage senior media, technology and entertainment industry executives who want to understand the global business landscape and the potential for their companies to reach across borders into new markets. IMAX CEO Rich Gelfond joined to discuss his experience growing IMAX into a global organization. Read More
If you’re eager to see Les Misérables this holiday season you’re in for a sound so sweet. We’re excited to announce to fans that select IMAX® theatres will begin featuring this musical epic beginning December 25.
Universal Pictures’ Les Misérables, the motion-picture adaptation of the beloved global stage sensation, will be digitally re-mastered into the immersive IMAX format and released in select IMAX® digital theatres worldwide. Read More
Advancements in technology are continually opening up new ways for us to experience movies. At IMAX, we’re committed to working with filmmakers to support and help deliver their creative vision to audiences across the globe.
In The Hobbit: An Unexpected Journey, Peter Jackson has pushed the boundaries of new filmmaking techniques by capturing the movie in high frame rate (HFR) 3D – marking the first use of this method in a major motion picture release. In addition to the IMAX® and IMAX® 3D presentations, the film will also be shown using a higher frame rate in select IMAX® theatres.
What is High Frame Rate 3D (HFR 3D)?
Frame rates refer to the number of images (frames) displayed by a projector in one second. The current standard in cinemas worldwide is 24 frames per second (fps). HFR 3D productions of 48 fps record and play visuals at twice the current rate, which more closely approximates what the human eye actually sees. The higher 48fps rate provides enhanced clarity and reduces motion blur during action sequences, artifacts, judder and strobing.
Check out the list below for IMAX theatres that will be playing The Hobbit: An Unexpected Journey in HFR 3D. For a full list of nearby theatres playing The Hobbit, click here.
List of IMAX theatres that will feature HFR 3D for The Hobbit: An Unexpected Journey:
*All playdates are pending. Please check exhibitor website for more information.
Edwards Aliso Viejo Stadium 20 & IMAX - Aliso Viejo
AMC Burbank 16 & IMAX - Burbank
AMC Century City 15 & IMAX - Century City
Edwards Mira Mesa Stadium 18 & IMAX - San Diego
Regal Hacienda Crossings Stadium 21 & IMAX - Dublin
AMC Mercado 20 & IMAX - Santa Clara
AMC Del Amo 18 & IMAX - Del Amo
AMC Columbia 14 & IMAX – Columbia
IMAX Lincoln Square Cinemas - Bellevue
CineplexX Donau Plex IMAX Vienna - Vienna, AT
Hoyts Carousel & IMAX - Perth, AU
Cinepolis JK Iguatemi Sao Paulo - Sao Paulo, BR
Cinema Pathe Quai d'Ivry & IMAX - Paris, FR
UA i-Square & IMAX - Hong Kong, CH
United Cinemas Canal City 13 - Fukuoka, JP
109 Cinemas Kawasaki & IMAX – Kawasaki, JP
109 Cinemas Nagoya & IMAX - Nagoya, JP
United Cinemas Sapporo Factory & IMAX - Saporro, JP
109 Cinemas Shonan & IMAX – Shonan, JP
United Cinemas Toshimaen & IMAX – Tokyo, JP
CGV Sangam & IMAX - Seoul, KR
CGV Wangsimni IMAX – Seoul, KR
Pathe Arena & IMAX – Amsterdam, NL
Shaw Theatres Lido & IMAX - Singapore-Orchard Road, SG
Vieshow Banqiao Mega City Mall IMAX – Banqiao, TW
Cineworld Dublin & IMAX - Dublin, IR
ODEON Manchester & IMAX – Manchester, UK
Cineworld Nottingham & IMAX – Nottingham, UK
Cineworld Sheffield & IMAX - Sheffield, UK
We’re counting down the days until The Hobbit: An Unexpected Journey arrives in IMAX® theatres and things just got more exciting for IMAX fans!
If you attend an IMAX midnight showing of The Hobbit: An Unexpected Journey you can receive an exclusive collector’s series of four character prints (while supplies last). The Hobbit: An Unexpected Journey is the first in a trilogy of films adapted from the enduringly popular masterpiece, The Hobbit, by J.R.R.Tolkien.
