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Transcendence IMAX® Behind the Frame

By IMAX on April 17, 2014

Wally Pfister is making his directorial debut with the upcoming film Transcendence, which arrives to IMAX® theatres tomorrow. Check out the latest IMAX® Behind the Frame where Pfister discusses the story behind Transcendence and how he used IMAX to tell the story of Dr. Will Caster.

Take a moment to watch the latest IMAX® Behind the Frame for Transcendence below: Read More

Around the Net

By IMAX on April 11, 2014

We went on the internet this week…and all we got were these LINKS! Check out a smattering of the C00L/ScarY/techie/LOL/CraZy/YummY happenings from around the world wide web this week below.

BTW: It’s the weekend. Have you seen Captain America yet? Get your tickets while you still can! Read More

Check out new The Amazing Spider-Man 2 IMAX FANFIX ™ and Get Tickets TODAY!

By IMAX on April 07, 2014

Exclusively for IMAX fans as part of the IMAX FANFIX™ series, those attending first showings* of The Amazing Spider-Man 2 in IMAX® 3D will receive a limited edition IMAX FANFIX print featuring original artwork by British artist Matt Taylor.  The artwork is a collaboration between Sony, Marvel, IMAX and Mondo.  (See participating theatres list at the end of this post)

 

We had the opportunity to chat with super-cool artist Matt Taylor about creating the new IMAX FANFIX for The Amazing Spider-Man 2. Besides the fact that he is a spidey fan himself (who isn’t?), he also dreams of having a unique superpower that may surprise you. Check out the Q&A with Matt below, but first, feast your eyes on The Amazing Spider-Man 2 IMAX FANFIX: Read More

Lights, camera, LEMURS - Island of Lemurs: Madagascar Premiere

By IMAX on April 01, 2014

Pictured from Left to Right: Hanitrarivo Rasoanaivo, David Douglas, Drew Fellman, Morgan Freeman and Dr. Patricia C. Wright

Lemurs leaped into the hearts of the everyone at the World Premiere for Island of Lemurs: Madagascar was held at The California Science Center in Los Angeles. Filmmakers and contributors such as Drew Fellman, Dr. Patricia C. Wright and Morgan Freeman were in attendance. It was truly a family affair with a guest list that also included Jason Priestley, Hank Baskett & Kendra Wilkinson, Chuck Liddell, Scott Foley, Rob McElhenney & Kaitlin Olson all with kids in tow.

Check out some red carpet photos below: Read More

Show Us Your Best Work in the IMAX® UK GODZILLA Fan Art Contest!

By IMAX on March 28, 2014

Quick question: Do you want a chance to impress GODZILLA’s director, Gareth Edwards?

To celebrate the release of GODZILLA in IMAX® 3D cinemas on May 15th, we’ve teamed up with Warner Bros, ODEON Cinemas and Imagine Publishing to give you the chance to show off your creative skills in the ultimate fan artwork competition.

The Challenge

We are looking for the most bad-assed design of an alternative GODZILLA poster that will not only be judged by the director, Gareth Edwards himself, but will also be displayed in ODEON Cinemas across the country!

Hopefully the picture below will inspire some monster-sized ideas:

We’re looking for something unique and iconic that’s as MASSIVE as Gareth Edward’s epic new movie.  Your creation could showcase the tone of the new film, the scale of the monster or the human story and incredible cast.

For your chance to win, simply sign-up with Photo Shop Creative to submit your fan art poster.   

(Please note: A high-resolution version of your final artwork will need to be available upon request)

More about GODZILLA in IMAX® 3D cinemas on May 15.

This May, the world’s most revered monster is reborn as Warner Bros. Pictures and Legendary Pictures unleash the epic action adventure GODZILLA. From visionary new director Gareth Edwards (“Monsters”) comes a powerful story of human courage and reconciliation in the face of titanic forces of nature, when the awe-inspiring GODZILLA rises to restore balance as humanity stands defenseless.  Starring Aaron Taylor-Johnson (“Kick-Ass”), Oscar® nominee Ken Watanabe (“The Last Samurai,” “Inception”), Elizabeth Olsen (“Martha Marcy May Marlene”), Oscar® winner Juliette Binoche (“The English Patient,” “Cosmopolis”), and Sally Hawkins (“Blue Jasmine”), with Oscar® nominee David Strathairn (“Good Night, and Good Luck,” “The Bourne Legacy”) and Emmy® and Golden Globe Award winner Bryan Cranston (“Argo,” TV’s “Breaking Bad”).

Terms & Conditions- Artwork should be your own original creation.  Official GODZILLA 2014, original TOHO, or 1998 GODZILLA artwork and images cannot be repurposed or re-used in your artwork.  When you submit artwork created for this competition, you agree to give permission for Imagine Publishing, ODEON Cinemas, IMAX, and Warner Bros. Entertainment to use your submitted artwork and your name and image for means of promotion, marketing, advertising, both commercial and non-commercial.  You may be required to sign a release form. Closing date for entries is 11.59pm on 19th April.  Winner will be announced on 29th April.  This competition is open to UK residents only.

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Star Wars: Episode VII and Marvel's Avengers: Age of Ultron Coming to IMAX® Theatres in Disney Multi-Picture Deal

By IMAX on March 20, 2014

We are thrilled to announce that IMAX® and Disney have teamed up to present several upcoming blockbusters including Star Wars: Episode VII and Marvel’s Avengers: Age of Ultron.

Our ongoing relationship with Disney has allowed us to deliver some of the most extraordinary cinematic experiences to audiences across the globe. We are looking forward to blowing audiences away with some of the most highly-anticipated movies coming to theatres in 2014 and 2015.

Read More

IMAX® Exclusive Artwork for Captain America: The Winter Soldier is Here!

By IMAX on March 19, 2014

Steve Rogers is adjusting to being Steve Rogers in a modern world, but when a S.H.I.E.L.D. colleague is under fire, Captain America is called back to action. In Marvel’s Captain America: The Winter Soldier, Captain America joins forces with Black Widow and a new ally, Falcon to uncover a widening conspiracy that threatens to put the world at risk.

Landing in IMAX® theatres in North America on Apr. 4, Marvel's Captain America, The Winter Soldier puts Captain America and Black Widow front and center to battle a powerful yet shadowy enemy in present-day Washington, D.C. Tickets for Marvel's Captain America, The Winter Soldier are on sale now!

Check out the IMAX® exclusive artwork below: Read More

Watch the IMAX FANFIX™ For Divergent Come to Life

By IMAX on March 17, 2014

IMAX® fans have the opportunity to get their hands on the IMAX FANFIX™ print for Summit Entertainment’s Divergent by attending the first show of Divergent on Thursday, March 20. This limited-edition print was created by award-winning artist and illustrator, Victo Ngai.

Check out the cool GIF of the latest IMAX FANFIX below: Read More

The #AgeofExtinction IMAX® poster for Transformers Has Arrived!

By IMAX on March 13, 2014

Transformers: Age of Extinction opens June 27 and we can’t wait for it to crash into IMAX®3D theatres. Check out the new IMAX® poster that reveals just a bit of the destruction that you can begin to expect from the epic Transformers movies.

Read More

Transcendence Coming to IMAX® Theatres

By IMAX on March 13, 2014

We’re thrilled to announce that Warner Bros.’ Transcendence is coming to IMAX® theatres on April 18 (int’l dates vary).

In Transcendence, Dr. Will Caster who is played by Johnny Depp, is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. Read More

Exclusive New IMAX® Poster Revealed for Noah

By IMAX on March 11, 2014

The new IMAX® exclusive artwork for upcoming movie Noah has arrived. The artwork features Academy Award® winner Russell Crowe  who stars as Noah, a man chosen by God for a great task before an apocalyptic flood destroys the world. Check out the new artwork below: Read More

Inside Hubble 3D with @Astro_Mike

By IMAX on March 10, 2014

“Nothing brings back the memories like what we are going to see here. It is extraordinary.” – Astronaut Mike Massimino

Read More

Learn More About How Victo Ngai Created New IMAX® FANFIX For Divergent

By IMAX on March 04, 2014

“I wanted to capture the scene of Tris and Four jumping off a moving train as it not only represents the courage required to become a Dauntless, it also symbolized the leap from their old faction and life, a decision they cannot go back on.” - Victo Ngai

Victo Ngai as a child. She still possesses a child-like spirit which bodes well to the boundless creativity displayed in her artwork.

Victo may be new to the IMAX FANFIX™ roster, but she is no stranger to the spotlight. Her work has appeared in The New Yorker, The New York Times, The Village Voice, WIRED, and many more. She was also recently named to the 2014 Forbes 30 Under 30: Art & Style.

We were able to spend a little time with Victo to learn more about her and how she was inspired to create the IMAX FANFIX for Divergent

Keep reading to learn more about how to get the latest IMAX FANFIX and for participating theatres.

Check out the artwork below: Read More

An IMAX® Intern’s Take on the 86th Oscars® Ceremony

By IMAX on March 04, 2014

We are still on our Oscars® high! Some of our partners left the Oscars as BIG winners and we would certainly like to congratulate all nominees and winners for their success.

