By IMAX on May 20, 2013
You may have missed the first IMAX FANFIX™ print for Star Trek Into Darkness but all hope isn’t lost. Lucky for you we have a 2nd version of the print and you have the opportunity to get your hands on one.
Be one of the first 300 people to see Star Trek Into Darkness: An IMAX 3D Experience on Friday, May 24th to get your hands on this limited edition print –available at each IMAX location, while supplies last.
Check out the 2nd version of the IMAX FANFIX print for Star Trek Into Darkness from artist Mark Englert and continue reading to find out more on how he developed the prints for Star Trek Into Darkness.
By IMAX on May 16, 2013
The award-winning French director Jean-Pierre Jeunet’s highly anticipated film, The Young and Prodigious T.S. Spivet is arriving to theatres throughout France in a the best way possible – in IMAX.
By IMAX on May 14, 2013
By IMAX on May 01, 2013
Are you ready for Star Trek Into Darkness? This new IMAX poster will certainly get you excited about the upcoming adventure of The Enterprise! Exclusively in IMAX® 3D beginning at 8:00pm on Wednesday, May 15 – you don’t want to miss it. Click here for tickets.
Check out the new poster below:
By IMAX on April 29, 2013
Introducing IMAX FANFIX™, an evolution of the IMAX® 12:01 program!
The origins are simple: reward the most avid IMAX fans with limited edition, collectible prints for select films. IMAX, together with our studio partners, engage some of the most celebrated artists to create unique art that is exclusively for IMAX moviegoers. We will be offering these prints at the earliest IMAX showing to reward those who see it first!
By IMAX on April 22, 2013
Exclusively for IMAX fans as part of the IMAX® 12:01 program, those attending midnight shows of Marvel's IRON MAN 3 in the first hours of May 3rd will receive a limited edition IRON MAN 3 print featuring original artwork by renowned artist, Jock.
By IMAX on April 12, 2013
By IMAX on April 03, 2013
IMAX is proud to present an exclusive look at the making of OBLIVION with Tom Cruise and director Joseph Kosinski in IMAX’s BEHIND THE FRAME featurette. OBLIVION arrives in IMAX® theatres throughout North America on April 19.
Check out the video below to hear what they have to say about this groundbreaking cinematic adventure.
By IMAX on April 01, 2013
Pisces, MT 4/1/2013
Late Sunday night, a newborn dinosaur was hatched at the Phillips County Bird Refuge in Pisces, Montana, a small town located along the Montana Dinosaur Trail. Pisces is home to two stops along the trail, which connects some of the largest fossil and bone discovery sites in the United States. Pisces is known for the discovery of Leonardo in 2003, one of the best preserved dinosaurs ever unearthed.
By IMAX on March 28, 2013
G.I. Joe: Retaliation has officially arrived in IMAX® 3D theatres throughout North America for one-week only. We’ve pulled together a few photos from the movie to get you ready for the non-stop G.I. Joe action!
By IMAX on March 19, 2013
Check out the exclusive new IMAX poster for Marvel’s Iron Man 3 . Tony Stark is back on May 3rd in Iron Man 3 An IMAX 3D Experience!
By Adam D. on March 16, 2013
Hi! I’m Adam from the IMAX communications team. This week some members of the IMAX team headed to Austin, Texas for the 2013 SXSW Conference- the convergence of all things interactive, film and music.
It was an extremely interesting and busy week as the team attended several industry panels and events, met with partners and hosted IMAX’s first ever SXSW party. Not to mention consuming an enormous amount of delicious BBQ.
I will be discussing some of the key trends we observed at the conference next week, but for now I wanted to provide a recap of some of my highlights.
Mashable brought grumpy cat to Austin. Need I say more?
By IMAX on March 11, 2013
The Journey to Oz Balloon made many stops on the road to the Oz The Great and Powerful premiere. See how its journey unfolded in this exclusive IMAX video! Oz The Great and Powerful is now playing in IMAX® 3D theatres.
