SPONSORSHIP
THE IMAX EXPERIENCE®

Nearly 1 billion people around the world have been entertained and educated by watching movies in an IMAX® theatre. To all of them, The IMAX Experience represents the world's most immersive movie experience. In any language it creates awe, surprise, laughter and larger-than-life-moments. Whether visiting the International Space Station, exploring exotic wildlife beneath the surface of the oceans, or even racing through the streets of Gotham City with Batman, IMAX films transport audiences to exciting places. There are over 394IMAX theatres in 44 countries, which operate in a variety of markets, including location-based entertainment destinations, cinemas, museums, zoos and aquaria.

"When NASCAR looked to launch our long term entertainment plans, IMAX was the very first entertainment company we pursued as a partner. IMAX is a global brand, a leader in entertainment and was the perfect fit to bring the NASCAR story to life. When we said we are making a NASCAR IMAX film, everyone got it immediately - that's the power of a brand. IMAX certainly delivered over and over at all stages of development, production, marketing and our national launch. As a company, IMAX is filled with great people that make the process enjoyable and rewarding, and rest assured, they are as hungry and determined to win as any group I have ever seen. Millions of people have now been exposed to NASCAR through IMAX and this film is helping to further grow our core business. Again, IMAX delivers!"

 Paul Brooks, President, NASCAR Digital Entertainment


PARTNERSHIP OPPORTUNITIES

Partnering with IMAX offers a unique opportunity to combine the broad reach, high-impact and quality of the IMAX Experience with your company's promotional advertising, marketing and communication efforts.

Reach an attentive, captive audience that is a highly desirable demographic group- family-oriented, highly educated, active and lots of disposable income.


IMAX THEATRE, FILM OR SPECIAL EVENT


IMAX offers you a variety of ways to interact and connect with your customers and create an emotional bond that will provide powerful recall of and loyalty to your brand and products. Opportunities include:
  • Naming rights for an IMAX Theatre(s)
  • Film sponsorship (at local theatre or global)
  • Event sponsorship (e.g. premieres)


THE IMAX AUDIENCE

  • 70% are between 19 and 65 years of age
  • Average household income is over US$70,000; over 33% earn over US$100,000
  • Majority are college or university educated
  • Over 20% of audience is school groups
  • Love to travel
  • Majority own computers
  • 96% of all visitors would recommend The IMAX Experience to a friend

CUSTOMIZED BENEFIT PACKAGE

Customized benefit packages are available to meet your company's specific sponsorship and marketing objectives.



Benefits include:
  • category exclusivity
  • product placement
  • on-screen presence
  • name/credit on promotional collateral materials
  • name/credit in educational materials
  • internet programs-exposure and hyperlinks
  • pr and publicity programs
  • sampling/focus-studies
  • signage/banners in theatre lobby
  • hospitality benefits
  • free tickets
  • merchandising tie-ins
  • cause-marketing overlays
  • various other cross-promotional activities


TESTIMONIALS
"Our sponsorship of IMAX space films has not only proven to be extraordinarily positive, but has proven to be one of the best communication vehicles we have ever had at Lockheed. It allowed us to support the space program and educate the public about the importance of space in a first-rate and inspiring way."
Mr. Steve Chaudet, VP, Lockheed Martin Corporation

NOTE: IMAX's latest space film Space Station has grossed over $70 million with over 12 million viewers to date.

  "I am very impressed with the IMAX theatre's dynamic screen and high technology which fits very closely with the Panasonic brand image. I look forward to the theatre's success and long continuation of a partnership between IMAX theatres and Panasonic."
Mr. Masayuki Matushita, Senior VP; Member of the Board of Matsushita

 

For more information about partnerships and sponsorships at IMAX please contact:
Ms. Kelly Boesch
Telephone: 1-310-255-5500
Email: kboesch@imax.com