Together with our exhibitor partner PVR Ltd., the leading entertainment company in India, we are excited to announce that the very first digital IMAX® theatre has arrived in South India. Moviegoers will now be able to experience the world’s best and most immersive moviegoing experience by visiting the new IMAX theatre at the PVR Forum, Bangalore. Read More
We’re honored that our very own Andrew Cripps, IMAX’s President of Europe, Middle East and Africa (EMEA) was selected by the Moscow Film School to participate in their “Master Class” program. The “Master Class” program offers film students the opportunity to meet with leading directors, producers and industry experts to learn first-hand the ins-and-outs of the cinema world. Read More
IMAX is excited to announce that we have extended our long-running partnership with Warner Bros. and plan to release up to 20 Warner Bros. films in IMAX® theatres over the next three years.
Each year Warner Bros. brings moviegoers everywhere many of the most anticipated movie-event titles emerging from Hollywood and we’re proud to present them with unparalleled image and sound quality through The IMAX Experience®.
Take a look at some of the Warner Bros. titles that will be released in IMAX theatres: Read More
After yesterday’s early-opening of SKYFALL in IMAX®, fans everywhere are raving with excitement. So if you haven’t had the chance to be a part of yet another action-packed, 007 mission—grab your tickets for a spoiler-free weekend of Bond action. Read More
Photo credit: Film Business Asia
With more than 726 screens in 91 locations nationwide, top-notch exhibitor CJ CGV is now planning to open 15 new IMAX® theatres throughout the People’s Republic of China. This adds an additional 15 IMAX® theatres to their existing agreement bringing the total to 65 IMAX® theatres.
IMAX is committed to supporting the growth of China’s film and exhibition industry and bringing the best in Chinese and Hollywood blockbusters to more audiences across the country. This agreement with CJ CGV will allow more Chinese moviegoers to be experience the most anticipated movies in IMAX.Read More
Rise of the Guardians Comes to Life in IMAX® 3D November 21.
DreamWorks Animation’s Rise of the Guardians is an epic adventure that tells the story of Santa Claus, the Easter Bunny, the Tooth Fairy, the Sandman and Jack Frost – legendary heroes, each with extraordinary abilities. When an evil spirit known as Pitch threatens to take over the world, the immortal Guardians must join forces to protect the hopes, beliefs and imagination of all children on earth. This beautifully-animated movie will explode on IMAX screens as the vivid images come to life before your eyes.
Each character in Rise of the Guardians has a story to tell, a significant part to play and unique abilities that they use in their quest to ensure the safety of all children. This is no ordinary folklore—these exquisitely crafted heroes are destined to protect the Earth from the vengeance of villains of darkness. Read More
25,000 Reasons to Become an Explorer in Filmmaking: IMAX, Newsweek & The Daily Beast Present The IMAX® Award
For more than 40 years, IMAX has been fueled by the passion that lives inside filmmakers whose goals are to educate through exploration and storytelling. Exploring is a huge part of our foundation, and now, we’re passing along the opportunity for up-and-coming filmmakers to be recognized for their ability to take audiences to places they’ve only dreamed of going.
IMAX, Newsweek & The Daily Beast have partnered to present aspiring filmmakers with The IMAX® Award - to recognize those with a desire to compel audiences through exploration. By submitting a one-to-two minute video clip, contestants can enter for a chance to win The IMAX® Award. Along with this prestigious award, the recipient will receive a $25,000 scholarship or film production award and have their video presented at the Newsweek & The Daily Beast Explorer event in 2013. Read More
IMAX is continuing to spread the experience across the globe. We’ve announced new agreements with three existing exhibitor partners to open five new IMAX Theatres throughout Europe, including the Netherlands, England and Austria.
Upcoming locations include: Read More
Good news 007 fans! For the first time ever, you’ll be able to experience SKYFALL™, the 23rd installment of the Bond franchise, one day early in IMAX on November 8th.
If you’re one of those eager fans who will be the first in line to see the film in IMAX, it’ll be a completely unique experience. This is because the IMAX presentation of SKYFALL will be specially formatted to feature a larger aspect ratio than the conventional release for the entirety of the film.
The filmmakers worked with the IMAX team in the post-production process to increase the aspect ratio of the film and designed the IMAX presentation of SKYFALL to allow audiences to see up to 26% more of the originally captured image.
We can all relate to Victor Frankenstein, an impressionable young boy who loves his pet dog Sparky more than anything. Just imagine: Sparky and Victor side by side, making movies, conducting experiments, and getting into all sorts of mischief. Now picture Victor: brokenhearted from losing his best friend Sparky. Yes, we know, very sad. While many of us would try to forget the pain of losing our best pet pal, Victor has another idea. Inspired by his science teacher, Mr. Rzykruski, Victor finds a way to bring Sparky back to life – sending the small town of New Holland into shock.
