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IMAX Sees Success with 'Guardians of the Galaxy'

By Los Angeles Times: Madeline O'Leary auf August 5, 2014

IMAX Corp. might be finally catching a break after what has been a slow summer for blockbusters this year.

Moviegoers streamed to theaters to catch the “Guardians of the Galaxy,” allowing the sci-fi adventure to smash August box office records and rake in $94 million in its opening weekend. And it appears the big-budget film from Marvel Studios played well on IMAX theaters around the world as the company also notched record ticket sales.

The Toronto company sold about $16.5 million in "Guardians" tickets globally, nearly tripling the previous August best of $5.9 million by “Elysium.” “Guardians” brought $11.5 million domestically on 354 IMAX screens, and eight of the 10 best performing locations for the movie were IMAX auditoriums. There are about 750 commercial IMAX theaters worldwide. 

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IMAX® 'way ahead of the curve' in China: CEO

By CNBC: Julia Chatterley auf Juli 30, 2014

Richard Gelfond, IMAX® CEO, discusses the growth of the movie consumption in Asia - and China in particular - and says international revenues now surpass U.S revenues.

Learn more on CNBC.

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Will Marvel Ever Shoot A Film In IMAX®?

By MTV News: Kevin P. Sullivan auf Juli 22, 2014

Many of Hollywood’s biggest franchises — like “The Hunger Games,” “Transformers” and “Star Wars,” to name a few — have followed the example set by Christopher Nolan in “The Dark Knight” and filmed sequences in IMAX®.

So why hasn’t Marvel Studios?

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Bartiromo: IMAX CEO Gelfond Has Global Outlook

By USA Today: Maria Bartiromo auf Juli 21, 2014


The summer of the blockbuster movie is alive and well, but that liveliness might not e so visible in the U.S. Box office receipts here are flat to down during the last few years, as more consumers opt for fancy home entertainment systems and mobile devices to watch their flicks. But internationally, sales are soaring, as movie-goers in China, Russia and Latin America pay up to see blockbusters. In the U.S., the average price of a movie ticket can be anywhere from $8 to $10, but a ticket to an IMAX theater can be up to $13 to $15 because of a more innovative 3-D and IMAX experience. Prices have gone up because of the popularity of 3-D and IMAX films such as Star Trek: Into Darkness and Iron Man 3. But nowhere is the popularity as strong and as pricey as in places such as emerging markets, where consumers are soaking up one of the USA's greatest exports: entertainment. I caught up with the CEO of IMAX, Richard Gelfond to talk growth around the world. Our interview follows, edited for clarity and length.

Q: Transformers: Age of Extinction has been the hot movie of the summer. But it's not just the U.S. Was this a surprise?

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Quest Means Business: Beijing Box Office Boom

By CNN: Richard Quest auf Juli 10, 2014

IMAX CEO Rich Gelfond talks about why moviegoers in China are breaking records for his company.

Learn more on CNN.com.

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