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Media Coverage

Marvel's The Avengers To Be Released In IMAX 3D on May 4, 2012

By IMAX on January 31, 2012

Los Angeles, CA – Jan. 31, 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX) Marvel Studios and The Walt Disney Studios today announced that the epic super hero adventure Marvel’s The Avengers will be digitally re-mastered into the immersive IMAX® 3D format and released in IMAX® digital theatres worldwide day-and-date on May 4, 2012.

Marvel’s The Avengers, based on the well-known Marvel comic book series, is written and directed by Joss Whedon and stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson.

Distributed by The Walt Disney Studios, Marvel’s The Avengers: An IMAX 3D Experience marks the third Marvel Studios film presented in IMAX, following the releases of Iron Man 2: The IMAX Experience in 2010 and Thor: An IMAX 3D Experience in 2011.

Marvel’s The Avengers is the second tentpole film from Walt Disney Pictures to be confirmed as part of IMAX’s 2012 film slate. John Carter, which will be released on March 9, will play for 3 weeks in IMAX film theatres and 2 weeks in IMAX’s digital network.

“This highly anticipated gathering of Marvel’s epic superheroes combined with the brilliant vision of Joss Whedon is sure to wow audiences when presented in IMAX 3D,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “The Avengers is a perfect film to kick off our 2012 summer slate and we anticipate this limited IMAX engagement will be a must-see for fans around the world.”

The IMAX release of Marvel’s The Avengers will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

About Marvel’s The Avengers

Marvel Studios presents, in association with Paramount Pictures, Marvel’s The Avengers--the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. 

When an unexpected enemy emerges that threatens global safety and security, Nick Fury, director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, produced by Kevin Feige and written and directed by Joss Whedon, Marvel’s The Avengers is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.  Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when Marvel’s The Avengers assemble in summer 2012.  The film will be distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over 70 years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com.  Super Hero(es) is a co-owned registered trademark.

About The Walt Disney Studios

For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (NYSE: DIS) was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under four banners: Walt Disney Pictures, which includes Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel; and Touchstone Pictures, which includes the distribution of live-action films from DreamWorks Studios. Original music and motion picture soundtracks are produced under Walt Disney Records and Hollywood Records, while Disney Theatrical Group produces and licenses live events, including Broadway theatrical productions, Disney on Ice and Disney LIVE!.  For more information, visit www.waltdisneystudios.com.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world's best cinematic presentations using proprietary IMAX®, IMAX® 3D, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience®.  

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2011, there were 583 IMAX theatres (441 commercial multiplex, 23 commercial destination and 119 institutional) operating in 48 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

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OSCAR® WINNER MERYL STREEP TO NARRATE NEW IMAX® 3D ADVENTURE DOCUMENTARY TO THE ARCTIC

By IMAX on January 23, 2012

IMAX Corporation (NYSE: IMAX; TSX: IMX), MacGillivray Freeman Films, and Warner Bros. Pictures today announced that two-time Academy Award® winner Meryl Streep will narrate To The Arctic 3D. The film will be released exclusively to select IMAX® theatres starting April 20, 2012. To The Arctic 3D, from two-time Academy Award®-nominated filmmaker Greg MacGillivray (The Living Sea, Dolphins), is the first co-production from Warner Bros. Pictures, MacGillivray Freeman Films and IMAX Corporation, following the companies’ strategic alliance announced late last year. An extraordinary journey to the top of the world, To The Arctic 3D is the ultimate tale of survival. The film takes audiences on a never-before-experienced journey into the lives of a mother polar bear and her two seven-month-old cubs as they navigate the changing Arctic wilderness they call home. Captivating, adventurous, and intimate footage brings moviegoers up close and personal with this family’s struggle to survive in a frigid environment of melting ice, immense glaciers, spectacular waterfalls, and majestic snow-bound peaks. Read more on cnbc.com

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Paramount's Mission Impossible - Ghost Protocol Generates More Than $46 Million in IMAX Theatres Globally Since Early IMAX Previews Film to Arrive in IMAX Theatres Across China in January

