We know that being the first to see an IMAX film isn’t just a night at the movies, it’s months of anticipation, preparation and planning to make seeing your favorite movie an event like no other.
After watching those enticing trailers, sneak peeks and behind-the-scenes footage, you’re committed to being the very first to see it the way it’s meant to be seen—in IMAX. You’re our 12:01 fans, and we absolutely love you! To show our appreciation, we launched our IMAX 12:01 program. This is our way of saying thanks to our most enthusiastic fans who wait in line for hours to get the best seat in the house.
For certain titles, those attending an IMAX midnight show will leave with a super cool, exclusive IMAX 12:01 print.
The IMAX 12:01 program debuted with Real Steel in 2011. Since then we’ve featured artwork for some of your favorite films such as Mission Impossible- Ghost Protocol, Marvel’s The Avengers, The Amazing Spider-Man and most recently, The Hobbit: An Unexpected Journey .
We salute our 12:01 moviegoers, and hope you’ll join us for many more IMAX midnight showings this year. Stay tuned for an upcoming post that highlights some of our coolest 12:01 prints so far.
Want to know if your favorite movie will feature one of these exclusive prints? Check back regularly as we announce upcoming IMAX 12:01 programs.