By IMAX on June 18, 2012
One IMAX Employee’s Encounter with Steve Jobs and Pixar
The Pixar Story was on TV last week and it reminded us of a personal anecdote from IMAX’s Senior VP Film Production-Filmed Entertainment Division Hugh Murray. See Hugh’s story below:
I never got the chance to meet Steve in person, but I do have my own IMAX related anecdote to share.
Back in the mid 90’s when Toy Story was wowing audiences as the first full length all CG feature, IMAX, under Rich and Brad’s new leadership, was successfully transitioning away from our traditional institutional business into high profile commercial 3D venues. What we didn’t have was a matching flow of high profile 3D content, a message that filtered urgently back down the chain. I managed to get a chance to pitch to Rich and Brad (who didn’t know me at the time) the idea that Toy Story was a film that had been created entirely using 3D geometry on computers and rendered out with a single “camera” in 2D.