By IMAX on January 3, 2012

Los Angeles – Jan. 3, 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol The IMAX Experience, has grossed $46.1 million in IMAX® theatres worldwide since the film began its early IMAX previews through Monday, January 2, 2012. The film has generated approximately $33.1 million domestically and approximately $13.0 million internationally in IMAX theatres. For the four day weekend, the film generated approximately $6.1 million domestically in IMAX theatres and generated approximately $2.7 million internationally in IMAX theatres. To date, the film has an overall gross of $367 million worldwide. “With Mission: Impossible – Ghost Protocol leading the box office this Holiday season it is clear that movie-goers responded very favorably to the IMAX early engagement strategy,” said IMAX CEO Richard L. Gelfond. “Fans and critics all over the world who previewed this blockbuster in IMAX generated the positive word-of-mouth and social media buzz that helped drive the strong box office results we see today and we believe this will continue to support the film’s success throughout its run.” Read more on CNBC.com

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IMAX® POSTS RECORD DECEMBER OPENING BOX OFFICE RESULTS WITH MISSION: IMPOSSIBLE - GHOST PROTOCOL

By IMAX on December 20, 2011

Los Angeles – Dec. 20, 2011 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol The IMAX Experience, earned approximately $14 million at the box office in IMAX® theatres worldwide during its opening weekend. Domestically, the film generated $10.5 million on 300 IMAX screens, for an IMAX per-screen average of $35,000. Internationally, it generated $3.4 million on 89 IMAX screens, for an IMAX per-screen average of $38,200. The film surpassed the previous December opening box office records set by Tron: Legacy. Mission: Impossible – Ghost Protocol The IMAX Experience is set to open on 112 additional IMAX® theatres in various territories, including China and the UK. “Paramount leveraged an early release in IMAX as a key component of its marketing strategy for this film and based on this promising start we are enthusiastic that this approach will deliver,” said IMAX CEO Richard L. Gelfond. “Not only were the global IMAX grosses strong, but we were extremely effective in generating positive reviews, word-of-mouth and substantial social media buzz that we expect will continue to build strong demand for the film going into its wide release on Wednesday. We’re very grateful that we could repay Paramount’s confidence in IMAX by supporting the overall success of this incredible film and by playing a key strategic role in making this film an event that simply can’t be missed.” Read more on marketwatch.com

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Reviews for Mission: Impossible - Ghost Protocol

By IMAX on December 16, 2011

The critics are raving about Mission: Impossible - Ghost Protocol The IMAX Experience! In IMAX theatres now! See below...

Rolling Stone

Mission: Impossible - Ghost Protocol (by Peter Travers)

"See it in IMAX, and you're in for an action adrenaline rush that keeps you on the edge of your seat eager for the next visual astonishment."

The Huffington Post

Review: Mission: Impossible -- Ghost Protocol Is a Thrilling and Ingenious Action Film(by Scott Mendelson)

"Of course, if you have the opportunity to see this in an IMAX theater, don't even think about seeing it in a regular 35mm auditorium.  There are a good 30 minutes of footage actually shot on IMAX film, and they are absolutely glorious."

The Wall Street Journal

Stylish Spectacle Makes This 'Mission' Possible (by Joe Morgenstern)

"I can't vouch for the merely wide-screen version that opens next week, but the action sequences shot in IMAX—one-quarter of the film opening today—lift this fourth installment of the near-venerable series from impressive action to spectacular abstraction."

USA Today

Choose to accept this 'Mission' (by Claudia Puig)

"This scene, like the overall film, is at its most thrilling on huge IMAX screens."

LA Times

'Mission Impossible — Ghost Protocol' review: Cruise hits highs (by Kenneth Turan)

"Bird has done a stylish and involving job here, turning in an entertaining production that's got considerable visual flair, especially in its action-heavy Imax sections."

The Hollywood Reporter

Mission: Impossible - Ghost Protocol: Film Reviews (by Todd McCarthy)

"Technically, the film is immaculate, with incredible photographic clarity, at least as presented in IMAX (full top-to-bottom images account for a reported 27 minutes of the running time)."

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