By IMAX on September 04, 2012
IMAX 101 Series: DMR (Digital Re-Mastering)—The Secret Sauce Behind The IMAX Experience®
For more than 40 years, IMAX has been in the business of creating experiences that take you beyond the edge of your seats to a world you’ve never imagined.
We started out as a large-format documentary maker focused on museums and science centers - taking audiences on adventures from the depths of the ocean to the outer limits of space.
While our documentary roots continue to be a key part of our business, we started to wonder what would happen if we brought The IMAX Experience to Hollywood?
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By IMAX on August 21, 2012
The IMAX® camera is an integral part of IMAX’s history. The IMAX® camera is more than a piece of equipment used to capture images, it delivers lifelike images that no other camera has been able to match since its invention more than 35 years ago.
Take a behind the scenes look as Mike Hendriks of IMAXs Camera Department and Producer Lorne Orleans talk about IMAX film technology and the adventures of the IMAX® camera.
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By IMAX on July 10, 2012
Liberty Science Center Prepares for the Arrival of TDKR in IMAX
The Dark Knight Rises is proving to be one of 2012’s most highly-anticipated films. With a runtime of 2 hours and 45 minutes, many theatres are preparing for the showing of The Dark Knight Rises. Take a moment to check out the behind-the-scenes video of Liberty Science Center’s tech guy Joseph Columbo as he walks through what goes into showing such an epic film, which has the longest runtime of any film ever shown at LSC. He uses awesome words like platters, QTRU, decks etc. It’s a pretty big deal. Check it out below:
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By IMAX on July 10, 2012
TASM Highlights, Recaps, Reviews and More
The Amazing Spider-Man is a fresh look at Spidey and tells a new story of Peter Parker as a high-schooler who’s on a journey of self-discovery. After its July 3 release many have hit the web to share their take on the new Spider-Man with Andrew Garfield as Peter Parker and Emma Stone as his high school love, Gwen Stacy. There’s no question this version of Spidey is unlike any other and has the web buzzing. Here are a few interesting highlights on The Amazing Spider-Man. Take a look below.
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By IMAX on July 02, 2012
Spidey is at it again, but this time the story of Peter Parker has gone back in time, where a new chapter in the Spider-Man legacy is revealed. The Amazing Spider-Man dives deeper into Peter’s past, as his superpowers are evolving during a quest of discovery. This new plot from the Marvel Comics originally created by Stan Lee and Steve Ditko, will follow the story of Peter as a troubled high-schooler, who meets his first love Gwen Stacy. Together they face the obstacles that stand in their way due to Peter’s new found identity as Spider-Man.
The Amazing Spider-Man will feature key scenes with an increased aspect ratio that will maximize on the IMAX screen. Watch Marc Webb as he talks about TASM and its unique aspect ratio below:
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