IMAX® Signs Two-Theater Deal in South Africa
By The Hollywood Reporter: Etan Vlessing on June 25, 2014
TORONTO – IMAX is expanding its presence in South Africa after inking a two-theater deal with Ster-Kinekor Theaters.
The division of Primedia Group will add a theater to an upcoming multiplex in Pretoria East, and a second to another new multiplex in Johannesburg, to bring its stable of IMAX theaters to three.
Ster-Kinekor opened an initial IMAX screen in Durban nine months ago.
The latest agreement with the South African exhibitor is part of a strategy by IMAX, led by Andrew Cripps, president of IMAX EMEA, to expand beyond the North American market into new emerging world markets.To learn more about IMAX's expansion in South Africa visit The Hollywood Reporter.