By IMAX on January 30, 2013
When seeing a movie in an IMAX® theatre, it’s like seeing a different movie altogether. Everything from the movie itself to the theatre’s technology and design has been developed and customized to make you believe you’re part of the action. One of the key ingredients to creating The IMAX Experience® is IMAX® DMR, or digital re-mastering.
There are two ways to create an IMAX movie. It can either be captured with the extremely high resolution IMAX® cameras or go through IMAX’s proprietary DMR process to enhance the film’s image and audio.
So what exactly does IMAX’s DMR process entail? Check out our latest IMAX 101 featuring DMR technology to find out:
By IMAX on January 2, 2013
Have you ever wondered exactly what’s different about an IMAX® theatre? Well it’s not one thing; it’s a combination many elements, most of them unique IMAX inventions and patents. We recently discussed our proprietary sound system in the IMAX 101: Sound post and today we’re going to discuss what goes into the design of an IMAX theatre.
Check out our new IMAX 101: Theatre Geometry video to find out more:
By IMAX on October 22, 2012
Good news 007 fans! For the first time ever, you’ll be able to experience SKYFALL™, the 23rd installment of the Bond franchise, one day early in IMAX on November 8th.
If you’re one of those eager fans who will be the first in line to see the film in IMAX, it’ll be a completely unique experience. This is because the IMAX presentation of SKYFALL will be specially formatted to feature a larger aspect ratio than the conventional release for the entirety of the film.
The filmmakers worked with the IMAX team in the post-production process to increase the aspect ratio of the film and designed the IMAX presentation of SKYFALL to allow audiences to see up to 26% more of the originally captured image.
By IMAX on September 20, 2012
The Polar Express was a milestone in IMAX history. As our first DMR 3D movie, The Polar Express changed the way the industry viewed 3D technology, especially in IMAX. We invited Hugh Murray from our film technology team to come share his experience working on the film.
Read what Hugh had to say below:
By IMAX on September 12, 2012
Now that you’ve been formally introduced to our DMR technology, (if you haven’t, please click here to catch up) we’d like to dive a bit deeper into what happens behind the scenes during this transformative process.
As we’ve mentioned in other posts, your experience in an IMAX theatre is entirely different from any other theatre. One of the key reasons is because the content being shown in an IMAX theatre is significantly better than the content playing down the hall.
Want to know how it’s really done? Below we discuss the step-by-step process:
By IMAX on September 4, 2012
IMAX 101 Series: DMR (Digital Re-Mastering)—The Secret Sauce Behind The IMAX Experience®
For more than 40 years, IMAX has been in the business of creating experiences that take you beyond the edge of your seats to a world you’ve never imagined.
We started out as a large-format documentary maker focused on museums and science centers - taking audiences on adventures from the depths of the ocean to the outer limits of space.
While our documentary roots continue to be a key part of our business, we started to wonder what would happen if we brought The IMAX Experience to Hollywood?
By IMAX on August 21, 2012
The IMAX® camera is an integral part of IMAX’s history. The IMAX® camera is more than a piece of equipment used to capture images, it delivers lifelike images that no other camera has been able to match since its invention more than 35 years ago.
Take a behind the scenes look as Mike Hendriks of IMAXs Camera Department and Producer Lorne Orleans talk about IMAX film technology and the adventures of the IMAX® camera.
By IMAX on July 2, 2012
Aspect Ratio: Your Point-of-View
Experiencing your favorite movie in IMAX consists of plenty of speechless moments but isn’t quiet at all. It’s filled with breathtaking gasps and frightening shrieks as you assume the part of the hero or even the villain; taking death-defying leaps that make you clinch the hand of your neighbor and close your eyes before you hit the ground. Yes, IMAX is that real and there are several elements that go into creating those moments that you’ll never forget.
But what is it that makes you nearly lose your lunch from looking down from the world’s tallest building, the Burj Khalifa, with Tom Cruise in M:I4 or swinging from New York’s skyscapers with Spider-Man? Well it’s actually several things that go into creating that experience, one of which is the aspect ratio of the scene, which helps bring you into the action of the film.
By IMAX on June 22, 2012
Rock of Ages Rolls Into IMAX
While many of you are struggling to let go of the 80’s, Rock of Ages gives you a shameless way to transport yourself back into the 80’s and totally rock out! Watch a rock ‘n’roll romance unfold through the classic hits of Def Leppard, Foreigner, Journey, Poison, REO Speedwagon, Twisted Sister and more. With IMAX’s powerful surround system, you’ll feel like you’re back in the 80’s jamming to your favorite tunes at a live concert. Dust off your Members-Only jacket and find a theater near you.
Watch the video below to see why Rock of Ages in IMAX delivers chest-palpitating sound that takes you back in time to relive your rock star dreams!