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Media Coverage

IMAX's New Laser Projectors Make Me Wish I Lived In a Movie Theater

By Andrew Liszewski: Gizmodo on March 6, 2015

Surround sound and 4K TVs are great for watching movies at home, but there's still nothing like sitting in front of a gigantic screen in an IMAX theater. I recently got an exclusive first look at the company's next-generation digital laser projectors, and I walked away from the experience wanting to see every single movie remastered and projected using the new technology.

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Just the Ticket

By The Economist on February 7, 2015

When Richard Gelfond, the boss of IMAX, goes to China, people sometimes ask for his autograph. That is because for the Chinese, watching films on a screen 20 metres high is still a novelty, and IMAX is the best-known brand in giant-screen cinemas. No one in Hollywood has yet asked for Mr Gelfond’s autograph, but he is happier being a star abroad. China is now the world’s second-largest cinema market. Its box-office receipts rose by 37% in 2014, to around $4.8 billion. Along with other emerging economies, it will drive the film industry’s growth in the years ahead.

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‘Game Of Thrones’ Grabs $1.5M At The B.O.: IMAX As TV’s Next Great Revolution

By Deadline: Anthony D'Alessandro on February 1, 2015

American Sniper continued to pick off box office records in its sixth weekend, as well as any new wide release in its path, we saw box office anomaly: Warner Bros.’IMAX presentation of HBO’s Game of Thrones made $1.5M from 205 playdates for a per-theater of $7,323.  While not necessarily an IMAX opening record of any kind, what the experiment proved was that die-hard Game of Thrones fans were quite willing to shell out serious bucks to see their favorite show in large format, even though the show is available about everywhere thanks to the HBO GO app.

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Latest gee-whiz cruise attraction: Open-air "sky ride"

By USA Today: Gene Sloan on January 23, 2015

NEW YORK -- Get ready to ride in the sky on a cruise ship.

Industry giant Carnival's next vessel, the Carnival Vista, will feature an 800-foot-long track suspended around its top deck that passengers can circle in peddle-powered capsules, the line revealed Thursday at a New York event.

Dubbed the SkyRide, it's being billed as the cruise industry's first pedal-powered, open-air aerial attraction and is just one of several first-for-the-industry features planned for the ship.

Carnival Vista also will have the first IMAX Theater at sea and a record size, 455-foot-long water tube attraction, Carnival announced.

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IMAX Entertainment CEO Greg Foster on Bucking Downward Box Office Trend: ‘We Had to Change Our Business Model’

By TheWrap: Scott Bowles on January 16, 2015

“We cracked the code on the film side,” the executive tells TheWrap in this week’s “Office with a View”

While movie going is in spiral, one corner of Hollywood’s box office landscape is defying the downturn: IMAX.

In the face of overall revenues last year of just $10.3 billion, a five percent dip from 2013, the colossally-screened exhibitor has seen exponential growth. In 2008, IMAX introduced “The Dark Knight” to 147 theaters. Four years later, IMAX splashed “The Dark Knight Rises” in 600 theaters.

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