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Media Coverage

IMAX, China Media Capital Launch Film Fund For Local-Language Tentpoles

By Deadline: Nancy Tartaglione on June 16, 2015

Already a brand force in ChinaIMAX is expanding its Middle Kingdom footprint with a fund earmarked for local-language productions. The IMAX China Film Fund has been set up with subsidiary IMAX China and partner China Media Capital with the aim of investing in a minimum of 10 Mandarin-language tentpoles based on an initial capitalization of up to $50M. The partnership with CMC will target investments of $3M-$7M per film in a market whose local box office share is about on par with Hollywood’s.

IMAX is well-known in China where large-format screens and 3D are huge box office drivers. This weekend’s champ, Jurassic Worldgrossed $11.8M of the $100M Middle Kingdom total on 208 IMAX screens. IMAX occupied the top-grossing locations in China where the company’s all-time record for an opening weekend isAvengers: Age Of Ultron with $17.05M. On that one, eight of the Top 10 locations were IMAX engagements.

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IMAX Sets 10 Film Fund With China Media Capital

By Variety: Patrick Frater on June 15, 2015

IMAX China has some 200 screens in current commercial operation in China and a further 225 in backlog

SHANGHAI – IMAX China has partnered with state-backed private equity firm China Media Capital to launch a new film fund.

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Why and how 'Jurassic World' broke records

By CNBC: Julia Boorstin on June 15, 2015

Universal's "Jurassic World" broke all sorts of records; foremost, it became the first film to ever surpass $500 million worldwide in a single weekend. In the U.S. it far exceeded expectations, grossing $205 million, the second-biggest debut ever, behind Marvel's "The Avengers" in 2012, which brought in more than $207 million.

Not only will Universal more than make back the $150 million it cost to make the movie, plus tens of millions more to market it, but it breathes new life into a decades-old franchise, and numerous toy spinoffs.

So why did the old dinosaurs roar back in such a massive way?

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I've seen the future and — surprise — it's in 3D

By Toronto Star: Peter Howell on June 11, 2015

Tom Hardy roars across the screen in Mad Max: Fury Road, spectacular when seen with new 3D technology.

Watching Mad Max: Fury Road in 3D on IMAX with Laser at Scotiabank Theatre simply blew me away. It was like watching the film, which I love and had already seen twice, for the first time.

New technology has become a hard sell for me lately, because so much of it disappoints.

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'Jurassic World' to Get Biggest-Ever Worldwide Release by Imax

By The Hollywood Reporter: Etan Vlessing on June 8, 2015

Jurrasic World is directed by Colin Trevorrow and produced by Frank Marshall, and builds on executive producer Steven Spielberg's Jurassic Park series.

The Chris Pratt-starring reboot will play on over 800 super-sized screens from Wednesday.

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