By IMAX on January 18, 2013
We are thrilled to launch our institutional upgrade initiative beginning with Smithsonian’s upgrade to our next-generation laser technology.
This upgrade will enable the Smithsonian’s three IMAX® Theatres to deliver the highest-quality digital content available – both documentaries and blockbuster films – and further enhance The IMAX Experience® for both museum enthusiasts and movie lovers.
By IMAX on January 16, 2013
3D has certainly become a popular format over the past few years and many of this year’s most highly-anticipated films will be presented in 3D. The format was designed to make you feel like you’re part of the movie, however, all 3D experiences are not the same.
IMAX has been revolutionizing the 3D moviegoing experience for more than two decades and we would like to take a moment to show you what makes IMAX® 3D movies so different.
Watch Coco as she discusses how we see 3 dimensions in our everyday lives and what it takes to create an immersive IMAX 3D experience in our most recent IMAX 101 video on IMAX 3D.
By IMAX on January 14, 2013
In 2011, the IMAX® 12:01 program was born. Fans were able to receive their very first 12:01 print at the midnight showing of Real Steel.
What you may not know is that IMAX worked with SA Studios to launch the first print in this exclusive IMAX program. SA Studios’ Patrick Martinez was the creative force behind the artwork that would kick-off the program. Keep reading to find out how you can win ALL the IMAX 12:01 prints from 2012!
By IMAX on January 12, 2013
Visual effects were prevalent in many of the top films featured in IMAX this year. Each year the Academy chooses the best of the best to receive an Oscar® for Best Visual Effects. We are excited to announce that four of the five nominees have been featured in IMAX® theatres. The final list of nominees includes Peter Jackson’s The Hobbit: An Unexpected Journey, Marvel’s The Avengers from Joss Whedon, Ridley Scott’s Prometheus, Ang Lee’s Life of Pi and Rupert Sanders’ Snow White and the Huntsman, which is the only title not shown in IMAX theatres. These films competed with some of 2012’s top films to nab the nomination, and we’re taking a moment to highlight this year’s nominees. Below is a snapshot of the IMAX releases.
By IMAX on January 11, 2013
We know that being the first to see an IMAX film isn’t just a night at the movies, it’s months of anticipation, preparation and planning to make seeing your favorite movie an event like no other.
After watching those enticing trailers, sneak peeks and behind-the-scenes footage, you’re committed to being the very first to see it the way it’s meant to be seen—in IMAX. You’re our 12:01 fans, and we absolutely love you! To show our appreciation, we launched our IMAX 12:01 program.