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Media Coverage

IMAX® Signs Three-Theater Deal in Russia With Formula Kino

By The Hollywood Reporter: Etan Vlessing on May 13, 2014

The agreement includes the Russian exhibitor acquiring next-generation laser projection technology. TORONTO -- IMAX® has inked a three-theater deal with Formula Kino that includes an agreement for the Russian exhibitor to acquire next-generation laser projection technology. Read More

Maintaining The IMAX Experience, From Museum To Multiplex

By NPR: Elizabeth Blair on May 02, 2014

The Amazing Spider-Man 2 opens this weekend, and some moviegoers will pay up to $6 more to see it in IMAX, where the screens are bigger and the action should be more intense. "So real you can feel it in your bones," is how IMAX puts it. But is the IMAX at the multiplex the same as the IMAX you can see at the museum? From underwater to outer space, IMAX has produced some astounding images of the natural world. One of the first IMAX films, To Fly, has been showing at the Smithsonian since 1976 and is still popular. IMAX was co-founded in the late 1960s by... Read More

Big business: IMAX Chief Offers Movie Industry Insights

By USA Today: Laura Petrecca on May 02, 2014

Heading to an IMAX theater to catch the opening weekend of The Amazing Spider-Man 2? Try to sit about 80% toward the back, in the dead center of the theater. "That's the sweet-spot seat," advises IMAX CEO Richard Gelfond. The IMAX chief — who was once a law clerk, an investment banker and owner of a 99-cent dry-cleaning chain — visited USA TODAY's New York City studio to talk about the evolution of movie viewing and to share details on IMAX's international expansion. Read More

IMAX and China’s WASU Strike Home Theater Pact

By Variety: Patrick Frater on April 16, 2014

BEIJING — IMAX And Chinese cable giant WASU Group have reached a content delivery agreement for IMAX-TCL Premium Home Theatre. The deal is shaped as a joint-venture partnership between IMAX Corporation, TCL Multimedia Technology Holdings and Wasu Digital TV Media Group (WASU). WASU will license and distribute IMAX-enhanced Hollywood and Chinese current theatrical and other content to the IMAX-TCL premium home theatre system. Read More

IMAX to Sell 20% Stake in Its Chinese Business

By The Wall Street Journal: Laurie Burkitt on April 08, 2014

BEIJING—IMAX Corp. plans to sell a 20% stake in its Chinese business to two China-focused investor groups in an $80 million deal that the big-movie-screen operator hopes will pave the way for expansion and an eventual public listing. IMAX Chief Executive Richard Gelfond said in an interview that investment fund China Media Capital and private-equity firm FountainVest Partners would pay $40 million each for 10% stakes by early 2015. He said the deal gives IMAX local partners who will open up expansion opportunities in one of its most important markets. The investors will shepherd a public offering of shares of the China operation, IMAX... Read More

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