By IMAX on March 05, 2013
We’ve searched high and low for someone who exhibited the ability to take audiences on an adventure through explorations in filmmaking. Finally, we’ve found Pete Marshall, a talented explorer with a thirst for conquering the unimaginable and a passion to bring his adventures to audiences everywhere,
By IMAX on February 27, 2013
The latest IMAX® 12:01 is here! Created by two-time Academy Award® winner, Robert Stromberg (“Alice in Wonderland,” “Avatar”), this artwork offers a glimpse into the fantastical world of Oz. Check it out below:
By IMAX on February 25, 2013
We just can’t get enough of the Oscar’s and this year’s Academy Awards ceremony was nothing short of spectacular. From William Shatner’s beaming in as Captain Kirk to help Seth McFarlane prevent an Oscar host pitfall to the most notable performance of Adele singing the Oscar-winning “Skyfall” that left us all spellbound - this year's awards show was unforgettable. We would like to congratulate all Oscar® nominees and award recipients in the 2013 Academy Awards.
Each year the Academy Awards features some of the world’s most accomplished in the motion picture industry. We had the opportunity to present many of those films in IMAX® theatres. A special round of applause goes to those recipients for receiving the highest honor in filmmaking. Congratulations! Check out the award winners who had films in IMAX theatres last year.
And the Oscar Goes To...
By IMAX on February 20, 2013
We’re excited to announce that IMAX’s very own John Schreiner, VP of Theatre Development, was recently named “Man of the Year” at the 2013 Blockbuster Awards - Russia’s top film industry event that honors the best in Russian and Hollywood cinema as well as the industry’s top business leaders.
By IMAX on February 15, 2013
San Diego’s Reuben H. Fleet Science Center & IMAX Commemorate 40th Anniversary of the World’s First IMAX® Dome Theatre
Your first encounter with IMAX may have been in a space or science center watching documentaries in an IMAX Dome theatre. Our legacy began with many of those inspiring documentaries that took audiences from the edge of their seat to a journey throughout space. This year marks the 40th anniversary of the world’s first IMAX Dome theatre, the Reuben H. Fleet Science Center and we are excited to celebrate years of enriching minds through documentary filmmaking.
By IMAX on February 14, 2013
This Valentine’s Day you’re in for a treat much sweeter than chocolate. A Good Day To Die Hard arrives in IMAX® Theatres on February 14 and we can’t think of a better place to be this V-Day than on an action-packed adventure with Bruce Willis and tickets are on sale now!
You may be wondering what would be worth opting out of a couples massage, dinner at that swanky new restaurant or whispering sweet nothings in the ear of the one you love. Well we’ve got the deets on the making of Die Hard 5 and we’ve found some PRETTY cool things that are worth ditching your V-Day plans.
It has been 25 years since the original Die Hard where the cinematic hero John McClane was born. Now Bruce Willis is back in his iconic role as a Brooklyn police detective, but this time he’ll find himself in the midst of deadly corruption and political vendetta in Russia. After finding out that his estranged son has been arrested in Moscow, McClane begins his mission in search for answers and finds out more than he expected. His son Jack, played by Jai Courtney, is far from being a criminal but is an undercover CIA operative. This father/son combo is packing some serious heat.
By IMAX on January 30, 2013
When seeing a movie in an IMAX® theatre, it’s like seeing a different movie altogether. Everything from the movie itself to the theatre’s technology and design has been developed and customized to make you believe you’re part of the action. One of the key ingredients to creating The IMAX Experience® is IMAX® DMR, or digital re-mastering.
There are two ways to create an IMAX movie. It can either be captured with the extremely high resolution IMAX® cameras or go through IMAX’s proprietary DMR process to enhance the film’s image and audio.
So what exactly does IMAX’s DMR process entail? Check out our latest IMAX 101 featuring DMR technology to find out:
By IMAX on January 28, 2013
The G.I. Joes are back in IMAX® 3D theatres! For one week only, you have the opportunity to see Paramount Pictures’ G.I. Joe: Retaliation beginning March 28 internationally and March 29 throughout North America. This highly-anticipated sequel will be jam packed with non-stop action that you won’t want to miss in IMAX 3D!
By IMAX on January 25, 2013
This weekend you’re in for quite a thrill as Hansel & Gretel: Witch Hunters arrives in IMAX® 3D theatres. After a formidable past, Hansel and Gretel are seeking retribution against the evil of the witch who changed their lives forever.
By IMAX on January 23, 2013
Exciting news for Marvel and IMAX fans has just arrived! Marvel’s Iron Man 3 soars into IMAX® 3D Theatres internationally starting April 25. The film will later open United States and Canada on May 3.
Marvel and IMAX are a perfect one-two punch and the Iron Man franchise has become a global phenomenon that fans everywhere are eager to see. We look forward to the thrill and excitement of Tony Stark’s latest adventures arriving in IMAX theatres.
