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Media Coverage

IMAX reached a second multiple-theater deal in 2011 with Jiangsu Eudemonia Blue Ocean Cinema for eastern China.

By Etan Vlessing on August 26, 2011

IMAX on Thursday signed a deal with Jiangsu Eudemonia Blue Ocean Cinema Development Co. to double the Chinese exhibitor's stable of digital theatres to eight. IMAX and Blue inked a deal for another four theaters, which follows an earlier February 2011 deal that saw the Chinese exhibitor launch a super-sized IMAX theater in Suzhou Xinsu Tiandi International's Cineplex at Xinsu Plaza and in another three Blue Ocean-branded multiplexes in Kunming, Taizhou and in Xuzhou, in Jiangsu province. Read more on hollywoodreporter.com

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Inside the world of IMAX 3D projectionists

By Rob Boffard on August 23, 2011

"I could teach you how to do this in an hour," says Jim Warburton. We're in the projection room of the Odeon IMAX 3D cinema in Greenwich. Warburton is standing next to two massive, air-cooled projectors, currently beaming the new Harry Potter film onto the massive screen.Warburton is big, burly man, a former milkman and supermarket cashier who has worked as a projectionist for the past four years. He's demonstrating how to use a touchscreen PC to cue up ads, trailers and the film itself. It looks deceptively simple - all he has to do is line everything up, press play and leave the computer to do its work. "This is by far the best job I've ever had. I get paid to watch films!" he says.... Read more on wired.co.uk

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Paramount Pictures' 3-D Movie Transformers: Dark of the Moon Launches Back Into IMAX(R) Theatres for Extended Two-Week Run; Film Grosses $1,095 Billion to Date

By IMAX on August 23, 2011

LOS ANGELES, Aug. 23, 2011 (GLOBE NEWSWIRE) -- IMAX Corporation (NYSE:IMAX) (TSX:IMX) and Paramount Pictures announced today that Transformers: Dark of the Moon, the third film in the blockbuster Transformers franchise, is returning to 246 IMAX(R) domestic locations for an extended two-week run from Friday, Aug. 26 through Thursday, Sept. 8. During those two weeks, the 3-D film will play simultaneously with other films in the IMAX network. Since its launch on June 29, Transformers: Dark of the Moon has grossed $1,095 billion globally, with $59.6 million generated from IMAX theatres globally. "The fans have spoken and we are excited to bring Transformers: Dark of the Moon back to IMAX theatres," said Greg Foster, IMAX Chairman and President of Filmed Entertainment. "The film has been a remarkable success and we are thrilled to offer fans in North America another chance to experience the latest chapter in this history making franchise." Read more on Globenewswire.com

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‘Rescue 3D’ Makes Spectacular Use of IMAX

By Patrick McD on August 22, 2011

CHICAGO – With the tenth anniversary of September 11th on the horizon, “Rescue 3D” is a nice reminder of the first responders who step into the disasters, and the film itself is an incredible use of the 3D technology, best utilized on the IMAX screen. The documentary profiles four “rescue” operatives, covering the land (firefighter), sea (naval vessel) and air (pilots) as they go about the endless hours of training for the just-in-case scenario. The technology of 3D is a literal front row seat to this action, with the “popping out of the screen’ effect finally utilized in a way to enhance scenery and action, rather than wearing the glasses for no apparent reason. In essence, this must be seen in 3D and IMAX to be fully appreciated. Read More on HollywoodChicago.com...

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Tornado chasers' truck shoots IMAX from inside storms

By James Martin on August 22, 2011

Filmmaker Sean Casey has been chasing tornadoes for more than a decade. And it takes one tough ride to get in and out of the violent storms safely. We met up with the storm chaser this week at The Tech Museum in San Jose, Calif., where his IMAX film, Tornado Alley, opens today. Driving directly into violent storms with an Imax camera, Casey attempts to document a high-definition view of a direct hit from an F3 tornado, giving moviegoers a large-format view of one of nature's most violent displays. (F3 tornadoes are considered severe and characterize a storm with winds of 158 mph to 206 mph.) Read More on news.cnet.com...

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