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IMAX 101 Series: DMR (Digital Re-Mastering)—The Secret Sauce Behind The IMAX Experience®

By IMAX à la septembre 04, 2012

IMAX 101 Series: DMR (Digital Re-Mastering)—The Secret Sauce Behind The IMAX Experience®

For more than 40 years, IMAX has been in the business of creating experiences that take you beyond the edge of your seats to a world you’ve never imagined.

We started out as a large-format documentary maker focused on museums and science centers - taking audiences on adventures from the depths of the ocean to the outer limits of space.

While our documentary roots continue to be a key part of our business, we started to wonder what would happen if we brought The IMAX Experience to Hollywood?

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IMAX 101 Series: Inside the Mind of the IMAX® Camera

By IMAX à la août 21, 2012

The IMAX® camera is an integral part of IMAX’s history. The IMAX® camera is more than a piece of equipment used to capture images, it delivers lifelike images that no other camera has been able to match since its invention more than 35 years ago.

Take a behind the scenes look as Mike Hendriks of IMAXs Camera Department and Producer Lorne Orleans talk about IMAX film technology and the adventures of the IMAX® camera.

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IMAX 101 Series: Aspect Ratio—Your Point-of-View

By IMAX à la juillet 02, 2012

Aspect Ratio: Your Point-of-View 

Experiencing your favorite movie in IMAX consists of plenty of speechless moments but isn’t quiet at all. It’s filled with breathtaking gasps and frightening shrieks as you assume the part of the hero or even the villain; taking death-defying leaps that make you clinch the hand of your neighbor and close your eyes before you hit the ground. Yes, IMAX is that real and there are several elements that go into creating those moments that you’ll never forget.

But what is it that makes you nearly lose your lunch from looking down from the world’s tallest building, the Burj Khalifa, with Tom Cruise in M:I4 or swinging from New York’s skyscapers with Spider-Man? Well it’s actually several things that go into creating that experience, one of which is the aspect ratio of the scene, which helps bring you into the action of the film.

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Rock of Ages Rolls Into IMAX

By IMAX à la juin 22, 2012

Rock of Ages Rolls Into IMAX

While many of you are struggling to let go of the 80’s, Rock of Ages gives you a shameless way to transport yourself back into the 80’s and totally rock out! Watch a rock ‘n’roll romance unfold through the classic hits of Def Leppard, Foreigner, Journey, Poison, REO Speedwagon, Twisted Sister and more. With IMAX’s powerful surround system, you’ll feel like you’re back in the 80’s jamming to your favorite tunes at a live concert. Dust off your Members-Only jacket and find a theater near you.

Watch the video below to see why Rock of Ages in IMAX delivers chest-palpitating sound that takes you back in time to relive your rock star dreams!

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