The Polar Express was a milestone in IMAX history. As our first DMR 3D movie, The Polar Express changed the way the industry viewed 3D technology, especially in IMAX. We invited Hugh Murray from our film technology team to come share his experience working on the film.
Read what Hugh had to say below:
Now that you’ve been formally introduced to our DMR technology, (if you haven’t, please click here to catch up) we’d like to dive a bit deeper into what happens behind the scenes during this transformative process.
As we’ve mentioned in other posts, your experience in an IMAX theatre is entirely different from any other theatre. One of the key reasons is because the content being shown in an IMAX theatre is significantly better than the content playing down the hall.
Want to know how it’s really done? Below we discuss the step-by-step process:
IMAX 101 Series: DMR (Digital Re-Mastering)—The Secret Sauce Behind The IMAX Experience®
For more than 40 years, IMAX has been in the business of creating experiences that take you beyond the edge of your seats to a world you’ve never imagined.
We started out as a large-format documentary maker focused on museums and science centers - taking audiences on adventures from the depths of the ocean to the outer limits of space.
While our documentary roots continue to be a key part of our business, we started to wonder what would happen if we brought The IMAX Experience to Hollywood?
The IMAX® camera is an integral part of IMAX’s history. The IMAX® camera is more than a piece of equipment used to capture images, it delivers lifelike images that no other camera has been able to match since its invention more than 35 years ago.
Take a behind the scenes look as Mike Hendriks of IMAXs Camera Department and Producer Lorne Orleans talk about IMAX film technology and the adventures of the IMAX® camera.
Liberty Science Center Prepares for the Arrival of TDKR in IMAX
The Dark Knight Rises is proving to be one of 2012’s most highly-anticipated films. With a runtime of 2 hours and 45 minutes, many theatres are preparing for the showing of The Dark Knight Rises. Take a moment to check out the behind-the-scenes video of Liberty Science Center’s tech guy Joseph Columbo as he walks through what goes into showing such an epic film, which has the longest runtime of any film ever shown at LSC. He uses awesome words like platters, QTRU, decks etc. It’s a pretty big deal. Check it out below:
TASM Highlights, Recaps, Reviews and More
The Amazing Spider-Man is a fresh look at Spidey and tells a new story of Peter Parker as a high-schooler who’s on a journey of self-discovery. After its July 3 release many have hit the web to share their take on the new Spider-Man with Andrew Garfield as Peter Parker and Emma Stone as his high school love, Gwen Stacy. There’s no question this version of Spidey is unlike any other and has the web buzzing. Here are a few interesting highlights on The Amazing Spider-Man. Take a look below.
Spidey is at it again, but this time the story of Peter Parker has gone back in time, where a new chapter in the Spider-Man legacy is revealed. The Amazing Spider-Man dives deeper into Peter’s past, as his superpowers are evolving during a quest of discovery. This new plot from the Marvel Comics originally created by Stan Lee and Steve Ditko, will follow the story of Peter as a troubled high-schooler, who meets his first love Gwen Stacy. Together they face the obstacles that stand in their way due to Peter’s new found identity as Spider-Man.
The Amazing Spider-Man will feature key scenes with an increased aspect ratio that will maximize on the IMAX screen. Watch Marc Webb as he talks about TASM and its unique aspect ratio below:
Aspect Ratio: Your Point-of-View
Experiencing your favorite movie in IMAX consists of plenty of speechless moments but isn’t quiet at all. It’s filled with breathtaking gasps and frightening shrieks as you assume the part of the hero or even the villain; taking death-defying leaps that make you clinch the hand of your neighbor and close your eyes before you hit the ground. Yes, IMAX is that real and there are several elements that go into creating those moments that you’ll never forget.
But what is it that makes you nearly lose your lunch from looking down from the world’s tallest building, the Burj Khalifa, with Tom Cruise in M:I4 or swinging from New York’s skyscapers with Spider-Man? Well it’s actually several things that go into creating that experience, one of which is the aspect ratio of the scene, which helps bring you into the action of the film.
IMAX 12:01 Screening: The Amazing Spider-Man
The countdown for The Amazing Spider-Man is now only hours away and tickets for the midnight showing are still available. If you’re attending tonight’s IMAX 12:01 showing you will receive an exclusive The Amazing Spider-Man print! The film will launch in the IMAX 3D® in 447 IMAX theatres worldwide. Find the IMAX® theatre near you to swing alongside Spider-Man as he faces The Lizard.
