By IMAX on October 22, 2012
Good news 007 fans! For the first time ever, you’ll be able to experience SKYFALL™, the 23rd installment of the Bond franchise, one day early in IMAX on November 8th.
If you’re one of those eager fans who will be the first in line to see the film in IMAX, it’ll be a completely unique experience. This is because the IMAX presentation of SKYFALL will be specially formatted to feature a larger aspect ratio than the conventional release for the entirety of the film.
The filmmakers worked with the IMAX team in the post-production process to increase the aspect ratio of the film and designed the IMAX presentation of SKYFALL to allow audiences to see up to 26% more of the originally captured image.
By IMAX on October 05, 2012
We can all relate to Victor Frankenstein, an impressionable young boy who loves his pet dog Sparky more than anything. Just imagine: Sparky and Victor side by side, making movies, conducting experiments, and getting into all sorts of mischief. Now picture Victor: brokenhearted from losing his best friend Sparky. Yes, we know, very sad. While many of us would try to forget the pain of losing our best pet pal, Victor has another idea. Inspired by his science teacher, Mr. Rzykruski, Victor finds a way to bring Sparky back to life – sending the small town of New Holland into shock.
By IMAX on September 20, 2012
The Polar Express was a milestone in IMAX history. As our first DMR 3D movie, The Polar Express changed the way the industry viewed 3D technology, especially in IMAX. We invited Hugh Murray from our film technology team to come share his experience working on the film.
Read what Hugh had to say below:
By IMAX on September 12, 2012
Now that you’ve been formally introduced to our DMR technology, (if you haven’t, please click here to catch up) we’d like to dive a bit deeper into what happens behind the scenes during this transformative process.
As we’ve mentioned in other posts, your experience in an IMAX theatre is entirely different from any other theatre. One of the key reasons is because the content being shown in an IMAX theatre is significantly better than the content playing down the hall.
Want to know how it’s really done? Below we discuss the step-by-step process:
By IMAX on September 04, 2012
IMAX 101 Series: DMR (Digital Re-Mastering)—The Secret Sauce Behind The IMAX Experience®
For more than 40 years, IMAX has been in the business of creating experiences that take you beyond the edge of your seats to a world you’ve never imagined.
We started out as a large-format documentary maker focused on museums and science centers - taking audiences on adventures from the depths of the ocean to the outer limits of space.
While our documentary roots continue to be a key part of our business, we started to wonder what would happen if we brought The IMAX Experience to Hollywood?