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IMAX® Launches Institutional Upgrade Initiative Beginning With Smithsonian Upgrade to Next-Generation Laser Technology

By IMAX on January 18, 2013

We are thrilled to launch our institutional upgrade initiative beginning with Smithsonian’s upgrade to our next-generation laser technology.

This upgrade will enable the Smithsonian’s three IMAX® Theatres to deliver the highest-quality digital content available – both documentaries and blockbuster films – and further enhance The IMAX Experience® for both museum enthusiasts and movie lovers. Since the National Air and Space Museum opened its doors to visitors in 1976, the Smithsonian/IMAX partnership has brought patrons everywhere exceptional-quality, critically acclaimed documentaries and world-class entertainment to millions. This partnership has also funded and produced groundbreaking IMAX® documentaries including The Dream is Alive, Blue Planet, Destiny in Space (with Lockheed Martin Corporation), and Cosmic Voyage (with Motorola).

Our next-generation projection system is expected to set a new benchmark as the industry’s premium entertainment experience. The system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak in 2011, represents the largest R&D initiative in IMAX’s history and will enable IMAX® dome theatres and IMAX screens larger than 80 feet to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks.

The Samuel C. Johnson IMAX Theater at the National Museum of Natural History and the Lockheed Martin IMAX Theater at the National Air and Space Museum, both in Washington, D.C., and the Airbus IMAX Theater at the Steven F. Udvar-Hazy Center in Chantilly, Va., will transition to IMAXs laser digital projectors in 2014.


For more information on the Smithsonian please visit www.si.edu.