By Dealine: Anthony D'Alessandro on April 21, 2015
EXCLUSIVE: In 1994, Richard Gelfond didn’t know that much about the movie business. He was an investment banker, a lawyer and an entrepreneur and together with his business partner Brad Wechsler, snapped up IMAX, a nice purveyor of nature and science documentaries.
When it came to expanding to more blockbuster fare, there was a bit of catch 22: Studios wouldn’t shoot movies in IMAX unless there were more commercial theaters and exhibs wouldn’t build more theaters unless there were more Imax studio releases. Eventually, Imax developed a model that worked, and now the major studios, particularly when it comes to their tentpoles,can’t live without IMAX.
By The LA Times: Richard Verrier on April 15, 2015
Imax Corp. offered a glimpse into cinematic future, showcasing a new laser projection system at the historic TCL Chinese Theatre in Hollywood that executives contend will transform the moviegoing experience.
Gathered inside the newly refurbished 88-year-old theater, IMAX executives demonstrated a 4K laser projection system equipped with a new optical engine and other technologies that they said vastly improve the brightness quality of images on large screens compared with conventional film and digital projectors.
IMAX Chief Executive Richard Gelfond said the debut of laser projection is a “pivotal moment in time for IMAX and a giant leap forward for cinema technology."
Roughly 15 minutes of the film, including what co-director Joe Russo describes as one sequence “with some incredible scale to it,” will be shot with the cameras.
“We like being on the cutting edge of technology, and we like to enhance storytelling with technology in a way that pushes the narrative forward creatively,” said Russo. “When you’re working on a Marvel film, there’s a sense of showmanship that goes along with the movies, and no exhibitor exploits that better than Imax.”
Agreement covers releases like “Star Wars: Episode VIII” and Marvel’s “Captain America: Civil War”
IMAX and Walt Disney Studios have renewed their exhibition agreement through 2017, the two companies announced on Wednesday.
The muti-picture deal encompasses live-action and animated tentpole releases from Disney, Pixar, Marvel and Lucasfilm, with key films in the deal to include “Star Wars: Rogue One” and “Episode VIII,” Marvel’s “Captain America: Civil War,” and Pixar’s “Finding Dory.”
Surround sound and 4K TVs are great for watching movies at home, but there's still nothing like sitting in front of a gigantic screen in an IMAX theater. I recently got an exclusive first look at the company's next-generation digital laser projectors, and I walked away from the experience wanting to see every single movie remastered and projected using the new technology.
When Richard Gelfond, the boss of IMAX, goes to China, people sometimes ask for his autograph. That is because for the Chinese, watching films on a screen 20 metres high is still a novelty, and IMAX is the best-known brand in giant-screen cinemas. No one in Hollywood has yet asked for Mr Gelfond’s autograph, but he is happier being a star abroad. China is now the world’s second-largest cinema market. Its box-office receipts rose by 37% in 2014, to around $4.8 billion. Along with other emerging economies, it will drive the film industry’s growth in the years ahead.
By Deadline: Anthony D'Alessandro on February 1, 2015
While American Sniper continued to pick off box office records in its sixth weekend, as well as any new wide release in its path, we saw box office anomaly: Warner Bros.’IMAX presentation of HBO’s Game of Thronesmade $1.5M from 205 playdates for a per-theater of $7,323. While not necessarily an IMAX opening record of any kind, what the experiment proved was that die-hard Game of Thrones fans were quite willing to shell out serious bucks to see their favorite show in large format, even though the show is available about everywhere thanks to the HBO GO app.
NEW YORK -- Get ready to ride in the sky on a cruise ship.
Industry giant Carnival's next vessel, the Carnival Vista, will feature an 800-foot-long track suspended around its top deck that passengers can circle in peddle-powered capsules, the line revealed Thursday at a New York event.
Dubbed the SkyRide, it's being billed as the cruise industry's first pedal-powered, open-air aerial attraction and is just one of several first-for-the-industry features planned for the ship.
Carnival Vista also will have the first IMAX Theater at sea and a record size, 455-foot-long water tube attraction, Carnival announced.
“We cracked the code on the film side,” the executive tells TheWrap in this week’s “Office with a View”
While movie going is in spiral, one corner of Hollywood’s box office landscape is defying the downturn: IMAX.
In the face of overall revenues last year of just $10.3 billion, a five percent dip from 2013, the colossally-screened exhibitor has seen exponential growth. In 2008, IMAX introduced “The Dark Knight” to 147 theaters. Four years later, IMAX splashed “The Dark Knight Rises” in 600 theaters.
Richard Gelfond, CEO of IMAX, says customers can get high quality film experiences at home so when they go out to watch a movie, they want something special which is driving the growth of the cinema chain.
By Huffington Post: Laura Dunn on December 30, 2014
Eileen Campbell joinedIMAXin July 2013 as Chief Marketing Officer. Prior to joining the Company, from 2007 to 2013 Ms. Campbell was the Global Chief Executive Officer for the brand building consulting agency, Millward Brown, and held various other executive positions at Millward Brown from 2000-2007. Prior to that, Ms. Campbell led Angus Reid Group's market research and global expansion divisions. Ms. Campbell was employed at NFO Research from 1979 to 1996, most recently as Senior Vice President. Ms. Campbell is a member of the Council of American Survey Research Organizations.
Despite the motion picture industry's nearly complete transition to digital production and exhibition, fans of Christopher Nolan are able to attend screenings of his highly-anticipated futuristic epic, "Interstellar," on a decidedly old-school format: large-format 70mm film.
A puzzling quiet blanketsImax’s sprawling Santa Monica complex on a recent October afternoon. Trailers for “Dracula Untold” and “Jupiter Ascending,” screaming, “See it in Imax!” play in a loop, but most of the company’s employees are absent. Stacks of film canisters for Christopher Nolan’s upcoming “Interstellar” line the hallway, outnumbering the executives and technicians on hand.
By Financial Times: Matthew Garrahan on September 29, 2014
Netflix is challenging Hollywood’s carefully protected system of release “windows” for films by striking a deal with the Weinstein Company to premiere the sequel to Crouching Tiger, Hidden Dragon on its streaming service.
The film will be released at the end of August next year to Netflix’s 50m subscribers in more than 40 countries, and to big screen Imax cinemas simultaneously, the streaming company said.
By The Hollywood Reporter: Hilary Lewis on September 24, 2014
Denzel Washington and his Training Day director Antoine Fuqua celebrated the latest chapter of their ongoing partnership on Monday night with the New York City premiere of their new film The Equalizer.
Both Washington and Fuqua stressed that their prior collaboration, on the 2001 film for which Washington won the best actor Oscar, helped them quickly get into a groove.
"We know each other, so there's a shorthand. And he knows what he's doing, so I don't have to worry about what he's doing; I just have to worry about what I'm doing and come to work with a fully realized character," Washington told The Hollywood Reporter on the red carpet.
Later at the afterparty Fuqua said it was almost a seamless transition, despite the decade-plus gap between the two films.
That's the advice IMAX Entertainment CEO Greg Foster offered up Tuesday at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference when asked about the recent box office swan dive.
By USA Today: Bryan Alexander on September 4, 2014
Forrest Gump took $677 million in global box office after its 1994 opening and earned six Oscars — including best picture, best actor for Hanks and best director for Robert Zemeckis.
But Gump's biggest contribution to film history might be its beloved main character's accidental seat at world history's table. He meets presidents John F. Kennedy, Richard Nixon and Lyndon Johnson. He inspires Elvis Presley and John Lennon.
While it's an adventuresome and arduous task to travel to Cooperstown, N.,Y., Baseball's Hall of Fame Museum is now coming right to you.
The National Baseball Hall of Fame and Museum, in conjunction with IMAX, MLB Advanced Media, Creative Artists Agency and Boston Red Sox chairman Tom Werner, will announce Wednesday that it has joined a partnership to create a museum on wheels that is being planned to be launched in spring training, 2016.
By Los Angeles Times: Madeline O'Leary on August 5, 2014
IMAX Corp. might be finally catching a break after what has been a slow summer for blockbusters this year.
Moviegoers streamed to theaters to catch the “Guardians of the Galaxy,” allowing the sci-fi adventure to smash August box office records and rake in $94 million in its opening weekend. And it appears the big-budget film from Marvel Studios played well on IMAX theaters around the world as the company also notched record ticket sales.
The Toronto company sold about $16.5 million in "Guardians" tickets globally, nearly tripling the previous August best of $5.9 million by “Elysium.” “Guardians” brought $11.5 million domestically on 354 IMAX screens, and eight of the 10 best performing locations for the movie were IMAX auditoriums. There are about 750 commercial IMAX theaters worldwide.
Many of Hollywood’s biggest franchises — like “The Hunger Games,” “Transformers” and “Star Wars,” to name a few — have followed the example set by Christopher Nolan in “The Dark Knight” and filmed sequences in IMAX®.
The summer of the blockbuster movie is alive and well, but that liveliness might not e so visible in the U.S. Box office receipts here are flat to down during the last few years, as more consumers opt for fancy home entertainment systems and mobile devices to watch their flicks. But internationally, sales are soaring, as movie-goers in China, Russia and Latin America pay up to see blockbusters. In the U.S., the average price of a movie ticket can be anywhere from $8 to $10, but a ticket to an IMAX theater can be up to $13 to $15 because of a more innovative 3-D and IMAX experience. Prices have gone up because of the popularity of 3-D and IMAX films such as Star Trek: Into Darkness and Iron Man 3. But nowhere is the popularity as strong and as pricey as in places such as emerging markets, where consumers are soaking up one of the USA's greatest exports: entertainment. I caught up with the CEO of IMAX, Richard Gelfond to talk growth around the world. Our interview follows, edited for clarity and length.
Q: Transformers: Age of Extinction has been the hot movie of the summer. But it's not just the U.S. Was this a surprise?
By The Hollywood Reporter: Etan Vlessing on June 25, 2014
The agreement for additional screens in Pretoria and Johannesburg follows Ster-Kinekor launching an anchor site in Durban.
TORONTO – IMAX is expanding its presence in South Africa after inking a two-theater deal with Ster-Kinekor Theaters.
The division of Primedia Group will add a theater to an upcoming multiplex in Pretoria East, and a second to another new multiplex in Johannesburg, to bring its stable of IMAX theaters to three.
Ster-Kinekor opened an initial IMAX screen in Durban nine months ago.
The latest agreement with the South African exhibitor is part of a strategy by IMAX, led by Andrew Cripps, president of IMAX EMEA, to expand beyond the North American market into new emerging world markets.
Antoine Fuqua’s upcoming film The Equalizer starring Denzel Washington will get the IMAX® treatment.
If you have ever seen a movie in IMAX in the past, whether it was in 3-D or not, you know that IMAX is one of the most immersive experiences that a moviegoer can have.
The picture quality, and the sheer size of the screen, is truly something to behold. Couple this with the incredible surround sound experience that IMAX brings, and you almost feel as if you are a part of the movie.
Now, it would seem as if another upcoming film is about to receive the IMAX treatment.
According to a press release issued today, Antoine Fuqua’s upcoming thriller The Equalizer will be receiving an IMAX release.
In the press release Greg Foster, who is the Senior Executive Vice President of IMAX Corp. and CEO of IMAX Entertainment, praised both Fuqua and the film’s leading actor Denzel Washington as well as expressed his excitement to be partnering on the project.
The Equalizer is scheduled to be released in IMAX® on September 26 read more on Fansided.com.
By Collider: Steve “Frosty" Weintraub on June 20, 2014
Last night I was able to speak with Greg Foster (President of IMAX Entertainment) on the red carpet at the world premiere of Michael Bay‘s Transformers: Age of Extinction in Hong Kong. As we previously reported, Bay used the new IMAX® 4K 3D digital cameras to shoot a tremendous amount of Transformers 4, and when you see it in IMAX® about 60% of the movie will use the full IMAX® aspect ratio. It’s absolutely the best way to experience this movie.
With its 3D Digital Camera, the company responsible for supersizing the film experience is revolutionizing the film industry yet again.
Transformers 4: Age of Extinction, opening next Friday all across the United States, clocks in at 150 minutes jam-packed with rippling muscles, swooping action shots, and earth-shattering explosions. Somewhere within there are 30 minutes shot with an IMAX camera—
By Laser Focus World: Conard Holton on June 17, 2014
Necsel (Milpitas, CA) is now the exclusive worldwide provider of specified lasers for projection systems by IMAX® (NYSE:IMAX; New York). Necsel's technology comprises red, green, and blue visible lasers and laser systems that meet performance, size, and cost requirements for laser cinema projection and other specialty lighting uses.
IMAX® is still the world's best pioneer for cinema advancements. It recently announced the world's first fully integrated 65mm 4K digital large-format 3D camera. And it's got plenty more to come including higher frame rates, next-gen laser projectors and more affordable home cinema systems.
We caught up with IMAX® CEO, Greg Foster and senior VP of film production, Hugh Murray to find out more.
By The Hollywood Reporter: Etan Vlessing on June 17, 2014
South Caucasus exhibitor Cavea Cinemas is to install a giant-screen theater in a new 10-screen multiplex in capital Tbilisi.
TORONTO — Continuing its drive into Europe, the Middle East and Africa, Imax on Tuesday said south Caucasus exhibitor Cavea Cinemas has acquired a giant-screen theater for a new 10-screen multiplex in Tbilisi, Georgia.
The sale comes as Andrew Cripps, Imax's president, EMEA, continues to target international expansion for the Canadian-based exhibitor beyond North America.
Hercules isn’t just a mighty and powerful warrior, he’s one of the mightiest, most powerful warriors of all time. His legend has endured for centuries. He’s half god, for Pete’s sake. Obviously, a regular old 2D screen was never going to be enough to contain him.
So naturally, he’s getting the IMAX 3D® treatment.
By The Hollywood Reporter: Etan Vlessing on June 5, 2014
The giant screen exhibitor will release tentpoles like "Dracula Untold," "Seventh Son" and "Fast & Furious 7" through 2017.
TORONTO – IMAX® has inked a deal with Legendary Entertainment and Universal Pictures to release up to 15 of the studios' tentpole movies in its giant screen theaters through 2017.
As part of an agreement extension, IMAX® will join Universal and Legendary's release strategy for upcoming live-action pics like Dracula Untold in October 2014, Seventh Son in February 2015 and Fast & Furious 7 in April 2015.
By Los Angeles Times: Richard Verrier on June 4, 2014
USC is getting a giant screen courtesy of IMAX®
The Canadian theater technology company announced Wednesday that it was donating an IMAX® theater system to USC's School of Cinematic Arts.
The IMAX® theater will be installed in a new auditorium donated by Michelle and Kevin Douglas, IMAX's largest shareholders, at the cinema school's Robert Zemeckis Center for Digital Arts.
"The students' exploration of IMAX® filmmaking and immersive storytelling will push the boundaries of the medium, creating experiences we cannot even imagine yet."- Robert Zemeckis, filmmaker
The theater will be part of a 35,000-square-foot, fully digital training center that will serve as a research facility and teaching facility for students to learn IMAX® filmmaking as well as location-based entertainment and multi-player game design.
"IMAX® has been a cinematic innovator since its inception more than 45 years ago," IMAX® Chief Executive Richard L. Gelfond said in a statement. "We take our commitment to the future of entertainment very seriously and believe that through this gift we can help educate future filmmakers of the world on how to use technology to express their vision in new ways. The Lab will also give students the opportunity to learn about the latest innovations in filmmaking, set design, sound and post-production."
By The Hollywood News: Ellen Daniels on May 28, 2014
IMAX®, Universal Pictures and Legendary Pictures have announced that DRACULA UNTOLD, the Dracula origins story starring Luke Evans, will be digitally remastered and released in IMAX® across the globe on 2nd October, and in North America on 17th October.
The film is directed by Gary Shore and produced by Michael De Lucas, and also stars Sarah Gadon, Dominic Cooper, Diarmaid Murtagh and Samantha Barks.
Teenage Mutant Ninja Turltes will be released in select IMAX® theaters this August. The film is produced by Michael Bay, who is known for making the kind of big, explodey movies that can benefit from their big explosions being made larger than live through the IMAX® format.
"Longtime partners Michael Bay and Jonathan Liebesman have done a wonderful job of updating this classic franchise for a next-generation audience," said Greg Foster, Senior Executive Vice President, IMAX® Corp. and CEO of IMAX® Entertainment. "We look forward to teaming up with Paramount and bringing these fun, relatable and action-fueled characters to life in the most immersive way possible – through The IMAX Experience®."
Teenage Mutant Ninja Turtles will be digitally remastered for enhanced sound and visuals in the IMAX® format. These enhancements combined with the unique features of an IMAX® theater help immerse the audience even further in the film.
IMAX® will develop documentaries using a newly created $50 million fund, with the wide-screen company promising a series of films that will deal with such heady topics as globalization, technology and space, but with a sense of humor.
“This is an opportunity to reset the tone of these movies — to make them a little edgier and hipper,” said Greg Foster, chairman and president of IMAX Entertainment®. “We need to make movies that are a little bit more reflective of third graders today as opposed to third graders 25 years ago and that’s what these movies are about.”
By BloombergBusinessweek: Kyle Stock on May 19, 2014
For a 60-year-old mutant lizard, Godzilla still has plenty of blockbuster power.
The giant lizard’s latest eponymous film garnered a better-than-expected $93 million in U.S. ticket sales in its opening weekend and another $103 million from 64 overseas markets, the best international debut so far this year. Godzilla crushed in the U.K. and Russia, while Mexico—normally a tiny movie market—ended up as the movie’s third-biggest foreign box office, with $9 million in ticket sales.
IMAX® has announced its first commercial theatre deal for Scandinavia, with Nordic Cinema Group.
The IMAX® in the SF Bio anchor multiplex at the Mall of Scandinavia in Stockholm will open in autumn 2015.
IMAX® president of EMEA Andrew Cripps told Screen in Cannes that in Nordic Cinema Group “we couldn’t pick a better partner…I hope it’s a relationship we can build on because Scandinavia is very important to us.”
The Amazing Spider-Man 2 opens this weekend, and some moviegoers will pay up to $6 more to see it in IMAX, where the screens are bigger and the action should be more intense. "So real you can feel it in your bones," is how IMAX puts it. But is the IMAX at the multiplex the same as the IMAX you can see at the museum?
