By The Economist on February 7, 2015
When Richard Gelfond, the boss of IMAX, goes to China, people sometimes ask for his autograph. That is because for the Chinese, watching films on a screen 20 metres high is still a novelty, and IMAX is the best-known brand in giant-screen cinemas. No one in Hollywood has yet asked for Mr Gelfond’s autograph, but he is happier being a star abroad. China is now the world’s second-largest cinema market. Its box-office receipts rose by 37% in 2014, to around $4.8 billion. Along with other emerging economies, it will drive the film industry’s growth in the years ahead.
By Deadline: Anthony D'Alessandro on February 1, 2015
While American Sniper continued to pick off box office records in its sixth weekend, as well as any new wide release in its path, we saw box office anomaly: Warner Bros.’IMAX presentation of HBO’s Game of Thrones made $1.5M from 205 playdates for a per-theater of $7,323. While not necessarily an IMAX opening record of any kind, what the experiment proved was that die-hard Game of Thrones fans were quite willing to shell out serious bucks to see their favorite show in large format, even though the show is available about everywhere thanks to the HBO GO app.
By USA Today: Gene Sloan on January 23, 2015
NEW YORK -- Get ready to ride in the sky on a cruise ship.
Industry giant Carnival's next vessel, the Carnival Vista, will feature an 800-foot-long track suspended around its top deck that passengers can circle in peddle-powered capsules, the line revealed Thursday at a New York event.
Dubbed the SkyRide, it's being billed as the cruise industry's first pedal-powered, open-air aerial attraction and is just one of several first-for-the-industry features planned for the ship.
Carnival Vista also will have the first IMAX Theater at sea and a record size, 455-foot-long water tube attraction, Carnival announced.
By TheWrap: Scott Bowles on January 16, 2015
“We cracked the code on the film side,” the executive tells TheWrap in this week’s “Office with a View”
While movie going is in spiral, one corner of Hollywood’s box office landscape is defying the downturn: IMAX.
In the face of overall revenues last year of just $10.3 billion, a five percent dip from 2013, the colossally-screened exhibitor has seen exponential growth. In 2008, IMAX introduced “The Dark Knight” to 147 theaters. Four years later, IMAX splashed “The Dark Knight Rises” in 600 theaters.
By CNBC Videos on January 5, 2015
Richard Gelfond, CEO of IMAX, says customers can get high quality film experiences at home so when they go out to watch a movie, they want something special which is driving the growth of the cinema chain.