Although we thought we were excited, it’s our intern Brittany who displayed the most enthusiasm - even hosting an Oscar® party with friends featuring SNUNS “snack puns”. Take a look at Brittany's best highlights from this year's Academy Awards® ceremony. Read More

Let the Oscars® Celebration Begin!

By IMAX on March 02, 2014

The 86th Academy Awards® ceremony is upon us and we are thrilled to celebrate with some of the top filmmakers, actors/actresses, special effects, sound teams and the list goes on! We appreciate the tireless hours that go into making some of the movies that we have the opportunity to experience each year.

There’s a category that holds a special place in our hearts – Best Visual Effects. This year all five nominees were enhanced through the IMAX® DMR process and later presented in IMAX® theatres. Our DMR team took a moment to discuss their favorite visual effects scenes. Take a look below: Read More

Stonybrook University Hosts Advanced Screening of Madagascar: Island of Lemurs to Benefit Centre Valbio

By IMAX on February 13, 2014

Lemurs are already leaping into the hearts and minds of Stonybrook University students, alumni and friends after viewing the upcoming Madagascar: Island of Lemurs IMAX® documentary at Loews AMC Lincoln Square IMAX theatre in New York.

Bigger surprises awaited excited guests who had the opportunity to take photos with a life-size lemur and speak to lemur-expert Dr. Patricia Wright, who inspired producer Drew Fellman (Born to Be Wild) to create the film. Dr. Wright, Drew Fellman and IMAX CEO Rich Gelfond participated in a brief Q&A after presenting the film where audiences raved with excitement after learning more about the cute, furry lemurs. Read More

ROBOCOP Premieres at TCL Chinese Theatre IMAX

By IMAX on February 11, 2014

Hollywood geared up for the opening of RoboCop at the U.S. premiere at the new IMAX® theatre at TCL Chinese Theatre. A host of Hollywood stars greeted fans on the red carpet including RoboCop star Joel Kinnaman, Michael Keaton, Abbie Cornish and Gary Oldman. RoboCop opens tomorrow in IMAX® theatres. Check out the stars glammed up at the premiere and a few scenes from movie below: Read More

IMAX® Exclusive Sneak Peek of 300: Rise of an Empire

By IMAX on February 10, 2014

If you’re planning to see RoboCop this Wednesday we have a big surprise for you! Exclusively in IMAX® theatres you will be able to see a sneak peek of the epic action saga 300: Rise of an Empire before showings of RoboCop starting February 12.

The highly anticipated movie definitely has us excited! Told in the breathtaking visual style of the blockbuster 300, 300: Rise of an Empire takes the action to a fresh battlefield—on the sea—as Greek general Themistokles (Sullivan Stapleton) attempts to unite all of Greece by leading the charge that will change the course of the war. 

 

Take a look at the 300: Rise of an Empire IMAX® trailer below to see why you have to be the first to see this epic movie: Read More

Divergent Stars Visit Jimmy Kimmel to Debut New Trailer

By IMAX on February 05, 2014

“Fear doesn’t shut you down, it wakes you up. That’s what makes you dangerous.” – Four

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Gravity Lands Back in IMAX® 3D Theatres Today

By IMAX on January 31, 2014

“I can’t emphasize enough the majesty of Gravity. It’s unlike anything I’ve ever seen. Before the movie was even over, I wanted to watch a Blu-ray stacked with special features so I could learn about the making of the movie. I wanted to own Steven Price’s dynamic, stirring score. I wanted to go right back into the theater and see it again in IMAX 3D. Longtime readers will know I have no love for 3D, and while I’m sure Gravity will still work in 2D, it’s a movie where the IMAX 3D experience is ideal. Don’t go for a half-measure; Cuarón certainly didn’t.” – Collider

 

Gravity is back in IMAX® 3D theatres today! Gravity is one of those films that draws you completely into the movie. Every second you feel as if you’re experiencing space along with Dr. Stone. But don’t take our word for it, check out select scenes from the film and read why critics say you must see Gravity the best way possible, in IMAX 3D. Read More

Q&A With I, Frankenstein Director Stuart Beattie

By IMAX on January 24, 2014

“It’s like when you get taken to Pandora in Avatar, it’s like being taken into space with Gravity or here we’re taking you into the world of I, Frankenstein it’s a world that doesn’t exist in the real world, you can’t access it in the real world, so let me take you in the best possible way and that’s with IMAX.” - I, Frankenstein Director Stuart Beattie

I, Frankenstein opened in IMAX® 3D theatres today and we had to opportunity to sit down with director Stuart Beattie to discuss the making of the film. He had a lot to say about how he made Frankenstein’s monster come to life on the big screen.

Before reading the Q&A below, watch the I, Frankenstein IMAX Featurette (introduced by Aaron Eckhart) where he discusses the benefits of seeing the film in IMAX® theatres.  Read More

Exclusive New IMAX® Poster Revealed for ROBOCOP

By IMAX on January 22, 2014

The highly-classified ROBOCOP IMAX® exclusive artwork has been revealed and you have the opportunity to have the first look. Read More

Alfonso Cuaron’s Gravity™ is Coming Back to IMAX® 3D Theatres starting Jan. 31

By IMAX on January 16, 2014

If you haven’t seen Gravity™, we are you giving you another chance to see it the best way possible – in IMAX® 3D. Alfonso Cuarón’s Gravity™, one of the most popular films ever offered in IMAX® 3D, will be returning to domestic IMAX theatres starting Jan. 31.

Gravity was such an amazing film in IMAX 3D we were left with the feeling that it was gone too soon - so we are thrilled to bring back such a fascinating movie. Read More

Dhoom:3 Arrives In Select IMAX® Theatres Beginning December 20

By IMAX on December 20, 2013

The wait is over. DHOOM:3 arrives to select IMAX® theatres starting December 20 and we’re thrilled to present the first-ever Bollywood title in IMAX theatres.

From producer Aditya Chopra and director Vijay Krishna Acharya, and starring Aamir Khan, DHOOM:3 is the next installment in one of the most popular franchises in Indian box office history.

The movie also stars Abhishek Bachchan, Uday Chopra and Katrina Kaif, and tells the story of Jai Dixit, a no-nonsense cop, and his scatterbrained partner, Ali. The success of DHOOM and DHOOM:2 have established this as Bollywood's pre-eminent franchise.

Take a look at the trailer below: Read More

PARAMOUNT’S JACK RYAN: SHADOW RECRUIT™ INFILTRATES IMAX® THEATRES WORLDWIDE

By IMAX on December 19, 2013

Chris Pine has stepped into the role of Jack Ryan in the upcoming Jack Ryan: Shadow Recruit. The upcoming thriller will be digitally re-mastered into the immersive IMAX® format and released into IMAX® theatres worldwide starting Jan. 17.

 

Espionage master Tom Clancy created this character who appears to be a normal New York executive but is secretly leading a double life as a CIA analyst who unveils a scheme that could collapse the U.S. economy and spark global chaos.

Check out the trailer below: Read More

The Amazing Spider-Man 2 Spins Into IMAX® 3D Theatres Worldwide in 2014

By IMAX on December 16, 2013

The Peter Parker and Gwen Stacy love story that developed in 2012’s The Amazing Spider-Man simply stole our hearts. Now, we’re even more excited to see the next chapter in the life of Peter Parker in The Amazing Spider-Man 2™ when it lands in IMAX® 3D theatres throughout North America on May 2, 2014. The film arrives to international IMAX theatres beginning April 16, 2014.

 

In The Amazing Spider-Man™ 2, Peter Parker finds even greater conflict than he’s experienced before. While struggling to protect a city he loves, Peter is now forced to confront a villain much more powerful than he imagines, Electro, played by Jamie Foxx. Take a look at Spidey and Electro’s first encounter below.

Read More

Lost in New York City - Hobbits and Dwarves Find Their Way Home in IMAX

By IMAX on December 11, 2013

On a quest to find Middle-earth, a band of Hobbits and Dwarves take a wrong turn and stumble upon an unlikely place along the way…New York City. Take a look as the friends explore the city, surprising everyone they meet. Read More

One-Week Left to Catch Fire in IMAX

By IMAX on December 06, 2013

“I had been warned that the cameras are bigger, bulkier, and more awkward to hand hold – but we figured out ways to do exactly what we wanted. After you’ve spent days sweating, getting bitten by mosquitoes, lugging heavy equipment through the jungle and waiting for the long turnaround time of the cameras, when you see the dailies and see how unbelievably stunning it is… that is pretty satisfying.”

- The Hunger Games: Catching Fire Director Francis Lawrence Read More

Peter Jackson’s The Hobbit: Desolation of Smaug will be shown in High Frame Rate 3D in select IMAX® Theatres

By IMAX on November 21, 2013

Advancements in technology are continually opening up new ways for us to experience movies. At IMAX, we’re committed to working with filmmakers to support and help deliver their creative vision to audiences across the globe.

