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Media Coverage

IMAX to Re-Master More Films for China’s Huayi Bros.Variety

By Georg Szalai on September 12, 2012

IMAXThe large-screen company has been looking to partner on more local-language movie releases with a eye on potentially exporting them to other large markets.

IMAX Corp. and Chinese film studio Huayi Bros. Group on Wednesday unveiled an expansion of their partnership that had started with the theatrical release of Aftershock: The IMAX Experience in 2010.

They will partner on the digital re-mastering of four upcoming Huayi Bros. films in the IMAX format. They will be released in theaters across China throughout the remainder of 2012. The companies also said they have agreed to present an additional three Huayi Bros. films ...

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Controlling My Own Destiny

By Richard Gelfond on September 08, 2012

MY parents raised me in a blue-collar neighborhood of Plainview, N.Y., on Long Island. My mother was a homemaker and my father was a furrier, a job that left him unemployed for months at a time, because no one bought fur coats during the summer.

One day I was visiting my father at work, and his supervisor told him that it was time to get back to work. From that day, I decided I wanted to be in control of my own destiny. I began by shining shoes and mowing lawns, then working as a shipping clerk at a ...

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How IMAX Fits the Larger Than Life Fun of 'Raiders of the Lost Ark'

By Brian Salisbury on September 04, 2012

Why do we love movies? Why is it an artistic medium that, arguably more so than any other, captures the imaginations of people all across the planet? These are questions that have been plumbed in depth by all manner of film critics and film historians. One slightly newer question worthy of dissection regards the re-releasing of classic films into multiplexes, often in fancier formats than were available upon its initial release. Stalwarts may rattle the sabers of purism and decry the prospect. However, there is an argument to be made that there are some films that would greatly benefit from ...

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'The Dark Knight Rises' Crosses $100 Million Box Office Milestone on IMAX Screens

By Etan Vlessing on September 04, 2012

The Warner Bros. tentpole has taken in $65.1 million domestically, and another $37.3 million internationally, after seven weeks on release.

Giant screen exhibitor IMAX on Tuesday said Warner Bros. Pictures’ The Dark Knight Rises has crossed the $100 million global box office mark.

The milestone came as Christopher Nolan’s tentpole release screened in 557 IMAX theaters worldwide during seven weeks of release.

That performance came via a $65.1 million in box office receipts from 332 IMAX screens domestically, and another $37.3 million taken in from 225 IMAX screens internationally, including in China where The Dark ...

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IMAX Projects Bigscreen Dreams for Europe

By Robert Mitchell on September 01, 2012

Dialogue: Topper Andrew Cripps also eyes Middle East and Africa

During nearly 30 years in marketing and distribution, Andrew Cripps has become a leading authority on the business models and cultural nuances unique to every international market. In his new role as president of IMAX Europe, Middle East and Africa, he will apply his experience to expand the IMAX footprint. Cripps discusses his approach in different areas of the EMEA region with Robert Mitchell at IMAX's London offices, and looks at the opportunities offered by new technology and local productions.

Robert Mitchell: What is your key area of focus ...

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