Watch the video below to see Andrew Garfield and Emma Stone have to say about IMAX 12:01 screening of The Amazing Spider-Man.
Frank Theatres to Open 10 IMAX® Theatres
Frank Theatres Raises Entertainment Experience for Customers to New Level
IMAX is pleased to be able to extend the IMAX Experience® to movie patrons across the globe. Each new theatre means an opportunity for you to see the most highly-anticipated films in an unparalleled viewing experience. Last week, IMAX and FrankTheatres together announced an agreement to open 10 IMAX theatres. Four theatres are expected to open this November in York, Pa.; Southern Pines, N.C.; Delray Beach, Fla.; and Northfield, N.J. In May 2013, two additional theatres are slated to open in Ranson, W. Va. and Kingsport, Tenn. The additional theatre locations will be determined at a later time.
IMAX is anxious to take moviegoers at FrankTheatres locations from their seat in the theatre to the core of the action. We’re eager to hear about the first-time experiences once the new theatres open.
Not sure if you have an IMAX theatre in your area? Locate your closest IMAX theatre here.
Check out more news on Frank Theatres and IMAX below:
A lot’s happening at IMAX. We’re growing domestically and internationally and we’re constantly working with studios to ensure that the most highly-anticipated blockbusters are going to be featured in IMAX® theaters. From new theaters in Azerbaijan to your favorite movies being filmed with IMAX® cameras, the excitement is boiling over for us and we’d like to share it with you.
The Dark Knight Rises
The anticipation that surrounds The Dark Knight Rises, the completion to Christopher Nolan’s Gotham trilogy, has skyrocketed after last week’s announcement that tickets are now available for presale. Fans swarmed to IMAX websites across the globe to be the first to see The Dark Knight Rises, which will feature an unprecedented amount of footage filmed with the IMAX camera, in the preferred IMAX format. The frenzy for tickets didn’t stop there, AMC Theaters later announced that die-hard Batman fans will have the opportunity to see the entire trilogy, from Batman Begins leading to the midnight showing of The Dark Knight Rises in IMAX theaters. Check here for tickets.
Rock of Ages Rolls Into IMAX
While many of you are struggling to let go of the 80’s, Rock of Ages gives you a shameless way to transport yourself back into the 80’s and totally rock out! Watch a rock ‘n’roll romance unfold through the classic hits of Def Leppard, Foreigner, Journey, Poison, REO Speedwagon, Twisted Sister and more. With IMAX’s powerful surround system, you’ll feel like you’re back in the 80’s jamming to your favorite tunes at a live concert. Dust off your Members-Only jacket and find a theater near you.
Watch the video below to see why Rock of Ages in IMAX delivers chest-palpitating sound that takes you back in time to relive your rock star dreams! Read More
One IMAX Employee’s Encounter with Steve Jobs and Pixar
The Pixar Story was on TV last week and it reminded us of a personal anecdote from IMAX’s Senior VP Film Production-Filmed Entertainment Division Hugh Murray. See Hugh’s story below:
I never got the chance to meet Steve in person, but I do have my own IMAX related anecdote to share.
Back in the mid 90’s when Toy Story was wowing audiences as the first full length all CG feature, IMAX, under Rich and Brad’s new leadership, was successfully transitioning away from our traditional institutional business into high profile commercial 3D venues. What we didn’t have was a matching flow of high profile 3D content, a message that filtered urgently back down the chain. I managed to get a chance to pitch to Rich and Brad (who didn’t know me at the time) the idea that Toy Story was a film that had been created entirely using 3D geometry on computers and rendered out with a single “camera” in 2D. Read More
There’s a lot to be said about the movies that stay on your mind for months before they premiere, that convince you to stand in long lines for advance tickets and force you to stay up way past your bedtime to be the first to be transported from a seat in the movies to another world. IMAX not only understands the obsession, we take part in it and find a way to make your moviegoing experience an event that you’ll never forget.
We’re constantly searching for the best ways to connect with the people that matter most, our fans…fanboys and fangirls that is. We’ve launched the IMAX blog to give you access to what goes on inside IMAX and to find out what matters most to you. Our blog will feature behind-the-scenes access to our technology, the evolution of IMAX films and guest expert bloggers who help to bring the most immersive movie experience to you, at each IMAX® theater, every showing.
What’s it like to see a movie in IMAX?