In The Hobbit: Desolation of Smaug, Peter Jackson has pushed the boundaries of new filmmaking techniques by capturing the movie in high frame rate (HFR) 3D. Peter Jackson’s The Hobbit: An Unexpected Journey was the first major motion picture release to use this method. In addition to the IMAX® and IMAX® 3D presentations, the film will also be shown using a higher frame rate in select IMAX® theatres.

What is High Frame Rate 3D (HFR 3D)?

Frame rates refer to the number of images (frames) displayed by a projector in one second. The current standard in cinemas worldwide is 24 frames per second (fps). HFR 3D productions of 48 fps record and play visuals at twice the current rate, which more closely approximates what the human eye actually sees. The higher 48fps rate provides enhanced clarity and reduces motion blur during action sequences, artifacts, judder and strobing. Read More

Marvel’s Thor: The Dark World™ Slams Into IMAX® 3D Theatres Across North America Friday

By IMAX on November 06, 2013

This weekend has just gotten better! Thor: The Dark World is coming to IMAX® 3D theatres throughout North America starting November 8 and we can’t wait to see the mighty Thor battle to save Earth and all nine realms! Click here to purchase your tickets today!

Read More

Sparks Fly with The Hunger Games: Catching Fire IMAX Exclusive Artwork

By IMAX on October 31, 2013

The Hunger Games return!  IMAX® is gearing up for this season’s biggest movie, the second installment in The Hunger Games trilogy: The Hunger Games: Catching Fire.  With our exclusive new artwork and a newly released trailer we can practically feel the fire. Check out the Kris Kuksi inspired artwork below: Read More

Ender's Game Battles In IMAX this Friday

By IMAX on October 31, 2013

Are you ready?  Anyone who has read the book is.  The universally acclaimed novel Ender’s Game has been adapted into a feature length film and is opening in IMAX® theatres this Friday.  The movie traces the story of Ender Wiggin, a pre-teen genius, who is being cultivated to save planet Earth from the technologically superior alien race – the Formics.  Read More

IMAX® CEO Rich Gelfond Honored for Efforts to Strengthen U.S. -China Relations

By IMAX on October 21, 2013

IMAX CEO Rich Gelfond was honored by the National Committee on U.S.-China Relations for his IMAX’s long-term investments and commitment to constructive relationships in China at their annual gala at the Plaza Hotel in New York City last week. The gala also recognized Klaus Kleinfeld, Chairman and CEO of Alcoa. Both companies are dedicated supporters of the National Committee and constructive U.S.-China relations. Their long-term investments and philanthropy in China have helped to bridge the gap between U.S. and China. Read More

Captain Phillips™ to be Released in Select IMAX® Theatres Worldwide

By IMAX on October 09, 2013

IMAX is excited to announce that Captain Phillip™ will arrive to IMAX® theatres worldwide starting October 11.

 

Director Paul Greengrass presents Captain Phillips through a distinctive lens – turning a multi-layered examination of the 2009 hijacking of the U.S. container ship Maersk Alabama into a pulse-pounding thriller. Check out the trailer below: Read More

Now Playing: Gravity in IMAX® 3D

By IMAX on October 04, 2013

“Somebody did their homework, because everything was exactly like it was on our mission,” says Dr. Mike Massimino, a NASA astronaut who was featured in the IMAX® documentary film Hubble 3D, after seeing Gravity for the first time in IMAX® 3D.

Check out the IMAX® Behind the Frame featurette below: Read More

RoboCop is Slamming into IMAX® Theatres in 2014

By IMAX on September 23, 2013

Slated for 2014, and 27 years after the original was released, the world is getting a new action packed treat with the re-imagined story of RoboCop by Brazilian director José Padilha.  RoboCop will open in IMAX® theatres worldwide beginning February 7.

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For One Week Only – The Beloved Wizard of Oz is in IMAX® 3D Theatres Starting Today!

By IMAX on September 20, 2013

There’s something to be said for a classic film that moves the hearts of viewers everywhere. That’s exactly what we’re saying about The Wizard of Oz which has been restored, converted to 3D and digitally re-mastered to take audiences down that yellow brick road for the very first time in IMAX® 3D theatres.

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TIFF 2013: IMAX Brought Moguls, Metallica and Classics to Life at TIFF

By IMAX on September 19, 2013

TIFF 2013: Wizard of Oz IMAX Premiere Closes Out TIFF

As the curtains close on the 38th annual Toronto International Film Festival, we are excited to highlight some of our favorite moments of this year’s festival.

We kicked off our presence at TIFF with the Mogul’s Panel featuring IMAX’s head honcho Rich Gelfond and entertainment guru Greg Foster to discuss IMAX’s position on the globalization of the cinema industry. IMAX leaders spoke candidly about the challenges that are faced when doing business globally and the rapid growth of IMAX in international markets.

Rich shared with audiences one of the key ways to conduct business internationally, "Make it a win-win situation. Don't be a colonialist going in, teaching people how to do things your way." Read More

Now Playing: Riddick in IMAX

By IMAX on September 13, 2013

An epic continues…

RIDDICK is now in IMAX ® theatres. In the latest installment in the series that began with the sensational Pitch Black and The Chronicles of Riddick, Vin Diesel creates another chapter in his fabled world.  Read More

IMAX® 3D Adventure Documentary Journey to the South Pacific Hits Theatres November 27

By IMAX on September 12, 2013

IMAX and MacGillivray Freeman Films have again partnered to bring you Journey to the South Pacific exclusively shown in select IMAX® theatres. We are thrilled to announce that Academy Award®- winning actress Cate Blanchett will be narrating this uplifting story of hope and celebration that highlights the importance of living in balance with the ocean planet we all call home.

 

This breathtaking adventure journeys to the lush tropical islands of remote West Papua. The film follows a young island boy named Jawi on a quest of discovery that leads to some of the most beautiful sights you’ve ever seen.

 

Home to more than 2,000 species of sea life including sharks, sea turtles, manta rays and other astonishing sea creatures – West Papua has the most diverse marine ecosystem on Earth.

 

Take a look at some of the breathtaking images that were captured during the initial scouting of the film’s location below: Read More

TIFF 2013: It’s the Most Wonderful Time of the Year

By IMAX on September 09, 2013

Aspen has Sundance, New York has Tribeca, and Toronto (our beloved hometown) has the Toronto International Film Festival. Film lovers from far and wide will be flocking to the great white north to get a first look at the most promising films in the industry.

 

We are thrilled to be participating again this year and are excited to share our itinerary with you. If you are going to be in Toronto this week, we encourage you to join us! Read More

TCL Chinese Theatre Raises Screen at New IMAX Theatre

By IMAX on August 29, 2013

TCL chinese theatre IMAX

“My first screen-raising was at the TCL Chinese Theatre, it was like going on your first hike on Mount Everest.  Nothing else will compare.” Phil Groves, IMAX Entertainment

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An IMAX Exclusive: Universal Pictures’ Riddick IMAX FANFIX™ Debut

By IMAX on August 27, 2013

The latest IMAX FANFIX™ is here and fans who are attending an 8pm showing of Riddick on Sept. 5 will be thrilled to take home this IMAX exclusive artwork!

This limited edition print was created from original artwork from renowned artist, Alex Fuentes (Los Fokos). Check it out below:

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Discover The Mortal Instruments: City of Bones in IMAX® Theatres on August 21

By IMAX on August 20, 2013

When Clary Fray discovers that she is a descendent of a line of Shadowhunters, her world is turned upside down. After her mother disappears, Clary must join forces with fellow Shadowhunters – which introduces her to an alternative world filled with demons, vampires and other deadly creatures. Take part in Clary’s quest to find her mother and defeat evil in The Mortal Instruments: City of Bones which creeps into IMAX® theatres Wednesday, August 21. Click here for more information and to purchase tickets.

Check out the trailer below:

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Now Playing: Elysium in IMAX

By IMAX on August 16, 2013

“Even in a future where it’s every man for himself, it’ll be possible for a human being to hold on to his humanity.” – Matt Damon

What would a world divided by class and wealth look like to you? You may say that it will look like things are today but can you imagine something even worse? Fast forward to 2154, where the world has now been divided into two separate worlds - an overpopulated, ruined Earth, and Elysium, a man-made space station for the extremely wealthy. Read More

The Wizard of Oz Finds its Way Home in IMAX® 3D at the TCL Chinese Theatre

By IMAX on August 07, 2013

Photo credit: The Academy of Motion Picture Arts and Sciences

 

Back By Popular Demand!!!!

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Comic-Con 2013: Highlights from Hall H

By IMAX on July 23, 2013

You could feel the excitement from the floor of Hall H in the San Diego Convention Center at SDCC 2013. Fans and movie enthusiasts waited expectantly for the big reveals that were planned from the infamous HALL H.

 

Many stood in line for hours, some even camping out overnight, to be the first to step foot on the Hall H floor, to hear from their favorite actors, writers and directors and to be the first to find out what surprises await them on their favorite film franchises and television series. Well this year at SDCC fans got exactly what they were asking for. Big surprises and sneak peeks hit Hall H like never before.

