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Media Coverage

IMAX revenue up in first quarter of 2015

By CNN on May 4, 2015

To watch IMAX CEO Rich Gelfond's interview visit CNN.

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Box Office: ‘Avengers: Age of Ultron’ Scores Second-Biggest Opening With $187.7 Million

By Variety: Brent Lang on May 3, 2015

Avengers: Age of Ultron” scored the second-biggest domestic opening in history this weekend, kicking off summer blockbuster season with a mammoth $187.7 million debut.

Globally, the film is a juggernaut, pulling in an estimated $627 million in 12 days of release. At that pace, “Avengers: Age of Ultron” should pass $1 billion, particularly after it opens in China on May 12.

One record remained tantalizingly out of grasp for Captain America, Iron Man and company, however. Going into the weekend many analysts predicted that “Avengers: Age of Ultron” would top the $207.4 million haul posted in 2012 by the first film in the super-team series. That box office high-water mark will stand… at least until “Star Wars: The Force Awakens” lands in theaters this Christmas.

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IMAX CEO Richard Gelfond On Large-Format Future: ‘Avengers: Age Of Ultron’, Rivals, TV Shows & Adult Fare – CinemaCon

By Dealine: Anthony D'Alessandro on April 21, 2015

EXCLUSIVE: In 1994, Richard Gelfond didn’t know that much about the movie business.  He was an investment banker, a lawyer and an entrepreneur and together with his business partner Brad Wechsler, snapped up IMAX, a nice purveyor of nature and science documentaries.

When it came to expanding to more blockbuster fare, there was a bit of catch 22: Studios wouldn’t shoot movies in IMAX unless there were more commercial theaters and exhibs wouldn’t build more theaters unless there were more Imax studio releases. Eventually, Imax developed a model that worked, and now the major studios, particularly when it comes to their tentpoles, can’t live without IMAX.

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IMAX Extends Partnership With Warner Bros.

By Wall Street Journal: Lisa Beilfuss on April 20, 2015

IMAX Corp. said Monday that it reached an agreement with Warner Bros. Pictures to release up to 30 films over the next five years, continuing the companies’ 10-year partnership.

Under the agreement, IMAX will release movies including Batman v Superman: Dawn of Justice, the Tarzan movie and future Lego movies.

Earlier this month, IMAX reached a three-year deal with Walt Disney DIS -0.21%  Studios that covers animated and live-action films such as the new “Star Wars” movie.

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Imax Premieres New Laser System at TCL Chinese Theatre in Hollywood

By The LA Times: Richard Verrier on April 15, 2015

Imax Corp. offered a glimpse into cinematic future, showcasing a new laser projection system at the historic TCL Chinese Theatre in Hollywood that executives contend will transform the moviegoing experience.

Gathered inside the newly refurbished 88-year-old theater, IMAX executives demonstrated a 4K laser projection system equipped with a new optical engine and other technologies that they said vastly improve the brightness quality of images on large screens compared with conventional film and digital projectors.

IMAX Chief Executive Richard Gelfond said the debut of laser projection is a “pivotal moment in time for IMAX and a giant leap forward for cinema technology."

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