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Media Coverage

IMAX, Sasaki Kogyo Ink Deal for Japanese Theater With Laser Projection

By The Hollywood Reporter: Etan Vlessing on December 05, 2013

The deal will see the Cinema Sunshine-branded multiplex screen fitted for a next-generation laser projector. TORONTO -- IMAX has sold another theater to Sasaki Kogyo, set to be the first in Japan to install next-generation laser projection technology. The theater, to operate under the Cinema Sunshine brand in a new multiplex in Tokyo's Ikebukuro district, will have a projection system that promises far better brightness and clarity than rival movie projectors. No word on when the latest Cinema Sunshine IMAX theater will open or install laser projection. Read More

Why 'Hunger Games: Catching Fire' Is in IMAX But 'Mockingjay' Won't Be

By Mashable: Samantha Murphy Kelly on November 25, 2013

When Katniss Everdeen rises from an underground elevator into the arena in Hunger Games: Catching Fire, IMAX viewers will see the film's visuals dramatically change. The 50-minute arena sequence in this Hunger Games sequel has been formatted for IMAX, resulting in an immersive, larger aspect ratio. Instead of a typical widescreen image, with black bars on top and bottom, the IMAX image expands vertically to fill the entire screen when Katniss (played by Jennifer Lawrence) enters the battlefield. See also: 12 'Hunger Games' Districts Re-imagined in Stunning Instagrams The first few minutes of the changeover are particularly captivating, as ... Read More

IMAX's Greg Foster on 'Gravity's' Appeal, China and 'Hunger Games: Catching Fire' (Q&A)

By The Hollywood Reporter: Pamela McClintock on November 06, 2013

Photo Credit: Annie Tritt The large-format czar talks about the next international push and why Warner Bros. is the St. Louis Cardinals of entertainment. At a time when moviegoing in the U.S. is down year- over-year, IMAX Corp. is on fire. The large-format exhibitor, once relegated to museums, is responsible for more than 15 percent of Gravity's gross, with moviegoers shelling out $20 or more a head in big cities. The Toronto-based, 550-employee company has seen its revenue balloon from $102.7 million in 2008 to $284.3 million in 2012 thanks in large part to Hollywood tentpoles ... Read More

IMAX to Begin Producing Home Theaters in China

By The New York Times: Keith Bradsher on October 29, 2013

HONG KONG — IMAX Corporation, the Canadian company that has long designed and manufactured large-screen cinema equipment on the outskirts of Toronto, plans to announce on Tuesday in Los Angeles that it has set up a joint venture with a Chinese multinational to develop and manufacture $250,000 home theater systems in China. IMAX’s decision to set up a joint venture with the Shenzhen-based TCL Multimedia Technology Holdings Limited is the latest sign of the powerful lure that China has become for Hollywood and its suppliers. Nicole Kidman, John Travolta, Leonardo DiCaprio and Zhang Ziyi showed up last month in ... Read More

IMAX Buys Ownership Stake in Prima Cinema

By The Los Angeles Times: Richard Verrier on October 28, 2013

Those who can afford to pay $500 to watch a newly released movie in their own home can now add another luxury perk: the ability to watch it on a giant IMAX screen. IMAX Corp. has agreed to pay about $2.5 million to acquire up to 20% stake in Prima Cinema Inc., the San Diego-area company that releases premium-priced movies into the home when they are released in theaters. Under the agreement, set to be announced Monday morning, IMAX will use Prima’s service for its luxury private theaters, which cost $2.5 million and have 20-foot-wide screens. The ... Read More

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