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Media Coverage

'Everest,' 'The Walk' studios gamble big with limited-release strategy on Imax

By The LA Times: Saba Hamedy on September 30, 2015

Strong visual components of the tightrope walk across the World Trade Center towers in "The Walk"

In the movie business, a "limited release" — opening a movie on only a few screens before expanding to more theaters — is usually done for a small, independent movie that needs time to build buzz to attract wider audiences.

But in the case of two new studio movies, the limited release is aimed at something bigger — namely Imax screens.

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How ‘Everest’ and ‘The Walk’ Early IMAX Runs Could Shake Up the Movie Business

By Variety: Brent Lang on September 20, 2015

Analysts don’t expect that it will take another four years until another film follows in “Everest’s” footsteps.

Even good movies can fail.

From video games to HBO shows, there’s so much competition for people’s attention these days that glowing reviews and a compelling story aren’t enough to guarantee a movie will do well. That’s even harder when fall movie season kicks off and a slew of awards contenders all crowd into movie theaters hoping to woo adult audiences while competing for Oscar gold.

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3-D Movies Graduate to Adult Dramas

By The Wall Street Journal: Don Steinberg on September 10, 2015

Director and producer Baltasar Kormákur on the set of ‘Everest’ PHOTO: UNIVERSAL PICTURES

Baltasar Kormákur, director of the mountain-climbing drama “Everest,” says it took a location-scouting trip halfway up Mount Everest, to a snowy base camp in Nepal, for him to appreciate that it might make sense to have his movie’s audience put on 3-D glasses.

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'Star Wars: The Force Awakens' Set to Take Over Imax for a Month

By The Hollywood Reporter: Gregg Kilday on August 26, 2015

If moviegoers really are feeling the force, then Star Wars could dominate Imax screens even beyond that.

Disney's reboot will take over Imax’s large-format pioneer's screens for four weeks, knocking out all would-be competitors

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Shanghai United To Add Five More IMAX Theaters

By Variety: Patrick Frater on August 20, 2015

Shanghai Film Corporation already operates 16 Imax theaters, and the deal extends its commitment to 30

Shanghai Film Corporation has committed to installing a further five Imax theaters in its Shanghai United Circuit cinemas.

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