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Media Coverage

'Gravity' Passes $100M In IMAX

By Forbes: Scott Mendelson on February 7, 2014

As the headline states, Gravity has become the third film in history to earn $100 million worldwide in IMAX engagements alone. For the record, the other two films were Avatar and The Dark Knight Rises.  Avatar earned $2.78 billion globally and The Dark Knight Rises earned $1.084 billion worldwide. Comparatively, Alfonso Cuaron’s Gravity has earned “just” $695 million worldwide. Thus, the $100m benchmark is especially worthwhile considering the much larger percentage of tickets sold in the large-screen format, in this case about 15% of its total gross.

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‘Monkey King’ Beats ‘Iron Man 3′ Record on IMAX in China

By The Wrap: By Todd Cunningham on February 4, 2014

Martial arts action film posts a $1.8M first day on its way to a $50M opening on Chinese New Year weekend

IMAX Theaters said Tuesday that it took in a single-day record $1.8 million in China on Friday, powered by the local hit “The Monkey King.”

The martial arts action film’s debut on 140 IMAX screens came on the first day of the Chinese New Year, and topped the $1.5 million mark set by Disney and Marvel’s “Iron Man 3” in 2013. It took in $4.5 million from IMAX sites over its first three days.

It was a huge overall weekend at the Mainland box office, and Chinese films were first and second worldwide.

The 3D “The Monkey King,” starring Chow Yun Fat, Aaron Kwok and Donnie Yen, rolled up more than $51 million over the weekend. It was produced by Filmko Pictures and China Film Group, and directed by Pou-Soi Cheang.

Read more about The Monkey King in IMAX on The Wrap's website.

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Richard Gelfond, CEO Of IMAX, Makes Big Prediction About The Future Of Movies

By The Huffington Post on January 24, 2014


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China's Wanda Plans to Open 80 IMAX Theaters by 2021

By The Wall Street Journal: Laurie Burkitt on December 17, 2013

BEIJING—China's Wanda Cinema Line Corp. is expanding its partnership with IMAX Corp. IMX.T +3.92% , signing on 80 new IMAX theaters in a deal that would make China the big-screen company's largest market.

Wanda, a unit of real estate conglomerate Dalian Wanda Group Co. and China's largest movie-theater chain by outlets, plans to open the 80 IMAX theaters by 2021, rolling out 20 each year starting in 2016, said IMAX Chief Executive Richard Gelfond. The company declined to disclose investment details of the deal.

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IMAX, Sasaki Kogyo Ink Deal for Japanese Theater With Laser Projection

By The Hollywood Reporter: Etan Vlessing on December 5, 2013

The deal will see the Cinema Sunshine-branded multiplex screen fitted for a next-generation laser projector.

TORONTO -- IMAX has sold another theater to Sasaki Kogyo, set to be the first in Japan to install next-generation laser projection technology.

The theater, to operate under the Cinema Sunshine brand in a new multiplex in Tokyo's Ikebukuro district, will have a projection system that promises far better brightness and clarity than rival movie projectors.

No word on when the latest Cinema Sunshine IMAX theater will open or install laser projection.

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