“This is an opportunity to reset the tone of these movies — to make them a little edgier and hipper,” said Greg Foster, chairman and president of IMAX Entertainment®. “We need to make movies that are a little bit more reflective of third graders today as opposed to third graders 25 years ago and that’s what these movies are about.”

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Godzilla’s Attack on IMAX® Boosts Its Box Office Power

By BloombergBusinessweek: Kyle Stock on May 19, 2014

Gozilla

For a 60-year-old mutant lizard, Godzilla still has plenty of blockbuster power.

The giant lizard’s latest eponymous film garnered a better-than-expected $93 million in U.S. ticket sales in its opening weekend and another $103 million from 64 overseas markets, the best international debut so far this year. Godzilla crushed in the U.K. and Russia, while Mexico—normally a tiny movie market—ended up as the movie’s third-biggest foreign box office, with $9 million in ticket sales.

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