'Super 8' In IMAX: Will you be seeing J.J. Abrams' retro sci-fi opus on the big screen or REALLY BIG screen?
By Jeff Jensen on June 10, 2011
Super 8 — which has become something of an obsession here at EW.com, as our recent bevy of posts on the film can attest — opens throughout the day on 325 screens in North America as part of a sneak preview push organized by Paramount Pictures and Twitter. The slate of showings is also a big deal for IMAX, which is hosting the majority of these previews: Never before has the exhibitor effectively opened a movie on this many of its locations.
“We have been talking for some time the notion about having a release window this early,” says Greg Foster, chairman and president of Filmed Entertainment at IMAX. “This is new territory for us. We have opened a couple movies in a handful of countries — Russia, France, Mexico — two or three days early, but no more than 15 theaters. This is the first time we’ve done it domestically on this level.” Read More on EW.com...