By Priyanka Srivastava on September 20, 2012
If you have loved watching Batman and Spiderman on IMAX, get ready to see Bollywood's superstar Khans in action on the same gigantic screen by next year.
IMAX, the technology that makes movie-watching a larger-than-life experience, is set to tap into the Bollywood and South Indian film market.
The technology has been popular in the West but very few multiplexes offer the facility in India.
'The film-viewing experience can be elevated only when the audience has sufficient theatres and great content.
By Nyay Bhushan on September 20, 2012
The third installment of the hit action franchise will bow in 2013 and will be the first Indian production to also release in IMAX formats.
NEW DELHI – IMAX Corporation and Bollywood banner Yash Raj Films announced that action thriller Dhoom:3 will be the first Indian local language production to be released in the IMAX format.
Produced by YRF's creative head Aditya Chopra and directed by Vijay Krishna Acharya, Dhoom:3 will see the buddy cop franchise's principal leads, Abhishek Bachchan and Uday Chopra, alongwith new cast members, top actress Katrina Kaif and leading actor Aamir Khan.
By Aaron Back on September 20, 2012
--IMAX Corp. benefiting from growth in movie-going among the Chinese public
--IMAX signing deals to screen more Chinese films to hedge against blackouts on foreign imports
--Company to increase its number of China screens by 50% this year
BEIJING-IMAX Corp. is benefiting from explosive growth in movie-going in China, and hasn't seen any impact from the wider economic slowdown there, Chief Executive Richard Gelfond said.
At the same time, the company is signing deals to show more Chinese-made films on its giant, high-resolution screens--a hedge against Chinese regulators' practice of imposing blackout periods on screenings of foreign films, Mr. Gelfond told Dow Jones Newswires in an interview.
By Etan Vlessing on September 19, 2012
Canada's Cinemas Guzzo is to install two giant screens in one of its new multiplexes after a successful summer trial in Montreal.
TORONTO – IMAX is moving ahead with plans to install two of its giant screens in a single multiplex in Canada.
The large format exhibitor expanded its joint venture agreement with Canadian partner Cinemas Guzzo for another three theaters to bring its cross-chain presence to eight screens.
And one of the new venues will have a second IMAX screen installed in the same multiplex.
IMAX and Cinemas Guzzo tested the second-screen concept in Montreal’s Mega-Plex Marche Central 18 complex, which opened in July.
The second-screen strategy allows IMAX greater flexibility to meet consumer demand for its films, especially on opening weekends for Hollywood blockbusters when theater sell-outs are common.