Bond is back with a vengeance: Skyfall opens on $77.7m
By Jeremy Kay on October 29, 2012
Leading the way was the UK on a staggering $32.4m (£20.1m) debut from 1,818 screens that left a trail of records in its wake. This was the biggest launch of the year-to-date and the second biggest Friday-to-Sunday debut in history behind the Harry Potter finale. It also set a new Saturday attendance record and beat the opening weekends of Casino Royal and Quantum Of Solace by 76% and 30%, respectively.
007 plundered $9.1m from 834 screens in France (39% ahead of the three-day Casino Royale debut and more than the entire five-day launch, but 15% less than Quantum); $8.6m from 1,145 in Russia (171% bigger than the opening weekend of Casino Royale and 58% ahead of Quantum); $6.1m from 651 in South Korea for 49% market share (more than three times bigger than the Casino Royale opening an 58% bigger than the three-day launch of Quantum) and $3.2m from 581 in the biggest launch of the franchise in Brazil (130% bigger than Casino Royale and 37% ahead of Quantum).
Top of the pile from the MGM launches was Norway on $2.7m from 205 (ahead of Casino Royale by 52% and Quantum by 15%), Sweden on $2.7m from 108 for the biggest launch of 2012 so far (ahead of Casino Royale by 27% although 4% less than Quantum) and Denmark on $2.6m from 179 for the biggest non-3D launch in history. Records also fell in Finland where $1.5m from 140 set the biggest launch in history excluding previews.
Skyfall grossed $3.5m on IMAX screens from 79 locations in 15 territories for a formidable $45,000 per-screen average. This was the best international non-summer/non-holiday opening in the company’s history. IMAX’s global box office this weekend from Skyfall, Tai Chi Hero in China, Cloud Atlas and Paranormal Activity 4 – the last two in North American only – amounts to $6m.
The Skyfall IMAX shows in the UK delivered the second best combined results for Friday, Saturday and Sunday (FSS) in IMAX history and the BFI site in London is sold out for the next nine days with the exception of a few midnight shows. The film arrives in the US on Nov 8.
In other IMAX highlights, 007 set the box office record in Kazakhstan, the best 2D FSS result in Russia, the second biggest opening weekend for an IMAX Sony release in South Korea behind The Amazing Spider-Man in 3D and a tie for the best FSS launch in France with The Dark Knight Rises.
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