 

We were thrilled to be a part of the action and have compiled highlights from IMAX favorites and upcoming IMAX movies. Check them out below:

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Comic-Con 2013: IMAX Hit The Streets of SDCC

By IMAX on July 22, 2013

If you were at Comic-Con this year we hope you’re recovering well. This year’s Con was a blast. IMAX hit the streets of San Diego with prizes in tow. You may have seen IMAX pedicabs throughout the Gaslamp district offering FREE rides and some even offered a chance to participate in Cash Pedicab. The IMAX street team hosted trivia challenges and many participants left with cool IMAX prizes including FREE tickets to see a movie in IMAX.

If you didn’t get a chance to go to Comic-Con this year we’ve pulled together a few highlights of our favorite IMAX moments. Check them out below:

  

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Comic-Con 2013: Summit Entertainment’s Divergent Leaps Into IMAX Theatres

By IMAX on July 18, 2013

Comic-Com 2013: Summit Entertainment’s Divergent Leaps Into IMAX Theatres

San Diego’s Comic-Con is buzzing from the news that the upcoming futuristic action-adventure, Divergent, the first installment of the trilogy based on Veronica Roth’s The New York Times bestselling novels, will be digitally re-mastered into the immersive IMAX® format and released in IMAX® theatres worldwide beginning March 21, 2014.

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Welcome to Comic-Con

By IMAX on July 17, 2013

Welcome to Comic-Con!

 

This year’s Comic-Con will be nothing short of SPECTACULAR! We’re GEEKED about the line-up of events and panels and can’t wait for the fun to begin.

We’re deploying plush movie theatre-seated pedicabs to transport all Comic-Con badge holders throughout the Gaslamp district. Sit back in an IMAX pedicab and take a break from the Comic-Con craziness to be taken “from the edge of your seat to the edge of reality.” Read More

Pacific Rim Smashes Into IMAX® 3D Theatres

By IMAX on July 11, 2013

“Monsters mash, titans clash and humans are behind the eight-ball in Pacific Rim,” Says Todd McCarthy of The Hollywood Reporter.  The reviews are in, and Pacific Rim is gearing up, cranking the cylinders and pushing forward as the movie smashes into IMAX® 3D theatres.  “It's Godzilla x 10,” mentions Mr. McCarthy. 

  Read More

An IMAX Exclusive: Warner Bros. Pictures and Legendary Pictures’ Pacific Rim IMAX FANFIX™ Print

By IMAX on June 24, 2013

IMAX is thrilled to share the latest IMAX FANFIX™ print for the upcoming epic sci-fi action adventure, Pacific Rim.

This exclusive artwork was designed by Los Angeles artist Sergio Grisanti, who director Guillermo del Toro considers a “powerhouse of talent”.

Check out the artwork below: Read More

Guillermo Del Toro Introduces IMAX FANFIX™ Pacific Rim Artist to the World

By IMAX on June 24, 2013

"I am thrilled to introduce Sergio Grisanti to the world.  For years he has been a highly respected commercial artist.  When I was first exposed to his art for Pacific Rim I knew instantly that he was a powerhouse of talent.  He created the Jaeger posters/card art we used at Wondercon.  Without any hesitation I asked him to create this new IMAX FANFIX art.  Look at it closely- with a magnifying glass!  So much going on!  Such power!  Such beauty!  Sergio loves his Kaijus and his Mecha, and it shows.  The poster, like my film, is a tribute to well-loved things.  I wish all the fans the best time at the first IMAX screenings of PACIFIC RIM.  Enjoy!"

–Guillermo del Toro

We had the pleasure of speaking with artist Sergio Grisanti about his experience creating artwork for Pacific Rim and finding the inspiration to create the IMAX FANFIX™ print. Read More

The Wonderful “Wizard of Oz” is coming to IMAX® 3D Theatres for the First Time Ever

By IMAX on June 04, 2013

Warner Bros. and IMAX® are partnering to bring one of the most beloved films of all time to IMAX® theatres for the very first time. To celebrate the 75th anniversary of The Wizard of Oz, this iconic film will be released in IMAX® 3D theatres for an exclusive one-week engagement across North America beginning September 20, 2013. Read More

New Star Trek Into Darkness IMAX FANFIX Print

By IMAX on May 20, 2013

You may have missed the first IMAX FANFIX™ print for Star Trek Into Darkness but all hope isn’t lost. Lucky for you we have a 2nd version of the print and you have the opportunity to get your hands on one.

Be one of the first 300 people to see Star Trek Into Darkness: An IMAX 3D Experience on Friday, May 24th to get your hands on this limited edition print –available at each IMAX location, while supplies last.

Check out the 2nd version of the IMAX FANFIX print for Star Trek Into Darkness from artist Mark Englert and continue reading to find out more on how he developed the prints for Star Trek Into Darkness. Read More

The Young and Prodigious T.S. Spivet Journeys Into IMAX® 3D Theatres

By IMAX on May 16, 2013

The award-winning French director Jean-Pierre Jeunet’s highly anticipated film, The Young and Prodigious T.S. Spivet is arriving to theatres throughout France in a the best way possible – in IMAX. Read More

Behind the Frame: An IMAX® Look Into Star Trek Into Darkness

By IMAX on May 14, 2013

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Exclusive New IMAX® Poster for Star Trek Into Darkness

By IMAX on May 01, 2013

Are you ready for Star Trek Into Darkness? This new IMAX poster will certainly get you excited about the upcoming adventure of The Enterprise! Exclusively in IMAX® 3D beginning at 8:00pm on Wednesday, May 15 – you don’t want to miss it. Click here for tickets.

Check out the new poster below:

Read More

Star Trek Into Darkness IMAX FANFIX™ Debut

By IMAX on April 29, 2013

IMAX FANFIX Logo 225X225

Introducing IMAX FANFIX™, an evolution of the IMAX® 12:01 program!

The origins are simple: reward the most avid IMAX fans with limited edition, collectible prints for select films. IMAX, together with our studio partners, engage some of the most celebrated artists to create unique art that is exclusively for IMAX moviegoers. We will be offering these prints at the earliest IMAX showing to reward those who see it first!

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IRON MAN 3 IMAX® 12:01 Debut

By IMAX on April 22, 2013

Exclusively for IMAX fans as part of the IMAX® 12:01 program, those attending midnight shows of Marvel's IRON MAN 3 in the first hours of May 3rd will receive a limited edition IRON MAN 3 print featuring original artwork by renowned artist, Jock. 

Read More

OBLIVION Q&A (LIVE)

By IMAX on April 12, 2013

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Behind the Frame: An IMAX® Exclusive Look at OBLIVION

By IMAX on April 03, 2013

IMAX is proud to present an exclusive look at the making of OBLIVION with Tom Cruise and director Joseph Kosinski in IMAX’s BEHIND THE FRAME featurette.  OBLIVION arrives in IMAX® theatres throughout North America on April 19.

Check out the video below to hear what they have to say about this groundbreaking cinematic adventure.

Read More

Egg Found During Documentary Location Scout Proven to be Dinosaur

By IMAX on April 01, 2013

 

Pisces, MT 4/1/2013

Late Sunday night, a newborn dinosaur was hatched at the Phillips County Bird Refuge in Pisces, Montana, a small town located along the Montana Dinosaur Trail. Pisces is home to two stops along the trail, which connects some of the largest fossil and bone discovery sites in the United States.  Pisces is known for the discovery of Leonardo in 2003, one of the best preserved dinosaurs ever unearthed. Read More

Don’t Miss G.I. Joe: Retaliation in IMAX® 3D Theatres

By IMAX on March 28, 2013

G.I. Joe: Retaliation has officially arrived in IMAX® 3D theatres throughout North America for one-week only. We’ve pulled together a few photos from the movie to get you ready for the non-stop G.I. Joe action! Read More

Exclusive New IMAX® Iron Man 3 Poster

By IMAX on March 19, 2013

Check out the exclusive new IMAX poster for Marvel’s Iron Man 3 . Tony Stark is back on May 3rd in Iron Man 3 An IMAX 3D Experience! Read More

IMAX Does SXSW

By Adam D. on March 16, 2013

Hi! I’m Adam from the IMAX communications team. This week some members of the IMAX team headed to Austin, Texas for the 2013 SXSW Conference- the convergence of all things interactive, film and music.

It was an extremely interesting and busy week as the team attended several industry panels and events, met with partners and hosted IMAX’s first ever SXSW party. Not to mention consuming an enormous amount of delicious BBQ.

I will be discussing some of the key trends we observed at the conference next week, but for now I wanted to provide a recap of some of my highlights.

Mashable brought grumpy cat to Austin. Need I say more? Read More

Journey to Oz: IMAX Vignette

By IMAX on March 11, 2013

The Journey to Oz Balloon made many stops on the road to the Oz The Great and Powerful premiere. See how its journey unfolded in this exclusive IMAX video! Oz The Great and Powerful is now playing in IMAX® 3D theatres.