From underwater to outer space, IMAX has produced some astounding images of the natural world. One of the first IMAX films, To Fly, has been showing at the Smithsonian since 1976 and is still popular.
IMAX was co-founded in the late 1960s by a group of friends in Canada who had filmmaking and engineering experience. Large format films existed, but they wanted to revolutionize them. With public funding, they built special theaters with screens reaching six stories high and seven stories wide, surround sound and seats on a steep slope that put you even closer to the action. They used cameras with triple-width, 70 millimeter film — 10 times the size as what's used in ordinary cameras.
Heading to an IMAX theater to catch the opening weekend of The Amazing Spider-Man 2? Try to sit about 80% toward the back, in the dead center of the theater.
"That's the sweet-spot seat," advises IMAX CEO Richard Gelfond.
The IMAX chief — who was once a law clerk, an investment banker and owner of a 99-cent dry-cleaning chain — visited USA TODAY's New York City studio to talk about the evolution of movie viewing and to share details on IMAX's international expansion.
By The Wall Street Journal: Laurie Burkitt on April 8, 2014
BEIJING—IMAX Corp. plans to sell a 20% stake in its Chinese business to two China-focused investor groups in an $80 million deal that the big-movie-screen operator hopes will pave the way for expansion and an eventual public listing.
IMAX Chief Executive Richard Gelfond said in an interview that investment fund China Media Capital and private-equity firm FountainVest Partners would pay $40 million each for 10% stakes by early 2015. He said the deal gives IMAX local partners who will open up expansion opportunities in one of its most important markets.
The investors will shepherd a public offering of shares of the China operation, IMAX China Holding Inc., in the next five years, Mr. Gelfond said. IMAX China will be paying IMAX Corp. an ongoing trademark and licensing fee for the right to use the IMAX trademark in China, a spokeswoman said.
Mega-screen company IMAX is moving forward with its laser technology, signing 63 laser projectors to be installed worldwide over the next several years, with the majority of the new systems ear marked for Greater China.
IMAX has made significant inroads into China throughout the last few years, expanding its brand with a growing infrastructure. The IMAX laser projectors, which are developed through a partnership with Kodak and Barco, total 43 on the mainland, with the country’s largest exhib Wanda footing the bill for all but three.
Walt Disney Co. and IMAX Corp. agreed to release a handful of upcoming Disney films in IMAX theaters, with plans to team up on several Marvel films and a Star Wars movie in 2015.
The deal continues IMAX and Disney's long-running relationship and will involve IMAX being part of Disney's release strategy for several major films, including this year's "Marvel's Captain America: The Winter Soldier," "Maleficent," and "Marvel's Guardians of the Galaxy," as well as next year's "Marvel's Avengers: Age of Ultron," "Tomorrowland" and "Star Wars: Episode VII."
Last year, the two companies agreed to co-produce their first movie together, expanding the relationship between the entertainment giant and the operator of theaters known for large floor-to-ceiling curved screens.
The companies have previously collaborated together on the distribution of numerous films such as "Fantasia 2000" and "Oz the Great and Powerful."
By The Los Angeles Times: Richard Verrier on February 26, 2014
IMAX is building a $45-million West Coast headquarters with two screening rooms in Playa Vista. (Gensler / February 26, 2014)
Renowned big-screen cinema purveyor IMAX Corp. is set to break ground Thursday on a new West Coast headquarters that will house two large screening rooms, offices and production facilities for moviemakers.
The $45-million complex is being built in the commercial district of Playa Vista, a planned community south of Marina del Rey.
IMAX's property will rise at the corner of Westlawn Avenue and Millennium Drive, next to the massive hangar where aerospace mogul Howard Hughes built his infamous wooden transport plane known as the Spruce Goose.
Developer Lincoln Property Co. is building the 66,000-square-foot facility that IMAX will own. Lincoln also built more than 800,000 square feet of offices at Playa Vista and is developing the $260-million Runway office, retail and housing project that will serve as Playa Vista's downtown.
Lemurs are some of our planet’s most interesting primates – they dance, they sing, and they live solely on the exotic island of Madagascar.
Island of Lemurs: Madagascar opens exclusively in IMAX and IMAX 3D theatres beginning April 4. View the list below to find a theatre near you! Make sure to check back as additional theatres will be added.
As the headline states, Gravity has become the third film in history to earn $100 million worldwide in IMAX engagements alone. For the record, the other two films were Avatar and The Dark Knight Rises. Avatar earned $2.78 billion globally and The Dark Knight Rises earned $1.084 billion worldwide. Comparatively, Alfonso Cuaron’s Gravity has earned “just” $695 million worldwide. Thus, the $100m benchmark is especially worthwhile considering the much larger percentage of tickets sold in the large-screen format, in this case about 15% of its total gross.
By The Wrap: By Todd Cunningham on February 4, 2014
Martial arts action film posts a $1.8M first day on its way to a $50M opening on Chinese New Year weekend
IMAX Theaters said Tuesday that it took in a single-day record $1.8 million in China on Friday, powered by the local hit “The Monkey King.”
The martial arts action film’s debut on 140 IMAX screens came on the first day of the Chinese New Year, and topped the $1.5 million mark set by Disney and Marvel’s “Iron Man 3” in 2013. It took in $4.5 million from IMAX sites over its first three days.
It was a huge overall weekend at the Mainland box office, and Chinese films were first and second worldwide.
The 3D “The Monkey King,” starring Chow Yun Fat, Aaron Kwok and Donnie Yen, rolled up more than $51 million over the weekend. It was produced by Filmko Pictures and China Film Group, and directed by Pou-Soi Cheang.
By The Wall Street Journal: Laurie Burkitt on December 17, 2013
BEIJING—China's Wanda Cinema Line Corp. is expanding its partnership with IMAX Corp. IMX.T +3.92% , signing on 80 new IMAX theaters in a deal that would make China the big-screen company's largest market.
Wanda, a unit of real estate conglomerate Dalian Wanda Group Co. and China's largest movie-theater chain by outlets, plans to open the 80 IMAX theaters by 2021, rolling out 20 each year starting in 2016, said IMAX Chief Executive Richard Gelfond. The company declined to disclose investment details of the deal.
By The Hollywood Reporter: Etan Vlessing on December 5, 2013
The deal will see the Cinema Sunshine-branded multiplex screen fitted for a next-generation laser projector.
TORONTO -- IMAX has sold another theater to Sasaki Kogyo, set to be the first in Japan to install next-generation laser projection technology.
The theater, to operate under the Cinema Sunshine brand in a new multiplex in Tokyo's Ikebukuro district, will have a projection system that promises far better brightness and clarity than rival movie projectors.
No word on when the latest Cinema Sunshine IMAX theater will open or install laser projection.
By Mashable: Samantha Murphy Kelly on November 25, 2013
When Katniss Everdeen rises from an underground elevator into the arena in Hunger Games: Catching Fire, IMAX viewers will see the film's visuals dramatically change.
The 50-minute arena sequence in this Hunger Games sequel has been formatted for IMAX, resulting in an immersive, larger aspect ratio. Instead of a typical widescreen image, with black bars on top and bottom, the IMAX image expands vertically to fill the entire screen when Katniss (played by Jennifer Lawrence) enters the battlefield.
The first few minutes of the changeover are particularly captivating, as water violently splashes around each character. The trees come alive in both color and movement, and you can see the sweat collect on the tributes' faces. The encompassing experience makes viewers feel as though they are in the arena.
"When I signed on to do the movie, I knew very early on that the arena portion would work very well with IMAX," Catching Fire director Francis Lawrence told Mashable. "The switch to IMAX hits you hard. It's stunning."
By The Hollywood Reporter: Pamela McClintock on November 6, 2013
Photo Credit: Annie Tritt
The large-format czar talks about the next international push and why Warner Bros. is the St. Louis Cardinals of entertainment.
At a time when moviegoing in the U.S. is down year- over-year, IMAX Corp. is on fire. The large-format exhibitor, once relegated to museums, is responsible for more than 15 percent of Gravity's gross, with moviegoers shelling out $20 or more a head in big cities. The Toronto-based, 550-employee company has seen its revenue balloon from $102.7 million in 2008 to $284.3 million in 2012 thanks in large part to Hollywood tentpoles, while its stock has rocketed from $3.35 a share in early November 2008 to around $30 today. IMAX's global creative czar is Greg Foster, 53, whom IMAX Corp. CEO Rich Gelfond promoted earlier this year to CEO of IMAX Entertainment in recognition of Foster's leadership in building the company's commercial slate and establishing relationships with studios. Foster, who spent 15 years at MGM before joining IMAX in 2001, also oversees the documentaries financed and produced by IMAX. The distributor will release a total of 40 films this year. Tentpoles can see an enormous boost from their IMAX runs; it's not uncommon to add $70 million or more to their bottom line.
Typically, Foster can be found meeting with filmmakers in his Santa Monica office or crisscrossing the globe, tending to 650 commercial IMAX theaters in 56 countries, including 350 sites in North America (not including 125 museum and other institutional locations). The married father of three grown sons remains a fierce family man and won't receive email via his smartphone. He recently sat down with THR to discuss what Hollywood can do better and why IMAX is on such a roll.
By The New York Times: Keith Bradsher on October 29, 2013
HONG KONG — IMAX Corporation, the Canadian company that has long designed and manufactured large-screen cinema equipment on the outskirts of Toronto, plans to announce on Tuesday in Los Angeles that it has set up a joint venture with a Chinese multinational to develop and manufacture $250,000 home theater systems in China.
IMAX’s decision to set up a joint venture with the Shenzhen-based TCL Multimedia Technology Holdings Limited is the latest sign of the powerful lure that China has become for Hollywood and its suppliers. Nicole Kidman, John Travolta, Leonardo DiCaprio and Zhang Ziyi showed up last month in Qingdao, a beach resort in northeastern China, to attend the announcement of a movie-themed real estate development that is to include 20 movie sound sets.
IMAX decided on a joint venture with TCL for the new systems primarily because it expects China to be the largest market for them, Richard L. Gelfond, the chief executive of IMAX, said in a telephone interview. IMAX also concluded that it needed an alliance with a large television manufacturer in order to handle the distribution and service issues associated with selling to a broader range of households, he said.
While acknowledging that low production costs in China had also been an attraction, Mr. Gelfond said that they had not been central. “It’s not because of the low-end cost structure but because it’s the market,” he said.
IMAX already makes $2 million home theater systems for extremely wealthy households at its base in Mississauga, Ontario, and will continue to do so.
By The Los Angeles Times: Richard Verrier on October 28, 2013
Those who can afford to pay $500 to watch a newly released movie in their own home can now add another luxury perk: the ability to watch it on a giant IMAX screen.
IMAX Corp. has agreed to pay about $2.5 million to acquire up to 20% stake in Prima Cinema Inc., the San Diego-area company that releases premium-priced movies into the home when they are released in theaters.
Under the agreement, set to be announced Monday morning, IMAX will use Prima’s service for its luxury private theaters, which cost $2.5 million and have 20-foot-wide screens.
The deal also makes IMAX the exclusive distributor of Prima's systems over the next five years in China, where the Toronto-based technology company has aggressively expanded. China is now the world's second-largest movie market.
The investment in Prima is part of a broader strategy by IMAX to bring its cinema technology into the home, company executives said.
By The Wall Street Journal: Rachel Louise Ensign on September 20, 2013
His past might not sound like the making of a movie-industry giant, but Richard Gelfond is now the CEO of IMAX, a $1.7 billion empire with a presence in more than 700 theaters
Richard Gelfond Bloomberg/Getty Images
Shoeshine boy. A young sports-paper boss. And a 99-cent dry-cleaner owner. His past might not sound like the making of a movie-industry giant, but Richard Gelfond is now the CEO of IMAX, IMX.T -0.20% a $1.7 billion empire with a presence in more than 700 theaters—and part of the movie-going experience for millions of 3D-glasses-wearing film buffs. Now 58 and close with marquee Hollywood figures like director Christopher Nolan, he tells us he made it big because he "was always obsessed by business."
1. 1963: Launches a shoe-shining business at the age of 8 in a barbershop in his Long Island, N.Y., hometown, using his dad's shoeshine kit.
2. 1971: Co-founds New York Ball, a newspaper focused on local sports, as a teen. Publication boasts a circulation of 25,000. Uses the experience to land a job at Newsday in college.
A first-rate conversion to a large-screen, 3-D format makes for a wonderfully vivid experience.
(Photo: Warner Bros. Pictures)
It's easier now than ever to surrender disbelief.
All these decades later, the ruby slippers sparkle with matchless dazzle, the winding brick road looks incomparably yellow and the Emerald City shines an ever-more-alluring green.
Childhood memories will only be enhanced by the vibrant restoration and sharply rendered conversion of The Wizard of Oz: An IMAX 3D Experience (* * * ½ out of four; rated PG; opening Friday nationwide).
Not only is it the oldest film ever to be converted to 3-D, it's also the most iconic. The blend of old-fashioned, classic storytelling with cutting-edge technology is undeniably enthralling.
By Wall Street Journal: Xiaoqing Pi on July 24, 2013
Deal With Dalian Wanda Follows Pact With South Korean Partner
BEIJING—IMAX Corp. IMX.T -0.15%is joining with China's largest cinema chain to build as many as 120 new theaters in the country, dwarfing a deal that the company announced with a Korean partner last week.
The Chinese deal is IMAX's latest to target Asian consumers' increasing demand for watching Hollywood blockbusters on bigger, more immersive screens.
Under the agreement, IMAX will add between 40 and 120 theaters. At most, it would bring to 381 the number of IMAX theaters open or planned in China, with Wanda Cinema Line Corp. running up to 210 of them.
Wanda will build 40 new theaters by 2017 and the rest by 2020, said Wanda General Manager Jerry Ye.
There were 126 IMAX theaters in operation in China at the end of June. Greater China accounted for 15% of IMAX's first-half revenue.
The Canada-based company said last week that it would add 30 IMAX screens in China and five in South Korea with Korean partner CJ CGV Co. 079160.SE +0.20%
If Wanda builds all 120 theaters, IMAX would generate as much revenue from China as the U.S., said IMAX Chief Executive Richard Gelfond.
By The Wall Street Journal: Jeyup S. Kwaak on July 15, 2013
SEOUL—IMAX Corp. and its South Korean partner plan to add 30 IMAX movie screens in China and five in South Korea.
The expansion, to be announced in coming days, is aimed at capitalizing on rising entertainment spending by the Chinese middle class and demand for the immersive high-resolution technology in Korea, IMAX Chief Executive Richard Gelfond said.
The project is a joint venture with the overseas business arm of South Korea's largest theater chain, CJ CGV Co.
The deal will bring the number of IMAX screens scheduled for construction in China to 140 and in South Korea to 10. There were 118 IMAX screens in operation in China and 12 in South Korea at the end of March.
"What IMAX is doing is following the audience around the world," Mr. Gelfond said.
China is the world's second-largest movie market by box-office revenue, behind the U.S., and the number of screens in China is expected to eclipse that of North America by 2020, according to Ernst & Young.
It’s an image as mythic as it is commercial: a metal giant so immense you have to stretch your brain to take it all in, snorting and stomping and outfitted with ingenious weaponry, and sequestered deep inside — unimaginably tiny amid the clanging machinery — the humans who control it with their minds.
As a metaphor for the state of modern Hollywood filmmaking, that’s hard to beat.
As the springboard for a muscular pop vision, it’s pretty impressive, too. “Pacific Rim” is, hands down, the blockbuster event of the summer — a titanic sci-fi action fantasy that has been invested, against all expectations, with a heart, a brain, and something approximating a soul.
Viewed from one angle — from below, say, as you cower before the IMAX screen, your 3-D glasses digging into the bridge of your nose, condensation from your Diet Coke dripping onto your leg — “Pacific Rim” looks
After dazzling audiences 75 years ago, 'The Wizard of Oz' returns for a one-week run in September in 3-D and on IMAX screens, part of a studio movement to remaster the classics.
(Jack Haley, left, Judy Garland, Ray Bolger and Bert Lahr in a scene from the 1939 motion picture 'The Wizard of Oz.'(Photo: Warner Bros. Pictures)
LOS ANGELES — There's no place like a restored home.
Nearly 75 years after its dazzling Technicolor debut, The Wizard of Oz will be converted to 3-D and IMAX for a one-week theatrical run in September, Warner Bros. and IMAX officials will announce Tuesday.
The restoration marks the film industry's highest-profile conversion yet of a 2-D classic. Already, studios have remastered films including Titanic, Jurassic Park and Raiders of the Lost Ark.
But Oz "is as iconic as they come," says Greg Foster, chairman and president of Imax Entertainment. "It was one of the first movies that truly came out at you with an explosion of color."
Studio execs hope to come at audiences with an enhanced look at the yellow brick road: namely, digitally enhanced sound and images to bring Dorothy and company into 3-D and IMAX's colossal format. Warner Bros. quietly remastered the film for months before bringing the reel to IMAX for a test run.
Director filmed 30 minutes of the new sequel using high-resolution cameras.
J.J. Abrams has a love/hate relationship with IMAX.
The director's Star Trek Into Darkness sequel releases early on Wednesday night with special IMAX screenings all over the country, and Abrams filmed 30 minutes of footage in it utilizing the high-resolution cameras to enhance the scope and immerse the audience in some of the movie's most action-packed scenes.
WASHINGTON — IMAX Corp. is beginning an initiative to transition museum-based theaters to new laser digital projection, beginning with the Smithsonian Institution in Washington.
IMAX is announcing plans Tuesday to upgrade the Smithsonian's three theaters in 2014. New technology uses lasers instead of light bulbs to light giant movie screens.
IMAX CEO Richard Gelfond says the company invested $50 million to develop laser projection. He says IMAX's roots are in museums, and it aims to keep that business as film becomes obsolete. Digital projection allows museums to show more Hollywood movies.
To quote Les Miserables, “I dreamed a dream” that the ambitious movie adaptation of the stage musical would show in IMAX theaters, and it’s happening!
