Construction to start on IMAX headquarters in Playa Vista
By The Los Angeles Times: Richard Verrier on February 26, 2014
IMAX is building a $45-million West Coast headquarters with two screening rooms in Playa Vista. (Gensler / February 26, 2014)
Renowned big-screen cinema purveyor IMAX Corp. is set to break ground Thursday on a new West Coast headquarters that will house two large screening rooms, offices and production facilities for moviemakers.
The $45-million complex is being built in the commercial district of Playa Vista, a planned community south of Marina del Rey.
IMAX's property will rise at the corner of Westlawn Avenue and Millennium Drive, next to the massive hangar where aerospace mogul Howard Hughes built his infamous wooden transport plane known as the Spruce Goose.
Developer Lincoln Property Co. is building the 66,000-square-foot facility that IMAX will own. Lincoln also built more than 800,000 square feet of offices at Playa Vista and is developing the $260-million Runway office, retail and housing project that will serve as Playa Vista's downtown.
IMAX will move all 120 employees now housed in Santa Monica to the new building when it is completed in about a year. The new three-story building will have room for the staff to grow.
IMAX executives said the new Los Angeles headquarters will provide a more efficient use of space and accommodate the big-screen technology company's rapid global expansion.
"It's definitely in keeping with the growth of our company," said IMAX Corp. Chief Executive Richard Gelfond. "We just had the biggest box-office quarter in our history. Our network grew by 20% year-over-year and we're now in 57 countries."
The new facility will provide a more modern, open space compared with the company's current offices in Santa Monica as IMAX phases out film and becomes a fully digital operation. The location is ideal because of its proximity to major studios and Silicon Beach, Gelfond said, noting that Electronic Arts and YouTube also have facilities in the same Playa Vista development.
"Fifteen years ago, we were a film-only company," said Greg Foster, chief executive of IMAX Entertainment. "We've evolved so gigantically since then, not only in volume but in the technology that we use. This building is more reflective of who we are and where we are today, and what industry is today."
The heart of the new IMAX building designed by architecture firm Gensler is an interior amphitheater under a large skylight. The area will serve as the hub of the facility, where employees can interact with clients and one another.
Read more about IMAX's move to Playa Vista on The Los Angeles Times website.