By IMAX on January 18, 2013
We are thrilled to launch our institutional upgrade initiative beginning with Smithsonian’s upgrade to our next-generation laser technology.
This upgrade will enable the Smithsonian’s three IMAX® Theatres to deliver the highest-quality digital content available – both documentaries and blockbuster films – and further enhance The IMAX Experience® for both museum enthusiasts and movie lovers.
By IMAX on January 16, 2013
3D has certainly become a popular format over the past few years and many of this year’s most highly-anticipated films will be presented in 3D. The format was designed to make you feel like you’re part of the movie, however, all 3D experiences are not the same.
IMAX has been revolutionizing the 3D moviegoing experience for more than two decades and we would like to take a moment to show you what makes IMAX® 3D movies so different.
Watch Coco as she discusses how we see 3 dimensions in our everyday lives and what it takes to create an immersive IMAX 3D experience in our most recent IMAX 101 video on IMAX 3D.
By IMAX on January 14, 2013
In 2011, the IMAX® 12:01 program was born. Fans were able to receive their very first 12:01 print at the midnight showing of Real Steel.
What you may not know is that IMAX worked with SA Studios to launch the first print in this exclusive IMAX program. SA Studios’ Patrick Martinez was the creative force behind the artwork that would kick-off the program. Keep reading to find out how you can win ALL the IMAX 12:01 prints from 2012!
By IMAX on January 12, 2013
Visual effects were prevalent in many of the top films featured in IMAX this year. Each year the Academy chooses the best of the best to receive an Oscar® for Best Visual Effects. We are excited to announce that four of the five nominees have been featured in IMAX® theatres. The final list of nominees includes Peter Jackson’s The Hobbit: An Unexpected Journey, Marvel’s The Avengers from Joss Whedon, Ridley Scott’s Prometheus, Ang Lee’s Life of Pi and Rupert Sanders’ Snow White and the Huntsman, which is the only title not shown in IMAX theatres. These films competed with some of 2012’s top films to nab the nomination, and we’re taking a moment to highlight this year’s nominees. Below is a snapshot of the IMAX releases.
By IMAX on January 11, 2013
We know that being the first to see an IMAX film isn’t just a night at the movies, it’s months of anticipation, preparation and planning to make seeing your favorite movie an event like no other.
After watching those enticing trailers, sneak peeks and behind-the-scenes footage, you’re committed to being the very first to see it the way it’s meant to be seen—in IMAX. You’re our 12:01 fans, and we absolutely love you! To show our appreciation, we launched our IMAX 12:01 program.
By IMAX on January 09, 2013
What better way to start the new year than by planning to witness the one and only Jurassic Park come to life in IMAX® 3D for the very first time? Well mark your calendar because Steven Spielberg’s classic Jurassic Park will return to the big screen with a one-week 3D engagement in IMAX® theatres worldwide beginning April 5, 2013.
By IMAX on January 08, 2013
Recently, we celebrated the opening of the 100th IMAX® theatre in China - the IMAX Wanda Jinniu theatre located in the city of Chengdu. IMAX China commemorated the milestone alongside Wanda Cinema Line Co., our largest international exhibition partner at an event that celebrated Wanda’s 1000th theatre opening.
By IMAX on January 02, 2013
Have you ever wondered exactly what’s different about an IMAX® theatre? Well it’s not one thing; it’s a combination many elements, most of them unique IMAX inventions and patents. We recently discussed our proprietary sound system in the IMAX 101: Sound post and today we’re going to discuss what goes into the design of an IMAX theatre.
Check out our new IMAX 101: Theatre Geometry video to find out more:
By IMAX on December 19, 2012
Hey movie fans! Welcome to the IMAX 101 Series. We’ve launched the IMAX 101s to give you insight on IMAX technology and what goes into making The IMAX Experience® so unique.
By IMAX on December 17, 2012
The Hobbit: An Unexpected Journey is now playing in IMAX® theatres across the globe. Fans everywhere have been raving about their first adventure to Middle-earth with Bilbo Baggins-- along with the Wizard Gandalf and 13 Dwarves, led by the legendary warrior Thorin Oakenshield.
Director Peter Jackson shared his thoughts on seeing The Hobbit in IMAX®. Check out the clip featuring Peter Jackson below:
By IMAX on December 12, 2012
We are excited to announce that TOP GUN is going to be released in IMAX® 3D theatres for the first time ever. Paramount Pictures’ 1986 classic from director Tony Scott, producers Don Simpson and Jerry Bruckheimer, and starring Tom Cruise, takes off on a new adventure with an exclusive six-day 3D engagement in select IMAX® theatres for a limited engagement beginning February 8, 2013.