Universal Pictures announced Tuesday that the Tom Hooper-directed film, starring Anne Hathaway, Hugh Jackman, Russell Crowe, Sacha Baron Cohen, Amanda Seyfried, and Helena Bonham Carter, among others, will be digitally remastered to begin a limited domestic IMAX run in New York, Los Angeles, Toronto, and Montreal the same day as its nationwide domestic release on Dec. 25. The movie will roll out in IMAX theaters internationally starting Jan. 10, 2013.
Think of IMAX as IMX.T +1.55% the “business class” of cinema, says the company’s chief executive, Richard Gelfond.
India, of course, is legendary for its voracious appetite for economy-class cinema, as it were. But the Canada-based company, known for its big-screen, high-end movie-going experience, is trying to offer an upgrade.
Until recently, IMAX Corp. offered its services in just two theaters operating in India, in Mumbai and Hyderabad. A month ago, it opened another in Bangalore.
Calling all HOBBIT fans! Attend an IMAX midnight show of The Hobbit: An Unexpected Journey to receive an exclusive collector’s series of four character prints (while supplies last). The Hobbit: An Unexpected Journey is the first in a trilogy of films adapted from the enduringly popular masterpiece, The Hobbit, by J.R.R.Tolkien. Find a list of participating theatres below.
Leading the way was the UK on a staggering $32.4m (£20.1m) debut from 1,818 screens that left a trail of records in its wake. This was the biggest launch of the year-to-date and the second biggest Friday-to-Sunday debut in history behind the Harry Potter finale. It also set a new Saturday attendance record and beat the opening weekends of Casino Royal and Quantum Of Solace by 76% and 30%, respectively.
007 plundered $9.1m from 834 screens in France (39% ahead of the three-day Casino Royale debut and more than the entire five-day launch, but 15% less than Quantum); $8.6m from 1,145 in Russia (171% bigger than the opening weekend of Casino Royale and 58% ahead of Quantum); $6.1m from 651 in South Korea for 49% market share (more than three times bigger than the Casino Royale opening an 58% bigger than the three-day launch of Quantum) and $3.2m from 581 in the biggest launch of the franchise in Brazil (130% bigger than Casino Royale and 37% ahead of Quantum).
Top of the pile from the MGM launches was Norway on $2.7m from 205 (ahead of CasinoRoyale by 52% and Quantum by 15%), Sweden on $2.7m from 108 for the biggest launch of 2012 so far (ahead of CasinoRoyale by 27% although 4% less than Quantum) and Denmark on $2.6m from 179 for the biggest non-3D launch in history. Records also fell in Finland where $1.5m from 140 set the biggest launch in history excluding previews.
Skyfall grossed $3.5m on IMAX screens from 79 locations in 15 territories for a formidable $45,000 per-screen average. This was the best international non-summer/non-holiday opening in the company’s history. IMAX’s global box office this weekend from Skyfall, Tai Chi Hero in China, Cloud Atlas and Paranormal Activity 4 – the last two in North American only – amounts to $6m.
IMAX is to open five theares in Europe with the help of three exhibition partners.
Odeon and UCI Cinemas Group will build one location north of London in Milton Keynes and Pathé Theatres will open three IMAX theatres in the Netherlands, including two in The Hague and Tilburg and one in an undetermined location.
This October marks the fourth year in a row that Paramount Pictures has terrorized audiences with a new entry in their wildly successful found footage franchise Paranormal Activity. Already the series that focuses on the demonic exploits that plague one doomed family has earned more than $575 million worldwide. To be sure their latest installment, Paranormal Activity 4, scores with audiences, Paramount brought back Henry Joost and Ariel Schulman (of Catfish fame/infamy), the cheered co-helmers of the surprisingly sharp prequel Paranormal Activity 3, to continue to grow the world of these freaky films. But to give their box office an additional boost, the studio is also offering an IMAX release of killer Katie's latest adventure. Varietyreports that Paranormal Activity 4 is being digitally re-mastered with a reworked sound and image quality suitable to the immensity of IMAX presentation. While the film will open nationwide October 19th, kicking off with sure to be spirited midnight screenings, its IMAX version will launch at about 300 locations as early as October 18th at 9PM. So keep all this in mind while deciding on which Paranormal Activity 4 ticket you want to buy.
Moviegoers can get scared IMAX-style as the large-format exhibitor is digitally remastering Paramount's "Paranormal Activity 4" with plans to release the film starting Thursday, Oct. 18, at 9 p.m. -- concurrent with the film's nationwide bow.
Pic marks the second IMAX treatment for the scarer franchise after "Paranormal Activity 2." The four-quel will launch at roughly 300 digital IMAX domestic locations.
"Cloud Atlas," the sprawling science fiction epic from the makers of "The Matrix" trilogy, will unfold on IMAX screens, Warner Bros. said Monday. The film, which features Tom Hanks in a hideous '70s-era comb over and beige turtleneck sweater, as well as Hugo Weaving in drag, tells several interwoven stories of love, hope and rebellion across many eras. It co-stars Halle Berry and Hugh Grant and was directed by the Wachowskis ("The Matrix") and Tom Tykwer ("Run Lola Run").
"Cloud Atlas" will be digitally re-mastered for IMAX screens and released in the format on select North American screens on Oct. 26, 2012.
By The LA Times Hero Complex Staff on September 24, 2012
Most moviegoers will have to wait until Oct. 5 to get spooked by “Frankenweenie,” but a few hundred Hero Complex readers will get to see Tim Burton’s monster movie homage early Thursday night at our free IMAX screening in Century City. The special screening of the black-and-white, stop-motion animated film will include a Q&A with Oscar winner Martin Landau, who voices Vincent Price-inspired science teacher Mr. Rzykruski, moderated by Hero Complex contributor Rebecca Keegan.
A remake of Burton’s 1984 short film of the same name, “Frankenweenie” is about a boy named Victor who loses his dog and deploys science to bring the beloved canine back to life. The film features the voices of Martin Short, Catherine O’Hara, Winona Ryder and Landau, in his first collaboration with Burton since 1994′s “Ed Wood.” (Check back soon for an in-depth interview with Burton about the film.)
Yash Raj Films' (YRF) much-awaited action thriller film "Dhoom 3" will be digitally re-mastered and released in IMAX theatres in India next year.
The third installment of the Dhoom series starring Abhieshk Bachchan, Uday Chopra, Aamir Khan and Katrina Kaif will be the first Indian film to be released in IMAX format across the country and select global locations next year, said YRF and IMAX Corporation in a joint statement.
"Dhoom 3" marks first Indian production to be released in IMAX theatres.
A black-and-white stop-motion toon that pays loving tribute to Hollywood creature features of yesteryear, this beautifully designed canine-resurrection saga feels, somewhat fittingly, stitched together from stray narrative parts.
The traditional tale of a boy and his dog gets charmingly warped treatment in "Frankenweenie," Tim Burton's latest spooky-fun exercise in animation and reanimation. A black-and-white stop-motion toon that pays loving tribute to Hollywood creature features of yesteryear, this beautifully designed canine-resurrection saga feels, somewhat fittingly, stitched together from stray narrative parts, but nonetheless evinces a level of discipline and artistic coherence missing from the director's recent live-action efforts. Fusing gentle, sentimental emotions and a classically Burtonian obsession with all things morbid and macabre, Disney's Oct. 5 release should fetch lively returns from devotees and general audiences of all ages.
The third installment of the hit action franchise will bow in 2013 and will be the first Indian production to also release in IMAX formats.
NEW DELHI – IMAX Corporation and Bollywood banner Yash Raj Films announced that action thriller Dhoom:3 will be the first Indian local language production to be released in the IMAX format.
Produced by YRF's creative head Aditya Chopra and directed by Vijay Krishna Acharya,Dhoom:3 will see the buddy cop franchise's principal leads, Abhishek Bachchan and Uday Chopra, alongwith new cast members, top actress Katrina Kaif and leading actor Aamir Khan.
Exclusively for IMAX fans as part of IMAX’s 12:01 program - those attending the Frankenweenie midnight shows in the first hours of October 5 will receive a limited edition Frankenweenie print using an original sketch by Tim Burton. While supplies last. Find a list of participating theatres below and get your tickets here.
--IMAX Corp. benefiting from growth in movie-going among the Chinese public
--IMAX signing deals to screen more Chinese films to hedge against blackouts on foreign imports
--Company to increase its number of China screens by 50% this year
BEIJING-IMAX Corp. is benefiting from explosive growth in movie-going in China, and hasn't seen any impact from the wider economic slowdown there, Chief Executive Richard Gelfond said.
At the same time, the company is signing deals to show more Chinese-made films on its giant, high-resolution screens--a hedge against Chinese regulators' practice of imposing blackout periods on screenings of foreign films, Mr. Gelfond told Dow Jones Newswires in an interview.
The large-screen company has been looking to partner on more local-language movie releases with a eye on potentially exporting them to other large markets.
IMAX Corp. and Chinese film studio Huayi Bros. Group on Wednesday unveiled an expansion of their partnership that had started with the theatrical release of Aftershock: The IMAX Experience in 2010.
They will partner on the digital re-mastering of four upcoming Huayi Bros. films in the IMAX format. They will be released in theaters across China throughout the remainder of 2012. The companies also said they have agreed to present an additional three Huayi Bros. films in IMAX, bringing to eight the total of number of films included under the expanded partnership.
The first four films, announced at a press conference in Beijing, are martial arts action films Tai Chi 0, which will be released on Sept. 27, and sequel Tai Chi Hero, which follows on Oct. 25, historical drama Back to 1942, which doesn’t have a launch date yet, and adventure film Chinese Zodiac, which will reach IMAX theaters on Dec. 20.
MY parents raised me in a blue-collar neighborhood of Plainview, N.Y., on Long Island. My mother was a homemaker and my father was a furrier, a job that left him unemployed for months at a time, because no one bought fur coats during the summer.
One day I was visiting my father at work, and his supervisor told him that it was time to get back to work. From that day, I decided I wanted to be in control of my own destiny. I began by shining shoes and mowing lawns, then working as a shipping clerk at a fabric company. I’m a born entrepreneur, and in junior high school I started a monthly newspaper,
Why do we love movies? Why is it an artistic medium that, arguably more so than any other, captures the imaginations of people all across the planet? These are questions that have been plumbed in depth by all manner of film critics and film historians. One slightly newer question worthy of dissection regards the re-releasing of classic films into multiplexes, often in fancier formats than were available upon its initial release. Stalwarts may rattle the sabers of purism and decry the prospect. However, there is an argument to be made that there are some films that would greatly benefit from this revisit to theaters. This week, Steven Spielberg’s Raiders of the Lost Ark enjoys a theatrical IMAX re-release — and it deserves a second look on the big screen.
Detractors will wash their hands at the appearance of the word IMAX, but the format is perfectly suited to a film like Raiders. Going back to those critical examinations of our collective adoration for motion pictures, one of the phrases you’re bound to see again and again is “larger than life.” While IMAX does literally augment the image area and require a larger size of film, it’s not simply a case of everything bigger being inherently better.
In this case, the phrase larger than life extends beyond the literal sense and speaks to the escapism offered by the silver screen. Raiders of the Lost Ark is at its heart a classic style adventure story modeled after the movie serials of the 1930s and 1940s. These were thrilling, sweeping action films that played in segments before the feature presentation in old movie houses. These serials were meant to transport the audiences, who had not the benefit of the Internet, to worlds much grander and more exciting than the one they knew. Read the entire article on Hollywood.com's website.
The Warner Bros. tentpole has taken in $65.1 million domestically, and another $37.3 million internationally, after seven weeks on release.
Giant screen exhibitor IMAX on Tuesday said Warner Bros. Pictures’ The Dark Knight Rises has crossed the $100 million global box office mark.
The milestone came as Christopher Nolan’s tentpole release screened in 557 IMAX theaters worldwide during seven weeks of release.
That performance came via a $65.1 million in box office receipts from 332 IMAX screens domestically, and another $37.3 million taken in from 225 IMAX screens internationally, including in China where The Dark Knight Rises started screening in 75 digital theaters from Aug. 27.
Dialogue: Topper Andrew Cripps also eyes Middle East and Africa
During nearly 30 years in marketing and distribution, Andrew Cripps has become a leading authority on the business models and cultural nuances unique to every international market. In his new role as president of IMAX Europe, Middle East and Africa, he will apply his experience to expand the IMAX footprint. Cripps discusses his approach in different areas of the EMEA region with Robert Mitchell at IMAX's London offices, and looks at the opportunities offered by new technology and local productions.
Robert Mitchell: What is your key area of focus for IMAX in Europe, the Middle East and Africa?
Andrew Cripps: The primary area of focus at the moment is to expand the network across Europe. There are a lot of things you can then do: be far more flexible with programming; look at additional content, including European content. We're making a very significant investment in Europe because we believe the growth opportunities are there. Through the second quarter, IMAX EMEA box office this year was up 54% (to $58.1 million) over last year, so we're off to a great start.
RM:What are your goals for the expansion?
AC: I'd like to see us doubling the network in the next three to five years. We've got 101 theaters open, 35 in backlog. A lot of growth will come from the markets that are very strong with IMAX at the moment, but I think some of the growth is going to come from the big Western European countries that we're underrepresented in.
Moviemakers aren’t the only ones vying for a piece of China’s booming film market. IMAX has burst into China with its huge screens, going from 22 theaters in 2009 to 240 open or planned today. The mainland is now IMAX’s biggest market after the U.S., where it has 343 theaters.
China figures to become increasingly lucrative for the Canada-based IMAX. In February Beijing raised its limit on foreign films from 20 to 34 a year, and the extra 14 must all be 3-D, animated or IMAX movies. The deal nearly doubles the share of Chinese box-office receipts that movie producers may keep, to 25%, creating a bigger pot for IMAX and other theater chains.
The foundation for IMAX’s China business took years to build, starting in 1998 when Chief Executive Rich Gelfond made the first of his now 35 trips to the mainland. His strategy was to make friends with decision makers—members of state councils, mayors, deputy mayors—and ask: How should we do business in China? Year after year Gelfond would call on officials. Their demands varied from producing Chinese content in the IMAX format and exporting Chinese films to IMAX theaters overseas to opening IMAX theaters in third-tier cities, but he made sure they were met. He moved the company’s Asia headquarters from Singapore to Shanghai in 2002. This year, for the first time in the U.S., IMAX will release a reformatted Chinese movie, The Flying Swords of Dragon Gate. Read the entire article on Forbes website.
As someone who has in her possession an actual Indiana Jones costume and has worn it multiple times, let me just say: this is really, really great news. Director Steven Spielberg and executive producer George Lucas have finally decided to take their classic (amazing, life philosophy-inspiring) film Indiana Jones and The Raiders of the Lost Ark back to theaters the right way. No, they're not releasing it in 3-D, they're taking it to IMAX for a Sept. 7 release date. Yeah. As in September 2012. As in next month. It will only run for one week, but there are a few very serious reasons this re-release is awesome news.
1. The Opening Scene Was Made to Be Seen in IMAX.
From the sweat dripping down Indy's brow as he makes the switch — the Idol for his bag of sand — to the epic high-speed escape from the cave as a giant boulder rolls his way on a course for sheer destruction, the opening scene of Raiders of the Lost Ark was made to be seen on the big screen, so it's no wonder we'd want to see it on the even-bigger screen. And if that's only scene one, imagine what the rest of the film will be like sprawled across that over-sized canvas. Let me give you a hint: it will be nothing short of amazing. Read the entire article on Hollywood.com's website.
"Raiders of the Lost Ark" was one of the biggest Hollywood hits of all time, and next month it will finally be projected on screens gigantic enough to suit it.
It was announced on Tuesday that the first Indiana Jones adventure will have a limited one-week run on giant-sized IMAX theaters across the country starting on September 7. The picture and sound have been digitally re-mastered to look and sound better than they ever have before. The IMAX conversion process was so thorough, it even won over the toughest audience you could imagine: director Steven Spielberg.
In a phone interview, the three-time Oscar winner told me he was "dubious" when he was first approached by the team at IMAX about bringing "Raiders" back. Spielberg said, "I didn't know if the 1981 print would stand up to a full IMAX transfer, so I came expecting a sort of grainy, muddy, and overly enlarged representation of the movie I had made  years ago. And I was blown away by the fact that it looked better than the movie I had made  years ago."
Spielberg said he was particularly impressed how the IMAX conversion was able to make up for some of the limitations he faced when he originally shot the film over three decades ago. "All the shadows in the earlier scenes that we shot in Hawaii [were] always kind of muddy anyway on 35mm," Spielberg explained, "because we couldn't schlep all of our big arc lights down into this valley." The restored version of the opening scenes was quite a revelation for him. He said, "Suddenly, there was definition in the shadows, which I had never seen before. And the shadows weren't murky and washed out; they were sharp as a tack." Spielberg joked, "I sat there, I think, probably with my mouth open a little wider than it normally is."
Spielberg commented that it wasn't just the image but also the sound that has been revitalized in this process. When the giant boulder comes rolling down after Indiana Jones, Spielberg said, "You'll see it full size, and you'll feel it in your stomach." He said that sound designer Ben Burtt didn't recreate any new effects, but was instead able restore the original elements to make them clearer and louder than ever. Read the entire article on Yahoo!.
It's the kind of revelation that would melt the face of any die-hard Indiana Jones fan (this time, with joy): "Raiders of the Lost Ark," the 1981 adventure film that introduced that globe-trotting archaeologist, will receive a one-week Imax release next month, Lucasfilm said on Tuesday.
"For me, it's always been the bigger the screen, the better," Steven Spielberg, who directed "Raiders of the Lost Ark" and the three subsequent "Indiana Jones" sequels, said Tuesday in a telephone interview. "It's the only marked contrast we have to the generations that are seeing our movies on phones and hand-held platforms. It's a complete relief to be able to see a film that many people have just experienced on a palm-sized platform technology, suddenly hurled at that them on an Imax-sized screen."
Lucasfilm, the studio of the "Indiana Jones" executive producer George Lucas, said the Imax version of "Raiders of the Lost Ark" will receive a one-week theatrical release beginning on Sept. 7, in advance of the Blu-ray release of the Indiana Jones movies, which will go on sale Sept. 18. A list of theaters that will be showing the film can be found online at Imax.com.