  Read More

IMAX, Newsweek & The Daily Beast Present The IMAX® Award Winner

By IMAX on March 05, 2013

We’ve searched high and low for someone who exhibited the ability to take audiences on an adventure through explorations in filmmaking. Finally, we’ve found Pete Marshall, a talented explorer with a thirst for conquering the unimaginable and a passion to bring his adventures to audiences everywhere, Read More

The Exclusive IMAX® 12:01 for Disney’s Oz The Great and Powerful Has Arrived

By IMAX on February 27, 2013

The latest IMAX® 12:01 is here! Created by two-time Academy Award® winner, Robert Stromberg (“Alice in Wonderland,” “Avatar”), this artwork offers a glimpse into the fantastical world of Oz. Check it out below:

Read More

IMAX® Congratulates Oscar® Winners

By IMAX on February 25, 2013

We just can’t get enough of the Oscar’s and this year’s Academy Awards ceremony was nothing short of spectacular. From William Shatner’s beaming in as Captain Kirk to help Seth McFarlane prevent an Oscar host pitfall to the most notable performance of Adele singing the Oscar-winning “Skyfall” that left us all spellbound - this year's awards show was unforgettable. We would like to congratulate all Oscar® nominees and award recipients in the 2013 Academy Awards.

Each year the Academy Awards features some of the world’s most accomplished in the motion picture industry. We had the opportunity to present many of those films in IMAX® theatres. A special round of applause goes to those recipients for receiving the highest honor in filmmaking. Congratulations! Check out the award winners who had films in IMAX theatres last year.

And the Oscar Goes To... Read More

IMAX’s John Schreiner Receives Prestigious Russian Blockbuster Award

By IMAX on February 20, 2013

We’re excited to announce that IMAX’s very own John Schreiner, VP of Theatre Development, was recently named “Man of the Year” at the 2013 Blockbuster Awards - Russia’s top film industry event that honors the best in Russian and Hollywood cinema as well as the industry’s top business leaders.  Read More

IMAX Commemorates 40th Anniversary of the World’s First IMAX® Dome Theatre

By IMAX on February 15, 2013

San Diego’s Reuben H. Fleet Science Center & IMAX Commemorate 40th Anniversary of the World’s First IMAX® Dome Theatre

Your first encounter with IMAX may have been in a space or science center watching documentaries in an IMAX Dome theatre. Our legacy began with many of those inspiring documentaries that took audiences from the edge of their seat to a journey throughout space.  This year marks the 40th anniversary of the world’s first IMAX Dome theatre, the Reuben H. Fleet Science Center and we are excited to celebrate years of enriching minds through documentary filmmaking. Read More

Spend Your Valentine’s Day with Bruce Willis

By IMAX on February 14, 2013

This Valentine’s Day you’re in for a treat much sweeter than chocolate. A Good Day To Die Hard arrives in IMAX® Theatres on February 14 and we can’t think of a better place to be this V-Day than on an action-packed adventure with Bruce Willis and tickets are on sale now!

You may be wondering what would be worth opting out of a couples massage, dinner at that swanky new restaurant or whispering sweet nothings in the ear of the one you love.  Well we’ve got the deets on the making of Die Hard 5 and we’ve found some PRETTY cool things that are worth ditching your V-Day plans.

It has been 25 years since the original Die Hard where the cinematic hero John McClane was born. Now Bruce Willis is back in his iconic role as a Brooklyn police detective, but this time he’ll find himself in the midst of deadly corruption and political vendetta in Russia. After finding out that his estranged son has been arrested in Moscow, McClane begins his mission in search for answers and finds out more than he expected. His son Jack, played by Jai Courtney, is far from being a criminal but is an undercover CIA operative. This father/son combo is packing some serious heat. Read More

IMAX 101: DMR (Video)

By IMAX on January 30, 2013

When seeing a movie in an IMAX® theatre, it’s like seeing a different movie altogether. Everything from the movie itself to the theatre’s technology and design has been developed and customized to make you believe you’re part of the action. One of the key ingredients to creating The IMAX Experience® is IMAX® DMR, or digital re-mastering.

There are two ways to create an IMAX movie. It can either be captured with the extremely high resolution IMAX® cameras or go through IMAX’s proprietary DMR process to enhance the film’s image and audio.

So what exactly does IMAX’s DMR process entail? Check out our latest IMAX 101 featuring DMR technology to find out: Read More

G.I. Joe: Retaliation Invades IMAX® 3D Theatres For One Week Only

By IMAX on January 28, 2013

The G.I. Joes are back in IMAX® 3D theatres! For one week only, you have the opportunity to see Paramount Pictures’ G.I. Joe: Retaliation beginning March 28 internationally and March 29 throughout North America. This highly-anticipated sequel will be jam packed with non-stop action that you won’t want to miss in IMAX 3D! Read More

Hansel and Gretel: Witch Hunters Arrives in IMAX® Theatres

By IMAX on January 25, 2013

Hansel and Gretel in IMAX 3D

This weekend you’re in for quite a thrill as Hansel & Gretel: Witch Hunters arrives in IMAX® 3D theatres. After a formidable past, Hansel and Gretel are seeking retribution against the evil of the witch who changed their lives forever. Read More

Marvel's Iron Man 3 Flies Into IMAX® Theatres Worldwide Starting April 25

By IMAX on January 23, 2013

Iron Man 3 in IMAX 3D

Exciting news for Marvel and IMAX fans has just arrived! Marvel’s Iron Man 3 soars into IMAX® 3D Theatres internationally starting April 25. The film will later open United States and Canada on May 3.

Marvel and IMAX are a perfect one-two punch and the Iron Man franchise has become a global phenomenon that fans everywhere are eager to see. We look forward to the thrill and excitement of Tony Stark’s latest adventures arriving in IMAX theatres.   Read More

IMAX® Launches Institutional Upgrade Initiative Beginning With Smithsonian Upgrade to Next-Generation Laser Technology

By IMAX on January 18, 2013

We are thrilled to launch our institutional upgrade initiative beginning with Smithsonian’s upgrade to our next-generation laser technology.

This upgrade will enable the Smithsonian’s three IMAX® Theatres to deliver the highest-quality digital content available – both documentaries and blockbuster films – and further enhance The IMAX Experience® for both museum enthusiasts and movie lovers. Read More

IMAX 101: 3D

By IMAX on January 16, 2013

IMAX 3D

3D has certainly become a popular format over the past few years and many of this year’s most highly-anticipated films will be presented in 3D. The format was designed to make you feel like you’re part of the movie, however, all 3D experiences are not the same.

IMAX has been revolutionizing the 3D moviegoing experience for more than two decades and we would like to take a moment to show you what makes IMAX® 3D movies so different.

Watch Coco as she discusses how we see 3 dimensions in our everyday lives and what it takes to create an immersive IMAX 3D experience in our most recent IMAX 101 video on IMAX 3D.  

Read More

What’s So Cool About IMAX® 12:01 Prints?

By IMAX on January 14, 2013

IMAX 12:01 Banner

In 2011, the IMAX® 12:01 program was born. Fans were able to receive their very first 12:01 print at the midnight showing of Real Steel.  

What you may not know is that IMAX worked with SA Studios to launch the first print in this exclusive IMAX program. SA Studios’ Patrick Martinez was the creative force behind the artwork that would kick-off the program. Keep reading to find out how you can win ALL the IMAX 12:01 prints from 2012! Read More

IMAX Congratulates Visual Effects Oscar Noms

By IMAX on January 12, 2013

Visual effects were prevalent in many of the top films featured in IMAX this year. Each year the Academy chooses the best of the best to receive an Oscar® for Best Visual Effects. We are excited to announce that four of the five nominees have been featured in IMAX® theatres. The final list of nominees includes Peter Jackson’s The Hobbit: An Unexpected Journey, Marvel’s The Avengers from Joss Whedon, Ridley Scott’s Prometheus, Ang Lee’s Life of Pi and Rupert Sanders’ Snow White and the Huntsman, which is the only title not shown in IMAX theatres. These films competed with some of 2012’s top films to nab the nomination, and we’re taking a moment to highlight this year’s nominees. Below is a snapshot of the IMAX releases. Read More

IMAX Rewards Most Dedicated Fans With IMAX® 12:01 Prints

By IMAX on January 11, 2013

We know that being the first to see an IMAX film isn’t just a night at the movies, it’s months of anticipation, preparation and planning to make seeing your favorite movie an event like no other. 

After watching those enticing trailers, sneak peeks and behind-the-scenes footage, you’re committed to being the very first to see it the way it’s meant to be seen—in IMAX. You’re our 12:01 fans, and we absolutely love you! To show our appreciation, we launched our IMAX 12:01 program. Read More

UNIVERSAL PICTURES’ JURASSIC PARK TO BE RELEASED IN IMAX® 3D FOR THE FIRST TIME EVER ON APRIL 5

By IMAX on January 09, 2013

What better way to start the new year than by planning to witness the one and only Jurassic Park come to life in IMAX® 3D for the very first time? Well mark your calendar because Steven Spielberg’s classic Jurassic Park will return to the big screen with a one-week 3D engagement in IMAX® theatres worldwide beginning April 5, 2013.  Read More

IMAX Celebrates the Opening of Its 100th Theatre in China

By IMAX on January 08, 2013

Recently, we celebrated the opening of the 100th IMAX® theatre in China - the IMAX Wanda Jinniu theatre located in the city of Chengdu. IMAX China commemorated the milestone alongside Wanda Cinema Line Co., our largest international exhibition partner at an event that celebrated Wanda’s 1000th theatre opening. Read More

IMAX 101: Theatre Geometry (Video)

By IMAX on January 02, 2013

Have you ever wondered exactly what’s different about an IMAX® theatre? Well it’s not one thing; it’s a combination many elements, most of them unique IMAX inventions and patents. We recently discussed our proprietary sound system in the IMAX 101: Sound post and today we’re going to discuss what goes into the design of an IMAX theatre.

 Check out our new IMAX 101: Theatre Geometry video to find out more:

Read More

IMAX 101: Sound

By IMAX on December 19, 2012

IMAX 101 Sound

Hey movie fans! Welcome to the IMAX 101 Series. We’ve launched the IMAX 101s to give you insight on IMAX technology and what goes into making The IMAX Experience® so unique. Read More

Director Peter Jackson Shares His Thoughts on The Hobbit: An Unexpected Journey in IMAX® 3D (VIDEO)

By IMAX on December 17, 2012

Bilbo Baggins

The Hobbit: An Unexpected Journey is now playing in IMAX® theatres across the globe. Fans everywhere have been raving about their first adventure to Middle-earth with Bilbo Baggins-- along with the Wizard Gandalf and 13 Dwarves, led by the legendary warrior Thorin Oakenshield.

Director Peter Jackson shared his thoughts on seeing The Hobbit in IMAX®.  Check out the clip featuring Peter Jackson below:  Read More

For the Very First Time TOP GUN to be Released In IMAX® 3D

By IMAX on December 12, 2012

Top Gun in IMAX 3D

We are excited to announce that TOP GUN is going to be released in IMAX® 3D theatres for the first time ever. Paramount Pictures’ 1986 classic from director Tony Scott, producers Don Simpson and Jerry Bruckheimer, and starring Tom Cruise, takes off on a new adventure with an exclusive six-day 3D engagement in select IMAX® theatres for a limited engagement beginning February 8, 2013.

Read More

The Extended Preview of J. J. Abrams' STAR TREK INTO DARKNESS Will Debut in IMAX® 3D on December 14th

By IMAX on December 06, 2012

Star Trek Into Darkness prologue in IMAX

Star Trek fans are in for a big surprise this holiday season. Exclusively in digital IMAX® 3D theatres, Paramount Pictures will release an IMAX Exclusive Preview of J.J. Abrams’ eagerly-awaited STAR TREK INTO DARKNESS months prior to the film’s official release in May 2013.  This first-look at the movie will play in approximately 500 digital IMAX® 3D theatres beginning December 14th.
 
STAR TREK INTO DARKNESS is the sequel to Abrams’ 2009 hit film that redefined the Star Trek universe for a new generation. This extended preview is only the third first-look to be released in IMAX, and now is your opportunity to see it first.

Our longtime partners J.J. Abrams, Bryan Burk and the Bad Robot team have hit it out of the park with this incredible footage. Their use of the IMAX® Camera and canvas is sure to impress current and future Star Trek fans alike. We’re thrilled to work with Paramount Pictures on an extended first-look of this highly-anticipated summer movie.

STAR TREK INTO DARKNESS used IMAX cameras to capture several sequences, which will expand to fill more of the IMAX screen with unprecedented crispness and clarity, putting moviegoers right into the explosive action and vast scope of the film.

Check out the list below for IMAX theatres that will be playing the extended preview of STAR TREK INTO DARKNESS.

List of participating theatres below:

Read More

Innovation Without Borders: The Paley Center for Media Speaks with IMAX CEO Rich Gelfond

By IMAX on December 05, 2012

IMAX is Believing

Few business leaders are better positioned to discuss innovation than an entrepreneur at an entertainment technology company. Recently The Paley Center for Media’s International Council hosted its “Innovation Without Borders” summit to engage senior media, technology and entertainment industry executives who want to understand the global business landscape and the potential for their companies to reach across borders into new markets.  IMAX CEO Rich Gelfond joined to discuss his experience growing IMAX into a global organization. Read More

Experience the Sound of Universal Pictures’ Les Misérables in Select IMAX ® Theatres Beginning December 25

By IMAX on December 04, 2012

If you’re eager to see Les Misérables this holiday season you’re in for a sound so sweet. We’re excited to announce to fans that select IMAX® theatres will begin featuring this musical epic beginning December 25.

Universal Pictures’ Les Misérables, the motion-picture adaptation of the beloved global stage sensation, will be digitally re-mastered into the immersive IMAX format and released in select IMAX® digital theatres worldwide.  Read More

Peter Jackson’s The Hobbit: An Unexpected Journey will be shown in High Frame Rate 3D in select IMAX® theatres

By IMAX on December 03, 2012

The Hobbit Tickets on Sale

Advancements in technology are continually opening up new ways for us to experience movies. At IMAX, we’re committed to working with filmmakers to support and help deliver their creative vision to audiences across the globe.

In The Hobbit: An Unexpected Journey, Peter Jackson has pushed the boundaries of new filmmaking techniques by capturing the movie in high frame rate (HFR) 3D – marking the first use of this method in a major motion picture release. In addition to the IMAX® and IMAX® 3D presentations, the film will also be shown using a higher frame rate in select IMAX® theatres.

What is High Frame Rate 3D (HFR 3D)?

Frame rates refer to the number of images (frames) displayed by a projector in one second. The current standard in cinemas worldwide is 24 frames per second (fps). HFR 3D productions of 48 fps record and play visuals at twice the current rate, which more closely approximates what the human eye actually sees. The higher 48fps rate provides enhanced clarity and reduces motion blur during action sequences, artifacts, judder and strobing.

Check out the list below for IMAX theatres that will be playing The Hobbit: An Unexpected Journey in HFR 3D. For a full list of nearby theatres playing The Hobbit, click here.

List of IMAX theatres that will feature HFR 3D for The Hobbit: An Unexpected Journey:

*All playdates are pending.  Please check exhibitor website for more information. 

US/Canada

 

Alaska
Regal Tikahtnu Commons Stadium 16 & IMAX - Anchorage

Alberta
Scotiabank Chinook & IMAX - Calgary

California
Edwards Aliso Viejo Stadium 20 & IMAX - Aliso Viejo
AMC Burbank 16 & IMAX - Burbank  
AMC Century City 15 & IMAX - Century City  
Edwards Mira Mesa Stadium 18 & IMAX - San Diego           
Regal Hacienda Crossings Stadium 21 & IMAX - Dublin 
AMC Mercado 20 & IMAX - Santa Clara
AMC Del Amo 18 & IMAX - Del Amo
 

Colorado
AMC Westminster Promenade 24 & IMAX – Denver

Delaware

Penn Cinema Riverfront & IMAX - Wilmington

Florida
AMC Aventura 24 & IMAX – Aventura    
AMC Altamonte Mall 18 & IMAX - Altamonte Springs            
Muvico Parisian & IMAX - West Palm Beach

Georgia
AMC Avenue Forsyth 12 & IMAX - Cumming            

Illinois
AMC South Barrington 30 & IMAX - South Barrington

Kansas
AMC Studio 30 & IMAX - Olathe

Maryland
AMC Columbia 14 & IMAX – Columbia

New Jersey
AMC New Brunswick 18 & IMAX - New Brunswick  
AMC Garden State 16 & IMAX - Paramus   

New York
AMC Loews 34th Street 14 & IMAX - New York

Nevada
Regal Red Rock Stadium 16 & IMAX - Las Vegas

Ontario
Cineplex Odeon Courtney Park & IMAX - Mississauga           
Empire Empress Walk 10 Cinemas & IMAX - North York      

Empire Theatres Kingston & IMAX - Kingston

Oregon
Regal Bridgeport Village Stadium 18 & IMAX – Tigard

Pennsylvania
UA King Of Prussia Stadium 16 & IMAX - King Of Prussia

Quebec
Mega-Plex Taschereau 18 & IMAX - Greenfield Park
Mega-Plex Marche Central 18 & IMAX - Montreal 

Tennessee 
Regal Pinnacle Stadium 18 & IMAX - Knoxville              

Texas
AMC Northpark 15 & IMAX – Dallas
Santikos Palladium IMAX - San Antonio

Utah
Megaplex 17 & IMAX, Jordan Commons - Sandy

Virginia
AMC Hoffman Center 22 & IMAX – Alexandria
AMC Tysons Corner 16 & IMAX - McLean