By IMAX on December 06, 2012
Star Trek fans are in for a big surprise this holiday season. Exclusively in digital IMAX® 3D theatres, Paramount Pictures will release an IMAX Exclusive Preview of J.J. Abrams’ eagerly-awaited STAR TREK INTO DARKNESS months prior to the film’s official release in May 2013. This first-look at the movie will play in approximately 500 digital IMAX® 3D theatres beginning December 14th.
STAR TREK INTO DARKNESS is the sequel to Abrams’ 2009 hit film that redefined the Star Trek universe for a new generation. This extended preview is only the third first-look to be released in IMAX, and now is your opportunity to see it first.
Our longtime partners J.J. Abrams, Bryan Burk and the Bad Robot team have hit it out of the park with this incredible footage. Their use of the IMAX® Camera and canvas is sure to impress current and future Star Trek fans alike. We’re thrilled to work with Paramount Pictures on an extended first-look of this highly-anticipated summer movie.
STAR TREK INTO DARKNESS used IMAX cameras to capture several sequences, which will expand to fill more of the IMAX screen with unprecedented crispness and clarity, putting moviegoers right into the explosive action and vast scope of the film.
Check out the list below for IMAX theatres that will be playing the extended preview of STAR TREK INTO DARKNESS.
List of participating theatres below:
By IMAX on December 05, 2012
Few business leaders are better positioned to discuss innovation than an entrepreneur at an entertainment technology company. Recently The Paley Center for Media’s International Council hosted its “Innovation Without Borders” summit to engage senior media, technology and entertainment industry executives who want to understand the global business landscape and the potential for their companies to reach across borders into new markets. IMAX CEO Rich Gelfond joined to discuss his experience growing IMAX into a global organization.
By IMAX on December 04, 2012
If you’re eager to see Les Misérables this holiday season you’re in for a sound so sweet. We’re excited to announce to fans that select IMAX® theatres will begin featuring this musical epic beginning December 25.
Universal Pictures’ Les Misérables, the motion-picture adaptation of the beloved global stage sensation, will be digitally re-mastered into the immersive IMAX format and released in select IMAX® digital theatres worldwide.
By IMAX on December 03, 2012
Advancements in technology are continually opening up new ways for us to experience movies. At IMAX, we’re committed to working with filmmakers to support and help deliver their creative vision to audiences across the globe.
In The Hobbit: An Unexpected Journey, Peter Jackson has pushed the boundaries of new filmmaking techniques by capturing the movie in high frame rate (HFR) 3D – marking the first use of this method in a major motion picture release. In addition to the IMAX® and IMAX® 3D presentations, the film will also be shown using a higher frame rate in select IMAX® theatres.
What is High Frame Rate 3D (HFR 3D)?
Frame rates refer to the number of images (frames) displayed by a projector in one second. The current standard in cinemas worldwide is 24 frames per second (fps). HFR 3D productions of 48 fps record and play visuals at twice the current rate, which more closely approximates what the human eye actually sees. The higher 48fps rate provides enhanced clarity and reduces motion blur during action sequences, artifacts, judder and strobing.
Check out the list below for IMAX theatres that will be playing The Hobbit: An Unexpected Journey in HFR 3D. For a full list of nearby theatres playing The Hobbit, click here.
List of IMAX theatres that will feature HFR 3D for The Hobbit: An Unexpected Journey:
*All playdates are pending. Please check exhibitor website for more information.
