By Variety: Brent Lang on May 21, 2014
IMAX® will develop documentaries using a newly created $50 million fund, with the wide-screen company promising a series of films that will deal with such heady topics as globalization, technology and space, but with a sense of humor.
“This is an opportunity to reset the tone of these movies — to make them a little edgier and hipper,” said Greg Foster, chairman and president of IMAX Entertainment®. “We need to make movies that are a little bit more reflective of third graders today as opposed to third graders 25 years ago and that’s what these movies are about.”
By BloombergBusinessweek: Kyle Stock on May 19, 2014
For a 60-year-old mutant lizard, Godzilla still has plenty of blockbuster power.
The giant lizard’s latest eponymous film garnered a better-than-expected $93 million in U.S. ticket sales in its opening weekend and another $103 million from 64 overseas markets, the best international debut so far this year. Godzilla crushed in the U.K. and Russia, while Mexico—normally a tiny movie market—ended up as the movie’s third-biggest foreign box office, with $9 million in ticket sales.
By ScreenDaily: Wendy Mitchell on May 19, 2014
IMAX® has announced its first commercial theatre deal for Scandinavia, with Nordic Cinema Group.
The IMAX® in the SF Bio anchor multiplex at the Mall of Scandinavia in Stockholm will open in autumn 2015.
IMAX® president of EMEA Andrew Cripps told Screen in Cannes that in Nordic Cinema Group “we couldn’t pick a better partner…I hope it’s a relationship we can build on because Scandinavia is very important to us.”
By The Hollywood Reporter: Etan Vlessing on May 13, 2014
The agreement includes the Russian exhibitor acquiring next-generation laser projection technology.
TORONTO -- IMAX® has inked a three-theater deal with Formula Kino that includes an agreement for the Russian exhibitor to acquire next-generation laser projection technology.
By NPR: Elizabeth Blair on May 2, 2014
The Amazing Spider-Man 2 opens this weekend, and some moviegoers will pay up to $6 more to see it in IMAX, where the screens are bigger and the action should be more intense. "So real you can feel it in your bones," is how IMAX puts it. But is the IMAX at the multiplex the same as the IMAX you can see at the museum?
From underwater to outer space, IMAX has produced some astounding images of the natural world. One of the first IMAX films, To Fly, has been showing at the Smithsonian since 1976 and is still popular.
IMAX was co-founded in the late 1960s by a group of friends in Canada who had filmmaking and engineering experience. Large format films existed, but they wanted to revolutionize them. With public funding, they built special theaters with screens reaching six stories high and seven stories wide, surround sound and seats on a steep slope that put you even closer to the action. They used cameras with triple-width, 70 millimeter film — 10 times the size as what's used in ordinary cameras.
Learn more from IMAX CEO Richard Gelfond as he discusses the history of IMAX on npr.org.