By IMAX on December 20, 2011
Los Angeles – Dec. 20, 2011 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol The IMAX Experience, earned approximately $14 million at the box office in IMAX® theatres worldwide during its opening weekend. Domestically, the film generated $10.5 million on 300 IMAX screens, for an IMAX per-screen average of $35,000. Internationally, it generated $3.4 million on 89 IMAX screens, for an IMAX per-screen average of $38,200. The film surpassed the previous December opening box office records set by Tron: Legacy. Mission: Impossible – Ghost Protocol The IMAX Experience is set to open on 112 additional IMAX® theatres in various territories, including China and the UK. “Paramount leveraged an early release in IMAX as a key component of its marketing strategy for this film and based on this promising start we are enthusiastic that this approach will deliver,” said IMAX CEO Richard L. Gelfond. “Not only were the global IMAX grosses strong, but we were extremely effective in generating positive reviews, word-of-mouth and substantial social media buzz that we expect will continue to build strong demand for the film going into its wide release on Wednesday. We’re very grateful that we could repay Paramount’s confidence in IMAX by supporting the overall success of this incredible film and by playing a key strategic role in making this film an event that simply can’t be missed.” Read more on marketwatch.com
By IMAX on December 16, 2011
The critics are raving about Mission: Impossible - Ghost Protocol The IMAX Experience! In IMAX theatres now! See below...
Mission: Impossible - Ghost Protocol (by Peter Travers)
"See it in IMAX, and you're in for an action adrenaline rush that keeps you on the edge of your seat eager for the next visual astonishment."
The Huffington Post
Review: Mission: Impossible -- Ghost Protocol Is a Thrilling and Ingenious Action Film(by Scott Mendelson)
"Of course, if you have the opportunity to see this in an IMAX theater, don't even think about seeing it in a regular 35mm auditorium. There are a good 30 minutes of footage actually shot on IMAX film, and they are absolutely glorious."
The Wall Street Journal
Stylish Spectacle Makes This 'Mission' Possible (by Joe Morgenstern)
"I can't vouch for the merely wide-screen version that opens next week,
but the action sequences shot in IMAX—one-quarter of the film opening
today—lift this fourth installment of the near-venerable series from
impressive action to spectacular abstraction."
Choose to accept this 'Mission' (by Claudia Puig)
"This scene, like the overall film, is at its most thrilling on huge IMAX screens."
'Mission Impossible — Ghost Protocol' review: Cruise hits highs (by Kenneth Turan)
"Bird has done a stylish and involving job here, turning in an
entertaining production that's got considerable visual flair, especially
in its action-heavy Imax sections."
The Hollywood Reporter
Mission: Impossible - Ghost Protocol: Film Reviews (by Todd McCarthy)
"Technically, the film is immaculate, with incredible photographic
clarity, at least as presented in IMAX (full top-to-bottom images
account for a reported 27 minutes of the running time)."
By IMAX on December 6, 2011
The Dark Knight Rises prologue will play before Mission Impossible: Ghost Protocol EXCLUSIVELY in select 15/70mm IMAX® film theatres beginning December 16th. Find a list of locations here.
By IMAX on December 5, 2011
John Carter director Andrew Stanton greets IMAX fans in an introduction to the new trailer!
By Anissa Ford on November 18, 2011
Happy Feet 2 is out just days ahead of Jim Henson's Muppets movie premiere next week. The Muppets made their publicity rounds on Good Morning America yesterday with Chef Emeril and the rest of the GMA Crew. But today Happy Feet 2 and its new story hit theaters. The sequel to "Happy Feet," the Academy Award®-winning animated smash hit, "Happy Feet Two" returns audiences to the magnificent landscape of Antarctica in superb 3D. Mumble, The Master of Tap, has a problem because his tiny son, Erik, is choreo-phobic. Reluctant to dance, Erik runs away and encounters The Mighty Sven—a penguin who can fly! Mumble has no hope of competing with this charismatic new role model. Read more on huliq.com