Regal Tikahtnu Commons Stadium 16 & IMAX - Anchorage
Scotiabank Chinook & IMAX - Calgary
Edwards Aliso Viejo Stadium 20 & IMAX - Aliso Viejo
AMC Burbank 16 & IMAX - Burbank
AMC Century City 15 & IMAX - Century City
Edwards Mira Mesa Stadium 18 & IMAX - San Diego
Regal Hacienda Crossings Stadium 21 & IMAX - Dublin
AMC Mercado 20 & IMAX - Santa Clara
AMC Del Amo 18 & IMAX - Del Amo
AMC Westminster Promenade 24 & IMAX – Denver
Penn Cinema Riverfront & IMAX - Wilmington
AMC Aventura 24 & IMAX – Aventura
AMC Altamonte Mall 18 & IMAX - Altamonte Springs
Muvico Parisian & IMAX - West Palm Beach
AMC Avenue Forsyth 12 & IMAX - Cumming
AMC South Barrington 30 & IMAX - South Barrington
AMC Studio 30 & IMAX - Olathe
AMC Columbia 14 & IMAX – Columbia
AMC New Brunswick 18 & IMAX - New Brunswick
AMC Garden State 16 & IMAX - Paramus
AMC Loews 34th Street 14 & IMAX - New York
Regal Red Rock Stadium 16 & IMAX - Las Vegas
Cineplex Odeon Courtney Park & IMAX - Mississauga
Empire Empress Walk 10 Cinemas & IMAX - North York
Empire Theatres Kingston & IMAX - Kingston
Regal Bridgeport Village Stadium 18 & IMAX – Tigard
UA King Of Prussia Stadium 16 & IMAX - King Of Prussia
Mega-Plex Taschereau 18 & IMAX - Greenfield Park
Mega-Plex Marche Central 18 & IMAX - Montreal
Regal Pinnacle Stadium 18 & IMAX - Knoxville
AMC Northpark 15 & IMAX – Dallas
Santikos Palladium IMAX - San Antonio
Megaplex 17 & IMAX, Jordan Commons - Sandy
AMC Hoffman Center 22 & IMAX – Alexandria
AMC Tysons Corner 16 & IMAX - McLean
IMAX Lincoln Square Cinemas - Bellevue
CineplexX Donau Plex IMAX Vienna - Vienna, AT
Hoyts Carousel & IMAX - Perth, AU
Cinepolis JK Iguatemi Sao Paulo - Sao Paulo, BR
Cinema Pathe Quai d'Ivry & IMAX - Paris, FR
UA i-Square & IMAX - Hong Kong, CH
United Cinemas Canal City 13 - Fukuoka, JP
109 Cinemas Kawasaki & IMAX – Kawasaki, JP
109 Cinemas Nagoya & IMAX - Nagoya, JP
United Cinemas Sapporo Factory & IMAX - Saporro, JP
109 Cinemas Shonan & IMAX – Shonan, JP
United Cinemas Toshimaen & IMAX – Tokyo, JP
CGV Sangam & IMAX - Seoul, KR
CGV Wangsimni IMAX – Seoul, KR
Pathe Arena & IMAX – Amsterdam, NL
Shaw Theatres Lido & IMAX - Singapore-Orchard Road, SG
Vieshow Banqiao Mega City Mall IMAX – Banqiao, TW
Cineworld Dublin & IMAX - Dublin, IR
ODEON Manchester & IMAX – Manchester, UK
Cineworld Nottingham & IMAX – Nottingham, UK
Cineworld Sheffield & IMAX - Sheffield, UK
ODEON Swiss Cottage & IMAX - London, UK
Cinepolis Universidad & IMAX - Mexico City
By IMAX on November 30, 2012
We’re counting down the days until The Hobbit: An Unexpected Journey arrives in IMAX® theatres and things just got more exciting for IMAX fans!
If you attend an IMAX midnight showing of The Hobbit: An Unexpected Journey you can receive an exclusive collector’s series of four character prints (while supplies last). The Hobbit: An Unexpected Journey is the first in a trilogy of films adapted from the enduringly popular masterpiece, The Hobbit, by J.R.R.Tolkien.
Buy your IMAX ticket today for a midnight showing at participating theatres and walk away with all four character prints below:
By IMAX on November 19, 2012
Together with our exhibitor partner PVR Ltd., the leading entertainment company in India, we are excited to announce that the very first digital IMAX® theatre has arrived in South India. Moviegoers will now be able to experience the world’s best and most immersive moviegoing experience by visiting the new IMAX theatre at the PVR Forum, Bangalore.
By IMAX on November 16, 2012
We’re honored that our very own Andrew Cripps, IMAX’s President of Europe, Middle East and Africa (EMEA) was selected by the Moscow Film School to participate in their “Master Class” program. The “Master Class” program offers film students the opportunity to meet with leading directors, producers and industry experts to learn first-hand the ins-and-outs of the cinema world.
By IMAX on November 15, 2012
IMAX is excited to announce that we have extended our long-running partnership with Warner Bros. and plan to release up to 20 Warner Bros. films in IMAX® theatres over the next three years.
Each year Warner Bros. brings moviegoers everywhere many of the most anticipated movie-event titles emerging from Hollywood and we’re proud to present them with unparalleled image and sound quality through The IMAX Experience®.