Mr. Spielberg, who with the sound designer Ben Burtt supervised the conversion of "Raiders of the Lost Ark" to Imax, said that no special effects or other visual elements of the film were changed. The audio, he said, had been enhanced for surround sound: "When the boulder is rolling, chasing Indy through the cave, you really feel the boulder in your stomach, the way you do when a marching band passes by, and you're standing right next to it." Read the entire article here.
In a summer where Hollywood has fielded nearly as many high-priced flops as blockbuster behemoths, one sector of the movie business has remained remarkably consistent – IMAX.
Audiences, particularly fanboys, have remained intensely loyal to its mammoth 70mm screens at a time when theatrical attendance domestically has declined.
Overall, IMAX, which has struggled in the past with the seasonal ups and downs of the movie business has been a more consistent performer. In the most recent quarter IMAX posted revenue growth of 22.7 percent. That outpaces the industry average of 13.4 percent. Profits increased six-fold to $11.1 million.
And even while the recent shootings at a Colorado theater have cast a shadow over the industry, the last month has been outstanding for the large-screen format. “The Dark Knight Rises” is shattering box-office records for IMAX, earning $50 million in just two weeks of release.
During the Batman’s sequel’s $160.8 million opening weekend, IMAX accounted for nearly 12 percent of the film’s box office, despite making up less than 5 percent of the screens showing the movie. A company that ten years ago was best known for showing science documentaries and only began screening theatrical features with "Fantasia 2000" in 2000, has become a true Hollywood player.
Indeed, at a time where theatrical exhibition is facing fierce challenges from gaming, digital content and elaborate home-entertainment systems that allow consumers to watch films from the comfort of their couch, IMAX provides something that can only be found on its screens. Read the entire article on The Wrap's website.
A strong box office buoyed Imax profits as more filmmakers film bigger chunks of their movies for the massive screens, the longest bit so far being 72 minutes of Warner Bros. "The Dark Knight Rises," and two big releases shoot in Imax simultaneously for the first time.
Imax needs to ramp up camera production to meet increased demand, said CEO Richard Gelfond on a conference call Thursday.
"Prometheus" and "The Amazing Spider-Man" used Imax sequences. 2013 highlights include J.J. Abrams' "Star Trek" sequel and "Catching Fire," the second "The Hunger Games" installment.
Gelfond began the investor call saluting victims of the tragic theater shooting in Aurora, Colo. at a "Dark Knight" screening last week. "Our thoughts go out to them," he said.
For the three months ended in June, net profit surged to $11.1 million from $1.8 million the year before. Revenue rose 23% to $70 from $57 million.
Total film revenue of $26 million was up from $19 million Production and Imax DMR (digital media remastering) revenues were $19.7 million vs. $12.4 million. Gross box office from DMR titles was $173 million from $108 million the year before. Average box office per screen in rose to $341,900 from $315,700.
Imax signed contracts for 40 theatre systems and installed 20 during the quarter. It increased its 2012 installations scheduled from current backlog to approximately 110 new theatres, from a previous outlook of 95 to 100 new theatres.
There were 280 theatre systems in backlog as of June 30, 2012 compared to 261 systems in backlog at the end of March and 294 systems in backlog in the 2011 second quarter.
Gelfond said China is its fastest growing market outside the U.S. through a partnership with the Dalian Wanda Group, which is in the process of acquiring U.S. exhib AMC Entertainment. Imax expects to grow its China footprint by 50% year-on-year in 2012. Read the entire article on The Hollywood Reporter's website.
Batman is lured back into action after a lengthy hiatus — to prevent a terrorist from nuking a Gotham City closely resembling the Big Apple — in the imposingly dark and hugely entertaining “The Dark Knight Rises.’’
Superhero movies are perhaps the most predicable genre out there right now (sorry, Marvel fans), but take it from someone who can usually spot plot twists half an hour away: Christopher Nolan’s dramatically and emotionally satisfying wrap-up to the Dark Knight trilogy adroitly avoids clichés and gleefully subverts your expectations at every turn.
Eight years after the end of 2008’s “The Dark Knight,’’ Christian Bale’s Bruce Wayne is a shattered recluse who hobbles around his mansion on a cane following the death of his fiancée — and his long-unseen alter ego, Batman, is being blamed for the death of DA Harvey Dent.
LONDON: Christopher Nolan's The Dark Knight Rises has booked an eye-popping £1 million ($1.5 million) in advance booking at BFI Imax, breaking all previous sales records for the venue.
The venue, operated from Wednesday July 17 by Europe's largest exhibitor Odeon, for the British Film Institute, said there have been over 60,000 tickets bought and 43 shows sold out so far for the Warner Bros. release this week.
The venue said 62,300 tickets have flown off the shelves for the film, grossing £1 million ($1.5 million) two days ahead of the film’s opening July 20, since tickets went on sale five weeks ago. Please click here to read the entire article.
He's anti-3D, still shoots on film and believes in using as little CGI as possible -- Christopher Nolan is Hollywood's traditionalist. But for his latest, The Dark Knight Rises, Nolan needed an epic camera to match the scale of his vision for his third Batman film.
"The Imax cameras use 65-millimetre 15-perforation film advanced horizontally through the camera at 24 frames per second," explains David Keighley, Imax's chief quality officer. "The frames are nine times bigger than a traditional 35mm movie frame. For Chris [Nolan] it's the closest you can get to zooming down the road in the Batmobile." Please click here to read the entire article on Wired UK.
IN 2008 the director Christopher Nolan’s “Dark Knight,” the second in his trilogy of Batman movies, introduced some audiences to a character not before seen in the franchise, or any studio narrative feature until that time. But that character wasn’t on the screen. It was the screen.
That would be Imax, a vast screen that can be as tall as an eight-story building. Though the name is popularly used to refer to screens, it is primarily a format involving special cameras and large-scale film, and before “Dark Knight” it had been known best for short documentaries about ocean life and space travel. Mr. Nolan shot parts of “The Dark Knight” using Imax cameras, with 30 minutes of such footage making it into the final film. When those images were seen in an Imax theater, they filled the screen from top to bottom with a giant, high-resolution image.
The Bottom Line: A truly grand finale raises Christopher Nolan's Batman trilogy to the peak of big-screen comic book adaptations.
The real world threats of terrorism, political anarchy and economic instability make deep incursions into the cinematic comic book domain in The Dark Knight Rises. Big-time Hollywood filmmaking at its most massively accomplished this last installment of Christopher Nolan's Batman trilogy makes everything in the rival Marvel universe look thoroughly silly and childish. Entirely enveloping and at times unnerving in a relevant way one would never have imagined, as a cohesive whole this ranks as the best of Nolan's trio, even if it lacks -- how could it not? -- an element as unique as Heath Ledger's immortal turn in The Dark Knight. It's a blockbuster by any standard.
The director daringly pushes the credibility of a Gotham City besieged by nuclear-armed revolutionaries to such an extent that it momentarily seems absurd that a guy in a costume who refuses to kill people could conceivably show up to save the day. This is especially true since Nolan, probably more than any other filmmaker who's ever gotten seriously involved with a superhero character, has gone so far to unmask and debilitate such a figure. But he gets away with it and, unlike some interludes in the previous films, everything here is lucid, to the point and on the mark, richly filling out (especially when seen in the IMAX format) every moment of the 164-minute running time.
LOS ANGELES - Christopher Nolan's Batman trilogy is now complete with The Dark Knight Rises, a mega-movie with a staggering $250-million budget. This is it, the end, the final time Christian Bale dons the batsuit and sweats under the cowl that so suffocated him on the first film. Never again...
But is it really the end?
"In terms of Chris," Bale says in an exclusive one-on-one interview, "I think he's made it pretty clear -- which is unusual for Chris -- that this would be the last one. And I'm really the wrong person to ask because it's never been something that I've been involved with, talking about, shall we or shan't we."
But Bale leaves a window open, a glimmer of light suggesting he would play the character again if Nolan asked.
"I just want for Chris to tell me he's got a story and I go read it and it's: 'Oh great, let's go do it!' If he comes up with a great story ... I'm just the wrong guy to be asking about that. It's all down to Chris.
"But my understanding is that he's pretty clear. In my conversations with him, this is it, this is how it was meant to be. But there's always the temptation: How far can you push it? Then there's: No, if it's good, leave it, walk away at that moment. Don't wait until you start making mistakes." Read more on the Toronto Sun website.
The kind folks over at IMAX have given us the exclusive IMAX 12:01 poster premiere for The Dark Knight Rises, opening in theaters Fri., July 20th. Exclusively for IMAX fans – those attending The Dark Knight Rises IMAX midnight shows in the first hours of July 20th will receive this exclusive, limited edition print featuring Gotham City’s newest super villain, “BANE” (Tom Hardy). Read more on Fandango.com
All attendees of the IMAX 12:01 midnight show of The Dark Knight Rises: The IMAX Experience on July 20th (the evening of July 19th) will receive a limited edition IMAX-exclusive print featuring Bane! Find a list of participating theatres below and get your tickets here.
IMAX Corporation (NYSE: IMAX; TSX:IMX) and Columbia Pictures today announced that The Amazing Spider-Man™ generated approximately $24 million in 444 IMAX® theatres worldwide since the film's global release on June 27. Domestically, the film grossed approximately $14.3 million in 307 IMAX theatres since its debut on July 3. Internationally, the film has grossed approximately $10 million in 137 IMAX theatres since its launch on June 27, when 76 IMAX theatres began showing the film. "We were pleased to be part of the re-imagination of this franchise, which resonated particularly well with IMAX fans," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "The filmmakers and Columbia Pictures have been incredibly supportive of our fans, including crafting the finale of The Amazing Spider-Man to take full advantage of The IMAX Experience." Director Marc Webb and the filmmakers have crafted the climactic finale of The Amazing Spider-Man to feature a larger aspect ratio of 1.9:1 versus the traditional 2.39:1 ratio in order to take full advantage of the IMAX canvas and overall experience. This aspect ratio, which is optimized to take advantage of the IMAX screen and show more of the image, results in a full panorama of the action – allowing audiences to feel as if they were swinging alongside Spider-Man. Read more on PRNewswire.com
IMAX CEO Richard Gelfond and new EMEA president Andrew Cripps talk to Wendy Mitchell about their blockbuster summer ahead and the international territories that could see the most growth.
It is good to have fans in high places. IMAX heads into its biggest summer in history helped in part by Christopher Nolan shooting more than an hour of The Dark Knight Rises in the IMAX format. “Chris is unto himself the lead fanboy for the IMAX network,” IMAX CEO Richard Gelfond says. “He is so driven by quality and presentation. He’s said it allows the audience to see his vision the way he wants it to be shown.” A newer fan of IMAX is Bond, James Bond. The franchise will move into the format for the first time with Skyfall(out internationally on October 26). “If you look at what happened to Mission: Impossible - Ghost Protocol, putting it in IMAX really helped advance the franchise,” Gelfond says. “It made sense to try to do the same thing with Bond, to try to introduce more fanboys and younger audiences.”
There have already been strong results this year for films such as The Hunger Games, Marvel’s The Avengers, Men In Black 3 and Prometheus, with The Amazing Spider-Man set to launch this summer.
All who attend the IMAX 3D midnight show of The Amazing Spider-Man on July 3rd (the evening of July 2nd) will receive a limited edition IMAX print from Mondo exclusive to the 12:01 show! Find a list of participating theatres below and get your tickets here.
Following in the footsteps of Christopher Nolan and Brad Bird, director Francis Lawrence is planning to utilize the big big screen for the anticipated sequel The Hunger Games: Catching Fire. THR reports Lawrence will use IMAX cameras to shoot some scenes in the second installment of the film franchise based on the bestselling young adult novels by Suzanne Collins. After the film made an impressive but limited IMAX run in March, and a return in April, it's no surprise Lionsgate wants to take full advantage this time, and shooting in the large format is a way to guarantee people see it in IMAX and get their money's worth. Read more on firstshowing.net
The Nova Scotia-based Canadian cinema chain has acquired two more large format theaters from Imax, the first to open in Kingston, Ontario, in December 2012 and the second in Edmonton, Alberta, in May 2013. The latest deal brings the number of Imax screens scheduled to open in the Empire Theaters circuit to seven, and the number of giant screen theaters to open in Canada to 34. Read more on TheHollywoodReporter.com
All who attend the IMAX 3D midnight show of Prometheus on June 8th (the evening of June 7th) will receive a limited edition IMAX print exclusive to the 12:01 show! Find a list of participating theatres below and get your tickets here.
Quebecois chain is first venue to offer two IMAX screens; facilitates dual language screenings and ticket demand on blockbuster opening weekends. IMAX is extending its partnership with Québécois cinema chain Cinemas Guzzo for an additional IMAX theatre system at the Mega-Plex Marche Central 18 in Montreal, scheduled to open in July. The deal marks the first time a multiplex will house two IMAX screens in the same venue.The agreement brings Cinemas Guzzo’s total IMAX commitment to five screens under joint revenue sharing arrangements and brings the number of commercial theatres open or contracted to open in Canada to 32. Read more on ScreenDaily.com
IMAX on Wednesday said Columbia Pictures’ Men in Black 3 posted a record Memorial Day opening weekend as it grossed $12.7 million in box office after a digitally remastered version screened in 474 of its theaters worldwide. Read more on Variety.com
Columbia's alien adventure flick "Men in Black III" will open in 474 IMAX theaters worldwide this Friday, simultaneous with a North American wide release. The Will Smith and Tommy Lee Jones- starrer will be released domestically in 278 theaters, and in another 196 IMAX theaters internationally. Read more on HollywoodReporter.com
Celebration! Cinema posted today a time-lapse video of the installation of the new IMAX Theater at Celebration! Crossroads in Portage.The Grand Rapids-based company plans to hold thegrand opening of the 42-foot-tall by 64-foot-wide screen on May 25with "Men In Black 3," said vice president of marketing Steve VanWagoner. He said today the theater is undergoing sound adjustments, finishing the floor and installing seats.VanWagoner said he hopes to show "Marvel's The Avengers" this weekend, but it's not a guarantee. "We're hoping for this weekend, but if it doesn't happen, it could be Monday or Tuesday. We're just not sure right now with all the details we have right now," he said. For now, take a look at the video to see what's to come. Read more on mlive.com
IMAX Corporation today reported first quarter 2012 revenues of $55.6 million, adjusted EBITDA as calculated in accordance with the Company's Credit Facility of $16.4 million, adjusted net income of $4.0 million, or $0.06 per diluted share, and reported net income of $2.6 million, or $0.04 per diluted share. In the first quarter of 2012, the Company incurred a charge of $0.7 million to enable certain theatres to play movies, such as The Dark Knight Rises, in either digital or analog format. For reconciliations of adjusted net income to reported net income and for the definition of adjusted EBITDA, please see the tables at the end of this press release. "Our first quarter financial results were driven by strong year-over-year increases in recurring revenues, which reflects the powerful combination of film performance and our growing worldwide theatre network, the key ingredients of our business model," said IMAX Chief Executive Officer, Richard L. Gelfond. "Our rapid global expansion has led to 32% commercial network growth versus the same time last year. In addition, the box office momentum we experienced in the first quarter has continued into the second quarter, with gross box office to date up roughly 500% versus the same period last year and the summer movie season still ahead. We believe that the momentum we are currently experiencing, together with our growing network, backlog of theatres, cutting-edge technology and the introduction of our new brand campaign should result in continued growth over the long-term." Read more on PRNewswire.com
A polar bear and her cubs are the stars of 'To the Arctic'
Father-son filmmakers Greg and Shaun MacGillivray head to the Arctic for an Imax documentary on temperature changes and turn the spotlight on a polar bear family.>
By Susan King, Los Angeles Times
April 19, 2012
Polar bears tend to be camera shy, which caused problems for the filmmakers of the newWarner Bros./Imax adventure"To the Arctic,"opening Friday.
The 40-minute 3-D documentary examines extreme temperature changes in the Arctic, which has led to the permanent ice pack melting quickly and endangering the existence of animals such as polar bears, caribou, seals, walruses and birds that are indigenous to the region.
Narrated by Meryl Streep, "To the Arctic" is the latest movie from two-time Oscar-nominated filmmaker Greg MacGillivray ("The Living Sea," "Dolphins") and his producer son, Shaun MacGillivray ("Grand Canyon Adventure: River at Risk"). The film's editor, Stephen Judson, wrote the script.
The production lasted four years, including eight months on location in the Arctic — but for the first six trips, the filmmakers were unable to get any usable footage of polar bear mothers and cubs, the animals most closely associated with the Arctic.
"When it comes to wildlife filmmaking, you can have the best script in the world but you don't know what you are going to get until you are there," said Shaun. "We got incredible footage of caribou herds, good stories with other animals like the walrus and great aerial photography."
Then, on their last trip in 2010, the crew spent a month on a 130-foot ice breaker, the MS Havsel, in and around the seas of Svalbard, Norway. That is where they found their stars.
"We were with them for five days straight," Shaun said. "We got that incredible sense of both being emotionally connected to them, but also what it was like for a single mom polar bear to be raising two cubs in an environment that gets harder every day."
At one point, the ice floe the bears were resting on floated within 20 feet of the ice breaker. "Even then she would sniff at us, but she wasn't freaked," said Greg. "The captain of the boat ... he felt after observing her for a couple of days that 'this is the smartest bear I have ever been around. She is not expending energy to get away from us all. Bears I have seen expend energy — they jump in the water, they swim away and they walk along the ice floe to get away. But she said I am not going to expend any energy to get away from this boat. I am comfortable.'''
The first day they saw the trio, the mother and her cubs were sleeping and playing when suddenly, she began to dig a hole in the ice. "I said, 'Why is she doing that?' Maybe there is a seal there," said Greg.
But that wasn't the case. She actually fashioned a chair out of the hole. "She lounged back in the air and she huffed," said the director. "It was a certain kind of huff and all of a sudden, the two cubs came running over and it was time to nurse. She was on her back, vulnerable as she could be with her nose — which is more or less her early warning device — lower, not high like they want it to be. The captain was right. This is an exceptional bear. This is our story. We got to stay next to these bears as long as we possibly could. It was an exceptional experience."
There are many "Aww" moments in the film with the cubs rough-housing and playing hide and seek on the ice floe. One of the cubs loves to play with its own paw.
