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Media Coverage

Quest Means Business: Beijing Box Office Boom

By CNN: Richard Quest on July 10, 2014

IMAX CEO Rich Gelfond talks about why moviegoers in China are breaking records for his company.

Learn more on CNN.com.

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In the Loop: Why the Chips Are Down for Atlantic City

By Bloomberg: Betty Liu on July 08, 2014

Cape Resorts Group Co-Founder Curtis Bashaw and IMAX CEO Richard Gelfond discuss Atlantic City casino closings on “In The Loop.”

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IMAX CEO Talks Big Business of Summer Entertainment

By Fox News: Maria Bartiromo on July 06, 2014

Last year, the summer box office in the U.S. drew a record-breaking $4.9 billion. So what’s in store for this summer?

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IMAX's 3D future 'transforming': CEO

By Squawk Box on June 26, 2014

China is going to be the big game changer, says IMAX CEO Richard Gelfond, discussing the release of "Transformers: Age of Extinction," the first feature film to use the new IMAX 3D digital camera.

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IMAX® Signs Two-Theater Deal in South Africa

By The Hollywood Reporter: Etan Vlessing on June 25, 2014

The agreement for additional screens in Pretoria and Johannesburg follows Ster-Kinekor launching an anchor site in Durban.

TORONTO – IMAX is expanding its presence in South Africa after inking a two-theater deal with Ster-Kinekor Theaters.

The division of Primedia Group will add a theater to an upcoming multiplex in Pretoria East, and a second to another new multiplex in Johannesburg, to bring its stable of IMAX theaters to three.

Ster-Kinekor opened an initial IMAX screen in Durban nine months ago.

The latest agreement with the South African exhibitor is part of a strategy by IMAX, led by Andrew Cripps, president of IMAX EMEA, to expand beyond the North American market into new emerging world markets.

To learn more about IMAX's expansion in South Africa visit The Hollywood Reporter.

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