By The Wrap: By Todd Cunningham on February 4, 2014
Martial arts action film posts a $1.8M first day on its way to a $50M opening on Chinese New Year weekend
IMAX Theaters said Tuesday that it took in a single-day record $1.8 million in China on Friday, powered by the local hit “The Monkey King.”
The martial arts action film’s debut on 140 IMAX screens came on the first day of the Chinese New Year, and topped the $1.5 million mark set by Disney and Marvel’s “Iron Man 3” in 2013. It took in $4.5 million from IMAX sites over its first three days.
It was a huge overall weekend at the Mainland box office, and Chinese films were first and second worldwide.
The 3D “The Monkey King,” starring Chow Yun Fat, Aaron Kwok and Donnie Yen, rolled up more than $51 million over the weekend. It was produced by Filmko Pictures and China Film Group, and directed by Pou-Soi Cheang.
Read more about The Monkey King in IMAX on The Wrap's website.
By The Huffington Post on January 24, 2014
By The Wall Street Journal: Laurie Burkitt on December 17, 2013
BEIJING—China's Wanda Cinema Line Corp. is expanding its partnership with IMAX Corp. IMX.T +3.92% , signing on 80 new IMAX theaters in a deal that would make China the big-screen company's largest market.
Wanda, a unit of real estate conglomerate Dalian Wanda Group Co. and China's largest movie-theater chain by outlets, plans to open the 80 IMAX theaters by 2021, rolling out 20 each year starting in 2016, said IMAX Chief Executive Richard Gelfond. The company declined to disclose investment details of the deal.
By The Hollywood Reporter: Etan Vlessing on December 5, 2013
The deal will see the Cinema Sunshine-branded multiplex screen fitted for a next-generation laser projector.
TORONTO -- IMAX has sold another theater to Sasaki Kogyo, set to be the first in Japan to install next-generation laser projection technology.
The theater, to operate under the Cinema Sunshine brand in a new multiplex in Tokyo's Ikebukuro district, will have a projection system that promises far better brightness and clarity than rival movie projectors.
No word on when the latest Cinema Sunshine IMAX theater will open or install laser projection.
By Mashable: Samantha Murphy Kelly on November 25, 2013
When Katniss Everdeen rises from an underground elevator into the arena in Hunger Games: Catching Fire, IMAX viewers will see the film's visuals dramatically change.
The 50-minute arena sequence in this Hunger Games sequel has been formatted for IMAX, resulting in an immersive, larger aspect ratio. Instead of a typical widescreen image, with black bars on top and bottom, the IMAX image expands vertically to fill the entire screen when Katniss (played by Jennifer Lawrence) enters the battlefield.
The first few minutes of the changeover are particularly captivating, as water violently splashes around each character. The trees come alive in both color and movement, and you can see the sweat collect on the tributes' faces. The encompassing experience makes viewers feel as though they are in the arena.
"When I signed on to do the movie, I knew very early on that the arena portion would work very well with IMAX," Catching Fire director Francis Lawrence told Mashable. "The switch to IMAX hits you hard. It's stunning."