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Media Coverage

IMAX® makes moves in Sweden, Russia

By ScreenDaily: Wendy Mitchell on May 19, 2014

IMAX

IMAX® has announced its first commercial theatre deal for Scandinavia, with Nordic Cinema Group.

The IMAX® in the SF Bio anchor multiplex at the Mall of Scandinavia in Stockholm will open in autumn 2015.

IMAX® president of EMEA Andrew Cripps told Screen in Cannes that in Nordic Cinema Group “we couldn’t pick a better partner…I hope it’s a relationship we can build on because Scandinavia is very important to us.”

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IMAX® Signs Three-Theater Deal in Russia With Formula Kino

By The Hollywood Reporter: Etan Vlessing on May 13, 2014

The agreement includes the Russian exhibitor acquiring next-generation laser projection technology.

TORONTO -- IMAX® has inked a three-theater deal with Formula Kino that includes an agreement for the Russian exhibitor to acquire next-generation laser projection technology.

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Maintaining The IMAX Experience, From Museum To Multiplex

By NPR: Elizabeth Blair on May 02, 2014

The Amazing Spider-Man 2 opens this weekend, and some moviegoers will pay up to $6 more to see it in IMAX, where the screens are bigger and the action should be more intense. "So real you can feel it in your bones," is how IMAX puts it. But is the IMAX at the multiplex the same as the IMAX you can see at the museum?

From underwater to outer space, IMAX has produced some astounding images of the natural world. One of the first IMAX films, To Fly, has been showing at the Smithsonian since 1976 and is still popular.

IMAX was co-founded in the late 1960s by a group of friends in Canada who had filmmaking and engineering experience. Large format films existed, but they wanted to revolutionize them. With public funding, they built special theaters with screens reaching six stories high and seven stories wide, surround sound and seats on a steep slope that put you even closer to the action. They used cameras with triple-width, 70 millimeter film — 10 times the size as what's used in ordinary cameras.

Learn more from IMAX CEO Richard Gelfond as he discusses the history of IMAX on npr.org.

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Big business: IMAX Chief Offers Movie Industry Insights

By USA Today: Laura Petrecca on May 02, 2014

Heading to an IMAX theater to catch the opening weekend of The Amazing Spider-Man 2? Try to sit about 80% toward the back, in the dead center of the theater.

"That's the sweet-spot seat," advises IMAX CEO Richard Gelfond.

The IMAX chief — who was once a law clerk, an investment banker and owner of a 99-cent dry-cleaning chain — visited USA TODAY's New York City studio to talk about the evolution of movie viewing and to share details on IMAX's international expansion.

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IMAX and China’s WASU Strike Home Theater Pact

By Variety: Patrick Frater on April 16, 2014

BEIJING — IMAX And Chinese cable giant WASU Group have reached a content delivery agreement for IMAX-TCL Premium Home Theatre.

The deal is shaped as a joint-venture partnership between IMAX Corporation, TCL Multimedia Technology Holdings and Wasu Digital TV Media Group (WASU).

WASU will license and distribute IMAX-enhanced Hollywood and Chinese current theatrical and other content to the IMAX-TCL premium home theatre system.

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