Hansel and Gretel: Witch Hunters Arrives in IMAX® Theatres

Por IMAX en la enero 25, 2013

This weekend you’re in for quite a thrill as Hansel & Gretel: Witch Hunters arrives in IMAX® 3D theatres. After a formidable past, Hansel and Gretel are seeking retribution against the evil of the witch who changed their lives forever. Lea más

Marvel's Iron Man 3 Flies Into IMAX® Theatres Worldwide Starting April 25

Por IMAX en la enero 23, 2013

Exciting news for Marvel and IMAX fans has just arrived! Marvel’s Iron Man 3 soars into IMAX® 3D Theatres internationally starting April 25. The film will later open United States and Canada on May 3.

Marvel and IMAX are a perfect one-two punch and the Iron Man franchise has become a global phenomenon that fans everywhere are eager to see. We look forward to the thrill and excitement of Tony Stark’s latest adventures arriving in IMAX theatres.   Lea más

IMAX® Launches Institutional Upgrade Initiative Beginning With Smithsonian Upgrade to Next-Generation Laser Technology

Por IMAX en la enero 18, 2013

We are thrilled to launch our institutional upgrade initiative beginning with Smithsonian’s upgrade to our next-generation laser technology.

This upgrade will enable the Smithsonian’s three IMAX® Theatres to deliver the highest-quality digital content available – both documentaries and blockbuster films – and further enhance The IMAX Experience^® for both museum enthusiasts and movie lovers. Lea más

IMAX 101: 3D

Por IMAX en la enero 16, 2013

3D has certainly become a popular format over the past few years and many of this year’s most highly-anticipated films will be presented in 3D. The format was designed to make you feel like you’re part of the movie, however, all 3D experiences are not the same.

IMAX has been revolutionizing the 3D moviegoing experience for more than two decades and we would like to take a moment to show you what makes IMAX® 3D movies so different.

Watch Coco as she discusses how we see 3 dimensions in our everyday lives and what it takes to create an immersive IMAX 3D experience in our most recent IMAX 101 video on IMAX 3D.  

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What’s So Cool About IMAX® 12:01 Prints?

Por IMAX en la enero 14, 2013

In 2011, the IMAX® 12:01 program was born. Fans were able to receive their very first 12:01 print at the midnight showing of Real Steel.  

What you may not know is that IMAX worked with SA Studios to launch the first print in this exclusive IMAX program. SA Studios’ Patrick Martinez was the creative force behind the artwork that would kick-off the program. Keep reading to find out how you can win ALL the IMAX 12:01 prints from 2012! Lea más