IMAX® makes moves in Sweden, Russia
By ScreenDaily: Wendy Mitchell on May 19, 2014
IMAX® has announced its first commercial theatre deal for Scandinavia, with Nordic Cinema Group.
The IMAX® in the SF Bio anchor multiplex at the Mall of Scandinavia in Stockholm will open in autumn 2015.
IMAX® president of EMEA Andrew Cripps told Screen in Cannes that in Nordic Cinema Group “we couldn’t pick a better partner…I hope it’s a relationship we can build on because Scandinavia is very important to us.”
“It’s part of our new strategy to get into new markets,” he added. This deal follows recent pacts in Germany, Switzerland, Portugal, Estonia, and Slovakia.
IMAX® is set to open its screen at the revamped Empire Leicester Square in London at the end of the month.
To read more about IMAX's move to Sweden, visit ScreenDaily.