But there was a lot of heavy drama because the bears' primary food source, seals, are not as plentiful as they once were. So male polar bears are now devouring bear cubs for sustenance. The MacGillivrays were able to capture frantic moments when the mother bear was trying desperately to save her cubs. "Our hearts were in our throats," Shaun said, especially because their rule as filmmakers is that they can't interfere with Mother Nature.
Each time, though the mother bear was able to hold off the attack. "She was just so amazing to be able to stand up to the male polar bear and be able to communicate with her cubs to always stay in front of her," said Shaun.
"You just go, 'Wow. That is true courage and true love,'" Greg said.
20, 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Lionsgate (NYSE: LGF) today announced
that due to overwhelming demand, The Hunger Games will return to more
than 100 IMAX® digital theatres across North America on April 27.
The film will play for a one-week special return engagement through May
Hunger Games has grossed over $533
million globally since its launch on March 23, including $13.2 million
generated from IMAX theatres in its original one week run.“It’s
wonderful that so many fans have expressed interest in seeing The Hunger
Games in the immersive IMAX format, and many of these are repeat viewers,” said
Lionsgate’s Motion Picture Group Co-Chair Rob Friedman, adding “We're delighted that
IMAX has been able to accommodate them through this special one week
Hunger Games has become a cultural phenomenon and we are thrilled to
provide moviegoers with another opportunity to see this year’s most successful
film in IMAX,” said Greg Foster, Chairman and President of IMAX Filmed
Entertainment. Read more on PRNewswire.com
MAX Corporation (NYSE: IMAX; TSX: IMX) and Lionsgate (NYSE: LGF) today announced that the limited release of The Hunger Games: The IMAX Experience grossed $10.6 million in IMAX® theatres worldwide during its three-day opening weekend beginning March 23. Domestically, the film grossed $152.5 million, of which $10.2 million was generated in 268 IMAX theatres for a per-screen average of $38,000. The results mark an IMAX domestic box office opening weekend record for a digital-only release and for a non-sequel 2D release. "The reaction to the The Hunger Games has been remarkable and we’re thrilled that fans have sought out our format as an ideal way to experience this global phenomenon," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Congratulations to Lionsgate, producer Nina Jacobson and director Gary Ross for this remarkable adaptation - what an amazing way to kick off our relationship.” “We believe the IMAX release of The Hunger Games helped broaden the audience beyond young females to include our core fanboy audience,” said Richard L. Gelfond, CEO of IMAX. “With sellouts all weekend and IMAX fans coming out in record numbers, these results clearly show that IMAX is a powerful way to eventize a movie." Read more on PRnewswire.com
Paramount Pictures and 20th Century Fox announced today that James Cameron's Oscar®-winningfilm, Titanic will be digitally re-mastered into the immersive IMAX® 3D format and released for a limited engagement in 149 select IMAX® theatres worldwide. Titanic will open in 79 domestic IMAX theatres simultaneous with the film's wide release on April 4, 2012 and a total of 70 international IMAX theatres, 63 of which will open on April 4. Additional international playdates will be added as pending bookings are confirmed. Since its initial release on Dec. 19, 1997, Titanic has grossed $1.8 billion globally and remains the second-highest grossing film of all time. Read more on PRnewswire.com
IMAX Corporation and Twentieth Century Fox today announced that Prometheus, the summer's scariest action event picture and director Ridley Scott's return to the genre he helped define, will be digitally re-mastered into the immersive IMAX® 3D format and released in IMAX® digital and film theatres domestically and in a select number of IMAX theatres internationally, starting June 8, 2012. Sir Ridley directs and produces the film, which is written by Jon Spaihts and Damon Lindelof. Prometheus: An IMAX 3D Experience features a stellar international cast that includes Noomi Rapace, Michael Fassbender, Guy Pearce, Idris Elba, Logan Marshall-Green and Charlize Theron. "Ridley Scott is one of the best storytellers of our time, whose groundbreaking films Alien and Blade Runner changed the landscape of the science-fiction genre," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We're excited about Prometheus and proud to add him to the prestigious list of directors whose films have been presented in IMAX." Read more on PRnewswire.com
IMAX Corporation (NYSE: IMAX; TSX:IMX) and The Walt Disney Studios today announced
that Tim Burton's stop-motion, animated film, Frankenweenie will be digitally re-mastered into the immersive IMAX®
3D format and released in IMAX® digital theatres worldwide day-and-date
on Oct. 5, 2012. The film marks the first black and white Hollywood feature and first stop-motion animated movie to
be presented in IMAX. From Disney and directed by Tim Burton, Frankenweenie: An IMAX 3D Experience features the voices of Catherine
O'Hara,Martin Short and Winona Ryder. The film is a remake of the
live-action short directed by Tim Burton in 1984. "IMAX has
a long-standing relationship with Tim Burton, whose unique artistic vision
and brilliant storytelling has captured the imagination of audiences around the
world," said Greg Foster, Chairman and President of IMAX Filmed
Entertainment. "We're excited to add Frankenweenie as the second Tim Burton feature in our 2012
film slate, providing IMAX audiences a distinctive new way to experience
animation." The IMAX release of Frankenweenie will be digitally re-mastered into the image and sound
quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital
Re-mastering) technology. The crystal-clear images coupled with IMAX's
customized theatre geometry and powerful digital audio create a unique
environment that will make audiences feel as if they are in the movie. Read more on PRNewswire.com
IMAX Corporation (NYSE:IMAX; TSX:IMX) and Universal Pictures today announced that the 3D-CG feature Dr. Seuss’ The Lorax will be released in the immersive IMAX® 3D format on Friday, Mar. 2. The film is directed by Chris Renaud (Despicable Me) and features the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White. Dr. Seuss’ The Lorax will open in 269 IMAX® digital theatres domestically, simultaneous with the film’s North American wide release. The animated adventure will also open in seven IMAX® digital theatres internationally, with additional runs debuting over the following weeks. Additional playdates will be added as pending bookings are confirmed. Dr. Seuss' The Lorax: An IMAX 3D Experience has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® through proprietary IMAX DMR® technology. With crystal clear images, laser-aligned digital sound and theatre geometry that maximizes field of view, IMAX provides the world’s most immersive movie experience. Read more on PRNewswire.com
IMAX Corporation (NYSE:IMAX; TSX:IMX), Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment today announced that the long-awaited next chapter in the famed James Bond franchise, SKYFALL, will be released in IMAX® theatres simultaneously with the film's international release on Oct. 26, and its domestic release on Nov. 9, 2012. This is the first IMAX installment of the iconic Bond film franchise. In SKYFALL, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. SKYFALL marks the return of Daniel Craig as Ian Fleming’s James Bond 007, as well as Judi Dench reprising her role as M. The film also stars franchise newcomers Ralph Fiennes, Javier Bardem and Naomie Harris. The film is directed by Sam Mendes from a screenplay written by Neal Purvis & Robert Wade and John Logan. Michael G. Wilson and Barbara Broccoli are producers. “SKYFALL will be the cool, must-see event release of the fall, and releasing the film in IMAX only reinforces that,” said Rory Bruer, President, Worldwide Distribution for Sony Pictures Worldwide Marketing and Distribution. Read more on PRnewswire.com.
IMAX Corporation (NYSE:IMAX; TSX:IMX) and Lionsgate (NYSE: LGF) today announced that Lionsgate’s The Hunger Games, the first installment of the trilogy based on Suzanne Collins’ bestselling novels, will be digitally re-mastered into the immersive IMAX® format and released in IMAX® digital theatres in North America day-and-date on Friday, March 23, 2012. The film will have a limited one week engagement in IMAX theatres. Written and directed by Gary Ross and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik, The Hunger Games: The IMAX Experience stars Academy-award® nominated actress Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth. Suzanne Collins' best-selling novels have already developed a massive global following, with more than 23.5 million print copies in the United States alone. “With this news, the release of The Hunger Games has truly become an epic event,” said Lionsgate’s Joe Drake. “The Hunger Games and IMAX are a match made in heaven - fans love this book because its world is so vividly imagined and seeing the film in IMAX will make them feel as if they have landed right in the middle of the action. It is the ideal way for fans to experience this film for the first time. Read more on newswire.ca
Los Angeles, CA – Jan. 31, 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX) Marvel Studios and The Walt Disney Studios today announced that the epic super hero adventure Marvel’s The Avengers will be digitally re-mastered into the immersive IMAX® 3D format and released in IMAX® digital theatres worldwide day-and-date on May 4, 2012.
Marvel’s The Avengers, based on the well-known Marvel comic book series, is written and directed by Joss Whedon and stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson.
Distributed by The Walt Disney Studios, Marvel’s The Avengers: An IMAX 3D Experience marks the third Marvel Studios film presented in IMAX, following the releases of Iron Man 2: The IMAX Experience in 2010 and Thor: An IMAX 3D Experience in 2011.
Marvel’s The Avengers is the second tentpole film from Walt Disney Pictures to be confirmed as part of IMAX’s 2012 film slate. John Carter, which will be released on March 9, will play for 3 weeks in IMAX film theatres and 2 weeks in IMAX’s digital network.
“This highly anticipated gathering of Marvel’s epic superheroes combined with the brilliant vision of Joss Whedon is sure to wow audiences when presented in IMAX 3D,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “The Avengers is a perfect film to kick off our 2012 summer slate and we anticipate this limited IMAX engagement will be a must-see for fans around the world.”
The IMAX release of Marvel’s The Avengers will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
About Marvel’s The Avengers
Marvel Studios presents, in association with Paramount Pictures, Marvel’s The Avengers--the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow.
When an unexpected enemy emerges that threatens global safety and security, Nick Fury, director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.
Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, produced by Kevin Feige and written and directed by Joss Whedon, Marvel’s The Avengers is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when Marvel’s The Avengers assemble in summer 2012. The film will be distributed by Walt Disney Studios Motion Pictures.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over 70 years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.
About The Walt Disney Studios
For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (NYSE: DIS) was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under four banners: Walt Disney Pictures, which includes Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel; and Touchstone Pictures, which includes the distribution of live-action films from DreamWorks Studios. Original music and motion picture soundtracks are produced under Walt Disney Records and Hollywood Records, while Disney Theatrical Group produces and licenses live events, including Broadway theatrical productions, Disney on Ice and Disney LIVE!. For more information, visit www.waltdisneystudios.com.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world's best cinematic presentations using proprietary IMAX®, IMAX® 3D, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience®.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September 30, 2011, there were 583 IMAX theatres (441 commercial multiplex, 23 commercial destination and 119 institutional) operating in 48 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
IMAX Corporation (NYSE: IMAX; TSX: IMX), MacGillivray Freeman Films, and Warner Bros. Pictures today announced that two-time Academy Award® winner Meryl Streep will narrate To The Arctic 3D. The film will be released exclusively to select IMAX® theatres starting April 20, 2012. To The Arctic 3D, from two-time Academy Award®-nominated filmmaker Greg MacGillivray (The Living Sea, Dolphins), is the first co-production from Warner Bros. Pictures, MacGillivray Freeman Films and IMAX Corporation, following the companies’ strategic alliance announced late last year. An extraordinary journey to the top of the world, To The Arctic 3D is the ultimate tale of survival. The film takes audiences on a never-before-experienced journey into the lives of a mother polar bear and her two seven-month-old cubs as they navigate the changing Arctic wilderness they call home. Captivating, adventurous, and intimate footage brings moviegoers up close and personal with this family’s struggle to survive in a frigid environment of melting ice, immense glaciers, spectacular waterfalls, and majestic snow-bound peaks. Read more on cnbc.com
Los Angeles – Jan. 3, 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol The IMAX Experience, has grossed $46.1 million in IMAX® theatres worldwide since the film began its early IMAX previews through Monday, January 2, 2012. The film has generated approximately $33.1 million domestically and approximately $13.0 million internationally in IMAX theatres. For the four day weekend, the film generated approximately $6.1 million domestically in IMAX theatres and generated approximately $2.7 million internationally in IMAX theatres. To date, the film has an overall gross of $367 million worldwide. “With Mission: Impossible – Ghost Protocol leading the box office this Holiday season it is clear that movie-goers responded very favorably to the IMAX early engagement strategy,” said IMAX CEO Richard L. Gelfond. “Fans and critics all over the world who previewed this blockbuster in IMAX generated the positive word-of-mouth and social media buzz that helped drive the strong box office results we see today and we believe this will continue to support the film’s success throughout its run.” Read more on CNBC.com
Los Angeles – Dec. 20, 2011 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol The IMAX Experience, earned approximately $14 million at the box office in IMAX® theatres worldwide during its opening weekend. Domestically, the film generated $10.5 million on 300 IMAX screens, for an IMAX per-screen average of $35,000. Internationally, it generated $3.4 million on 89 IMAX screens, for an IMAX per-screen average of $38,200. The film surpassed the previous December opening box office records set by Tron: Legacy. Mission: Impossible – Ghost Protocol The IMAX Experience is set to open on 112 additional IMAX® theatres in various territories, including China and the UK. “Paramount leveraged an early release in IMAX as a key component of its marketing strategy for this film and based on this promising start we are enthusiastic that this approach will deliver,” said IMAX CEO Richard L. Gelfond. “Not only were the global IMAX grosses strong, but we were extremely effective in generating positive reviews, word-of-mouth and substantial social media buzz that we expect will continue to build strong demand for the film going into its wide release on Wednesday. We’re very grateful that we could repay Paramount’s confidence in IMAX by supporting the overall success of this incredible film and by playing a key strategic role in making this film an event that simply can’t be missed.” Read more on marketwatch.com
"Of course, if you have the opportunity to see this in an IMAX theater, don't even think about seeing it in a regular 35mm auditorium. There are a good 30 minutes of footage actually shot on IMAX film, and they are absolutely glorious."
"I can't vouch for the merely wide-screen version that opens next week,
but the action sequences shot in IMAX—one-quarter of the film opening
today—lift this fourth installment of the near-venerable series from
impressive action to spectacular abstraction."
Happy Feet 2 is out just days ahead of Jim Henson's Muppets movie premiere next week. The Muppets made their publicity rounds on Good Morning America yesterday with Chef Emeril and the rest of the GMA Crew. But today Happy Feet 2 and its new story hit theaters. The sequel to "Happy Feet," the Academy Award®-winning animated smash hit, "Happy Feet Two" returns audiences to the magnificent landscape of Antarctica in superb 3D. Mumble, The Master of Tap, has a problem because his tiny son, Erik, is choreo-phobic. Reluctant to dance, Erik runs away and encounters The Mighty Sven—a penguin who can fly! Mumble has no hope of competing with this charismatic new role model. Read more on huliq.com
NEW DELHI – Tom Cruise is on a very possible mission to visit India in early December for the premiere of Mission Impossible 4: Ghost Protocol.The fourth installment of the successful action franchise is being distributed in India by joint venture Viacom18 Motion Pictures that handles Paramount titles here. A Viacom18 spokesperson confirmed that Cruise was slated to visit Mumbai to promote the film. The film's India connection is further enhanced with Ghost Protocol featuring an appearance by veteran Bollywood star Anil Kapoor (Slumdog Millionaire, 24). As a build-up to the film's premiere, about 20 minutes of the film's IMAX footage will be shown to an invited audience in Mumbai Thursday. In May, Paramount Pictures International and Viacom18 Motion Pictures announced a distribution alliance that was launched with the India-wide distribution of Michael Bay's Transformers: Dark of the Moon that opened on July 1, followed by other titles such as the recently released Super 8. Read more on hollywoodreporter.com
Check out the following reviews for The Adventures of Tintin: The Secret of the Unicorn, opening in select international territories beginning 10/26. Opening date in North America is 12/21. See below...
The Hollywood Reporter
The Adventures of Tintin: The Secret
of the Unicorn: Film Review (By Jordan
Spielberg brings the slightly antique world of the famed European comic-book
series to splendid, action-filled life as only he
Empire's The Adventures of Tintin: The Secret of the Unicorn Film Review (Ian Nathan)
"Action-packed, gorgeous, and faithfully whimsical: Hergé thought Spielberg the only director capable of filming Tintin. He was onto something." Read More
In this Imax film, a rebuilt steam locomotive chugs eastward from Vancouver, as we learn about the improbable project to build a railway across Canada. The history lesson is interrupted by spectacular scenery and a few thrilling sequences from the front of the engine. The story of the trans-Canada railroad has been told many times, but there's a special lift in watching it from the front of old 2816, a class H1b Hudson-type locomotive. Back in the 1930s, 2816 pulled passenger trains between Winnipeg and Calgary. Since 2001, it's been re-named the Empress and tours Canada as a sort of steam-driven goodwill ambassador for Canadian Pacific Railway. Read More on canada.com
LOS ANGELES, IMAX Corporation and MacGillivray Freeman Films (MFF) today announced their intention to form a long-term content alliance. The companies also said they are exploring a broader alliance that may include marketing, distribution and co-financing efforts to support institutional IMAX exhibitors with a steady flow of the highest-quality large-format documentaries. Under the partnership agreement, which is subject to final documentation and approvals, the first new film will be the 2012 release of To the Arctic 3D - a MacGillivray Freeman Films, Warner Bros. Pictures and IMAX co-production. The film, to be distributed exclusively to IMAX(R) theatres, is an extraordinary journey to the top of the world where a polar bear family is struggling for survival. It follows the intimate story of a mother polar bear and her two cubs navigating the rugged Arctic wilderness they call home. With the power of IMAX(R) 3D film technology, To the Arctic transports audiences to a far-away place that few of us will ever experience, yet has global implications. Read more on marketwatch.com
LOS ANGELES, Sept. 12, 2011 (GLOBE NEWSWIRE) -- IMAX Corporation (NYSE:IMAX) (TSX:IMX) and Sony Pictures Entertainment today announced that the action comedy Men in Black(TM) 3 will be released to IMAX(R) theatres simultaneously with the film's worldwide release on May 25, 2012. Directed by Barry Sonnenfeld, Men in Black 3 is the first in the franchise to be released in IMAX. Will Smith and Tommy Lee Jones are back in black in Men in Black 3. Directed by Barry Sonnenfeld from a screenplay written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham, the film is produced Walter F. Parkes and Laurie MacDonald and executive produced by Steven Spielberg and G. Mac Brown. The film also stars Josh Brolin, Jemaine Clement, and Emma Thompson. Read more on reuters.com
LOS ANGELES (TheWrap.com) - In case "Men in Black 3" wasn't big enough, Sony's making it even bigger: The studio will release its big-budget 3D feature in IMAX, it announced Monday. In a written statement, Sony Pictures president of worldwide distribution Rory Bruer said that releasing the movie in IMAX 3D "signals an event release."It's the first "Men in Black" film to be released on IMAX. "Men in Black 3," starring Will Smith and Tommy Lee Jones will be released May 25, 2012. Read more on reuters.com...
