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IMAX to Expand in Asia

By The Wall Street Journal: Jeyup S. Kwaak auf Juli 15, 2013

SEOUL—IMAX Corp. and its South Korean partner plan to add 30 IMAX movie screens in China and five in South Korea.

The expansion, to be announced in coming days, is aimed at capitalizing on rising entertainment spending by the Chinese middle class and demand for the immersive high-resolution technology in Korea, IMAX Chief Executive Richard Gelfond said.

The project is a joint venture with the overseas business arm of South Korea's largest theater chain, CJ CGV Co.

The deal will bring the number of IMAX screens scheduled for construction in China to 140 and in South Korea to 10. There were 118 IMAX screens in operation in China and 12 in South Korea at the end of March.

"What IMAX is doing is following the audience around the world," Mr. Gelfond said.

China is the world's second-largest movie market by box-office revenue, behind the U.S., and the number of screens in China is expected to eclipse that of North America by 2020, according to Ernst & Young.

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‘Pacific Rim’ a rock-’em, sock-’em revelation

By Boston Globe: Ty Burr auf Juli 11, 2013

It’s an image as mythic as it is commercial: a metal giant so immense you have to stretch your brain to take it all in, snorting and stomping and outfitted with ingenious weaponry, and sequestered deep inside — unimaginably tiny amid the clanging machinery — the humans who control it with their minds.

As a metaphor for the state of modern Hollywood filmmaking, that’s hard to beat.

As the springboard for a muscular pop vision, it’s pretty impressive, too. “Pacific Rim” is, hands down, the blockbuster event of the summer — a titanic sci-fi action fantasy that has been invested, against all expectations, with a heart, a brain, and something approximating a soul.

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Monsters, Machines and Mind Melding in a Race for the World

By New York Times: A. O. SCOTT auf Juli 11, 2013

Viewed from one angle — from below, say, as you cower before the IMAX screen, your 3-D glasses digging into the bridge of your nose, condensation from your Diet Coke dripping onto your leg — “Pacific Rim” looks

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Rich Gelfond: IMAX boss who started off shining shoes

By BBC News: Shanaz Musafer auf Juni 23, 2013

As an eight-year-old boy Rich Gelfond used to shine shoes to earn some money.

At 16 he was running his own newspaper in New York, with a circulation of about 25,000. The paper attracted national advertisers and he would walk up and down Madison Avenue selling space.

As someone who showed such entrepreneurial spirit as a child, it is perhaps not surprising that he has ended up running a large and successful business.

Some 50 years on from his shoe-shining days, Mr Gelfond is now chief executive of IMAX, the giant-screen, high-resolution cinema chain.

Underestimated the task

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Off to See 'The Wizard of Oz,' in 3-D and IMAX, Oh My!

By USA Today: Scott Bowles auf Juni 3, 2013

After dazzling audiences 75 years ago, 'The Wizard of Oz' returns for a one-week run in September in 3-D and on IMAX screens, part of a studio movement to remaster the classics.

Wizard of Oz in IMAX 3D

(Jack Haley, left, Judy Garland, Ray Bolger and Bert Lahr in a scene from the 1939 motion picture 'The Wizard of Oz.'(Photo: Warner Bros. Pictures)

LOS ANGELES — There's no place like a restored home.

Nearly 75 years after its dazzling Technicolor debut, The Wizard of Oz will be converted to 3-D and IMAX for a one-week theatrical run in September, Warner Bros. and IMAX officials will announce Tuesday.

The restoration marks the film industry's highest-profile conversion yet of a 2-D classic. Already, studios have remastered films including Titanic, Jurassic Park and Raiders of the Lost Ark.

But Oz "is as iconic as they come," says Greg Foster, chairman and president of Imax Entertainment. "It was one of the first movies that truly came out at you with an explosion of color."

Studio execs hope to come at audiences with an enhanced look at the yellow brick road: namely, digitally enhanced sound and images to bring Dorothy and company into 3-D and IMAX's colossal format. Warner Bros. quietly remastered the film for months before bringing the reel to IMAX for a test run.

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