“This is an opportunity to reset the tone of these movies — to make them a little edgier and hipper,” said Greg Foster, chairman and president of IMAX Entertainment®. “We need to make movies that are a little bit more reflective of third graders today as opposed to third graders 25 years ago and that’s what these movies are about.”
The wide-screen company plans to produce roughly two original films annually, with production on the first documentary expected to begin in the next six months. The films are being developed with an eye towards the 115 museums, science centers, aquariums and other institutional partners that have IMAX® screens. Foster said he thinks some of these films may end up showing in commercial theaters.
To learn more about the new IMAX® film fund for documetories visit Variety.