By New York Times: A. O. SCOTT on July 11, 2013
Viewed from one angle — from below, say, as you cower before the IMAX screen, your 3-D glasses digging into the bridge of your nose, condensation from your Diet Coke dripping onto your leg — “Pacific Rim” looks
By BBC News: Shanaz Musafer on June 23, 2013
As an eight-year-old boy Rich Gelfond used to shine shoes to earn some money.
At 16 he was running his own newspaper in New York, with a circulation of about 25,000. The paper attracted national advertisers and he would walk up and down Madison Avenue selling space.
As someone who showed such entrepreneurial spirit as a child, it is perhaps not surprising that he has ended up running a large and successful business.
Some 50 years on from his shoe-shining days, Mr Gelfond is now chief executive of IMAX, the giant-screen, high-resolution cinema chain.
Underestimated the task
By USA Today: Scott Bowles on June 3, 2013
After dazzling audiences 75 years ago, 'The Wizard of Oz' returns for a one-week run in September in 3-D and on IMAX screens, part of a studio movement to remaster the classics.
(Jack Haley, left, Judy Garland, Ray Bolger and Bert Lahr in a scene from the 1939 motion picture 'The Wizard of Oz.'(Photo: Warner Bros. Pictures)
LOS ANGELES — There's no place like a restored home.
Nearly 75 years after its dazzling Technicolor debut, The Wizard of Oz will be converted to 3-D and IMAX for a one-week theatrical run in September, Warner Bros. and IMAX officials will announce Tuesday.
The restoration marks the film industry's highest-profile conversion yet of a 2-D classic. Already, studios have remastered films including Titanic, Jurassic Park and Raiders of the Lost Ark.
But Oz "is as iconic as they come," says Greg Foster, chairman and president of Imax Entertainment. "It was one of the first movies that truly came out at you with an explosion of color."
Studio execs hope to come at audiences with an enhanced look at the yellow brick road: namely, digitally enhanced sound and images to bring Dorothy and company into 3-D and IMAX's colossal format. Warner Bros. quietly remastered the film for months before bringing the reel to IMAX for a test run.
By Brian Truitt on May 16, 2013
Director filmed 30 minutes of the new sequel using high-resolution cameras.
J.J. Abrams has a love/hate relationship with IMAX.
The director's Star Trek Into Darkness sequel releases early on Wednesday night with special IMAX screenings all over the country, and Abrams filmed 30 minutes of footage in it utilizing the high-resolution cameras to enhance the scope and immerse the audience in some of the movie's most action-packed scenes.