Por CNBC Videos en la enero 5, 2015
Richard Gelfond, CEO of IMAX, says customers can get high quality film experiences at home so when they go out to watch a movie, they want something special which is driving the growth of the cinema chain.
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Eileen Campbell joined IMAX in July 2013 as Chief Marketing Officer. Prior to joining the Company, from 2007 to 2013 Ms. Campbell was the Global Chief Executive Officer for the brand building consulting agency, Millward Brown, and held various other executive positions at Millward Brown from 2000-2007. Prior to that, Ms. Campbell led Angus Reid Group's market research and global expansion divisions. Ms. Campbell was employed at NFO Research from 1979 to 1996, most recently as Senior Vice President. Ms. Campbell is a member of the Council of American Survey Research Organizations.
The milestone has only been achieved by three other films — “Avatar,” “The Dark Knight Rises” and “Gravity.”