Moscow, Sept. 9, 2011 – IMAX Corporation announced an expansion to its existing agreement with Kinomax for a new digital IMAX® theatre in Moscow, scheduled to open in 2013.
In June, IMAX announced an agreement with Kinomax to open three new IMAX theatres in Astrakhan, Ryazan and Tomsk. Today’s announcement means that IMAX is poised to have five theatres in operation with three under development in Moscow.
"We are pleased to extend our partnership with Kinomax in this very important region," said IMAX CEO Richard L. Gelfond. "Russia and the CIS comprise our third fastest-growing market worldwide and we are delighted to build upon our success with an exhibitor like Kinomax, which has helped bring The IMAX Experience® to more and more moviegoers."
"This agreement to open an additional IMAX theatre underscores our continued successful and strategic collaboration with IMAX," said Kinomax President Boris Asriev. "Moscow moviegoers love the IMAX format, and we expect the opening of a new IMAX theatre in Moscow to be successful."
LOS ANGELES (AP) — The Hollywood disaster movie typically comes with quakes, asteroids, tornadoes or aliens ripping the planet to shreds and manly heroes tossing around wisecracks as they carry out impossible deeds to save the world. Yet Steven Soderbergh figured the more authentic a potential apocalypse feels, the scarier it becomes. Opening Friday at U.S. theaters, Soderbergh's "Contagion" lays out a terrifying scenario — the swift spread of a deadly new virus around the globe — with a mix of personal drama and merciless realism that makes it both riveting and foreboding. From the start, director Soderbergh and screenwriter Scott Z. Burns aimed for an ultra-realistic tale of a pandemic so genuine and lacking in Hollywood egotism that — spoiler alert — the character played by one of the top names among its A-list cast, Gwyneth Paltrow, dies horribly in the opening minutes. Read more on news.yahoo.com
When Warner Bros. Pictures premieres Steven Soderbergh's globe-trotting virus drama "Contagion" Sunday at the Venice Film Festival, it will be launching a campaign for a movie that shares many attributes with the studio's hit from fall 2010: Ben Affleck's "The Town," which also made its debut at the starry European fest. Despite very different subject matters, "The Town" (starring Affleck and Jeremy Renner) and "Contagion" are both accessible dramas with strong ensemble casts. Plus, "Contagion" (which stars Matt Damon, Gwyneth Paltrow and Kate Winslet, among others) also boasts that critical quality of certain fall releases: strong commercial appeal mixed with potential awards support. Read more on latimes.com
IMAX on Thursday signed a deal with Jiangsu Eudemonia Blue Ocean Cinema Development Co. to double the Chinese exhibitor's stable of digital theatres to eight. IMAX and Blue inked a deal for another four theaters, which follows an earlier February 2011 deal that saw the Chinese exhibitor launch a super-sized IMAX theater in Suzhou Xinsu Tiandi International's Cineplex at Xinsu Plaza and in another three Blue Ocean-branded multiplexes in Kunming, Taizhou and in Xuzhou, in Jiangsu province. Read more on hollywoodreporter.com
"I could teach you how to do this in an hour," says Jim Warburton. We're in the projection room of the Odeon IMAX 3D cinema in Greenwich. Warburton is standing next to two massive, air-cooled projectors, currently beaming the new Harry Potter film onto the massive screen.Warburton is big, burly man, a former milkman and supermarket cashier who has worked as a projectionist for the past four years. He's demonstrating how to use a touchscreen PC to cue up ads, trailers and the film itself. It looks deceptively simple - all he has to do is line everything up, press play and leave the computer to do its work. "This is by far the best job I've ever had. I get paid to watch films!" he says.... Read more on wired.co.uk
LOS ANGELES, Aug. 23, 2011 (GLOBE NEWSWIRE) -- IMAX Corporation (NYSE:IMAX) (TSX:IMX) and Paramount Pictures announced today that Transformers: Dark of the Moon, the third film in the blockbuster Transformers franchise, is returning to 246 IMAX(R) domestic locations for an extended two-week run from Friday, Aug. 26 through Thursday, Sept. 8. During those two weeks, the 3-D film will play simultaneously with other films in the IMAX network. Since its launch on June 29, Transformers: Dark of the Moon has grossed $1,095 billion globally, with $59.6 million generated from IMAX theatres globally. "The fans have spoken and we are excited to bring Transformers: Dark of the Moon back to IMAX theatres," said Greg Foster, IMAX Chairman and President of Filmed Entertainment. "The film has been a remarkable success and we are thrilled to offer fans in North America another chance to experience the latest chapter in this history making franchise." Read more on Globenewswire.com
CHICAGO – With the tenth anniversary of September 11th on the horizon, “Rescue 3D” is a nice reminder of the first responders who step into the disasters, and the film itself is an incredible use of the 3D technology, best utilized on the IMAX screen. The documentary profiles four “rescue” operatives, covering the land (firefighter), sea (naval vessel) and air (pilots) as they go about the endless hours of training for the just-in-case scenario. The technology of 3D is a literal front row seat to this action, with the “popping out of the screen’ effect finally utilized in a way to enhance scenery and action, rather than wearing the glasses for no apparent reason. In essence, this must be seen in 3D and IMAX to be fully appreciated. Read More on HollywoodChicago.com...
Filmmaker Sean Casey has been chasing tornadoes for more than a decade. And it takes one tough ride to get in and out of the violent storms safely. We met up with the storm chaser this week at The Tech Museum in San Jose, Calif., where his IMAX film, Tornado Alley, opens today. Driving directly into violent storms with an Imax camera, Casey attempts to document a high-definition view of a direct hit from an F3 tornado, giving moviegoers a large-format view of one of nature's most violent displays. (F3 tornadoes are considered severe and characterize a storm with winds of 158 mph to 206 mph.) Read More on news.cnet.com...
While Tsui Hark certainly has his fans around the world, for us, we’re mostly waiting for him to make something to match the inspired audacity of 2000’s “Time And Tide.” As anyone who has seen that movie knows, it’s a ridiculously awesome and totally bonkers action flick that still has some of its setpieces seared into our brain (the shootout between guys scaling two tenement buildings anyone?). Everything since has been kind of disappointing, just lacking the sheer balls-out verve of that flick. Read More on blogs.indywire.net...
TORONTO -- Imax Corp. on Wednesday said it will super-size the $35 million epic Flying Swords of Dragon Gate from China’s Bona Film Group, ahead of a Christmas release. Flying Swords comes from director Tsui Hark, with Jet Li in the lead. IMAX will digitally re-master the 3D martial arts movie into its own 3D format, for release to IMAX theatres in China day-and-date in December 2011. Flying Swords will be the first Chinese-language project to be released in Imax 3D, and the third Chinese language movie released by IMAX. Read More on HollywoodReporter.com...
George Miller wasn't looking to make back-to-back cartoons about the environmentally fragile residents of Antarctica. But Mother Nature can be a wicked executive producer, Miller has learned. "I was all set to do another Mad Max in Australia," he says. "And it kept raining. And raining. And raining. After about 12 months, we decided to do Happy Feet Two instead." Miller, a chameleon director whose credits include the Mad Max series, the Babe franchise and now the Happy Feet story, says he plans to return to the post-apocalyptic world of Mad Max when he's done with the pre-apocalyptic world of Happy Feet Two in 3D, which hits theaters Nov. 18. Read More on USAToday.com...
HOLLYWOOD - It's full speed ahead for Tom Cruise. Looking to reactivate his career with the Dec. 21 release of Mission Impossible: Ghost Protocol, Cruise has been keeping busy these days, what with his big-screen singing debut in the rock musical, Rock of Ages, currently shooting and due out next summer. Then he'll be returning to action mode with One Shot, a crime drama in the A Few Good Men mode in which he'd play an ex-military cop investigating a homicide case that's expected to start shooting this fall. Read More on Torontosun.com...
CULVER CITY, Calif., Aug. 17, 2011 /PRNewswire/ -- 3net, the joint venture 24/7 3D network from Sony, Discovery and IMAX, and innovative content producer Red Bull Media House North America (RBMH NA), have partnered to bring Red Bull's compelling programming derived from its strong brand, sports and culture events, and athletes to U.S. television audiences in 3D for the first time ever. The partnership was announced today by Tom Cosgrove, President and CEO of 3net and Werner Brell, Red Bull Media House North America. Read More on PRNewswire.com...
Ticket sales for 3-D movies more than doubled to $6.1 billion worldwide last year, driven by demand outside North America, IHS Inc. said. Markets other than North America generated $3.9 billion, or 64 per cent, of the revenue, an increase from 54 per cent the previous year, the Englewood, Colo. research company said Friday in a statement. The global total rose from $2.5 billion in 2009, IHS said. International sales have become increasingly important for three-dimensional movies. Sales in the U.S., the biggest market for the films, were 33 per cent of the total last year, a decrease from 42 per cent in 2009, according to IHS. Read More on CalgaryHerald.com
Harry Potter and The Deathly Hallows: Part 2: An IMAX 3D Experience and Transformers: Dark of the Moon: An IMAX 3D Experience continue to propel IMAX's third quarter box office. Through August 14, 2011, these titles, along with several other titles playing in the IMAX network have generated approximately $120 million of gross box office worldwide to date.
With actuals being reported for the weekend ended August 14, IMAX theatres generated approximately $5.5 million of box office globally, ~$2.5 million domestically and ~$3 million internationally, which included:
- approximately $2.2 million of box office from Harry Potter and the Deathly Hallows: Part 2: An IMAX 3D Experience ($1.1 million domestic, $1.1 million international);
- approximately $1.4 million domestically from Final Destination 5: An IMAX 3D Experience;
- approximately $1.3 million internationally from Transformers: Dark of the Moon: An IMAX 3D Experience; and
- approximately $600,000 from various other titles playing across the IMAX international theatre network.
SEOUL, Korea – August 10, 2011 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and CJ Entertainment, a leading Korean film production and distribution company, today announced that the IMAX release of the underwater action thriller Sector 7 contributed approximately $511,000 to the gross box office of the film’s overall opening weekend box office of $11.6 million and was the top-grossing movie of the weekend in Korea. Sector 7 generated approximately $51,000 per screen on 10 IMAX screens, for a per screen average that was roughly 3.6 times that of other screens. The film, which was digitally remastered to create The IMAX Experience®, marks IMAX’s second-biggest opening weekend to date in Korea. Sector 7 is the first Korean-language film to be released in the IMAX format. Korea, with 10 IMAX theatres in operation, is the Company’s fifth-largest market globally and one of its fastest-growing. Some of these theatres are among IMAX’s highest-grossing in the world. Local language films account for approximately 50 percent of all cinematic content shown in Korea. “The opening weekend success of Sector 7 demonstrates that Korean audiences recognize that IMAX delivers the most immersive movie-going experience in cinema,” said Greg Foster, IMAX Chairman and President of Filmed Entertainment. "We are pleased to have joined forces with the talented team at CJ CGV and take fans on Kim Ji-hoon’s cinematic underwater thrill ride.”
Like a phoenix from the flame, a hooded, incognito Tom Cruise emerges from the fiery ashes in this new shot from 'Mission: Impossible – Ghost Protocol.' Get a first look! Tom's Ethan Hunt is joined by a new IMF team (Jeremy Renner, Paula Patton and Simon Pegg) in 'Mission: Impossible – Ghost Protocol' as they face their most impossible mission yet. Read More on TheInsider.com
Disney's "John Carter" will be released in IMAX 3D on March 9, 2012, along with its worldwide release, the studio announced Monday. The movie is based on Edgar Rice Burroughs' novel, and is about a former military captain who finds himself transported to Mars "where he becomes reluctantly embroiled in a conflict of epic proportions among the inhabitants of the planet," according to the studio. Read More on TheWrap.com
Final Destination 5 will be rolled out on 223 domestic and international 3D digital screens, day-and-date with the film's worldwide release on Aug. 12, Imax reported Thursday. The tentpole is the latest addition to Imax’s 2011 film slate, which underwhelmed in the first half of the year, but has picked up after Transformers 2 performed and Harry Potter and the Deathly Hallows - Part 2, also from Warner Bros., broke opening weekend box office records. Read More on HollywoodReporter.com
3net, the joint venture 24/7 3D network from Discovery, Sony and IMAX will bring an "added dimension" to cap off Shark Week, the ultimate summertime ritual and cable television's longest-running programming event, with the world television premiere of SHARKS 3D on Sunday, August 7 (9PM ET/PT). 3net's 24-hour marathon 3D event kicks-off at the conclusion of Shark Week on Discovery Channel, offering viewers an extended stay in the water with these fascinating creatures. Hosted by famed explorer and film producer Jean-Michel Cousteau, SHARKS 3D takes viewers on a breathtaking underwater voyage to experience the most advanced predators on earth in stunning 3D. The special also recreates the actual sensations divers experience when they come face-to-face with a multitude of species, including the Hammerhead, the Whale Shark, and of course, the Great White. Read More on Reuters.com
Continuing its record-breaking run, Warner Bros. Pictures’ “Harry Potter and the Deathly Hallows – Part 2” has surpassed $1 billion at the worldwide box office, becoming the first in the series—and just the ninth film in cinema history—to reach that benchmark. The announcement was made today by Warner Bros. Pictures President of Domestic Distribution, Dan Fellman, and President of International Distribution, Veronika Kwan-Rubinek. Adding to the records already achieved, “Harry Potter and the Deathly Hallows – Part 2” tied the record for the fastest climb to $1 billion. The finale of the blockbuster motion picture franchise crossed the billion dollar mark on Sunday, July 31, only its 17th day in release in North America, as well as most international markets. The film has now earned an estimated $318.46 million domestically and an estimated $690 million on the international side for a worldwide total to date of approximately $1.008 billion, already making it the top-grossing film in Warner Bros. Pictures’ history at the global box office. Read More on TheWrap.com
IMAX and Sony are releasing "The Amazing Spider-Man" in IMAX 3D, the companies announced on Tuesday. The film's really big screen debut will coincide with the superhero reboot's worldwide release on July 3, 2012.The last two installments of the franchise were also released in IMAX, but this is the first film in the series to get the 3D treatment. The IMAX release of "The Amazing Spider-Man" will be digitally re-mastered. Read More on TheWrap.com...
The Hero Complex Screening Series – Presented by IMAX continued last week with a screening of Harry Potter and the Deathly Hallows – Part 2 in IMAX 3D. Watch director David Yates talk about joining the crew in this piece from the post-screening Q & A. Read More on LATIMES.com...
Hear about Alan Rickman’s performance as Severus Snape from Deathly Hallows – Part 2 director David Yates in the Q & A from the LA Times Hero Complex Screening - Presented by IMAX. Read More on LATIMES.com
Learn what director David Yates saw as his biggest challenge with Deathly Hallows - Part 2 in this segment of the Q & A from the LA Times Hero Complex Screening - Presented by IMAX. Read More on LATIMES.com...
See what David Yates had to say about working with Rupert Grint and other cast members during the Q & A from the LA Times Hero Complex Screening - Presented by IMAX. Read More on LATIMES.com...
This weekend, Transformers: Dark of the Moon: An IMAX 3D Experience set a record for the launch of a U.S. movie in China, generating $3.7 million of box office on 31 screens, for a per screen average of $120,000. This beats the prior per screen average record set by Avatar of $97,400. To date, the film has generated $45.5 million in IMAX box office worldwide, surpassing the $44 million of box office generated by Transformers: Revenge of the Fallen: The IMAX Experience, with theatres in Japan still to open.
Harry Potter and the Deathly Hallows: Part 2: An IMAX 3D Experience opens to a record $23.2 million in global IMAX box office. The film generated $15.2 million in domestic IMAX theatres and $8 million in international IMAX theatres.
The most ironic aspect of 3-D moviemaking jumps into the foreground with the opening of Harry Potter and the Deathly Hallows Part 2: Depth-of-field works most effectively when you hardly notice it. For the final film in the Potter series, which opens Friday, director David Yates and his team exercised restraint throughout. The result? Harry Potter and the Deathly Hallows Part 2 is 3-D done right. IMAX Senior VP of Film Production Hugh Murray, who supervised the Hallows 3-D conversion, explained the filmmakers’ strategy in an e-mail to Wired.com.“David’s guiding aesthetic was that a 3-D film should be no more than a richer visual telling of the story and never a distraction,” Murray said. “If you’re reacting to a 3-D gimmick, you can’t simultaneously be lost in the narrative.” Read more on wired.com...
Harry Potter and the Deathly Hallows Part 2 took in $43.5 million at the midnight box office in North America — the biggest midnight opening of all time. Potter earned almost 50% more than previous midnight champion, The Twilight Saga: Eclipse, which earned $30 million from midnight shows when it was released in June 2010. The Harry Potter franchise is estimated to be the most profitable film franchise ever. As The Hollywood Reporter notes, the eighth and final film has already grossed more than $100 million at the worldwide box office. If momentum keeps rising, this may be the biggest worldwide opening of all time. Read more on mashable.com...
IMAX Corporation, DreamWorks Pictures and Paramount Pictures International announced that Jon Favreau’s upcoming sci-fi adventure “Cowboys & Aliens” will open in select international digital IMAX theaters day-and-date with each territory’s release date, beginning in August. “We are delighted to be able to offer international audiences the opportunity to experience the amazing visuals and spectacle of Cowboys and Aliens in IMAX,” said Andrew Cripps, President of Paramount Pictures International. “This release marks the continuation of the fantastic relationship we have with IMAX and we are thrilled that fans will have the ability to experience it this way.” Read More on HollywoodNews.com...
