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THE IMAX EXPERIENCE
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More than 800 million people around the world have been entertained and educated by watching films in an IMAX theatre. To all of them, The IMAX Experience is giant visuals, superb sound and sensations so immersive, you have the feeling of being involved in the action. In any language it creates awe, surprise, laughter and larger-than-life-moments. Whether climbing Mount Everest venturing through a 3D animated world or living and working with the astronauts on the International Space Station, IMAX films, projected onto screens eight stories high and 120 feet wide transport audiences to exciting worlds. There are over 239 IMAX theatres in 35 countries, which operate in a variety of markets, including location-based entertainment destinations, cinemas, museums, zoos and aquaria.
When NASCAR looked to launch our long term entertainment plans, IMAX was
the very first entertainment company we pursued as a partner. IMAX is a
global brand, a leader in entertainment and was the perfect fit to bring
the NASCAR story to life. When we said we are making a NASCAR IMAX film,
everyone got it immediately - that's the power of a brand. IMAX
certainly delivered over and over at all stages of development,
production, marketing and our national launch. As a company, IMAX is
filled with great people that make the process enjoyable and rewarding,
and rest assured, they are as hungry and determined to win as any group
I have ever seen. Millions of people have now been exposed to NASCAR
through IMAX and this film is helping to further grow our core business.
Again, IMAX delivers!
Paul Brooks
President
NASCAR Digital Entertainment
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PARTNERSHIP OPPORTUNITIES
Partnering with IMAX offers a unique opportunity to combine the broad reach, high-impact and quality of the IMAX Experience with your company's promotional advertising, marketing and communication efforts.
Reach an attentive, captive audience that is a highly desirable demographic group- family-oriented, highly educated, active and lots of disposable income.
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IMAX THEATRE, FILM OR SPECIAL EVENT
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IMAX offers you a variety of ways to interact and connect with your customers and create an emotional bond that will provide powerful recall of and loyalty to your brand and products. Opportunities include:
- Naming Rights for an IMAX Theatre(s)
- Film sponsorship (at local theatre or global)
- Event sponsorship (e.g. premieres)
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THE IMAX AUDIENCE
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- 70% are between 19 and 65 years of age
- Average household income is over US$70,000; over 33% earn over US$100,000
- Majority are college or university educated
- Over 20% of audience is school groups
- Love to travel
- Majority own computers
- 96% of all visitors would recommend The IMAX Experience to a friend
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CUSTOMIZED BENEFIT PACKAGE
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Customized benefit packages are available to meet your company's specific sponsorship and marketing objectives.
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Benefits include:
- category exclusivity
- product placement
- on-screen presence
- name/credit on promotional collateral materials
- name/credit in educational materials
- internet programs-exposure and hyperlinks
- pr and publicity programs
- sampling/focus-studies
- signage/banners in theatre lobby
- hospitality benefits
- free tickets
- merchandising tie-ins
- cause-marketing overlays
- various other cross-promotional activities
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TESTIMONIALS
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"Our sponsorship of IMAX space films has not only proven to be extraordinarily positive, but has proven to be one of the best communication vehicles we have ever had at Lockheed. It allowed us to support the space program and educate the public about the importance of space in a first-rate and inspiring way."
Mr. Steve Chaudet, VP, Lockheed Martin Corporation
NOTE: IMAX's latest space film Space Station has grossed over $70 million with over 12 million viewers to date.
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"I am very impressed with the IMAX theatre's dynamic screen and high technology which fits very closely with the Panasonic brand image. I look forward to the theatre's success and long continuation of a partnership between IMAX theatres and Panasonic."
Mr. Masayuki Matushita, Senior VP; Member of the Board of Matsushita
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For more information about partnerships and sponsorships at IMAX please contact:
Ms. Kelly Boesch
Telephone: 1-310-255-5500
Email: kboesch@imax.com
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