Take a look at some of the Warner Bros. titles that will be released in IMAX theatres:
By IMAX on November 09, 2012
After yesterday’s early-opening of SKYFALL in IMAX®, fans everywhere are raving with excitement. So if you haven’t had the chance to be a part of yet another action-packed, 007 mission—grab your tickets for a spoiler-free weekend of Bond action.
By IMAX on November 07, 2012
Photo credit: Film Business Asia
With more than 726 screens in 91 locations nationwide, top-notch exhibitor CJ CGV is now planning to open 15 new IMAX® theatres throughout the People’s Republic of China. This adds an additional 15 IMAX® theatres to their existing agreement bringing the total to 65 IMAX® theatres.
IMAX is committed to supporting the growth of China’s film and exhibition industry and bringing the best in Chinese and Hollywood blockbusters to more audiences across the country. This agreement with CJ CGV will allow more Chinese moviegoers to be experience the most anticipated movies in IMAX.
By IMAX on November 01, 2012
Rise of the Guardians Comes to Life in IMAX® 3D November 21.
DreamWorks Animation’s Rise of the Guardians is an epic adventure that tells the story of Santa Claus, the Easter Bunny, the Tooth Fairy, the Sandman and Jack Frost – legendary heroes, each with extraordinary abilities. When an evil spirit known as Pitch threatens to take over the world, the immortal Guardians must join forces to protect the hopes, beliefs and imagination of all children on earth. This beautifully-animated movie will explode on IMAX screens as the vivid images come to life before your eyes.
Each character in Rise of the Guardians has a story to tell, a significant part to play and unique abilities that they use in their quest to ensure the safety of all children. This is no ordinary folklore—these exquisitely crafted heroes are destined to protect the Earth from the vengeance of villains of darkness.
By IMAX on November 01, 2012
25,000 Reasons to Become an Explorer in Filmmaking: IMAX, Newsweek & The Daily Beast Present The IMAX® Award
For more than 40 years, IMAX has been fueled by the passion that lives inside filmmakers whose goals are to educate through exploration and storytelling. Exploring is a huge part of our foundation, and now, we’re passing along the opportunity for up-and-coming filmmakers to be recognized for their ability to take audiences to places they’ve only dreamed of going.
IMAX, Newsweek & The Daily Beast have partnered to present aspiring filmmakers with The IMAX® Award - to recognize those with a desire to compel audiences through exploration. By submitting a one-to-two minute video clip, contestants can enter for a chance to win The IMAX® Award. Along with this prestigious award, the recipient will receive a $25,000 scholarship or film production award and have their video presented at the Newsweek & The Daily Beast Explorer event in 2013.
By IMAX on October 24, 2012
IMAX is continuing to spread the experience across the globe. We’ve announced new agreements with three existing exhibitor partners to open five new IMAX Theatres throughout Europe, including the Netherlands, England and Austria.
Upcoming locations include:
By IMAX on October 22, 2012
Good news 007 fans! For the first time ever, you’ll be able to experience SKYFALL™, the 23rd installment of the Bond franchise, one day early in IMAX on November 8th.
If you’re one of those eager fans who will be the first in line to see the film in IMAX, it’ll be a completely unique experience. This is because the IMAX presentation of SKYFALL will be specially formatted to feature a larger aspect ratio than the conventional release for the entirety of the film.
The filmmakers worked with the IMAX team in the post-production process to increase the aspect ratio of the film and designed the IMAX presentation of SKYFALL to allow audiences to see up to 26% more of the originally captured image.
By IMAX on October 05, 2012
We can all relate to Victor Frankenstein, an impressionable young boy who loves his pet dog Sparky more than anything. Just imagine: Sparky and Victor side by side, making movies, conducting experiments, and getting into all sorts of mischief. Now picture Victor: brokenhearted from losing his best friend Sparky. Yes, we know, very sad. While many of us would try to forget the pain of losing our best pet pal, Victor has another idea. Inspired by his science teacher, Mr. Rzykruski, Victor finds a way to bring Sparky back to life – sending the small town of New Holland into shock.
By IMAX on September 20, 2012
The Polar Express was a milestone in IMAX history. As our first DMR 3D movie, The Polar Express changed the way the industry viewed 3D technology, especially in IMAX. We invited Hugh Murray from our film technology team to come share his experience working on the film.
