Media Coverage

3net - the 24/7 3D Network from Discovery, Sony and IMAX - Extends Discovery Channel's Iconic 'Shark Week' Telecast with a 'SHARKS 3D' 24-hour Marathon Event

By IMAX on August 01, 2011

3net, the joint venture 24/7 3D network from Discovery, Sony and IMAX will bring an "added dimension" to cap off Shark Week, the ultimate summertime ritual and cable television's longest-running programming event, with the world television premiere of SHARKS 3D on Sunday, August 7 (9PM ET/PT). 3net's 24-hour marathon 3D event kicks-off at the conclusion of Shark Week on Discovery Channel, offering viewers an extended stay in the water with these fascinating creatures. Hosted by famed explorer and film producer Jean-Michel Cousteau, SHARKS 3D takes viewers on a breathtaking underwater voyage to experience the most advanced predators on earth in stunning 3D. The... Read More

Potter of Gold: 'Deathly Hallows, Part 2' Passes $1B

By Daniel Frankel on August 01, 2011

Continuing its record-breaking run, Warner Bros. Pictures’ “Harry Potter and the Deathly Hallows – Part 2” has surpassed $1 billion at the worldwide box office, becoming the first in the series—and just the ninth film in cinema history—to reach that benchmark. The announcement was made today by Warner Bros. Pictures President of Domestic Distribution, Dan Fellman, and President of International Distribution, Veronika Kwan-Rubinek. Adding to the records already achieved, “Harry Potter and the Deathly Hallows – Part 2” tied the record for the fastest climb to $1 billion. The finale of the blockbuster motion picture franchise crossed the billion dollar mark on... Read More

Sony's 'Amazing Spider-Man' Gets the IMAX Treatment

By Brent Lang on July 29, 2011

IMAX and Sony are releasing "The Amazing Spider-Man" in IMAX 3D, the companies announced on Tuesday. The film's really big screen debut will coincide with the superhero reboot's worldwide release on July 3, 2012.The last two installments of the franchise were also released in IMAX, but this is the first film in the series to get the 3D treatment. The IMAX release of "The Amazing Spider-Man" will be digitally re-mastered. Read More on TheWrap.com... Read More

The Hero Complex Screening Series – Presented by IMAX

By IMAX on July 29, 2011

The Hero Complex Screening Series – Presented by IMAX continued last week with a screening of Harry Potter and the Deathly Hallows – Part 2 in IMAX 3D. Watch director David Yates talk about joining the crew in this piece from the post-screening Q & A. Read More on LATIMES.com... Hear about Alan Rickman’s performance as Severus Snape from Deathly Hallows – Part 2 director David Yates in the Q & A from the LA Times Hero Complex Screening - Presented by IMAX. Read More

Transformers: Dark of the Moon Sets IMAX Record in China

By IMAX on July 25, 2011

This weekend, Transformers: Dark of the Moon: An IMAX 3D Experience set a record for the launch of a U.S. movie in China, generating $3.7 million of box office on 31 screens, for a per screen average of $120,000.  This beats the prior per screen average record set by Avatar of $97,400.  To date, the film has generated $45.5 million in IMAX box office worldwide, surpassing the $44 million of box office generated by Transformers: Revenge of the Fallen: The IMAX Experience, with theatres in Japan still to open. Read More

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