The haters may accuse Transformers: Dark of the Moon of being too noisy, but sound re-recording mixer Greg P. Russell, a 14-time Oscar nominee, tells the Hollywood Reporter that the movie is “the most ambitious” sound mix he has ever worked on. In fact, director Michael Bay didn’t just settle for innovative 3D photography, he also insisted on a cutting edge sound experience. Russell -- along with re-recording mixers Gary Summers and Jeffrey J. Haboush -- used the new Dolby 7.1 Surround Sound, and moviegoers can hear the results for themselves. Read More on hollywoodreporter.com...
Check out the new Mission: Impossible- Ghost Protocol trailer on IMAX.com Opening in IMAX on 12/16, the movie will feature scenes shot with IMAX cameras. Only in IMAX will these scenes expand to reveal even more detail and highlight the explosive action. Can’t wait until December? See the trailer at your local IMAX theatre where it’s playing with Transformers: Dark of the Moon: An IMAX 3D Experience.
About five years ago, Shia LaBeouf stormed the offices of Michael Bay, planning to rip the director's head off. The actor, then 20, had just auditioned for Bay's action opus Transformers and thought he nailed it. Bay seemed delighted when LaBeouf ad-libbed lines as the two made up their own bot-dialogue. Weeks passed, and no offer. Worse, word had spread among actors that Bay was using LaBeouf's lines to audition other actors. "I said, 'Dude, you're ripping me off,'" LaBeouf recalls. "He said he had other actors he liked, especially this guy in Canada. I was (furious)." A few days later, Bay called LaBeouf to not only offer the part but to admit there was no other actor in the running. "He wanted to make sure I was in," LaBeouf says. "He played me a little, but he got what he needed." Read More on USAToday.com...
Let's start with this: for the first time since "Avatar," I am going to recommend that you find the biggest and best 3D theater you can find and buy yourself a ticket, because "Transformers: Dark Of The Moon," especially seen in IMAX 3D, is an overwhelming sensory experience. The sound mix alone is more exciting than anything in the billion-dollar-bore of "Pirates 4." This is gigantic action we've never seen before, and Bay's reaction to shooting and cutting his film for 3D is to get better at what he does. It raised his game, and as a result, I feel like we just saw a dare thrown down by one of Hollywood's biggest action specialists: "Top this." Read More on hitfix.com...
Super 8: The IMAX Experience has generated approximately $10 million in worldwide gross box office to date. The film has grossed ~$9 million in domestic IMAX theatres and ~$1 million in approximately 35 international IMAX theatres to date.
Pirates of the Caribbean: On Stranger Tides: An IMAX 3D Experience has reached $40 million in worldwide gross box office. The film has generated approximately $22 million in international theatres and $18 million in domestic theatres.
EMERYVILLE, Calif.--We all know what the reflections off cars or the roiling of the ocean are supposed to look like. So if you are tempted to believe that what you'll see in "Cars 2" proves that Pixar has made its first live-action film, think again.
This is the hit-making studio that breaks new technological ground with most of its new films, and "Cars 2," which opens Friday, is no exception. Where its technicians applied real physics to the escape of thousands of balloons in "Up," or true lighting effects to the rolling and pitching of plastic garbage bags in "Toy Story 3," Pixar has once again pushed its computing powers to the limit--and gone well beyond them.
With "Cars 2," as the film's director and Disney chief creative officer John Lasseter pointed out at a recent event in San Francisco, the filmmakers invented several new ways to handle common effects, and though innovating for the sake of innovating isn't the studio's style, it seems to come with the territory of making a new Pixar film. Read More On News.Cnet.com...
Paramount has set June 28 as the opening date for Transformers: Dark of the Moon, which will screen exclusively at 3D and IMAX-equipped locations nationwide.
“Michael Bay has created an incredibly engaging and immersive 3D experience with this latest movie, one that will undoubtedly be among the most entertaining movie going experiences of the summer,” said Paramount’s vice chairman Rob Moore. “Providing fans an opportunity to see it early in 3D is a great way to kick off the movie’s opening.” Read More On Hollywood Reporter.com...
Just in time for today's lunar eclipse, the kind folks over at IMAX/Paramount have given us the exclusive IMAX 3D poster premiere for the latest Transformers installment, Transformers: Dark of the Moon An IMAX 3D Experience, opening June 29th. In the poster, Optimus Prime does not look too happy. The third movie in the franchise brings back Shia LaBeouf alongside newcomer and Victoria's Secret supermodel Rosie Huntington-Whiteley as his love interest. Lucky Shia! Read More on Fandango.com...
The biggest Chinese film of the summer is literally that, the biggest, thanks to its simultaneous release on conventional and IMAX screens. Beginning Of The Great Revival (previously known as Birth of a Party), a big budget propaganda film timed to coincide with the 90th anniversary of the Communist Party of China, was released today in several thousand cinemas across the country. Directed by Han Sanping and Huang Jianxin, the film was made conventionally and converted into IMAX, where it now plays on 20 of the 24 commercial screens in China. As such it is only the second non-English language feature to be made for IMAX, after another Chinese film, Aftershock, was the pioneer. Read More On Film Business Asia...
Over the weekend I attended a discussion between director JJ Abrams and composer Michael Giacchino held at the Hammer Museum. For those of you reading this that live in Los Angeles, note that Hammer holds simular events on a regular basis and tickets are free (first come first serve, which means waiting in line for an hour or two).
The entire hour and a half discussion will go online later this week hopefully, and I’ll post it on the site when it does. Nothing insanely newsworthy came from the discussion, but JJ did speak briefly about how Brad Bird‘s upcoming Mission: Impossible IV – Ghost Protocol. Abrams gpraised Brad Bird as a live-action director and gushed about the IMAX footage. Read the quote, after the jump. Read More on slashfilm.com...
The one-sheets for Harry Potter and the Deathly Hallows — Part 2 thus far have been exciting, bleak, and awesome all at once. Not to mention inclusive — so far, we’ve seen posters with our leads and some of our favorite supporting characters at Hogwarts. (Click here to see even Maggie Smith’s Minerva McGonagall as an action star.)
Now, EW has the exclusive on the latest Deathly Hallows poster, which, this time around, features the franchise’s three stars: Daniel Radcliffe, Emma Watson, and Rupert Grint. Looking at this fiery poster, it’s hard to believe that all will be well. See the exclusive poster after the jump. Read More on EW.com...
Super 8 — which has become something of an obsession here at EW.com, as our recent bevy of posts on the film can attest — opens throughout the day on 325 screens in North America as part of a sneak preview push organized by Paramount Pictures and Twitter. The slate of showings is also a big deal for IMAX, which is hosting the majority of these previews: Never before has the exhibitor effectively opened a movie on this many of its locations.
“We have been talking for some time the notion about having a release window this early,” says Greg Foster, chairman and president of Filmed Entertainment at IMAX. “This is new territory for us. We have opened a couple movies in a handful of countries — Russia, France, Mexico — two or three days early, but no more than 15 theaters. This is the first time we’ve done it domestically on this level.” Read More on EW.com...
With writer-director J.J. Abrams Super 8 opening next week, I was recently able to interview him in London for our partners at Omelete. While Abrams likes to keep his films under wraps while they’re in production, by now you know Super 8 takes place in the summer of 1979 and it’s about a group of friends that discovers something not from this world while making a super 8 film. Mix in that it’s produced by Steven Spielberg, uses his Amblin logo (which should clue you into what kind of movie this is), and you’re got a great coming-of-age story that I think audiences are going to love.
During my interview with Abrams we talked about the secrecy surrounding the film, the fact that a super 8 movie is getting released in IMAX, how involved was he in the ARG/viral stuff, what does it mean to use the Amblin logo, and what are the Easter Eggs that people should look out for. He says “there are a couple of things hidden here and there,” and he also says “Leonard Nimoy is in the movie somewhere if you can find him.”
In addition, I also asked about the Star Trek sequel. With production not yet underway, I wondered if he’d be able to make the summer 2012 release date. He said “we’re working really hard to get that movie made as soon as possible, but we don’t want to rush anything. The worst thing we could possible do would be to put something into production to make a release date instead of a great movie.” Amen. Hit the jump to watch. Read More on collider.com
Filming will take place on three continents, with an all-star cast working under the direction of Christopher Nolan.
BURBANK, CA, May 19, 2011 – Principal photography has begun on Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises,” the epic conclusion to filmmaker Christopher Nolan’s Batman trilogy.
Leading an all-star international cast, Oscar® winner Christian Bale (“The Fighter”) again plays the dual role of Bruce Wayne/Batman. The film also stars Anne Hathaway, as Selina Kyle; Tom Hardy, as Bane; Oscar® winner Marion Cotillard (“La Vie en Rose”), as Miranda Tate; and Joseph Gordon-Levitt, as John Blake.
Returning to the main cast, Oscar® winner Michael Caine (“The Cider House Rules”) plays Alfred; Gary Oldman is Commissioner Gordon; and Oscar® winner Morgan Freeman (“Million Dollar Baby”) reprises the role of Lucius Fox.
In helming “The Dark Knight Rises,” Christopher Nolan is utilizing IMAX® cameras even more extensively than he did on “The Dark Knight,” which had marked the first time ever that a major feature film was partially shot with IMAX® cameras. The results were so spectacular that the director wanted to expand the use of the large-format cameras for this film.
The screenplay for “The Dark Knight Rises” is written by Christopher Nolan and Jonathan Nolan, story by Christopher Nolan & David S. Goyer. The film is being produced by Emma Thomas, Christopher Nolan and Charles Roven, who previously teamed on “Batman Begins” and the record-breaking blockbuster “The Dark Knight.” The executive producers are Benjamin Melniker, Michael E. Uslan, Kevin De La Noy and Thomas Tull, with Jordan Goldberg serving as co-producer. “The Dark Knight” is based upon characters appearing in comic books published by DC Comics. Batman was created by Bob Kane.
Behind the scenes, “The Dark Knight Rises” reunites the director with several of his longtime collaborators, all of whom worked together on the “The Dark Knight.” The creative team includes director of photography Wally Pfister, who recently won an Oscar® for his work on Nolan’s “Inception”; production designer Nathan Crowley; editor Lee Smith; and Oscar®-winning costume designer Lindy Hemming (“Topsy-Turvy”). In addition, Paul Franklin and Chris Corbould, who both won Oscars® for the effects in “Inception,” will supervise the visual and special effects, respectively. The music will be composed by Oscar® winner Hans Zimmer (“The Lion King”).
The locations for “The Dark Knight Rises” span three continents and include the American cities of Pittsburgh, New York and Los Angeles, as well as sites in India, England and Scotland.
“The Dark Knight Rises” is a presentation of Warner Bros. Pictures, in association with Legendary Pictures. Slated for release on July 20, 2012, the film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
The Hero Complex Screening- Presented by IMAX kicked off last week with a screening of Thor in IMAX 3D, followed by a Q&A with Kenneth Branagh and Chris Hemsworth. Didn't catch the screening? You can watch a video of Geoff Boucher moderating the Q&A over at Hero Complex!
Los Angeles, CA – April 29, 2011 – IMAX Corporation (NYSE:IMAX; TSX:IMX) announced today the launch of a new screening series in conjunction with the Los Angeles Times’ successful Hero Complex. IMAX will serve as the presenting sponsor of the series and, along with collaboration from various studio partners, anticipates multiple screenings throughout 2011. Exclusive to IMAX® theatres, the ongoing series will focus on upcoming tent-pole titles and will launch with an advance screening of Paramount Pictures’ and Marvel Entertainment’s Thor on May 4. The screenings are targeted at Hero Complex’s extensive audience of fanboys and entertainment aficionados.
I was sucker punched by “Sucker Punch.” Not being a big fan of action-fantasy movies in general or specifically
Zack Snyder’s digital-heavy movies like “300″ and “Watchmen” (though I
admired “Legend of the Guardians” fairly well), I was not expecting to
like “Sucker Punch” much at all.
Boy, do I love finding out I was wrong and winding up enjoying a
movie as much as I did “Sucker Punch.” And I have yet to regret going
the extra mile to see the movie on a giant full-size IMAX
screen. “Sucker Punch” was no exception — this is yet another that
translates extremely well to the larger screen and superior sound system
The movie opens Friday (March 25) on 229 IMAX screens domestically and
at least 78 IMAX screens internationally simultaneous with Warner Bros.’
release of the movie in traditional theaters.
For the first 15 min. – 20 min. of the two-hour film I was not having
a good time, though the opening was not at all what I expected. While
visually dynamic and interesting, it seemed like it was stylized
exploitation, going for the lowest common denominator in starting out
like a horror film with scenes of parental rape of a stepchild and then
segueing into a setting at an insane asylum for young scantily-clad
orphan girls who were being abused by an administrator acting as a pimp
(the latter part in the vivid imagination of our protagonist).
Then it morphed into wild anachronistic fantasy mixing modern technology
into settings with helicopters and zeppelins flying over medieval
castles. The sexy helpless girls suddenly became super-humans, using
huge swords and giant machine guns and leaping inhumanly high. They were
never slowed for a second after being batted roughly against walls
during epic battles with zombies, robots, and dragons. Battle scenes
that seemed to blur World War I with World War II all intermingled with
primary settings that seemed to be of 1950s era Americana. Little of it was logical and the story seemed somewhat hard to follow at times.
Then, about the same time the first of many great songs in the movie was
introduced — an ear-catching unlikely version of the Eurythmics’ "Sweet Dreams (Are Made of This)”
sung by star Emily Browning (off-screen, gratefully not in musical
style like “Moulin Rouge”) — I decided to abandon all traditional
viewing perspectives for this movie and just enjoy the ride.
What a pleasure to see such a rare fresh approach to cinematic style
and entertainment, from Snyder’s trademark color-saturated and/or grainy
washed-out settings to his brave and effective framing of shots, such
as an extreme close-up of the lead actress on the left half of the frame
and another actor in a medium shot on the right side and also in full
focus. And writer/director/producer Snyder got some terrific
performances out of relatively unfamiliar lead Australian actress
Browning (“The Uninvited”), here with stark white hair and very fair
skin, and fairly unknown lead villain Oscar Isaac (“Robin Hood,” “Body
of Lies”), who is brilliantly intimidating (don’t miss his performance
of Roxy Music’s “Love Is the Drug,” with co-villain Carla Gugino during
the closing credits).
There are also fun smaller turns by more familiar actors such as Jena
Malone (“Bastard out of Carolina,” Into the Wild”), Jon Hamm (“Mad
Men”), Scott Glenn, and especially a departure role for “High School
Musical” sweetheart Vanessa Hudgens. But one of the most enjoyable elements to be sure is the reworking of
popular songs such as a mash-up of Queen’s “We Will Rock You” with “I
Want it All” from “Armageddon,” Icelandic singer Emiliana Torrini’s take
on Jefferson Airplane’s “White Rabbit,” and many others.
China has a strong record of approving Hollywood films that Imax wants to show.Imax, which has become one of the entertainment industry’s fastest-growing companies, has a strong brand in China because its large-format theaters, which often play films in 3-D, offer an affordable luxury. When Imax showed “Avatar” last year, Chinese customers waited up to six hours for tickets that cost about $16 each.Mr. Gelfond has spent years stalking the Chinese market, converting Chinese-made films for Imax screens (on favorable terms) and developing a portable theater to deploy in rural areas. And he is still courting. “One of the important things about this latest deal is that, over time, it increases our base so dramatically that we will be able to increase the number of Chinese-produced films that we show,” he said.
Studios’ ‘Kung Fu Panda 2’ and ‘Puss in Boots’ To Be Released In IMAX® 3D
DreamWorks and IMAX announced today that the studio’s two upcoming releases, Kung Fu Panda 2 and Puss in Boots, will open in digital IMAX® theatres in IMAX® 3D. In Kung Fu Panda 2, Po is now living his
dream as The Dragon Warrior, protecting the Valley of Peace
alongside his friends and fellow kung fu masters, The Furious Five. But Po’s new life of awesomeness is threatened
by the emergence of a formidable villain, who plans to use a secret,
unstoppable weapon to conquer China
and destroy kung fu.
Way before Puss ever
met Shrek, our suave and furry feline hero goes on a swashbuckling ride in Puss in Boots, as he teams with
mastermind Humpty Dumpty and the street-savvy Kitty to steal the famed Goose
that lays the Golden Eggs.
Because of its completely
powerful mounting into a motion picture masterpiece, my interest in the film
led me to seriously reading the production
notes on how the film was done. After that, hands down to the entire team
for coming up with such "a technically polished blockbuster art
film." Given how emotionally and visually captivating
"Inception" is, which is something The Academy typically loves, it is
not really a big surprise that the film won the year's much-coveted
Watch Rich Gelfond & members of the Executive team ring the Opening Bell at the New York Stock Exchange! Today IMAX lists on the New York Stock Exchange. The Company will trade under the ticker symbol “IMAX”.
The astounding visuals almost overcome the waterlogged emotional drama in "Sanctum," a subterranean survival epic that expertly tightens the screws even as one wishes it would keep a tighter mouth-clamp on its increasingly whiny characters. Sure to remind some viewers of "The Descent," though it mostly bears the thrill-seeking, 3D-loving fingerprints of exec producer James Cameron, this often squirmingly visceral thriller offers aquaphobes and claustrophobes one more reason, as if they needed it, to steer clear of Australia's treacherous Esa'ala Caves. Superb imagery, stereoscopic enhancements and IMAX showings should give this otherwise midrange-trawling B-movie a commercial shot in the arm.
More Than 43 Minutes of Footage Specifically Designed to Maximize the IMAX Canvas
TRON: Legacy, a 3D high-tech adventure about a father and son who embark on a life-and-death journey across a visually stunning cyber universe, will open in France for an exclusive four-day run in the country’s five commercial IMAX® theatres prior to the nationwide release on February 9, 2011.
Seven sequences expand on the IMAX screen, thereby allowing audiences to become even more immersed in the massive scope and scale of TRON: Legacy, only in IMAX® 3D. “Director Joseph Kosinski has masterfully incorporated IMAX technology into the production of this movie to create a truly unique and immersive cinematic experience that will transport audiences right into the world of TRON,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “With a four-day exclusive IMAX run prior to the nationwide release, Disney has done an outstanding job of ensuring French fans can celebrate the arrival of TRON: Legacy in the way it was meant to be experienced.”
