IMAX Expands in Russia With New Partner Kronverk Cinema
By Etan Vlessing on February 4, 2013
The giant-screen exhibitor also added one more theater each to existing partners Kinomax and Formula Kino.
TORONTO – Imax is expanding in Russia as it gets three more theaters into new construction projects across the market.
Toronto-based Imax on Monday said it sold one giant-screen theater to new partner Kronverk Cinema, and sold one more screen each to existing partners Kinomax and Formula Kino.
The latest Russian deals speed up Imax’s push into emerging territories as it diversifies away from a maturing North American market.
"The popularity of Imax in Russia continues to fuel our network growth, and we're delighted to expand our partnerships with Kinomax and Formula Kino and to welcome new partner Kronverk to help give more audiences the Imax experience in this strategically important growth market,” said Andrew Cripps, president, Imax EMEA.Read more on THR's website.