Washington
IMAX Lincoln Square Cinemas - Bellevue

International

CineplexX Donau Plex IMAX Vienna - Vienna, AT
Hoyts Carousel & IMAX - Perth, AU                
Cinepolis JK Iguatemi Sao Paulo - Sao Paulo, BR  
Cinema Pathe Quai d'Ivry & IMAX - Paris, FR          
UA i-Square & IMAX - Hong Kong, CH        
United Cinemas Canal City 13 - Fukuoka, JP          
109 Cinemas Kawasaki & IMAX – Kawasaki, JP             
109 Cinemas Nagoya & IMAX - Nagoya, JP
United Cinemas Sapporo Factory & IMAX  - Saporro, JP
109 Cinemas Shonan & IMAX – Shonan, JP               
United Cinemas Toshimaen & IMAX – Tokyo, JP           
CGV Sangam & IMAX - Seoul, KR               
CGV Wangsimni IMAX – Seoul, KR
Pathe Arena & IMAX – Amsterdam, NL         
Shaw Theatres Lido & IMAX - Singapore-Orchard Road, SG  
Vieshow Banqiao Mega City Mall IMAX – Banqiao, TW    
Cineworld Dublin & IMAX - Dublin, IR          
ODEON Manchester & IMAX – Manchester, UK 
Cineworld Nottingham & IMAX – Nottingham, UK
Cineworld Sheffield & IMAX - Sheffield, UK

ODEON Swiss Cottage & IMAX - London, UK

Cinepolis Universidad & IMAX - Mexico City

Read More

Set of Four Exclusive Collector’s Series Prints Available at IMAX Midnight Showing of The Hobbit: An Unexpected Journey

By IMAX on November 30, 2012

We’re counting down the days until The Hobbit: An Unexpected Journey arrives in IMAX® theatres and things just got more exciting for IMAX fans!

If you attend an IMAX midnight showing of The Hobbit: An Unexpected Journey you can receive an exclusive collector’s series of four character prints (while supplies last). The Hobbit: An Unexpected Journey is the first in a trilogy of films adapted from the enduringly popular masterpiece, The Hobbit, by J.R.R.Tolkien.   

Buy your IMAX ticket today for a midnight showing at participating theatres and walk away with all four character prints below: Read More

PVR Cinemas Launches the First Digital IMAX® Theatre in South India

By IMAX on November 19, 2012

PVR Forum IMAX Theatre

Together with our exhibitor partner PVR Ltd., the leading entertainment company in India, we are excited to announce that the very first digital IMAX® theatre has arrived in South India. Moviegoers will now be able to experience the world’s best and most immersive moviegoing experience by visiting the new IMAX theatre at the PVR Forum, Bangalore. Read More

IMAX’s Andrew Cripps Participates in Master Class at Moscow Film School

By IMAX on November 16, 2012

Andrew Cripps Master Class

We’re honored that our very own Andrew Cripps, IMAX’s President of Europe, Middle East and Africa (EMEA) was selected by the Moscow Film School to participate in their “Master Class” program. The “Master Class” program offers film students the opportunity to meet with leading directors, producers and industry experts to learn first-hand the ins-and-outs of the cinema world. Read More

IMAX and Warner Bros. Partner to Bring 20 New Pictures to IMAX® Theatres

By IMAX on November 15, 2012

IMAX is excited to announce that we have extended our long-running partnership with Warner Bros. and plan to release up to 20 Warner Bros. films in IMAX® theatres over the next three years.

Each year Warner Bros. brings moviegoers everywhere many of the most anticipated movie-event titles emerging from Hollywood and we’re proud to present them with unparalleled image and sound quality through The IMAX Experience®.

 Take a look at some of the Warner Bros. titles that will be released in IMAX theatres: Read More

This Weekend SKYFALL is a Must-See in IMAX

By IMAX on November 09, 2012

Daniel Craig in Skyfall

After yesterday’s early-opening of SKYFALL in IMAX®, fans everywhere are raving with excitement. So if you haven’t had the chance to be a part of yet another action-packed, 007 mission—grab your tickets for a spoiler-free weekend of Bond action. Read More

CJ CGV to Open 15 New IMAX® Theatres in China

By IMAX on November 07, 2012

CGV IMAX 

Photo credit: Film Business Asia

With more than 726 screens in 91 locations nationwide, top-notch exhibitor CJ CGV is now planning to open 15 new IMAX® theatres throughout the People’s Republic of China. This adds an additional 15 IMAX® theatres to their existing agreement bringing the total to 65 IMAX® theatres.

IMAX is committed to supporting the growth of China’s film and exhibition industry and bringing the best in Chinese and Hollywood blockbusters to more audiences across the country. This agreement with CJ CGV will allow more Chinese moviegoers to be experience the most anticipated movies in IMAX.

Read More

Legendary Heroes Unite to Protect the Children of the World

By IMAX on November 01, 2012

Rise of the Guardians in IMAX

Rise of the Guardians Comes to Life in IMAX® 3D November 21.

DreamWorks Animation’s Rise of the Guardians is an epic adventure that tells the story of Santa Claus, the Easter Bunny, the Tooth Fairy, the Sandman and Jack Frost – legendary heroes, each with extraordinary abilities. When an evil spirit known as Pitch threatens to take over the world, the immortal Guardians must join forces to protect the hopes, beliefs and imagination of all children on earth. This beautifully-animated movie will explode on IMAX screens as the vivid images come to life before your eyes.

Each character in Rise of the Guardians has a story to tell, a significant part to play and unique abilities that they use in their quest to ensure the safety of all children. This is no ordinary folklore—these exquisitely crafted heroes are destined to protect the Earth from the vengeance of villains of darkness. Read More

25,000 Reasons to Become an Explorer in Filmmaking: IMAX, Newsweek & The Daily Beast Present The IMAX® Award

By IMAX on November 01, 2012

25,000 Reasons to Become an Explorer in Filmmaking: IMAX, Newsweek & The Daily Beast Present The IMAX® Award

For more than 40 years, IMAX has been fueled by the passion that lives inside filmmakers whose goals are to educate through exploration and storytelling. Exploring is a huge part of our foundation, and now, we’re passing along the opportunity for up-and-coming filmmakers to be recognized for their ability to take audiences to places they’ve only dreamed of going.

IMAX, Newsweek & The Daily Beast have partnered to present aspiring filmmakers with The IMAX® Award - to recognize those with a desire to compel audiences through exploration. By submitting a one-to-two minute video clip, contestants can enter for a chance to win The IMAX® Award. Along with this prestigious award, the recipient will receive a $25,000 scholarship or film production award and have their video presented at the Newsweek & The Daily Beast Explorer event in 2013. Read More

IMAX Continues to Grow in Europe

By IMAX on October 24, 2012

IMAX logo

IMAX is continuing to spread the experience across the globe. We’ve announced new agreements with three existing exhibitor partners to open five new IMAX Theatres throughout Europe, including the Netherlands, England and Austria.

Upcoming locations include: Read More

SKYFALL Specially Formatted for IMAX

By IMAX on October 22, 2012

Skyfall 007

Good news 007 fans! For the first time ever, you’ll be able to experience SKYFALL™, the 23rd installment of the Bond franchise, one day early in IMAX on November 8th.

If you’re one of those eager fans who will be the first in line to see the film in IMAX, it’ll be a completely unique experience. This is because the IMAX presentation of SKYFALL will be specially formatted to feature a larger aspect ratio than the conventional release for the entirety of the film.

The filmmakers worked with the IMAX team in the post-production process to increase the aspect ratio of the film and designed the IMAX presentation of SKYFALL to allow audiences to see up to 26% more of the originally captured image.

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Los Angeles Times’ Hero Complex Screening Series: Frankenweenie in IMAX® 3D

By IMAX on October 05, 2012

Cast of Frankenweenie

We can all relate to Victor Frankenstein, an impressionable young boy who loves his pet dog Sparky more than anything. Just imagine: Sparky and Victor side by side, making movies, conducting experiments, and getting into all sorts of mischief. Now picture Victor: brokenhearted from losing his best friend Sparky. Yes, we know, very sad. While many of us would try to forget the pain of losing our best pet pal, Victor has another idea. Inspired by his science teacher, Mr. Rzykruski, Victor finds a way to bring Sparky back to life – sending the small town of New Holland into shock.

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IMAX DMR Milestone: The Polar Express in IMAX® 3D

By IMAX on September 20, 2012

The Polar Express IMAX 3D

The Polar Express was a milestone in IMAX history. As our first DMR 3D movie, The Polar Express changed the way the industry viewed 3D technology, especially in IMAX. We invited Hugh Murray from our film technology team to come share his experience working on the film.

Read what Hugh had to say below:

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IMAX 101 Series: A Deeper Dive Into DMR

By IMAX on September 12, 2012

IMAX is Believing

Now that you’ve been formally introduced to our DMR technology, (if you haven’t, please click here to catch up) we’d like to dive a bit deeper into what happens behind the scenes during this transformative process.

As we’ve mentioned in other posts, your experience in an IMAX theatre is entirely different from any other theatre. One of the key reasons is because the content being shown in an IMAX theatre is significantly better than the content playing down the hall.

