By NPR: Elizabeth Blair on May 2, 2014
The Amazing Spider-Man 2 opens this weekend, and some moviegoers will pay up to $6 more to see it in IMAX, where the screens are bigger and the action should be more intense. "So real you can feel it in your bones," is how IMAX puts it. But is the IMAX at the multiplex the same as the IMAX you can see at the museum?
From underwater to outer space, IMAX has produced some astounding images of the natural world. One of the first IMAX films, To Fly, has been showing at the Smithsonian since 1976 and is still popular.
IMAX was co-founded in the late 1960s by a group of friends in Canada who had filmmaking and engineering experience. Large format films existed, but they wanted to revolutionize them. With public funding, they built special theaters with screens reaching six stories high and seven stories wide, surround sound and seats on a steep slope that put you even closer to the action. They used cameras with triple-width, 70 millimeter film — 10 times the size as what's used in ordinary cameras.
Learn more from IMAX CEO Richard Gelfond as he discusses the history of IMAX on npr.org.
By USA Today: Laura Petrecca on May 2, 2014
Heading to an IMAX theater to catch the opening weekend of The Amazing Spider-Man 2? Try to sit about 80% toward the back, in the dead center of the theater.
"That's the sweet-spot seat," advises IMAX CEO Richard Gelfond.
The IMAX chief — who was once a law clerk, an investment banker and owner of a 99-cent dry-cleaning chain — visited USA TODAY's New York City studio to talk about the evolution of movie viewing and to share details on IMAX's international expansion.
By Variety: Patrick Frater on April 16, 2014
BEIJING — IMAX And Chinese cable giant WASU Group have reached a content delivery agreement for IMAX-TCL Premium Home Theatre.
The deal is shaped as a joint-venture partnership between IMAX Corporation, TCL Multimedia Technology Holdings and Wasu Digital TV Media Group (WASU).
WASU will license and distribute IMAX-enhanced Hollywood and Chinese current theatrical and other content to the IMAX-TCL premium home theatre system.
By The Wall Street Journal: Laurie Burkitt on April 8, 2014
BEIJING—IMAX Corp. plans to sell a 20% stake in its Chinese business to two China-focused investor groups in an $80 million deal that the big-movie-screen operator hopes will pave the way for expansion and an eventual public listing.
IMAX Chief Executive Richard Gelfond said in an interview that investment fund China Media Capital and private-equity firm FountainVest Partners would pay $40 million each for 10% stakes by early 2015. He said the deal gives IMAX local partners who will open up expansion opportunities in one of its most important markets.
The investors will shepherd a public offering of shares of the China operation, IMAX China Holding Inc., in the next five years, Mr. Gelfond said. IMAX China will be paying IMAX Corp. an ongoing trademark and licensing fee for the right to use the IMAX trademark in China, a spokeswoman said.
By Variety: Andrew Stewart on March 24, 2014
Mega-screen company IMAX is moving forward with its laser technology, signing 63 laser projectors to be installed worldwide over the next several years, with the majority of the new systems ear marked for Greater China.
IMAX has made significant inroads into China throughout the last few years, expanding its brand with a growing infrastructure. The IMAX laser projectors, which are developed through a partnership with Kodak and Barco, total 43 on the mainland, with the country’s largest exhib Wanda footing the bill for all but three.