Press

IMAX® Sets Overseas Debut Record With Marvel's Avengers: Age of Ultron Grossing $10.6 Million In IMAX® Theatres Internationally
Apr 27, 2015
LOS ANGELES, April 27, 2015 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) today announced that Marvel's Avengers: Age of Ultron blasted into international IMAX® theatres with a record-setting $10.6 million on 175 screens, making it the Company's highest-ever non-China overseas debut. On a per-screen basis, the film also landed among the largest overseas launches for IMAX, averaging a stellar $61,000 per screen.
 
Individual market highlights include the Vue's Copenhagen IMAX location – the first of several IMAX DMR® sites scheduled to open in Scandinavia – which grossed $170,000 during its opening weekend. Other noteworthy territories include Brazil, Hong Kong, South Korea and the U.K. 
 
"We'd like to congratulate our longtime partners at Disney and Marvel on this phenomenal overseas opening and for creating an awe-inspiring and resilient franchise that is perfectly suited for The IMAX Experience," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "The international IMAX opening for Avengers: Age of Ultron is record-setting and especially notable if you look at our per screen averages on a local currency basis. With major overseas territories like China and Japan yet to come, as well as the domestic market opening this weekend, we're excited to continue to build upon the tradition of quality entertainment that the Marvel/IMAX connection carries with audiences worldwide."
 
The IMAX® 3D release of Avengers: Age of Ultron will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
 
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of Dec. 31, 2014, there were 934 IMAX theatres (809 commercial multiplexes, 19 commercial destinations and 106 institutions) in 62 countries.
 
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
 
About Marvel's Avengers: Age of Ultron
 
Marvel Studios presents "Avengers: Age of Ultron," the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth's Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.
 
Marvel's "Avengers: Age of Ultron" stars Robert Downey Jr., who returns as Iron Man, along with Chris Hemsworth as Thor, Mark Ruffalo as Hulk and Chris Evans as Captain America. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgard as Erik Selvig and Samuel L. Jackson as Nick Fury, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.
 
Written and directed by Joss Whedon and produced by Kevin Feige, p.g.a., Marvel's "Avengers: Age of Ultron" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963. Louis D'Esposito, Alan Fine, Victoria Alonso, Jeremy Latcham, Patricia Whitcher, Stan Lee and Jon Favreau serve as executive producers. Get set for an action-packed thrill ride when The Avengers return in Marvel's "Avengers: Age of Ultron" on May 1, 2015.
 
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit marvel.com.  © 2015 MARVEL
 
This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.