Want to know how it’s really done? Below we discuss the step-by-step process:

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IMAX 101 Series: DMR (Digital Re-Mastering)—The Secret Sauce Behind The IMAX Experience®

By IMAX on September 04, 2012

IMAX 101 Series: DMR (Digital Re-Mastering)—The Secret Sauce Behind The IMAX Experience®

For more than 40 years, IMAX has been in the business of creating experiences that take you beyond the edge of your seats to a world you’ve never imagined.

We started out as a large-format documentary maker focused on museums and science centers - taking audiences on adventures from the depths of the ocean to the outer limits of space.

While our documentary roots continue to be a key part of our business, we started to wonder what would happen if we brought The IMAX Experience to Hollywood?

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IMAX 101 Series: Inside the Mind of the IMAX® Camera

By IMAX on August 21, 2012

The IMAX® camera is an integral part of IMAX’s history. The IMAX® camera is more than a piece of equipment used to capture images, it delivers lifelike images that no other camera has been able to match since its invention more than 35 years ago.

Take a behind the scenes look as Mike Hendriks of IMAXs Camera Department and Producer Lorne Orleans talk about IMAX film technology and the adventures of the IMAX® camera.

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Behind the Scenes: Liberty Science Center

By IMAX on July 10, 2012

Liberty Science Center Prepares for the Arrival of TDKR in IMAX

The Dark Knight Rises is proving to be one of 2012’s most highly-anticipated films.  With a runtime of 2 hours and 45 minutes, many theatres are preparing for the showing of The Dark Knight Rises. Take a moment to check out the behind-the-scenes video of Liberty Science Center’s tech guy Joseph Columbo as he walks through what goes into showing such an epic film, which has the longest runtime of any film ever shown at LSC. He uses awesome words like platters, QTRU, decks etc. It’s a pretty big deal. Check it out below:

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Spidey Talk

By IMAX on July 10, 2012

TASM Highlights, Recaps, Reviews and More

The Amazing Spider-Man is a fresh look at Spidey and tells a new story of Peter Parker as a high-schooler who’s on a journey of self-discovery. After its July 3 release many have hit the web to share their take on the new Spider-Man with Andrew Garfield as Peter Parker and Emma Stone as his high school love, Gwen Stacy. There’s no question this version of Spidey is unlike any other and has the web buzzing. Here are a few interesting highlights on The Amazing Spider-Man. Take a look below.

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The Amazing Spider-Man Swings Into IMAX

By IMAX on July 02, 2012

Spidey is at it again, but this time the story of Peter Parker has gone back in time, where a new chapter in the Spider-Man legacy is revealed. The Amazing Spider-Man dives deeper into Peter’s past, as his superpowers are evolving during a quest of discovery.  This new plot from the Marvel Comics originally created by Stan Lee and Steve Ditko, will follow the story of Peter as a troubled high-schooler, who meets his first love Gwen Stacy. Together they face the obstacles that stand in their way due to Peter’s new found identity as Spider-Man. 

The Amazing Spider-Man will feature key scenes with an increased aspect ratio that will maximize on the IMAX screen. Watch Marc Webb as he talks about TASM and its unique aspect ratio below:

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IMAX 101 Series: Aspect Ratio—Your Point-of-View

By IMAX on July 02, 2012

Aspect Ratio: Your Point-of-View 

Experiencing your favorite movie in IMAX consists of plenty of speechless moments but isn’t quiet at all. It’s filled with breathtaking gasps and frightening shrieks as you assume the part of the hero or even the villain; taking death-defying leaps that make you clinch the hand of your neighbor and close your eyes before you hit the ground. Yes, IMAX is that real and there are several elements that go into creating those moments that you’ll never forget.

But what is it that makes you nearly lose your lunch from looking down from the world’s tallest building, the Burj Khalifa, with Tom Cruise in M:I4 or swinging from New York’s skyscapers with Spider-Man? Well it’s actually several things that go into creating that experience, one of which is the aspect ratio of the scene, which helps bring you into the action of the film.

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IMAX 12:01 Screening: The Amazing Spider-Man

By IMAX on July 02, 2012

IMAX 12:01 Screening: The Amazing Spider-Man

The countdown for The Amazing Spider-Man is now only hours away and tickets for the midnight showing are still available. If you’re attending tonight’s IMAX 12:01 showing you will receive an exclusive The Amazing Spider-Man print! The film will launch in the IMAX 3D® in 447 IMAX theatres worldwide. Find the IMAX® theatre near you to swing alongside Spider-Man as he faces The Lizard.

Watch the video below to see Andrew Garfield and Emma Stone have to say about IMAX 12:01 screening of The Amazing Spider-Man.

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Frank Theatres to Open 10 IMAX® Theatres

By IMAX on July 02, 2012

Frank Theatres to Open 10 IMAX® Theatres

Frank Theatres Raises Entertainment Experience for Customers to New Level

IMAX is pleased to be able to extend the IMAX Experience® to movie patrons across the globe. Each new theatre means an opportunity for you to see the most highly-anticipated films in an unparalleled viewing experience. Last week, IMAX and FrankTheatres together announced an agreement to open 10 IMAX theatres. Four theatres are expected to open this November in York, Pa.; Southern Pines, N.C.; Delray Beach, Fla.; and Northfield, N.J. In May 2013, two additional theatres are slated to open in Ranson, W. Va. and Kingsport, Tenn. The additional theatre locations will be determined at a later time.

IMAX is anxious to take moviegoers at FrankTheatres locations from their seat in the theatre to the core of the action. We’re eager to hear about the first-time experiences once the new theatres open.

Not sure if you have an IMAX theatre in your area?  Locate your closest IMAX theatre here.

Check out more news on Frank Theatres and IMAX below:

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IMAX Recap

By IMAX on June 22, 2012

IMAX Recap

A lot’s happening at IMAX. We’re growing domestically and internationally and we’re constantly working with studios to ensure that the most highly-anticipated blockbusters are going to be featured in IMAX® theaters. From new theaters in Azerbaijan to your favorite movies being filmed with IMAX® cameras, the excitement is boiling over for us and we’d like to share it with you.

The Dark Knight Rises
The anticipation that surrounds The Dark Knight Rises, the completion to Christopher Nolan’s Gotham trilogy, has skyrocketed after last week’s announcement that tickets are now available for presale. Fans swarmed to IMAX websites across the globe to be the first to see The Dark Knight Rises, which will feature an unprecedented amount of footage filmed with the IMAX camera, in the preferred IMAX format. The frenzy for tickets didn’t stop there, AMC Theaters later announced that die-hard Batman fans will have the opportunity to see the entire trilogy, from Batman Begins leading to the midnight showing of The Dark Knight Rises in IMAX theaters. Check here for tickets.

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Rock of Ages Rolls Into IMAX

By IMAX on June 22, 2012

Rock of Ages Rolls Into IMAX

While many of you are struggling to let go of the 80’s, Rock of Ages gives you a shameless way to transport yourself back into the 80’s and totally rock out! Watch a rock ‘n’roll romance unfold through the classic hits of Def Leppard, Foreigner, Journey, Poison, REO Speedwagon, Twisted Sister and more. With IMAX’s powerful surround system, you’ll feel like you’re back in the 80’s jamming to your favorite tunes at a live concert. Dust off your Members-Only jacket and find a theater near you.

Watch the video below to see why Rock of Ages in IMAX delivers chest-palpitating sound that takes you back in time to relive your rock star dreams! Read More

Close Call

By IMAX on June 18, 2012

One IMAX Employee’s Encounter with Steve Jobs and Pixar

The Pixar Story was on TV last week and it reminded us of a personal anecdote from IMAX’s Senior VP Film Production-Filmed Entertainment Division Hugh Murray. See Hugh’s story below:

I never got the chance to meet Steve in person, but I do have my own IMAX related anecdote to share.

Back in the mid 90’s when Toy Story was wowing audiences as the first full length all CG feature, IMAX, under Rich and Brad’s new leadership, was successfully transitioning away from our traditional institutional business into high profile commercial 3D venues. What we didn’t have was a matching flow of high profile 3D content, a message that filtered urgently back down the chain. I managed to get a chance to pitch to Rich and Brad (who didn’t know me at the time) the idea that Toy Story was a film that had been created entirely using 3D geometry on computers and rendered out with a single “camera” in 2D. Read More

Welcome to the Official IMAX Blog

By IMAX on June 14, 2012

IMAX is believingThere’s a lot to be said about the movies that stay on your mind for months before they premiere, that convince you to stand in long lines for advance tickets and force you to stay up way past your bedtime to be the first to be transported from a seat in the movies to another world. IMAX not only understands the obsession, we take part in it and find a way to make your moviegoing experience an event that you’ll never forget.

We’re constantly searching for the best ways to connect with the people that matter most, our fans…fanboys and fangirls that is. We’ve launched the IMAX blog to give you access to what goes on inside IMAX and to find out what matters most to you. Our blog will feature behind-the-scenes access to our technology, the evolution of IMAX films and guest expert bloggers who help to bring the most immersive movie experience to you, at each IMAX® theater, every showing.

What’s it like to see a movie in IMAX?

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