Read what Hugh had to say below:
By IMAX on September 12, 2012
Now that you’ve been formally introduced to our DMR technology, (if you haven’t, please click here to catch up) we’d like to dive a bit deeper into what happens behind the scenes during this transformative process.
As we’ve mentioned in other posts, your experience in an IMAX theatre is entirely different from any other theatre. One of the key reasons is because the content being shown in an IMAX theatre is significantly better than the content playing down the hall.
Want to know how it’s really done? Below we discuss the step-by-step process:
By IMAX on September 04, 2012
IMAX 101 Series: DMR (Digital Re-Mastering)—The Secret Sauce Behind The IMAX Experience®
For more than 40 years, IMAX has been in the business of creating experiences that take you beyond the edge of your seats to a world you’ve never imagined.
We started out as a large-format documentary maker focused on museums and science centers - taking audiences on adventures from the depths of the ocean to the outer limits of space.
While our documentary roots continue to be a key part of our business, we started to wonder what would happen if we brought The IMAX Experience to Hollywood?
By IMAX on August 21, 2012
The IMAX® camera is an integral part of IMAX’s history. The IMAX® camera is more than a piece of equipment used to capture images, it delivers lifelike images that no other camera has been able to match since its invention more than 35 years ago.
Take a behind the scenes look as Mike Hendriks of IMAXs Camera Department and Producer Lorne Orleans talk about IMAX film technology and the adventures of the IMAX® camera.
By IMAX on July 10, 2012
Liberty Science Center Prepares for the Arrival of TDKR in IMAX
The Dark Knight Rises is proving to be one of 2012’s most highly-anticipated films. With a runtime of 2 hours and 45 minutes, many theatres are preparing for the showing of The Dark Knight Rises. Take a moment to check out the behind-the-scenes video of Liberty Science Center’s tech guy Joseph Columbo as he walks through what goes into showing such an epic film, which has the longest runtime of any film ever shown at LSC. He uses awesome words like platters, QTRU, decks etc. It’s a pretty big deal. Check it out below:
By IMAX on July 10, 2012
TASM Highlights, Recaps, Reviews and More
The Amazing Spider-Man is a fresh look at Spidey and tells a new story of Peter Parker as a high-schooler who’s on a journey of self-discovery. After its July 3 release many have hit the web to share their take on the new Spider-Man with Andrew Garfield as Peter Parker and Emma Stone as his high school love, Gwen Stacy. There’s no question this version of Spidey is unlike any other and has the web buzzing. Here are a few interesting highlights on The Amazing Spider-Man. Take a look below.
By IMAX on July 02, 2012
Spidey is at it again, but this time the story of Peter Parker has gone back in time, where a new chapter in the Spider-Man legacy is revealed. The Amazing Spider-Man dives deeper into Peter’s past, as his superpowers are evolving during a quest of discovery. This new plot from the Marvel Comics originally created by Stan Lee and Steve Ditko, will follow the story of Peter as a troubled high-schooler, who meets his first love Gwen Stacy. Together they face the obstacles that stand in their way due to Peter’s new found identity as Spider-Man.
The Amazing Spider-Man will feature key scenes with an increased aspect ratio that will maximize on the IMAX screen. Watch Marc Webb as he talks about TASM and its unique aspect ratio below:
By IMAX on July 02, 2012
Aspect Ratio: Your Point-of-View
Experiencing your favorite movie in IMAX consists of plenty of speechless moments but isn’t quiet at all. It’s filled with breathtaking gasps and frightening shrieks as you assume the part of the hero or even the villain; taking death-defying leaps that make you clinch the hand of your neighbor and close your eyes before you hit the ground. Yes, IMAX is that real and there are several elements that go into creating those moments that you’ll never forget.
But what is it that makes you nearly lose your lunch from looking down from the world’s tallest building, the Burj Khalifa, with Tom Cruise in M:I4 or swinging from New York’s skyscapers with Spider-Man? Well it’s actually several things that go into creating that experience, one of which is the aspect ratio of the scene, which helps bring you into the action of the film.
By IMAX on July 02, 2012
IMAX 12:01 Screening: The Amazing Spider-Man
The countdown for The Amazing Spider-Man is now only hours away and tickets for the midnight showing are still available. If you’re attending tonight’s IMAX 12:01 showing you will receive an exclusive The Amazing Spider-Man print! The film will launch in the IMAX 3D® in 447 IMAX theatres worldwide. Find the IMAX® theatre near you to swing alongside Spider-Man as he faces The Lizard.