TRON: Legacy stars Jeff Bridges, Garrett Hedlund, Olivia Wilde, Bruce Boxleitner, James Frain, Beau Garrett and Michael Sheen.TRON: Legacy: An IMAX 3D Experience is scheduled to play at the following IMAX® theatres beginning February 5, 2010:
Bonus for Checking Into Facebook Places at Participating AMC Theatres with IMAX.
Toronto, ON – January 28, 2010 – IMAX Corporation today announced that, together with AMC Theatres®, it is working with Facebook Canada to launch Facebook Deals. For a limited time, Facebook users who check in to Facebook Places at participating AMC Theatres will receive a free small popcorn and small soft drink with the purchase of an IMAX ticket.
Facebook Deals, an innovative marketing program which uses online word-of-mouth to drive bricks-and-mortar traffic, has been popular in the United States and is expected to enjoy similar success among the 15 million Canadians on Facebook.
The promotion is available from Jan. 31, 2011, at 6 AM EST to Feb. 6, 2011, at 11:30 PM EST at the following AMC Theatres:
IMAX CEO Richard Gelfond on the growing number of theaters and movies as well as takeover rumors.
December 31st the stock of IMAX began soaring. Rumors floating in from overseas that Disney or even Sony might acquire the 3-D screen movie theatre company suddenly ran rampant. IMAX ceo Rich Gelfond showed up at our Davos broadcast center to dispel that rumor.
Perhaps just as interesting, I asked him about 'the next Avatar.' Will it be "Mission Impossible?" "Tin-Tin," a Steven Spielberg 3-D extravaganza?" "Super 8"?
With interest in effects-laden films up, the large-screen exhibitor soars
By James Sterngold and Michael White
By the end of this year, Imax projects it will have about 600 screens, up from 266 in 2005. That could mean more prosperous times ahead, since Imax says its screens generate nearly five times the revenue of those at a traditional cinema. There's also the cool factor: Imax's giant curved screens, once best known for showing feel-good nature films at museums, have become among the hottest dates in Hollywood: Top directors such as James Cameron and J.J. Abrams fight to open their special-effects-laden hits at Imax venues to crank up the wow factor. "The benefits to the studio, I'm sure, involve higher ticket prices and having another kind of aspect to publicize. But the real benefit is that it's immersive and massive," says Abrams, who is producing the next installment of Viacom's (VIA.B) Mission: Impossible franchise for an Imax release. company—just about everything."
Legacy has generated $39.4 million
in IMAX box office worldwide to date. IMAX domestic theatres have contributed
$29.6 million to the total, while $9.8 million has come from international IMAX
This weekend (December 31
through January 2), TRON grossed ~$4 million in domestic IMAX theatres and ~$2
million in international IMAX theatres, for a total of approximately $6 million
in IMAX worldwide.
IMAX today announced that for the fifty-two weeks ended December 31, 2010, IMAX DMR® global gross box office reached a record $546 million, more than doubling the Company’s previous global box office record of $270 million achieved in 2009. The Company’s DMR gross box office for the fourth quarter of 2010 reached $102 million compared to $101 million in the fourth quarter of last year.Gross box office generated from the Company’s original documentaries including Hubble 3D, Under the Sea 3D and Deep Sea 3D totaled $41 million.
Attendance continued to rise at Bill Warren's new IMAX theater at 21st
and Tyler over the weekend, ranking it fourth among the specialty
theaters in the United States, company officials said.In the latest attendance figures available, from Thursday, 2,150 people attended "Tron" the day before Christmas Eve, Warren said. The IMAX opened Dec. 17 and has ranked among the top 10 specialty theaters in the country since its opening.
Imax keeps getting bigger. I'm Fred Fishkin with technology BootCamp, a report on gadgets and gear. As Tron Legacy arrives as the latest movie available on Imax screens and 3D...the number of Imax theatres continues to grow. There are about 200 in the U.S. now....and Imax CEO Rich Gelfond is looking to more than double that number. Theatre chains are looking to Imax to give consumers ...who have big HD screens at home...and gradually 3D as well....a reason to go out to the movies...
"We build every aspect of the Imax experience to be kind of awe inspiring and mind blowing. The field of vision, meaning where you sit relative to the screen, gives you the feeling that you're inside the movie, rather than watching the movie."
Tron Legacy takes full advantage of that. Imax is also bringing a new experience to its Web site...with a feature called Plan an Imax Night Out. It helps you find an Imax theatre, a place to eat and connects to Facebook for inviting friends. You can find us at BootCamp.com. I'm Fred Fishkin.
Los Angeles – December 14, 2010 – IMAX Corporation announced today that Sanctum, from executive producer James Cameron, will be released for a special two-week run in IMAX® 3D digital locations beginning February 4, 2011. This release occurs simultaneously with the action-thriller’s wide release in domestic and select international markets from Universal Pictures. Shot on location off the Gold Coast in Queensland, Australia, the new film from director Alister Grierson employs 3D photography techniques Cameron developed to lens Avatar.
"Tron: Legacy seems to be very comfortable with what it is -- namely, a video game fan's wet dream. At some point, all gamers have fantasized about being transported into their console, be it the vast lands of Final Fantasy VII or the battlefields of Call of Duty. Here, they get to experience it in all the modern, hyper-digitalized glory. Be sure to see Tron: Legacy in IMAX and with friends. It's very entertaining, and accomplishes its goals with gusto -- its strengths are so prominent that it's easy to view its weaknesses as quibbles rather than serious detractions, presuming you go in with proper expectations."
Sony Corp., Discovery Communications and IMAX Corp., has added six new titles, original series and acquisitions, to its programming slate for the upcoming 3D network. The network, billed as the first 24/7, fully programmed 3D TV network in the U.S., is slated to launch early next year. Original series include Bullproof, High Octane, and Making the Brand…
"It's unlike anything you've ever seen before. It needs to be seen in IMAX in 3D. It's like going on a ride, “ stated Tron Actress Olivia Wilde who plays Quorra in the 3D adventure film. "We had an incredible premiere in London and I feel like it was all warming up to this night," said Olivia Wilde. "We're bringing it to our own town and Hollywood Blvd. has been tronified."
Harry Potter and the Deathly Hallows: Part I has generated a total of $39.2 million in IMAX box office worldwide through December 12. Domestic IMAX theatres have generated $27 million of the total, while $12.2 million has come from international IMAX locations.
For the weekend of December 10-12, Harry Potter grossed $1.2 million at domestic IMAX theatres and $0.9 million at international IMAX theatres, for a total of ~$2.1 million worldwide.
Most of us
have experienced it at one time or another: We pay good money at the door of a
movie theatre, plop down in our seats with our popcorn and soda pop and train
our eyes on the screen. The movie starts and then, just as quickly stops. Best
case scenario: A quick repair restarts the projector and the moans and boos
quiet down. Worst case scenario: The film gets stuck in the projector and the
lamp burns a massive hole in the celluloid. Time drags on; the audience grows
restless. The poor kid in the projection booth starts crying. Life on Earth as
we know it comes to a devastating end.
Disney, DreamWorks and IMAX announced today that two of DreamWorks’ 2011 Touchstone Pictures releases, I Am Number Four and Real Steel, will open day-and-date in digital IMAX® theatres around the world. Both films are produced by DreamWorks and will be released under Disney’s Touchstone banner. Helmed by D.J. Caruso, I Am Number Four is an action-packed thriller about an extraordinary teen hunted by ruthless enemies. Settling in a small Ohio town, he discovers powerful new abilities as well as a connection to the others who share his destiny. The film has a US release date of February 18, 2011.
Set in a world of next-generation boxing, Real Steel is a gritty action drama directed by Shawn Levy. Hugh Jackman headlines as washed-up fighter Charlie Kenton, who lost his chance at a title when 8-foot-tall steel robots took over the ring. Real Steel is scheduled for release in the US on October 7, 2011.
Through December 5, Harry Potter and the Deathly Hallows: Part
I has generated a total of $36 million in IMAX box office worldwide.
Domestic IMAX theatres have generated $25 million of the total, while $11
million came from international IMAX locations.
For the weekend of December 3-5,
Harry Potter grossed $1.9 million
at domestic IMAX theatres and $1.4 million at international IMAX theatres, for a
total of ~$3.3 million worldwide.
IMAX Corporation and ODEON & UCI Cinemas Group, Europe's largest exhibitor, today announced an agreement to install two new digital IMAX(R) theatre systems under joint venture agreements in Mallorca and Milan.
The Spanish location will open under the Cinesa brand in Mallorca. The location in Italy will operate under the UCI brand in Milan. Both locations are scheduled to open on May 20th, 2011. These new theatres are the latest in a surge of IMAX theatre system signings and openings in Western Europe this year in markets such as the United Kingdom, France, The Netherlands and Germany.
Today's announcement adds to ODEON & UCI Cinemas Group's position as the largest operator of IMAX theatres in the EMEA (Europe, Middle East and Africa) region.
“Deathly Hallows” beat “Alice in Wonderland” to
become the top opening movie in IMAX history.
IMAX showings on 239 screens
accounted for $12.4 million of the domestic box office and contributed $16.6
million (on 340 screens) of the international gross. At its opening, “Alice” took in $12.1
million domestically from IMAX and $15.3 million internationally….
ODEON, the UK’s largest cinema operator, is giving Harry Potter fans across the country the chance to experience ‘Platform 9 ¾’ and immerse themselves in the newest and highly anticipated film.
...IMAX’s customised auditorium geometry maximises your field of view. The precise positioning and shape of the IMAX® screen as well as the acoustical treatment of the walls creates the effect of putting guests within the film itself. In addition, IMAX’s powerful audio system delivers laser-aligned digital sound to envelop the audience. With Proportionate Point Source loudspeaker technology™ the audience will experience the optimum balance of sound wherever they are seated in the auditorium.
Journey Begins Exclusively In IMAX® Theatres Starting April 8, 2011
IMAX Audiences Will Be Able To See The Film’s Trailer Before “Harry Potter And The Deathly Hallows – Part 1” As Well As On Apple.com
Los Angeles, CA – November 18, 2010 – Warner Bros. Pictures Inc. and IMAX Corporation (Nasdaq: IMAX; TSX: IMX) today announced that Academy-Award® winner Morgan Freeman will narrate “Born to be Wild 3D”. The latest IMAX® 3D film is scheduled for release to IMAX® theatres starting April 8, 2011. Born to be Wild 3D combines breathtaking IMAX 3D footage of the remote rain forests of Indonesia and the vast deserts of Africa, in an intimate and uplifting tale of how the power of love can give orphaned baby orangutans and elephants a second chance at life in the wild.
“I feel immensely privileged as a filmmaker that someone of Morgan’s stature is involved in this project,” said “Born to be Wild 3D” writer/producer Drew Fellman. “His extraordinary voice will profoundly elevate this touching tale of the bond between humans and animals.”
“It’s a tremendous honor to have Morgan lend his talents to this powerful IMAX film,” added Greg Foster, Chairman and President, IMAX Filmed Entertainment. “Mr. Freeman’s incredible voice informs the story in a remarkable way and is an ideal fit for this important and heartwarming journey. His ability to connect with moviegoers of all ages in an emotionally moving manner will complement the stunning images of the film and ultimately enhance the immersive power of The IMAX 3D Experience.”
“We are so excited that we are afforded the opportunity to further our professional relationship with Morgan,” said Dan Fellman, President of Domestic Distribution for Warner Bros. Pictures. “He is one of the most recognizable and respected talents in entertainment today and his distinctive voice will command the attention of audiences as they follow the real-life adventures of these animals.”
Morgan Freeman most recently earned an Academy Award® nomination for his leading role as Nelson Mandela in Clint Eastwood’s acclaimed drama “Invictus.” His numerous honors include four Academy Award® nominations, taking home the Oscar® for his work in “Million Dollar Baby,” as well as four Golden Globe nominations, with a win in 1990 for his performance in “Driving Miss Daisy.” Freeman’s myriad additional credits include the award-winning films “The Dark Knight,” “The Shawshank Redemption” and “Unforgiven,” and he also narrated the Oscar®-winning documentary “March of the Penguins.” He can currently be seen in the action comedy “Red,” and will soon star in “Dolphin Tale,” to be released by Warner Bros. Pictures in 2011.
“Born to be Wild 3D” is an inspired story of love, dedication and the remarkable bond between humans and animals. This film documents orphaned orangutans and elephants and the extraordinary people who rescue and raise them—saving endangered species one life at a time. Stunningly captured in IMAX 3D, “Born to be Wild 3D” is a heartwarming adventure transporting moviegoers into the lush rainforests of Borneo with world-renowned primatologist Dr. Birute Galdikas, and across the rugged Kenyan savannah with celebrated elephant authority Dame Daphne Sheldrick, as they and their team rescue, rehabilitate and return these incredible animals back to the wild.
The film’s trailer will make its online debut today on Apple.com and its in-theatre debut the following day in IMAX theatres with “Harry Potter and the Deathly Hallows - Part 1”. More information about the film can be found here.
“Born to be Wild 3D” is an IMAX and Warner Bros. Pictures production. The film is directed by David Lickley, written and produced by Drew Fellman with cinematography by David Douglas.
About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR technology. IMAX DMR is the Company’s groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2010, there were 470 IMAX theatres (348 commercial, 122 institutional) operating in 45 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the opportunities that may be presented to and pursued by the Company, the performance of IMAX DMR films, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes and developments in the commercial exhibition industry, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions, foreign currency fluctuations and the Company’s prior restatements and the related litigation and investigation by the SEC and the ongoing inquiry by the OSC. These factors and other risks and uncertainties are discussed in the Company’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
"'Paranormal 2' exceeded all expectations with 3,111 theatres and an IMAX experience that gave the film a $2.5 million boost (an amazing feat considering that IMAX was a last minute addition to the release)…"
"Moving forward with the most anticipated films of the next decade, Fox Filmed Entertainment Chairmen Jim Gianopulos and Tom Rothman announced today that Academy Award®-winning filmmaker James Cameron has agreed to make AVATAR 2 and 3 as his next films…"
"Nolan was most eager to talk about the fact that Warner Bros. had agreed with his argument that the
film should resist the current 3-D craze and instead use high-definition approaches and IMAX cameras
to strike out on a different cinematic path than the stereoscopic technology that, for better or worse, has
become the dominant conversation in the blockbuster sector…"
"Toronto-based IMAX's new nXos Calibrator is touted as a super equalizer that digitally tunes and
monitors audio systems in large format theatres. IMAX insists the nXos Calibrator will "significantly
exceed" the capability of manual equalization processes to provide a more immersive movie-going experience…"
It has been a roller-coaster year for 3-D and the technology's most fervent evangelist, Jeffrey
Katzenberg, head of DreamWorks Animation. In the first few months of 2010, Avatar became the highest-
grossing film of all time with $2.8 billion in ticket sales. It seemed that 3-D had made a critical and business breakthrough into the mainstream…
IMAX Network Growth Momentum Continues to Build in Europe
New York, NY - October 13, 2010 - Building on the momentum of the expanding IMAX(r) theatre network throughout Europe and Russia, IMAX Corporation (NASDAQ:IMAX; TSX:IMX) and CinemaxX AG today announced an agreement to install a digital IMAX theatre in Bremen, Northern Germany, in November 2010. The parties also expressed an intention to open at least four additional IMAX theatre systems across Germany in the future. The deal marks IMAX's first joint venture agreement in Germany and builds on the Company's ongoing network expansion across Continental Europe, following the successful roll-out of IMAX theatres with leading exhibitors in the United Kingdom, The Netherlands and France.
Today's announcement brings the total number of IMAX theatres scheduled to be operating in The EMEA (Europe, Middle East, Russia and CIS) region to 115. The Company's announced number of theatre systems signings year-to-date has increased to 199 worldwide, which compares to 35 system signings in all of 2009.
"We work hard to bring a further dynamic element to the German exhibition market," said Christian Gisy, CEO of CinemaxX, "IMAX is the next step in our programme to provide German customers with the very best film experience. I am confident that the strong IMAX brand values will help to drive real success in Bremen and beyond, and I look forward to a long and successful partnership with IMAX Corporation in Germany."
"We are excited to be 'seeding' the German market with our new joint venture partner CinemaxX," said IMAX CEO Richard L. Gelfond. "Germany is a large and under-penetrated market for IMAX, and we are pleased to further our development there with a key and established exhibitor partner - a model that has worked well and enabled us to achieve success in other markets across Europe and the rest of the world. I am delighted we are taking this important strategic step in Germany with an exhibitor that has such a clear eye to the future."
"We have seen strong results in our long-operating Potsdamer Platz IMAX in Berlin, and this new initiative will enable us to start bringing The IMAX Experience(r) to more cinema goers across Germany," added Larry T. O'Reilly, IMAX's Executive Vice President, Theatre Development. "Christian Gisy has assembled a great dynamic team at CinemaxX that has demonstrated real initiative and drive in the German and Danish exhibition market. We are very excited to open this initial location with them and look forward to expanding across the market in future."
IMAX's digital projection system delivers The IMAX Experience and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX(r) 3D presentations.
CinemaxX AG is the most well-known operator of multiplex cinemas in Germany. In total, the company has 34 cinemas with 298 screens and capacity for around 80,000 people in Germany and Denmark. Due to their architectural design, CinemaxX multiplex cinemas occupy a unique position in the German cinema landscape and also offer exemplary standards of comfort and quality - including refined picture and sound quality, extra large screens, modern comfortable seats in air-conditioned cinema halls and an excellent ambience. For more information, please visit www.cinemaxx.de.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(r) technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of June 30, 2010, there were 447 IMAX theatres (325 commercial, 122 institutional) operating in 47 countries.
IMAX(r), IMAX(r) 3D, IMAX DMR(r), Experience It In IMAX(r), An IMAX 3D Experience(r) and The IMAX Experience(r) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
IMAX theatres provide an enhanced movie going
experience perfect for field trips or a fun night out of
the house. IMAX movies can be enjoyed at any
number of IMAX theatre locations across the globe.
To date, nearly 1 billion people have enjoyed the
IMAX Impact at IMAX theatres around the world.
Here at imax.com you can find local IMAX theatres.
Learn about our unique 3D movie experience or check out the
IMAX®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation.