Media Coverage

China's Revival gets IMAX boost

By Patrick Frater on June 15, 2011

The biggest Chinese film of the summer is literally that, the biggest, thanks to its simultaneous release on conventional and IMAX screens. Beginning Of The Great Revival (previously known as Birth of a Party), a big budget propaganda film timed to coincide with the 90th anniversary of the Communist Party of China, was released today in several thousand cinemas across the country. Directed by Han Sanping and Huang Jianxin, the film was made conventionally and converted into IMAX, where it now plays on 20 of the 24 commercial screens in China. As such it is only the second non-English language feature to be made for IMAX, after another Chinese film, Aftershock,... Read More

JJ Abrams Says ‘Mission: Impossible – Ghost Protocol’ IMAX footage “is looking INSANE”!

By Peter Sciretta on June 14, 2011

Over the weekend I attended a discussion between director JJ Abrams and composer Michael Giacchino held at the Hammer Museum. For those of you reading this that live in Los Angeles, note that Hammer holds simular events on a regular basis and tickets are free (first come first serve, which means waiting in line for an hour or two). The entire hour and a half discussion will go online later this week hopefully, and I’ll post it on the site when it does. Nothing insanely newsworthy came from the discussion, but JJ did speak briefly about how Brad Bird‘s upcoming Mission: Impossible IV – Ghost Protocol. Abrams gpraised Brad Bird as a live-action director and... Read More

How can this end well? Find out in IMAX 3D on July 15th!

By Kate Ward on June 14, 2011

The one-sheets for Harry Potter and the Deathly Hallows — Part 2 thus far have been exciting, bleak, and awesome all at once. Not to mention inclusive — so far, we’ve seen posters with our leads and some of our favorite supporting characters at Hogwarts. (Click here to see even Maggie Smith’s Minerva McGonagall as an action star.) Now, EW has the exclusive on the latest Deathly Hallows poster, which, this time around, features the franchise’s three stars: Daniel Radcliffe, Emma Watson, and Rupert Grint. Looking at this fiery poster, it’s hard to believe that all will be well. See the exclusive poster after the jump. Read More

'Super 8' In IMAX: Will you be seeing J.J. Abrams' retro sci-fi opus on the big screen or REALLY BIG screen?

By Jeff Jensen on June 10, 2011

Super 8 — which has become something of an obsession here at EW.com, as our recent bevy of posts on the film can attest — opens throughout the day on 325 screens in North America as part of a sneak preview push organized by Paramount Pictures and Twitter. The slate of showings is also a big deal for IMAX, which is hosting the majority of these previews: Never before has the exhibitor effectively opened a movie on this many of its locations. “We have been talking for some time the notion about having a release window this early,” says Greg Foster, chairman and president of Filmed Entertainment at IMAX. “This is new territory for us. We have opened a couple... Read More

J.J. Abrams Talks SUPER 8, the Viral Campaign, Amblin, Easter Eggs, STAR TREK 2, and Reveals Leonard Nimoy is in SUPER 8

By Steve 'Frosty' Weintraub on June 07, 2011

With writer-director J.J. Abrams Super 8 opening next week, I was recently able to interview him in London for our partners at Omelete. While Abrams likes to keep his films under wraps while they’re in production, by now you know Super 8 takes place in the summer of 1979 and it’s about a group of friends that discovers something not from this world while making a super 8 film. Mix in that it’s produced by Steven Spielberg, uses his Amblin logo (which should clue you into what kind of movie this is), and you’re got a great coming-of-age story that I think audiences are going to love. During my interview with Abrams we talked about the secrecy surrounding the... Read More

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