Watch the video below to see Andrew Garfield and Emma Stone have to say about IMAX 12:01 screening of The Amazing Spider-Man.
By IMAX on July 02, 2012
Frank Theatres to Open 10 IMAX® Theatres
Frank Theatres Raises Entertainment Experience for Customers to New Level
IMAX is pleased to be able to extend the IMAX Experience® to movie patrons across the globe. Each new theatre means an opportunity for you to see the most highly-anticipated films in an unparalleled viewing experience. Last week, IMAX and FrankTheatres together announced an agreement to open 10 IMAX theatres. Four theatres are expected to open this November in York, Pa.; Southern Pines, N.C.; Delray Beach, Fla.; and Northfield, N.J. In May 2013, two additional theatres are slated to open in Ranson, W. Va. and Kingsport, Tenn. The additional theatre locations will be determined at a later time.
IMAX is anxious to take moviegoers at FrankTheatres locations from their seat in the theatre to the core of the action. We’re eager to hear about the first-time experiences once the new theatres open.
Not sure if you have an IMAX theatre in your area? Locate your closest IMAX theatre here.
Check out more news on Frank Theatres and IMAX below:
By IMAX on June 22, 2012
A lot’s happening at IMAX. We’re growing domestically and internationally and we’re constantly working with studios to ensure that the most highly-anticipated blockbusters are going to be featured in IMAX® theaters. From new theaters in Azerbaijan to your favorite movies being filmed with IMAX® cameras, the excitement is boiling over for us and we’d like to share it with you.
The Dark Knight Rises
The anticipation that surrounds The Dark Knight Rises, the completion to Christopher Nolan’s Gotham trilogy, has skyrocketed after last week’s announcement that tickets are now available for presale. Fans swarmed to IMAX websites across the globe to be the first to see The Dark Knight Rises, which will feature an unprecedented amount of footage filmed with the IMAX camera, in the preferred IMAX format. The frenzy for tickets didn’t stop there, AMC Theaters later announced that die-hard Batman fans will have the opportunity to see the entire trilogy, from Batman Begins leading to the midnight showing of The Dark Knight Rises in IMAX theaters. Check here for tickets.
By IMAX on June 22, 2012
Rock of Ages Rolls Into IMAX
While many of you are struggling to let go of the 80’s, Rock of Ages gives you a shameless way to transport yourself back into the 80’s and totally rock out! Watch a rock ‘n’roll romance unfold through the classic hits of Def Leppard, Foreigner, Journey, Poison, REO Speedwagon, Twisted Sister and more. With IMAX’s powerful surround system, you’ll feel like you’re back in the 80’s jamming to your favorite tunes at a live concert. Dust off your Members-Only jacket and find a theater near you.
Watch the video below to see why Rock of Ages in IMAX delivers chest-palpitating sound that takes you back in time to relive your rock star dreams!
By IMAX on June 18, 2012
One IMAX Employee’s Encounter with Steve Jobs and Pixar
The Pixar Story was on TV last week and it reminded us of a personal anecdote from IMAX’s Senior VP Film Production-Filmed Entertainment Division Hugh Murray. See Hugh’s story below:
I never got the chance to meet Steve in person, but I do have my own IMAX related anecdote to share.
Back in the mid 90’s when Toy Story was wowing audiences as the first full length all CG feature, IMAX, under Rich and Brad’s new leadership, was successfully transitioning away from our traditional institutional business into high profile commercial 3D venues. What we didn’t have was a matching flow of high profile 3D content, a message that filtered urgently back down the chain. I managed to get a chance to pitch to Rich and Brad (who didn’t know me at the time) the idea that Toy Story was a film that had been created entirely using 3D geometry on computers and rendered out with a single “camera” in 2D.
By IMAX on June 14, 2012
There’s a lot to be said about the movies that stay on your mind for months before they premiere, that convince you to stand in long lines for advance tickets and force you to stay up way past your bedtime to be the first to be transported from a seat in the movies to another world. IMAX not only understands the obsession, we take part in it and find a way to make your moviegoing experience an event that you’ll never forget.
We’re constantly searching for the best ways to connect with the people that matter most, our fans…fanboys and fangirls that is. We’ve launched the IMAX blog to give you access to what goes on inside IMAX and to find out what matters most to you. Our blog will feature behind-the-scenes access to our technology, the evolution of IMAX films and guest expert bloggers who help to bring the most immersive movie experience to you, at each IMAX® theater, every showing.
What’s it like to see a movie in IMAX?