By IMAX on December 11, 2013
On a quest to find Middle-earth, a band of Hobbits and Dwarves take a wrong turn and stumble upon an unlikely place along the way…New York City. Take a look as the friends explore the city, surprising everyone they meet.
By IMAX on December 6, 2013
“I had been warned that the cameras are bigger, bulkier, and more awkward to hand hold – but we figured out ways to do exactly what we wanted. After you’ve spent days sweating, getting bitten by mosquitoes, lugging heavy equipment through the jungle and waiting for the long turnaround time of the cameras, when you see the dailies and see how unbelievably stunning it is… that is pretty satisfying.”
- The Hunger Games: Catching Fire Director Francis Lawrence
By IMAX on November 21, 2013
Advancements in technology are continually opening up new ways for us to experience movies. At IMAX, we’re committed to working with filmmakers to support and help deliver their creative vision to audiences across the globe.
In The Hobbit: Desolation of Smaug, Peter Jackson has pushed the boundaries of new filmmaking techniques by capturing the movie in high frame rate (HFR) 3D. Peter Jackson’s The Hobbit: An Unexpected Journey was the first major motion picture release to use this method. In addition to the IMAX® and IMAX® 3D presentations, the film will also be shown using a higher frame rate in select IMAX® theatres.
What is High Frame Rate 3D (HFR 3D)?
Frame rates refer to the number of images (frames) displayed by a projector in one second. The current standard in cinemas worldwide is 24 frames per second (fps). HFR 3D productions of 48 fps record and play visuals at twice the current rate, which more closely approximates what the human eye actually sees. The higher 48fps rate provides enhanced clarity and reduces motion blur during action sequences, artifacts, judder and strobing.
By IMAX on November 6, 2013
This weekend has just gotten better! Thor: The Dark World is coming to IMAX® 3D theatres throughout North America starting November 8 and we can’t wait to see the mighty Thor battle to save Earth and all nine realms! Click here to purchase your tickets today!
By IMAX on October 31, 2013
The Hunger Games return! IMAX® is gearing up for this season’s biggest movie, the second installment in The Hunger Games trilogy: The Hunger Games: Catching Fire. With our exclusive new artwork and a newly released trailer we can practically feel the fire. Check out the Kris Kuksi inspired artwork below: